
Digital Hollywood: The AI & Entertainment Summit
Monday, July 20th, 2026
9 – 9:50 PM Eastern Time Zone
Session II: A Virtual Event
Brand + Network + Agency + Technology = Next Level of Strategies & Partnerships
The global influence and partnerships between “Brands, Networks, Technologies and Agencies” are reaching new levels of complexity and empowerment with the further developments and deployment of AI and ML technologies. On the one hand, consumer personalization has always been at the forefront in decision making, but now with the addition of powerful and direct AI engagement with consumers, which is only at its formative stages, will likely emerge as something of a breakthrough “Brand/Consumer Co-Pilot Relationship.” And in the world of immersive content experiences, AI as a “Creative Partner” is taking the ideation and production process to an entirely next level experience. In this roundtable, we bring together the executives deeply involved in exploring and delivering on this promise.
Speakers:
Monica Ellingson, Partner and Practice Lead, IBM ix Sports and Entertainment;
Keith Soljacich, EVP, Innovation, Publicis Media
Sheereen M. Russell, Executive Vice President, Client Partnerships, Warner Bros. Discovery
Sarah Buckler,
Chief Operating Officer, Fifty Thousand Feet, Moderator
Sheereen M. Russell is a seasoned media executive and Executive Vice President, Brand Partnerships at Warner Bros. Discovery. In her current role, Russell is responsible for overseeing direct client and brand relationships and leading new partnerships with Entertainment and Creative Agencies to drive sales, educate marketers, and develop content and data-based solutions across the Warner Bros. Discovery portfolio of cable, social and digital platforms. She also leads the company’s One WBD enterprise monetization efforts, focusing on revenue development, multicultural content solutions and partnership strategies with key advertisers across all WBD properties. Russell has received numerous industry accolades including being named as an honoree in Cablefax’s Most Powerful Women 2024 and Cynopsis Top Women in Media in 2023. In 2022, Russell was selected to Ad Age’s “The List,” a select group of marketing, advertising & media leaders recognized for their work toward addressing underrepresentation and work-life balance in the industry as well as Ad Age’s mission to increase diversity, equity and inclusion in senior leadership. In 2020, Russell was named to the board of the New York Women in Communications as Vice President of Memberships, joined the Ad Age Diversity Council, spearheaded OWN’s partnership with the ANA’s SeeHer initiative to expand positive representation for Black women in media, was a 2020 ANA Multicultural Awards Judge, and was named to the Cablefax 2020 Diversity List. In 2019, Russell was recognized as one of Ad Age’s “Women to Watch” list for her commitment to inclusive brand narratives and representation of Black audiences and accurate portrayals in all content. In 2018, NAMIC identified Ms. Russell as a “Next Generation Leader”. Russell serves on the National Association for Multi-Ethnicity in Communications (NAMIC), the New York Women in Communications (NY WICI) and Vox Media Board of Directors. Prior to WBD, Russell had a successful decade long tenure at Viacom, where she rose through the ranks and became VP of Brand Sales at Viacom—building innovative solutions for key advertisers within MTV’s portfolio of live on-air awards shows, experiential tentpoles, premium programming and digital platforms. She was awarded the 2013 Presidential Award at Viacom for her revenue driving performance and team leadership. Russell made the leap to Viacom from Time Warner/Time Inc. in 2006 after serving as the National Sales and Marketing Director at Sports Illustrated. While at Sports Illustrated, she was instrumental in developing and launching a college sports magazine, Sports Illustrated on Campus. She designed and spearheaded a successful influencer panel to offer national marketers both custom marketing and insights around college millennials. Russell began her media and entertainment career as a Publicist for Time magazine. Ms. Russell earned a B. A. in Communications with a Minor in Journalism from Wake Forest University. She currently resides in the New York area with her husband and two sons.
Monica Ellingson is an Executive Partner with IBM Consulting where she manages the Sports and Entertainment Practice. She leads the team responsible for the design and technical delivery of digital platforms for some of the world’s most prestigious sports and entertainment events, including the Masters Golf Tournament, Wimbledon, US Open Tennis Tournament, ESPN Fantasy Football, and the Grammy Awards. Each year, these digital experiences are visited by over 90 million users with billions of page views. In her 10 years in live sports and 20 years in digital media design, she’s successfully produced hundreds of digital experiences for users across the globe
Keith Soljacich, EVP, Innovation, Publicis Media: As EVP and Head of Innovation at Publicis Media, Keith pioneers groundbreaking brand experiences through cutting-edge tech integration for Fortune 100 clients like AMEX, MillerCoors, Kellogg's, Disney, and PlayStation. His work, acclaimed by Cannes Lions, Effies, OneShow, and SXSW, blends consumer and tech trends to shape culture and drive engagement. Keith is a sought-after keynote speaker, writer, and panelist, is a CryptoPunk and is actively engaging in Web3 communities while serving on the IAB Experience Center's Board of Directors.
Sarah Buckler is CEO of customer experience consultancy Tangible, which sits at the intersection of sales, marketing, and product. As CEO, Sarah is directly responsible for all aspects of the business, but let’s get real: what does that actually mean? Since joining Tangible in 2024, Sarah has united her team to reimagine the way the agency operates. This includes: setting a strategic growth vision and actionable goals for the next five years and beyond; defining and implementing a new organizational structure; leading the evolution of the company’s brand identity; and resetting the leadership team to ensure diversity of thought through cross-craft representation and the appointment of four female leaders. Under Sarah’s leadership, Tangible continues to deliver the results that clients such as Intel, Intuit, and Array have come to expect over the last two decades, while also pushing for more innovative programs that drive tangible results for brands and their consumers. Before becoming CEO of Tangible, Sarah served as General Manager at design and innovation company Huge, overseeing global craft and client operations, and developing and ensuring the implementation of the company’s Global Ways of Working Standards as it moved from a regional structure to a global model. Prior to her 10-year tenure at Huge, Sarah spent several years honing her digital marketing skills at Edelman. She is famous for her roll-your-sleeves-up, nothing-is-impossible spirit and her belief in team over self. She has brought those qualities to the table with household-name brands such as M&M’s, Home Depot, Pfizer, Eli Lilly, Hewlett-Packard, Dannon, and Blackberry, just to name a few. Through Tangible, that storied list continues to grow.
