Digital Hollywood: A CES Partner Program
Monday, January 5, 2026
1 – 1:40 PM: Aria Resort & Casino, Las Vegas
Session I: East Level 1, Joshua 9
The Creator Economy & Unique Vision: Algos, Analytics & Monetization
The “Creator Economy” has slayed the giant of “Hollywood Entertainment” with a combination of YouTube & a host of Social Media platforms. Let’s explore the Secret Sauce.
Speakers:
Adrienne Lahens, CEO, Infinite Studios, former, Global Head, TikTok Creator Marketing
Julia Moonves, SVP of Commercial Revenue, pocket.watch
Brandon Bauman, Chief Strategy Officer, Loti AI
Ty Flynn, Agent, UTA Creators
Andy Yeatman, CEO, Miraculous Corp.
Joanna Popper, founder, Laurel Beach, Founder, & Co-Founder, SatireAI, Moderator
Julia Moonves serves as the SVP of Commercial Revenue at pocket.watch, the leading studio building kids and family entertainment franchises with the most popular digital creators in the world. Julia oversees all media and branded content across pocket.watch’s YouTube, OTT, gaming, and influencer divisions. One of Ad Age’s Leading Women for 2024, Julia plays an integral role in pocket.watch’s diversification and through identifying the fundamental needs of advertisers, agency partners and content creators, she created a multi-disciplinary brand partnerships division that ranges from custom video, to gaming and metaverse integrations to Children's Online Privacy Protection Act-compliant paid media. Through direct conversations with platforms, creators, advertisers and legal experts, Julia ensures not only quality campaigns, but safety for the brands, creators, and most importantly audiences, leading to large programs with major brands reaching Generation Alpha, including Netflix, Hasbro, Paramount, Nickelodeon, Nintendo, Amazon, Mattel, LEGO and more. Julia’s passion around the power of authentic creators with a dedicated fan base, along with her interest in business built from the audience, led her to the world of online content creators. Before joining pocket.watch in 2018, Julia had her own digital media start-up in New York. Prior to that, she was Director of Audience Strategy at Maker Studios through its acquisition by The Walt Disney Company.
Ty Flynn is a Digital Talent agent at leading global talent, entertainment, and sports company United Talent Agency (UTA), where he is known for expanding digital superstars’ careers beyond the social media landscape and helping traditional talent grow their social following. He represents some of today’s most-followed content creators, including Bretman Rock, Keith Lee, Bobbi Althoff, Noah Beck, David Dobrik, Jackie Aina, Bailey Sarian, the Merrell Twins, Claudia Sulewski, Allison Kuch, Isaac Rochell, Morgan Riddle, Josh Peck, Heather McMahan, among others. Flynn has facilitated business ventures for his clients and has partnered them with countless top-tier brands. He paired Bretman Rock with Sol de Janeiro and Dr. Groot; Jackie Aina with Tatcha & Pandora; Noah Beck with T-Mobile & Rabanne Invictus; Josh Peck with Fatboy and Venmo; Bobbi Althoff with Crocs & Arby’s; Morgan Riddle with Vuori and the NFL; Allison Kuch with Abercrombie at the Super Bowl; Heather McMahan with Dunkin and Sonic; the Merrell Twins with Nordstrom; David Dobrik with Raising Cane’s; and many more. On the film and television side, Flynn helped sign multiple Streamy Award winner Bretman Rock and closed a deal for him to star in the MTV series Following: Bretman Rock. He also closed deals for Inanna Sarkis to star in the hit films After and After We Collided for Voltage Pictures, the feature Séance opposite Suki Waterhouse, and the Netflix series Brews Brothers. He additionally secured a role for Miles McKenna in the Blumhouse film Nocturne, which premiered on Amazon in September 2020. He closed a deal for Katee Sackhoff to appear on the hit Disney+ series The Mandalorian and is helping Sackhoff launch her YouTube channel, which feature partnerships with Audible and Lifesum. Prior to UTA, he worked in the Talent department at the Gersh Agency after graduating from Middlebury College. Flynn was honored in Variety’s 2018 Young Hollywood Impact Report.
