Brand Experience & Immersion: Design & Advertising

Monday, July 20th - Wednesday, July 22nd, 2026

The Defining Event: The Future of Entertainment, Media & Technology.

Attendee Registration is Free

Registration will Open, June 1, 2026

Speaker Submission: Please email your panel choice, with speaker bio and appropriate links or use the form below

The Pre-Event Creativity Roundtable

Monday, July 20th, 2026

4:00 PM – 4:50 PM: Eastern Time Zone

Session I:

The AI Creativity Visionaries:  Part I: Demos - Vision - Strategy
An exclusive virtual fireside with 2–3 leading thinkers shaping AI-driven creativity in 2026–2030. Through live demos of cutting-edge tools, candid strategy sessions, and unfiltered vision, we explore how cinematic storytelling, brand experiences, and super creativity collide with artificial intelligence. No soft platitudes—just provocative conversations and bold takes on the future of human-AI collaboration. In the hands of the most creative storytellers, AI and virtual production are going to unleash a new and larger entertainment industry: an industry of Super Creativity. Serious dialogue only..

5:00 PM – 5:50 PM: Eastern Time Zone

Session I:

The AI Creativity Visionaries:  Part II: Demos - Vision - Strategy
An exclusive virtual fireside with 2–3 leading thinkers shaping AI-driven creativity in 2026–2030. Through live demos of cutting-edge tools, candid strategy sessions, and unfiltered vision, we explore how cinematic storytelling, brand experiences, and super creativity collide with artificial intelligence. No soft platitudes—just provocative conversations and bold takes on the future of human-AI collaboration. In the hands of the most creative storytellers, AI and virtual production are going to unleash a new and larger entertainment industry: an industry of Super Creativity. Serious dialogue only.

6:00 PM - 6:50 PM Eastern Time Zone

Creator and Podcaster Visionaries:

Video Creators and Podcasters: Shaping the Narrative - Influencing the Culture

Video creators and podcasters have become the new architects of culture — and the numbers make the case better than any argument could. Over 50% of national ad spend has now migrated away from legacy media toward the platforms where the real audiences live: YouTube, Twitch, Instagram, X, TikTok, Rumble, iHeart, Substack and beyond. What began as a Covid-era media reset has become an unstoppable force — an extraordinary amalgam of indie voices and massively scaled creators who have collectively overwhelmed the gatekeepers of mainstream media. The brands and agencies have followed the audience, as they always do. In this session we bring together the voices shaping this phenomenon — the creators, the platform strategists and the brand leaders who understand that the narrative is no longer controlled from a network boardroom. It never will be again.

The Evening Keynote Roundtables

Monday, July 20th, 2026

8:00 PM – 8:50 PM:  Eastern Time Zone

Session I:

The Cultural Tsunami: Streaming + Creator Economy + Podcasts = A Media Realignment

The numbers are no longer debatable and the living room tells the whole story. Mom and Dad settle in for their 8 PM favorite while Junior and Babs are doom-scrolling and texting — and before long the iPads come out and the family is watching four different things on four different screens simultaneously. We are living inside a Cultural Tsunami — a full-scale realignment of media power, audience attention and creative authority driven by the unstoppable convergence of streaming, the Creator Economy and the explosive growth of podcasting as the dominant long-form medium of our time. The old guard is not disappearing — it is being repositioned within a new architecture that didn't exist a decade ago. New voices, new platforms and an entirely new way of consuming culture have permanently altered the landscape. In this roundtable we explore what it means, who wins and where we go from here.

Session II:

Hollywood IP: The Creativity Engine: Film · TV · Video · Games · Social Media

Hollywood has always been the world's greatest IP factory — from the golden age of cinema to the golden age of television to the birth of the blockbuster franchise. But today the platforms have changed everything. The insatiable appetite of YouTube, Netflix, TikTok, Instagram, Roblox and every emerging social and gaming universe is forcing Hollywood's greatest brands to rethink, reinvent and reposition across every screen simultaneously. Dominance on one platform is no longer enough. The new goal is total platform presence — film, television, video, games and social media all feeding the same IP universe. In this roundtable we bring together the producers, studio strategists, game designers and platform leaders who are building Hollywood's next creative empire across every screen on the planet.

