Brand Experience & Immersion: Design & Advertising
Monday, July 20th - Wednesday, July 22nd, 2026
The Defining Event: The Future of Entertainment, Media & Technology.
Attendee Registration is Free
Registration will Open, June 1, 2026
Speaker Submission: Please email your panel choice, with speaker bio and appropriate links or use the form below
The Pre-Event Creativity Roundtable
Monday, July 20th, 2026
5:00 PM – 5:50 PM: Eastern Time Zone
Session I:
The AI Creativity Visionaries:
Part II: Demos - Vision - Strategy
An exclusive virtual fireside with 2–3 leading thinkers shaping AI-driven creativity in 2026–2030. Through live demos of cutting-edge tools, candid strategy sessions, and unfiltered vision, we explore how cinematic storytelling, brand experiences, and super creativity collide with artificial intelligence. No soft platitudes—just provocative conversations and bold takes on the future of human-AI collaboration. In the hands of the most creative storytellers, AI and virtual production are going to unleash a new and larger entertainment industry: an industry of Super Creativity. Serious dialogue only.
6:00 PM - 6:50 PM Eastern Time Zone
The AI Royalty Marketplace: Licensing, Monetization & Rev-Share
For the past two years, the AI content creation explosion has raised one unavoidable question — who gets paid? Users have embraced AI as a creative platform for everything from writing and imagery to music composition and full film scores. But the training data that makes all of it possible came from somewhere — and the creators, rights holders and content owners who provided it are demanding their share. The entertainment and technology industries are locked in a classic struggle to balance innovation against compensation, and the courts are only part of the answer. A robust marketplace of AI data royalties, licensing agreements, micro-payments and revenue sharing models is emerging from the negotiation. This is not just a legal conversation. It is the future architecture of the creative economy.
The Evening Keynote Roundtables
Monday, July 20th, 2026
8:00 PM – 8:50 PM: Eastern Time Zone
Session I:
Super Creativity Studios: The Future of Hollywood
Hollywood has always reinvented itself, from silent films to talkies, from broadcast to cable, from DVD to streaming. But the current reinvention is different in kind, not just in degree. A confluence of breakthrough technologies is fundamentally rewriting the economics of production itself. Virtual production workflows and LED volume stages are eliminating location costs. AI-assisted VFX is compressing post-production timelines and budgets. Without question, AI plays a critical role. But real-time game engines are also replacing traditional pre-visualization. The result; low budget indie productions are viable industry contributors but on the traditional studio lot, a $220 million movie can become a $75 million movie without sacrificing the vision. In this session we bring together the producers, technologists and studio strategists who are deploying these tools in real productions today, and ask the question every financier, filmmaker and platform executive needs answered — what does the future of the Hollywood studio really look like.
Session II:
Hollywood IP: The Creativity Engine: Film · TV · Video · Games · Social Media
Hollywood has always been the world's greatest IP factory — from the golden age of cinema to the golden age of television to the birth of the blockbuster franchise. But today the platforms have changed everything. The insatiable appetite of YouTube, Netflix, TikTok, Instagram, Roblox and every emerging social and gaming universe is forcing Hollywood's greatest brands to rethink, reinvent and reposition across every screen simultaneously. Dominance on one platform is no longer enough. The new goal is total platform presence — film, television, video, games and social media all feeding the same IP universe. In this roundtable we bring together the producers, studio strategists, game designers and platform leaders who are building Hollywood's next creative empire across every screen on the planet.
9:00 PM – 9:50 PM: Eastern Time Zone
Session I:
Cinematic AI Achievement: An Extraordinary Standard of Excellence
Something extraordinary is happening in the world of Cinematic AI — and the evidence is on the screen. What began as an experiment in generated imagery has evolved into a genuine artistic movement, producing work of breathtaking visual beauty, emotional depth and narrative sophistication. The tools have matured. The artists have found their voice. And the results are redefining what cinema can be and who gets to make it. In this roundtable we celebrate and examine the highest standard of achievement in Cinematic AI — screening work from the most gifted filmmakers pushing the boundaries of the form, and asking the questions that matter most. What does excellence look like in this new era? Who is setting the standard? And what comes next?
Session II:
Brand + Network + Agency + Technology = Next Level of Strategies & Partnerships
The global influence and partnerships between “Brands, Networks and Agencies” are reaching new levels of complexity and empowerment with the further developments and deployment of AI and ML technologies. On the one hand, consumer personalization has always been at the forefront in decision making, but now with the addition of powerful and direct AI engagement with consumers, which is only at its formative stages, will likely emerge as something of a breakthrough “Brand/Consumer Co-Pilot Relationship.” And in the world of immersive content experiences, AI as a “Creative Partner” is taking the ideation and production process to an entirely next level experience. In this roundtable, we bring together the executives deeply involved in exploring and delivering on this promise.