Brandon Bauman, Chief Strategy Officer, Loti AI: Brandon is a seasoned executive and attorney with deep experience driving growth, innovation, and partnerships across media, technology, and AI. He currently serves as Chief Strategy Officer at Loti AI, where he leads business strategy, revenue, marketing, and partnerships, helping public figures and brands protect and monetize their digital identity. Previously, Brandon spent nearly a decade at Spotify as Global Head of Original Content Business & Legal Affairs, where he helped transform Spotify into a global multimedia powerhouse and led over $1B in deals, including landmark partnerships with Joe Rogan, Alex Cooper, the Obamas, Disney, Formula 1, and WarnerMedia/DC Comics. His background spans film/TV, music, podcasts, gaming, and the creator economy, having previously worked at WarnerMedia, Machinima, Banijay, and HBO.
Andy Yeatman is the CEO of Miraculous Corp USA and Global Operations, a joint venture launched in 2024 by Mediawan and ZAG to expand the Miraculous® franchise worldwide. He oversees a team of 150+ employees across offices in Paris, Los Angeles, Miami, London, and Dubai, managing creative development, production, marketing, distribution, and licensing. Known for his strategic vision and operational expertise, Andy drives sustainable growth for the Miraculous™ brand while representing the company at global events like Mipcom, Licensing Expo, and Kidscreen Summit. Before joining Miraculous Corp, Andy Yeatman was Managing Director of the Americas at Moonbug Entertainment, where he scaled U.S. operations from two to 200 employees. He oversaw commercial operations, forged key partnerships, and led distribution, licensing, and production initiatives. Under his leadership, properties like Cocomelon and Blippi achieved global success, with Cocomelon becoming the longest-running show on Netflix’s Global Top 10. Andy negotiated 30+ landmark deals with platforms like Netflix, Amazon, and Disney+, driving Moonbug’s iconic IP to worldwide acclaim and securing multiple titles among Netflix’s Top 10 Kids TV shows in 2023. Prior to Moonbug, Andy founded Netflix’s Kids & Family Content division, growing its portfolio to 40 original series and earning over 100 Daytime Emmy nominations and 30 awards within three years. Andy was pivotal in crafting Netflix’s global Kids & Family programming strategy, securing deals with renowned content providers such as Disney, DreamWorks, Nickelodeon, Warner Bros, LEGO, Hasbro, and Mattel. His efforts earned Netflix Kidscreen’s “Top Kids Broadcaster” title for four consecutive years. He also held roles at The Walt Disney Studios, negotiating digital distribution deals with major platforms. Andy holds an MBA from UCLA and a BA from Tufts University. Based in Los Angeles, he enjoys family life with his wife Lilly and their four daughters.
Joanna Popper was most recently the Chief Metaverse Officer at leading entertainment and sports agency Creative Artists Agency (CAA). Based in Los Angeles, Popper led emerging technology and metaverse initiatives for the agency and its clients. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition (winner of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the Best, CES Innovation Award, IF Design Award). While leading HP’s VR go-to-market, the business grew 10x to a multi-million dollar business. Previously, she was Executive Vice President of Media & Marketing at Singularity University, a NASA-based, Google-backed organization founded by Ray Kurzweil and Peter Diamandis to train leaders on the future of technology including artificial intelligence, VR/AR, robotics, blockchain, and digital biology. She was also the Vice President of Marketing at NBCUniversal, where she worked across properties, including television, film, digital, and parks, and launched top-rated hits in primetime, music award shows, sports, news, daytime, and more for Telemundo. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company. She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK, the award-winning immersive content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW. FINDING PANDORA X won Venice’s Golden Lion for Best Immersive Experience and SXSW’s best Virtual Cinema Award. BREONNA’s GARDEN received awards and recognition for social impact from PGA Innovation, Unity, Auggie, Filmgate, and Aurea. FIGHT BACK won an audience award at Venice. She was selected as “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.” She has sat on numerous boards and in advisory roles including as Metaphysic Board Observer, the Coalition for the Women in XR Fund, Unity Charitable Fund Advisory Board, Vidcon Industry Advisory Board, AIXR Steering Committee and CES Consumer Technology Association AR/VR Working Committee. Popper graduated from Northwestern University with a Bachelor’s degree, and The Wharton School of Business at the University of Pennsylvania with an MBA.