9:00 PM – 9:50 PM: Eastern Time Zone
Session I:

Cinematic AI Achievement: An Extraordinary Standard of Excellence

Something extraordinary is happening in the world of Cinematic AI — and the evidence is on the screen. What began as an experiment in generated imagery has evolved into a genuine artistic movement, producing work of breathtaking visual beauty, emotional depth and narrative sophistication. The tools have matured. The artists have found their voice. And the results are redefining what cinema can be and who gets to make it. In this roundtable we celebrate and examine the highest standard of achievement in Cinematic AI — screening work from the most gifted filmmakers pushing the boundaries of the form, and asking the questions that matter most. What does excellence look like in this new era? Who is setting the standard? And what comes next?

Session II:

Brand + Agency + Technology = Next Level of Strategies & Partnerships
The global influence and partnerships between “Brands and Agencies” are reaching new levels of complexity and empowerment with the further developments and deployment of AI and ML technologies. On the one hand, consumer personalization has always been at the forefront in decision making, but now with the addition of powerful and direct AI engagement with consumers, which is only at its formative stages, will likely emerge as something of a breakthrough “Brand/Consumer Co-Pilot Relationship.” And in the world of immersive content experiences, AI as a “Creative Partner” is taking the ideation and production process to an entirely next level experience. In this roundtable, we bring together the executives deeply involved in exploring and delivering on this promise.

The Evening Keynote Roundtables

Tuesday, July 21st, 2026

8:00 PM - 8:50 PM:  Eastern Time Zone

Session I:

Hollywood Visionaries: Building Worlds Beyond Boundaries

Hollywood's boldest creative visionaries are building worlds that didn't exist yesterday and will define entertainment tomorrow. These are the filmmakers, showrunners, game creators and immersive storytellers who have never accepted the boundaries of the possible — and who now have access to an arsenal of AI, VFX, XR and CGI tools that would have seemed like science fiction a decade ago. The result is a new era of blockbuster ambition where the only limit is the imagination of the artist holding the tools. In this roundtable we bring together the legendary creative minds who are forging the storytelling experiences of tomorrow — from the silver screen to the gaming universe, from streaming platforms to fully immersive worlds. What sparks a blockbuster? What drives the visionary fire? This is where we find out.

9:00 PM - 9:50 PM: Eastern Time Zone

Session I:

The Intelligent Consumer: Conversational AI – The Engagement Engine

The consumer has changed forever — and the brands and agencies that understand this first will own the next decade. Conversational AI has fundamentally transformed the relationship between a brand and its audience, turning every screen, every platform and every touchpoint into an intelligent, responsive and deeply personalized engagement opportunity. This is not the chatbot of five years ago. This is a sophisticated Engagement Engine — capable of understanding intent, anticipating need, expressing genuine personality and delivering experiences that feel less like advertising and more like conversation. The executives in this roundtable are at the forefront of deploying conversational AI at scale — for the world's most powerful brands, across the most influential platforms. The consumer is smarter than ever. The question is whether the brands can keep up.

Session II:

The Creator Economy & Unique Vision: Algos, Analytics & Monetization

The "Creator Economy" has effectively slayed the giant of "Hollywood Entertainment" with a combination of YouTube and a host of Social Media platforms — and there is a "Secret Sauce," a massive black box of AIs, Algos and Analytics. With billions of dollars at stake, this session looks to explore the intricacies of social media's inner workings. From the role of AI and machine learning to the impact of user behavior and feedback loops, we'll examine the complex systems that shape the online landscape. But the secret sauce is more than technology — it is vision, voice and the relentless ability to build and own an audience. By demystifying the algorithms, we'll uncover the hidden patterns and principles that govern success in the Creator Economy — and provide creators and executives with the insights they need to thrive.