The Evening Keynote Roundtables
Tuesday, July 21st, 2026
8:00 PM - 8:50 PM: Eastern Time Zone
Session I:
Hollywood Visionaries: Building Worlds Beyond Boundaries
Hollywood's boldest creative visionaries are building worlds that didn't exist yesterday and will define entertainment tomorrow. These are the filmmakers, showrunners, game creators and immersive storytellers who have never accepted the boundaries of the possible — and who now have access to an arsenal of AI, VFX, XR and CGI tools that would have seemed like science fiction a decade ago. The result is a new era of blockbuster ambition where the only limit is the imagination of the artist holding the tools. In this roundtable we bring together the legendary creative minds who are forging the storytelling experiences of tomorrow — from the silver screen to the gaming universe, from streaming platforms to fully immersive worlds. What sparks a blockbuster? What drives the visionary fire? This is where we find out.
9:00 PM - 9:50 PM: Eastern Time Zone
Session I:
The Intelligent Consumer: Conversational AI – The Engagement Engine
The consumer has changed forever — and the brands and agencies that understand this first will own the next decade. Conversational AI has fundamentally transformed the relationship between a brand and its audience, turning every screen, every platform and every touchpoint into an intelligent, responsive and deeply personalized engagement opportunity. This is not the chatbot of five years ago. This is a sophisticated Engagement Engine — capable of understanding intent, anticipating need, expressing genuine personality and delivering experiences that feel less like advertising and more like conversation. The executives in this roundtable are at the forefront of deploying conversational AI at scale — for the world's most powerful brands, across the most influential platforms. The consumer is smarter than ever. The question is whether the brands can keep up.
Session II:
The Creator Economy & Unique Vision: Algos, Analytics & Monetization
The "Creator Economy" has effectively slayed the giant of "Hollywood Entertainment" with a combination of YouTube and a host of Social Media platforms — and there is a "Secret Sauce," a massive black box of AIs, Algos and Analytics. With billions of dollars at stake, this session looks to explore the intricacies of social media's inner workings. From the role of AI and machine learning to the impact of user behavior and feedback loops, we'll examine the complex systems that shape the online landscape. But the secret sauce is more than technology — it is vision, voice and the relentless ability to build and own an audience. By demystifying the algorithms, we'll uncover the hidden patterns and principles that govern success in the Creator Economy — and provide creators and executives with the insights they need to thrive.
The Evening Keynote Roundtables
Wednesday, July 22nd, 2026
8:00 PM - 8:50 PM: Eastern Time Zone
Session I:
The Intelligence Economy: Demand & Investment in AI, Compute, Energy & Software
Let's first familiarize ourselves with the notion of "Compute" as a descriptor of the baseline of our future economy. "Compute" represents the fundamental infrastructure that underpins the AI-driven world, encompassing the complex interplay of hardware, software, and energy. So that a city, region, country or group of countries strategically develop their economies around the notion of "Compute," that strategy will indicate the readiness of that entity to provide services to its populations and compete within this vision of the modern world. And what of the critics who warn of AI's insatiable energy appetite? The industry has answered decisively — every Data Center will develop and fund its own energy source, selling surplus power directly back into the consumer grid. AI doesn't drain the grid. It feeds it. We are entering a Re-Defined World and the Compute-driven global economy is its foundation.
Session II:
The Infinite Remix: What Happens When AI Floods the World with Catalog Versions and Covers
What if there were suddenly ten AI versions of "Hotel California" in five different genres, eight fresh takes on "Country Roads," and a dozen new interpretations of "O Holy Night" every holiday season — all generated in minutes? It is no longer a hypothetical. As agentic AI tools make high-quality covers and catalog remixes effortless, the floodgates are open. Rights holders collect royalties they never anticipated. Streaming platforms fill with familiar sounds in unfamiliar arrangements. And somewhere in the noise, the working songwriter and the original voice struggle to be heard. This panel examines the strange new arithmetic of an AI-saturated music landscape — who wins, who disappears, and whether a world of infinite remixes leaves any room for something genuinely new.

9:00 PM - 9:50 PM: Eastern Time Zone
Session I:
The Agentic Moment: Bringing AI Agents to the Desktop – What Could Possibly Go Wrong?
As Jensen Huang recently observed, the arrival of Agentic AI is as significant a moment as the launch of ChatGPT in 2022. It arrived quietly. No fanfare, no government warning, no prime-time news alert. One morning you woke up and your desktop had a new tenant — an AI Agent capable of browsing, deciding, executing and acting on your behalf across every application, every platform and every transaction in your digital life. Welcome to the Agentic Moment. The most significant shift in human-computer interaction since the invention of the mouse has arrived — and nobody fully understands the implications yet. Who is the Agent working for? How does it make decisions? What happens when it's wrong? And what happens when it's right in ways you didn't anticipate? What could possibly go wrong?
