Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 22nd, 2025

8 – 8:50 PM Eastern Time Zone

Session II: A Virtual Event

Training the “Stanley Kubrick - Charlie Kaufman” Level AI: Fact or Fantasy & the Question of Ethics

What would happen if an AI were trained with the entire oeuvre, the life work of Martin Scorsese, Steven Spielberg, Quentin Tarantino, Stanley Kubrick, Billy Wilder and John Ford? That would be like sharing the “Keys to the Hollywood Kingdom,” the finest in cinematography, screenwriting, humor, drama and editing as well. And even with that “Assemblage of Greatness,” attached to an AI of tomorrow, meaning an AI with a near-Einstein level mind, would that “Advanced Machine” be able to create, even with professional “Human Assistance” a truly great achievement in Cinema? This question is not an idle bit of humor or fantasy. In a world racing toward “Advanced General Intelligence,” it is a question that we might have to one day address.

Speakers:

Dr. Megan Ma,  Executive Director, Stanford Legal Innovation, Frontier Technology Lab (liftlab), Associate Director, CodeX, Stanford Law School, Moderator

Mark Goffman,   Writer/Producer, Netflix Series, The Umbrella Academy, Bull, Limitless, The West Wing

Ed Zobrist,  Adjunct Professor, USC Cinematic Arts. former, Head of Publishing, Epic Games

Brett Leonard, Legendary Director, "Lawnmower Man" “Virtuosity,” Co-Founder/CCO, UBIQUITY VX

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    Dr. Megan Ma

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    Mark Goffman

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    Brett Leonard

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    Ed Zobrist

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Dr. Megan Ma is the Executive Director of the Stanford Legal Innovation through Frontier Technology Lab (liftlab). Her research focuses on the use and integration of generative AI in legal applications and the translation of legal knowledge to code, considering their implications in contexts of human-machine collaboration. Her particular focus is on questions of legal education and the future of practice in light of new technological developments. She also teaches courses in computational law at the Law School and Department of Computer Science. Dr. Ma is also currently an Advisor to the PearX for AI program, Editor-in-Chief for the Cambridge Forum on AI, Law, and Governance, the Managing Editor of the MIT Computational Law Report, and a Senior Research Affiliate at Singapore Management University in their Centre for Digital Law. Megan received her PhD in Law at Sciences Po and was a lecturer there, having taught courses in Artificial Intelligence and Legal Reasoning, Legal Semantics, and Public Health Law and Policy. She has previously been a Visiting PhD at the University of Cambridge and Harvard Law School respectively.


Mark Goffman currently is an executive producer for the upcoming NBC series, THE IRRATIONAL. Prior to this, Goffman was an executive producer and writer on THE UMBRELLA ACADEMY, BULL, SLEEPY HOLLOW LIMITLESS and WHITE COLLAR. Goffman first started on THE WEST WING, and went on to run the writers' room for STUDIO 60 ON THE SUNSET STRIP. Goffman has been nominated for two Writers Guild Awards and won the Entertainment Industries Council SET (Science, Engineering & Technology) Award. He began his career as a writer in Brussels, for the magazine Commerce in Belgium. He has a Masters in Public Policy from the Harvard Kennedy School, wrote speeches for state and federally elected officials, consulted to the U.S. military, Intelligence, Department of State and White House.


Ed Zobrist; +25 year game industry career including launch of "Fortnite" as Head of Publishing for Epic Games. Currently a USC professor. Graduate of Columbia and Wharton. Ed is known for F.E.A.R. First Encounter Assault Recon (2005), The Simpsons: Hit & Run (2003) and Sea Life Safari. Entrepreneur, General Manager, consumer marketing executive, game designer/producer. Involved with hit products totaling >$30B in sales including Fortnite (marketing/publishing), The Simpsons Hit & Run video game (marketing), TipTop from PopCap (producer/designer) and He-Man: Masters of the Universe toys (marketing, animated series episode writer). Currently an adjunct professor at USC, and general advisor to multiple companies including Universal Studios, Convai, and Spinwit.


Brett Leonard, Legendary Director, "Lawnmower Man" “Virtuosity,” Co-Founder/CCO, UBIQUITY VX: For over 30 years, Brett Leonard has been an award-winning film maker and technologist at the forefront of the digital media revolution. He is widely recognized as a top thought-leader in Virtual Reality since introducing the concept and term to popular culture as the Director/Writer of the seminal hit cult-classic film "Lawnmower Man" starring Pierce Brosnan, which is also one of the most commercially successful independent films of all time, grossing over $200MM globally in all markets on a $5MM budget. Brett was one of the first to pioneer modern stereoscopic techniques and photo-realistic CGI in his hit IMAX 3D film “T-Rex” (100MM on IMAX screens alone), and introduced American audiences to Russell Crowe in his film “Virtuosity” (which also starred Denzel Washington) along with many other talents both in front of and behind the camera.Brett’s work as a visionary Director/Producer/Futurist has always pushed the edge of innovation in the entertainment industry, and continues to do so with a project slate dedicated to defining a new process of content production for the emerging era of Generative A.I. and Immersive Interactive StoryWorlds. Brett directed “Hollywood Rooftop”, the first film to be shot in both 360VR and traditional cinema, combining the mediums for the first time with Generative A.I., and the theatrical feature film “Triumph”, starring Academy Award Nominee Terrence Howard, star of the hit television series “Empire”, and RJ Mitte, star of the legendary series “Breaking Bad”. - “Triumph” won the Ruderman Family Foundation’s award for authentic portrayal of disability in a motion picture, and was released broadly in theaters. Brett has several new feature projects slated for production in 2025. Brett recently co-founded a company called UbiquityVX (UVX1) with business pioneer David Kerzner and world-renown clinical VR researcher Dr. Albert 'Skip' Rizzo, with a mission to provide groundbreaking Virtual Therapies on an assessable easy-to-use web-based platform that can be described as the “Netflix of Interactive Health, Wellness and Performance” Brett recently completed work with the Entertainment Technology Center at USC (founded by George Lucas) as a core team member of the Narrative Context Protocol (NCP) project, which is a next-generation A.I.  interactive story-engineering format designed to enable creative professionals a developmental process for both traditional legacy storytelling forms, and the new medium of emergent Interactive Narrative StoryWorlds. Brett’s involvement with the NCP project is indicative of his passion for pioneering new mediums of human interaction and story. Brett’s core philosophy, born out in all of his work is: “To empower people to create and experience transformative story, character, and emotion in any medium, no matter what the technology being used to enable it”.