The Evening Keynote Roundtables

Wednesday, July 22nd, 2026

8:00 PM - 8:50 PM:  Eastern Time Zone

Session I:

The Intelligence Economy: Investing in AI, Compute, Energy & Software

Let's first familiarize ourselves with the notion of "Compute" as a descriptor of the baseline of our future economy. "Compute" represents the fundamental infrastructure that underpins the AI-driven world, encompassing the complex interplay of hardware, software, and energy. So that a city, region, country or group of countries strategically develop their economies around the notion of "Compute," that strategy will indicate the readiness of that entity to provide services to its populations and compete within this vision of the modern world. And what of the critics who warn of AI's insatiable energy appetite? The industry has answered decisively — every Data Center will develop and fund its own energy source, selling surplus power directly back into the consumer grid. AI doesn't drain the grid. It feeds it. We are entering a Re-Defined World and the Compute-driven global economy is its foundation.

9:00 PM - 9:50 PM: Eastern Time Zone

Session I:

The Agentic Moment: Bringing AI Agents to the Desktop – What Could Possibly Go Wrong?

As Jensen Huang recently observed, the arrival of Agentic AI is as significant a moment as the launch of ChatGPT in 2022. It arrived quietly. No fanfare, no government warning, no prime-time news alert. One morning you woke up and your desktop had a new tenant — an AI Agent capable of browsing, deciding, executing and acting on your behalf across every application, every platform and every transaction in your digital life. Welcome to the Agentic Moment. The most significant shift in human-computer interaction since the invention of the mouse has arrived — and nobody fully understands the implications yet. Who is the Agent working for? How does it make decisions? What happens when it's wrong? And what happens when it's right in ways you didn't anticipate? What could possibly go wrong?

The Complete Conference Agenda  (The Daytime Events)

Tuesday, July 21st, 2026

Noon – 12:50 PM : Eastern Time Zone

Session I:

Architects of the Branding & Entertainment Experience:  AI - CGI – XR

The spectacular world of moving images, immersive experiences and iconic visuals has never had more powerful tools at its disposal — or more visionary artists willing to push them to their absolute limits. From Sphere-sized domes and mega-structures that transform city skylines into living canvases, to the most intimate and precisely targeted viral campaigns delivered directly to your phone — the architects of today's branding and entertainment experience are operating at a scale and sophistication that would have been unimaginable a decade ago. AI, CGI and XR have become the defining instruments of a new creative renaissance. In this session we showcase the work and hear from the master creators behind the most eye-catching brand campaigns and inventive entertainment experiences being produced anywhere in the world today.

Session III:

Microdrama at Scale: Format, IP, and Monetization

Microdramas — bite-sized serialized narratives delivered in vertical video format — are one of the fastest growing and most commercially compelling formats in entertainment today. Running one to three minutes per episode with completion rates three to five times higher than traditional formats, these hyper-engaging stories are commanding premium CPMs and rewriting the economics of both entertainment and advertising simultaneously. But microdrama success is not accidental — it is engineered. In this session we examine the structural anatomy of what works: narrative compression techniques that deliver genuine emotional payoff in under ninety seconds, IP strategies that build defensible character universes with real franchise potential, and monetization models that blend brand integration, creator revenue share and programmatic sponsorship. The format is new. The opportunity is enormous.

1 PM – 1:50 PM: Eastern Time Zone

Session II:

AI Etiquette: The Conscious Use of AI in Design and Media 
Generative AI is three years into mainstream adoption and the industry is moving faster than the frameworks to guide it. This session isn't about whether AI is useful. It clearly is. The question is how we use it consciously, intentionally and with full awareness of what we gain and what we risk losing. Drawing on ten practical AI Etiquette Principles, this roundtable examines where AI accelerates creative work, where the human touch remains irreplaceable, and how designers, artists and media professionals can build AI adoption cultures that enhance rather than erode human judgment and creativity. The goal isn't to slow AI down. It's to make sure we're still driving.

