Digital Hollywood: A CES Partner Program

Tuesday, January 5, 2027

9 – 9:40 AM: Aria Resort & Casino, Las Vegas

Session I:  East Level 1, Joshua 9

The Leadership Roundtable: Hollywood - Technology- Brand

The combination of Streaming, AI & Creator Economy are wholly transformative, only equaled by innovation in device, platform & consumer engagement. Welcome to 2026!
Samira Panah Bakhtiar, General Manager, Media & Entertainment, Games and Sports, Amazon Web Services (AWS)

Elav Horwitz, Chief Innovation Officer, WPP

Prem Akkaraju, CEO, Stability AI, former CEO, Weta Digital

Omar Zayat, Lead, Entertainment, Travel & Gaming, and Auto, Meta

Elizabeth Kiehner, Director, Engagement Management, Adobe, Moderatoror

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    Samira Panah Bakhtiar

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    Elav Horwitz

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    Elizabeth Kiehner

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Omar Zayat leads Meta’s Entertainment, Travel, Gaming, and Auto sales teams across North America, guiding the sector’s largest and most influential companies through the fast-evolving digital landscape. He’s known for accelerating growth across these sectors, helping brands turn passion into profit by connecting with consumers in bold, creative, and impactful ways using Meta’s tools and technology.


Elav Horwitz is a visionary leader reimagining the intersection of technology, creativity, and business transformation. As EVP and Global Head of Strategic Partnerships and Solutions at WPP, she translates complex technological landscapes into breakthrough opportunities, guiding organizations to harness emerging technologies like Generative AI and crafting innovative marketing solutions for global brands. With over 20 years of experience driving growth for industry giants like McCann Worldgroup, L'Oréal, GM, and Nestlé, Elav specializes in turning innovation into impactful business results. Her expertise spans AI, XR, and Web3, consistently pushing the boundaries of what’s possible by creating new pathways for organizational transformation. A dedicated champion of responsible technology and diversity in leadership, Elav is a founding member of Chief and an active mentor to AI startups, where she fosters human-centered innovation and empowers female founders. She serves as an advisor to influential groups like the Meta Creative Council and has built global C-Suite Innovation Councils, establishing herself as a leading voice in innovation and strategic partnerships.Her contributions to the industry have earned her recognition from Cannes Lions, Campaign Magazine, and ‘The She Runs It’ Award. Elav is frequently sought after as a speaker, industry judge, and thought leader, sharing her insights in top publications like AdWeek, The Drum, and Forbes.


Samira Panah Bakhtiar is a dynamic leader in tune with the powerful relationship between digital media and technology. As General Manager of Media & Entertainment, Games, and Sports at Amazon Web Services (AWS), she leads a high-performing, multi-generational team of builders and champions diversity. For close to two decades, her work at AWS and Cisco, where she served as Director of Media Operations, led to strategic alignment and business transformations with some of the world’s largest entertainment companies. She has a proven track record in tech strategy, business development, and sales – focusing on introducing innovation and enhancing operational efficiency in the areas of content production, media supply chain, broadcast distribution, OTT, interactive experiences, and content monetization. Recognized for her exceptional ability to quickly understand and apply new concepts, address cross-functional challenges, and execute complex projects seamlessly, she infuses the AWS executive team with a fresh perspective. Striking the right balance between hitting performance targets and delivering at the highest standards, she’s secured $9B+ in committed contracts during her tenure. Samira also mentors numerous individuals at AWS and advocates for the promotion of team members of all levels within her organization to leadership roles. A visible female force in the entertainement industry, Samira has spoken 20+ internal and external events in the last two years, including the WICT Leadership Conference on Driving Innovation, AWS re:Invent, yearly AWS Kick Offs, and the Metropolitan Police of London’s International Women’s Day Event. Topics ranged from ID&E, Intersectionality, and Career Planning to Owning Authenticity and Building High Performing Teams. Passionate about advancing the status of women in technology, she is a presence in media, tech, and the NYC-based entrepreneurial community, as well as throughout major nonprofits and social impact organizations. Her humanitarian work focuses on the abolishment of human trafficking where she sat on the board of Together1Heart (an anti-human trafficking organization based in Cambodia) from 2017-2020. Samira’s philanthropic work has always been a strong personal driver, and as a result, she launched Bridge2Act in 2015, a venture focused on transforming the giving landscape through the use of technology. A graduate of the prestigious executive development program from the Betsy Magness Leadership Institute (Class 35), Samira continues to find ways to connect and inspire other ambitious women in tech. Samira was the inaugural winner of the Woman to Watch in Technology by The WICT Network in 2017, named a 40 Under 40 by NYC Television in 2019, and a Wonder Woman by Multichannel News in 2023. She is also a member of social organizations such as Soho House, Zero Bond, and Summit, and a Board Member At-Large for The WICT Network. Samira graduated Summa Cum Laude from the University of Arizona with a B.S. in Finance and Magna Cum Laude from the Fordham University MBA program. Committed to continual learning, she obtained her Press Speaking Certifications at Amazon in 2022 (and is now an official Spokesperson) and her Solution Architect Certification in 2021. In 2022, she was cited as one of the most anticipated speakers on the IBC 2022 Website, presenting with Media Monk’s SVP on the “Future of Cloud Production.” In her personal time, Samira loves spending time with her family (including her 6-year-old son and 2 year-old daughter), traveling, practicing Muay Thai Kick Boxing, Hot Yoga, and hitting up the culinary scene with her husband, Koorosh, a restaurateur in Manhattan.


Elizabeth “Liz” Kiehneris an enterprise transformation leader focused on experience in all forms and manifestations (physical, digital and virtual). Liz is driven by the simple principle that customer experience and employee experience are two sides of the same coin. With over a decade of expertise in human centered design, Liz anchors organizations on a belief that to win more customers and market share, one must win internal customers first – employees. An experience alchemist, Liz, spent much of her career creating customer facing products, apps and campaigns working at the nexus of tech, brand, design and purpose. Liz brings a diverse 20+ year background in the start-up, corporate and non-profit worlds with a passion for leading through change with expertise ranging from design research to workforce transformation to organizational change with a spotlight on the people, culture and process side of a digital transformation. This includes the strategic use of automation and AI and other exponential technologies to shape the way we create, deploy and sustain new ways of working with little disruption.  Liz’s passion for human rights and equality manifests in many ways from her writing and activism to board membership with https://polarisproject.org/ and https://www.nerdygirlsuccess.com. Her global experience includes engagements throughout North America, Europe and Asia Pacific. Liz has a proven track record in developing and implementing market-driven strategies and managing global teams and books of business. Committed to generating a positive impact and inspiring others, Liz is a sought after keynote speaker, and moderator worldwide.