Session III:

The Virtual Production Studio: Revolutionary Experience – Revolutionized Industry

It is almost impossible to exaggerate how much has changed in the world of visual creativity and film production in the past five years. What began with green screens and CGI has exploded into a universe of generative AI video, prompted 3D imagery, full AI audio tracks and a vast arsenal of pre-visualization tools — all placed directly in the hands of our greatest storytellers. Feature films, television shows, commercials and YouTube videos that once required months of production are being conceived and realized in days and weeks. The Virtual Production Studio is not a future concept. It is the present reality of an industry revolutionizing before our eyes. In this session we examine the phenomenon, the tools, the artists and the extraordinary experience of making something that has never been made before.

The Complete Conference Agenda  (The Daytime Events)

Tuesday, July 21st, 2026

2:00 PM - 2:50 PM: Eastern Time Zone

Session I:

AI and Next-Level Storytelling: Creativity Beyond the Algorithm - AI-XR-Experimental

The most adventurous creative minds in Hollywood have never been satisfied with the algorithm — and artificial intelligence, at its most experimental, is giving them tools to go further than any technology before it. This session lives at the intersection of AI, extended reality and pure creative experimentation — where the story is not just told but experienced, where the boundary between narrative and immersion dissolves and where the filmmaker, the artist and the technologist become indistinguishable from each other. These are not polished case studies or carefully managed presentations. This is the creative frontier — raw, experimental and genuinely unpredictable. In this roundtable we bring together the storytellers who are pushing AI and XR into territory no algorithm could have mapped and no studio executive could have greenlit alone.

Session III:

The Explosive Advertising Experience: AI + 3D + XR + Spatial

The advertising industry has always attracted the most visually ambitious creative minds — and today those minds have access to an arsenal of AI, 3D, XR and spatial tools that are producing work of genuine artistic achievement. Cityscapes become living canvases. Devices become portals. Platforms become immersive worlds that blur the line between advertisement and experience. The results are spectacular — and this session celebrates and examines them directly. We bring together the creative directors, technologists and brand strategists who are building the most visually extraordinary advertising experiences being produced anywhere in the world today. This is not a conversation about what's coming. It's a showcase of what's already here — vibrant, immersive and expanding in capability every single month.

3 PM – 3:50 PM - Eastern Time Zone

Session I:

AI & the Creative Visionary: Performance · Cinema · Fine Art · Design · Fashion · The New Creative Frontier

What does it mean when an artificial intelligence can dream? When art is fabricated by neural networks rather than solely by human hands and hearts — what is lost, what is gained and what entirely new territory opens up? From the visual grandeur of Kubrick's Barry Lyndon to the architectural poetry of Gaudi's Barcelona, the greatest human creative achievements have always pushed against the boundaries of what was thought possible. Generative AI is the next boundary — opening a door to a world of digital art that is neither purely human nor purely machine but something genuinely new. In this roundtable we bring together the visionaries working across performance, cinema, fine art, design and fashion who are defining what creativity means in the age of artificial intelligence.

Session II:

Agentic Primetime: The Race to Deploy — AI, Brands & the Multiplatform Intelligence Layer

The starting gun has fired. Across every major brand, agency and enterprise technology team in the world, the race to deploy agentic AI at scale is underway — and the window to establish competitive advantage is closing faster than anyone anticipated. This is not a conversation about pilots and proofs of concept. The brands and platforms represented in this roundtable are already in production, already deploying AI agents across multiplatform intelligence layers that are reshaping how consumers are reached, served and retained. The rules are being written in real time. The winners will own the next decade of brand and consumer relationships. The losers will spend that decade catching up. Welcome to Agentic Primetime — the most consequential deployment race in the history of marketing technology.

Session III:

Cinematic AI & Virtual Production: A World of Tools and Technology – Layers of Innovation

Creativity and storytelling remain the operative words — but the tools accelerating that process have never been more powerful or more accessible. From AI-assisted scriptwriting and storyboarding to virtual production workflows that leverage real-time game engines, motion capture and LED volume technology, the entire filmmaking pipeline is being reimagined from the ground up. Real-time rendering and ray tracing are delivering photorealistic visual fidelity without the cost and time of traditional post-production. Generative AI video, prompted 3D imagery and spatial audio are giving filmmakers capabilities that simply didn't exist two years ago. In this session we go deep into the tools, the workflows and the layers of innovation that are transforming cinematic production — and hear from the professionals integrating these technologies into their creative pipelines right now.

4 PM – 4:40 PM - Eastern Time Zone

Session I:

AI & Virtual Production: Social Media Video, Podcasts, Training & Education

Not every creator has access to an LED volume stage or a real-time game engine pipeline. But today — for the first time — the power of virtual production is available to anyone with a laptop, a camera and the right software. This session is about the democratized version of virtual production — the AI-powered DIY tools that are enabling solo creators, podcasters, educators and small teams to produce content that looks and feels genuinely professional without a Hollywood budget or a Hollywood crew. From social media video to corporate training to educational programming — the barrier to entry has collapsed. In this session we explore what's actually possible right now, who is doing it best and where this rapidly evolving landscape is heading next.

 Session IV:

AI & the Design of Randomness: Unlocking the Inner Jackson Pollock
The original title for this session was "AI: Inside the Black Box of the Imagination" — and that tension between what we can see and what we cannot is exactly where the most interesting conversation lives. Artificial Intelligence and Machine Learning have opened a door to a creative relationship between human and machine that has produced something genuinely unprecedented — and genuinely controversial. Jerry Saltz of Vulture has articulated a clear disdain for AI art. The curators at MOMA honored Rafik Anadol with a one-man show. Both responses are defensible. Many have compared AI art to the Design of Randomness — finding its closest ancestor in the radical spontaneity of Jackson Pollock. In this session we explore what that means, who is right and what this new creative frontier is actually producing.

5:00 PM – 5:50 PM - Eastern Time Zone

Session I:

The Creativity Pipeline: AI Ideation · Visualization · Storyboards · Plot Structure

Every great film, novel, screenplay and creative project begins the same way — with an idea that needs to become something real. The journey from first spark to finished structure has always been the most challenging and most solitary part of the creative process. Until now. Artificial intelligence has fundamentally transformed the creative pipeline — from the earliest stages of ideation and concept development through visualization, storyboarding and plot structure — giving writers, filmmakers and storytellers a collaborative intelligence that never sleeps, never runs out of ideas and never stops pushing the work forward. In this session we map the complete AI-powered creative pipeline, demo the tools that are making it real and hear from the practitioners who are using it to produce work faster, bolder and more ambitiously than ever before.

Session III:

Experiments in AI Filmmaking: The Imagination of the Artist – Demos on the Cutting Edge

The synergy of human imagination and artificial intelligence is revolutionizing the art of filmmaking. By harnessing the power of machine learning, neural networks, and generative models, creators are unlocking new avenues of storytelling, visual expression, and cinematic innovation. And you don’t need to be an AI expert to use these tools. As new and unique AI software emerges, it enables a more collaborative role in the creative process, the boundaries between artist and algorithm are blurring. This fusion of human intuition and machine intelligence is yielding breathtaking results: AI-generated characters, environments, and effects that defy convention and push the limits of visual storytelling. The possibilities are endless, and the future of filmmaking has never been more exciting. Witness the dawn of a new era in cinematic innovation.

Wednesday, July 22nd, 2026

Noon – 12:50 PM - Eastern Time Zone

Session I:

The AI Production Team: From Ideation & Concept to Final Frame

Every great piece of AI-driven content begins with a spark — and ends with a final frame that nobody could have predicted at the start. But what happens in between? This session pulls back the curtain on the complete AI production process by bringing together the actual team behind a landmark piece of work — the director, the creative director, the AI tool specialist and the producer — for a forensic breakdown of how it got made. Every decision. Every tool. Every moment where the AI surprised them, failed them or took the work somewhere entirely unexpected. This is not a panel about AI production in theory. This is one specific journey from ideation to final frame told by the people who lived it.

Session II:

Streaming + The Creator Economy + Podcasts = A Media Realignment

The traditional media hierarchy is being redrawn in real time. Streaming platforms, creator-led brands and podcasts are converging into a new direct-to-consumer ecosystem where attention, revenue and storytelling flow without gatekeepers — and the old rules no longer apply. In this session we bring together the leaders driving this realignment. How are streaming giants becoming creator incubators? How are top podcasters building billion-dollar media empires from scratch? How are brands shifting budgets to own the entire consumer funnel through authentic creator partnerships? The winners in this new landscape are the creators and platforms that control the relationship and the data simultaneously. The losers are still waiting for the old model to come back. This is not evolution. This is the great media realignment — and the map is being redrawn right now.

Session III:

Virtual Human AI Engagement: Chat-Based World: The Online Retail & Consumer Facing Experience
The Virtual Humans have arrived — and they are showing up where consumers spend most of their time: the chat window. Not as robotic FAQ responders but as sophisticated, personality-driven AI interfaces that are fundamentally changing how brands connect with their customers. In today's chat-based world, Virtual Humans are becoming the new storefront, the new customer service representative, the new product advisor and the new brand ambassador simultaneously. They are being trained to establish genuine connections between consumer and brand — learning preferences, anticipating needs and delivering experiences that feel less like transactions and more like relationships. In this session we examine the state of the art in Virtual Human consumer engagement — what's working, what's next and what the fully realized chat-based brand experience looks like.

1 PM – 1:50 PM - Eastern Time Zone

Session I:

Branding, Storytelling & Virtual Production: A World of Tools and Technology – Layers of Innovation

The future of brand storytelling is being rewritten by AI-driven toolchains that merge language, visualization and production into a seamless creative continuum. Every stage of the process — from first concept to final delivery — now lives inside an intelligent ecosystem where narrative, design and iteration move at machine speed. Writers, directors, designers and producers are integrating generative models, real-time visualization and adaptive platform formats to reinvent both the creative workflow and the client experience simultaneously. Whether crafting a brand story, building an immersive campaign or designing a virtual world, the new generation of creators is working with AI as both collaborator and accelerator. In this session we move beyond buzzwords to examine the practical layers of innovation where human imagination meets computational precision.

Session III:

The Monetization Matrix: Where Brand, Consumer, and Technology Intersect – Dynamics of AI and Immersion

The Monetization Matrix has arrived — and it is more complex, more powerful and more commercially significant than anything the advertising and entertainment industries have navigated before. Digital commerce has evolved into immersive interaction. Mobile devices have become portals to arena-scale brand experiences. AI is creating celebrity twins and hyper-personalized consumer interactions at a scale that was science fiction three years ago. Where brand, consumer and technology intersect in the dynamics of immersion — that is where the next decade of revenue will be won and lost. The playing field belongs to the agencies, brands, sports leagues and television networks bold enough to move first. In this roundtable we map the matrix, examine what's already working and ask who is positioned to own the immersive commerce future.

2 PM – 2:50 PM - Eastern Time Zone

Session I:

The Social Accelerator + Video = The New Hollywood Consumer + Brand + Commerce

Eight hours a day. That is how much time the average 14-34 year old consumer spends on social video — and that number is not going down. The cord has been cut, the remote has been replaced by a thumb and the living room has been redistributed across every screen in every pocket. For Hollywood, Madison Avenue and every brand trying to reach this generation, the social video explosion is not a threat to be managed. It is the primary opportunity of the decade. Social-first content and short-form video have permanently blurred the line between entertainment and commerce. In this session we examine the strategies behind successful brand integrations, the future of influencer marketing and the evolving role of Hollywood in a world where the social accelerator never stops.

Session III:

Music, Brands and AI! Live Performance • AI/XR/Immersive • Gateway to the Future

Music has always been the most visceral and immediate art form — and artificial intelligence is about to make it more powerful, more immersive and more commercially significant than ever before. Live performance is being transformed by AI-driven XR environments where the concert experience extends far beyond the physical venue. Brands are seizing the moment, partnering with artists and platforms to create experiences that blur the line between performance, storytelling and commerce. And AI is opening creative gateways that no human musician or producer could reach alone — composing, remixing, personalizing and distributing music at a scale and speed that is rewriting the economics of the entire industry. In this roundtable we bring together the musicians, brand strategists and immersive technology leaders who are building the future of music right now.

3 PM – 3:50 PM - Eastern Time Zone

Session I:

Conversational AI: Personality · Nuance · Emotion · Vocal Expression · Hyper-Realistic Prose

The chatbot is dead. What has replaced it is something far more sophisticated, far more human and far more consequential for every brand, platform and creative professional in this room. Conversational AI has crossed a threshold — developing genuine personality, emotional nuance, vocal expression and the ability to generate hyper-realistic prose that is increasingly indistinguishable from human writing. This is not an incremental improvement. It is a civilizational shift in how intelligence communicates. The implications for advertising, entertainment, customer experience, virtual humans and creative production are staggering and only beginning to be understood. In this roundtable we bring together the researchers, creative directors and platform leaders who are building conversational AI with genuine personality and emotional depth — and ask what it means when the machine finally learns to speak like a human.

Session III:

AI Search & Brands: Powering Consumer, Enterprise, and Creative Discovery

Search is no longer a blue link; it is the new storefront, creative brief, and purchase path rolled into one. This session brings together the leaders rewriting discovery at scale. From generative answers that surface the perfect product before the consumer finishes typing, to enterprise-grade retrieval systems that let brands control their narrative inside the model, to creative studios using AI search as an infinite mood board; the rules have changed. Hear how the largest agencies are embedding proprietary data into retrieval pipelines, how global brands are turning conversational AI into always-on shopping assistants, and how tech platforms are delivering sub-second, multi-modal discovery at billions of queries per day. This is not “SEO 2.0.” This is the fight for the first inch of consumer attention, enterprise decision-making, and creative inspiration; and the winners own the next decade of commerce and culture.

4 PM – 4:50 PM - Eastern Time Zone

Session II:

A New Era of Visualization: AI – VFX – XR - Immersive Engines + Creative Platforms

The future of visual storytelling is not arriving gradually — it is colliding into the present simultaneously from every direction. AI, VFX, XR and immersive engines are converging to redefine what entertainment looks like, feels like and is capable of delivering to a global audience hungry for experiences that transcend the screen. AI-driven narratives. Jaw-dropping VFX worlds. XR environments that dissolve the boundary between reality and imagination. Immersive platforms that don't just tell stories but place the audience inside them. This session is not a technology showcase — it is a creative reckoning. We bring together the directors, engineers and platform leaders who are building Hollywood's next visual chapter and ask the question that drives all of it — in a world where anything can be visualized, what story do you choose to tell?

Session III:

AI as Collaborator in Storytelling: Workflow from Cinema to Advertising

The most significant creative partnership of our era is not between two humans — it is between a human and an intelligence that never sleeps, never runs out of ideas and never loses enthusiasm for the next draft. AI as a creative collaborator has moved from experimental curiosity to essential workflow tool across the full spectrum of professional storytelling — from the development of feature film narratives to the rapid ideation of global advertising campaigns. In this session we examine how that collaboration actually works in practice. How do the best directors, writers and creative directors integrate AI into their process without losing their voice? Where does the machine accelerate and where does it get in the way? From cinema to advertising — this is the honest conversation about what creative collaboration with AI actually looks like.

5 PM – 5:50 PM - Eastern Time Zone

Session I:

Experiments in AI Entertainment, Art & Virtual Humans

Nobody knows where the limits are. That is the most honest and most exciting thing that can be said about AI creativity in 2026 — and this session leans into that uncertainty with everything it has. The categories of creativity in the age of AI are still being discovered, still being named and still being imagined by the artists brave enough to work at the frontier. This closing session of the day brings together the most adventurous AI creatives for a live showcase of experiments in entertainment, art and virtual humans that will surprise, provoke and occasionally astonish. AI-crafted narratives that blur reality. Digital art that redefines aesthetics. Virtual humans so lifelike they steal the show. No corporate presentations. No safe choices. Just creativity unleashed.