The Complete Conference Agenda (The Daytime Events)
Tuesday, July 21st, 2026
Noon – 12:50 PM : Eastern Time Zone
Session I:
Architects of the Branding & Entertainment Experience: AI - CGI – XR
The spectacular world of moving images, immersive experiences and iconic visuals has never had more powerful tools at its disposal — or more visionary artists willing to push them to their absolute limits. From Sphere-sized domes and mega-structures that transform city skylines into living canvases, to the most intimate and precisely targeted viral campaigns delivered directly to your phone — the architects of today's branding and entertainment experience are operating at a scale and sophistication that would have been unimaginable a decade ago. AI, CGI and XR have become the defining instruments of a new creative renaissance. In this session we showcase the work and hear from the master creators behind the most eye-catching brand campaigns and inventive entertainment experiences being produced anywhere in the world today.
The Creativity Pipeline: AI Ideation · Visualization · Storyboards · Plot Structure
Session III:
Microdrama at Scale: Format, IP, and Monetization
Microdramas — bite-sized serialized narratives delivered in vertical video format — are one of the fastest growing and most commercially compelling formats in entertainment today. Running one to three minutes per episode with completion rates three to five times higher than traditional formats, these hyper-engaging stories are commanding premium CPMs and rewriting the economics of both entertainment and advertising simultaneously. But microdrama success is not accidental — it is engineered. In this session we examine the structural anatomy of what works: narrative compression techniques that deliver genuine emotional payoff in under ninety seconds, IP strategies that build defensible character universes with real franchise potential, and monetization models that blend brand integration, creator revenue share and programmatic sponsorship. The format is new. The opportunity is enormous.
1 PM – 1:50 PM: Eastern Time Zone
Session I:
The AI Director’s Cut: Creativity, Authorship & the New Filmmaking Frontier
AI filmmakers are no longer just experimenting — they are making real movies - real Hollywood creative production. Using advanced prompting, precise camera language, nuanced performances, and complex character interactions, creators are producing cinematic work that would have required entire crews just a few years ago. Short-form is already here. Feature-length may or may not ever arrive - that’s not the point. Because as the tools grow more powerful, a deeper question emerges: Who is actually the director? The human artist who conceives the vision, or the AI system that executes and sometimes surprises even its creator? This roundtable brings together leading AI filmmakers to screen their work and confront the defining creative, legal, and philosophical question of our time: What does authorship mean when the machine is a co-creator?
Session II:
AI Etiquette: The Conscious Use of AI in Design and Media
Generative AI is three years into mainstream adoption and the industry is moving faster than the frameworks to guide it. This session isn't about whether AI is useful. It clearly is. The question is how we use it consciously, intentionally and with full awareness of what we gain and what we risk losing. Drawing on ten practical AI Etiquette Principles, this roundtable examines where AI accelerates creative work, where the human touch remains irreplaceable, and how designers, artists and media professionals can build AI adoption cultures that enhance rather than erode human judgment and creativity. The goal isn't to slow AI down. It's to make sure we're still driving.
Session III:
The Virtual Production Studio: Revolutionary Experience – Revolutionized Industry
It is almost impossible to exaggerate how much has changed in the world of visual creativity and film production in the past five years. What began with green screens and CGI has exploded into a universe of generative AI video, prompted 3D imagery, full AI audio tracks and a vast arsenal of pre-visualization tools — all placed directly in the hands of our greatest storytellers. Feature films, television shows, commercials and YouTube videos that once required months of production are being conceived and realized in days and weeks. The Virtual Production Studio is not a future concept. It is the present reality of an industry revolutionizing before our eyes. In this session we examine the phenomenon, the tools, the artists and the extraordinary experience of making something that has never been made before.
The Complete Conference Agenda (The Daytime Events)
Tuesday, July 21st, 2026
2:00 PM - 2:50 PM: Eastern Time Zone
Session III:
The Explosive Advertising Experience: AI + 3D + XR + Spatial
The advertising industry has always attracted the most visually ambitious creative minds — and today those minds have access to an arsenal of AI, 3D, XR and spatial tools that are producing work of genuine artistic achievement. Cityscapes become living canvases. Devices become portals. Platforms become immersive worlds that blur the line between advertisement and experience. The results are spectacular — and this session celebrates and examines them directly. We bring together the creative directors, technologists and brand strategists who are building the most visually extraordinary advertising experiences being produced anywhere in the world today. This is not a conversation about what's coming. It's a showcase of what's already here — vibrant, immersive and expanding in capability every single month.
3 PM – 3:50 PM - Eastern Time Zone
Session I:
Session I:
AI and Next-Level Storytelling: Creativity Beyond the Algorithm - AI-XR-Experimental
The most adventurous creative minds in Hollywood have never been satisfied with the algorithm — and artificial intelligence, at its most experimental, is giving them tools to go further than any technology before it. This session lives at the intersection of AI, extended reality and pure creative experimentation — where the story is not just told but experienced, where the boundary between narrative and immersion dissolves and where the filmmaker, the artist and the technologist become indistinguishable from each other. These are not polished case studies or carefully managed presentations. This is the creative frontier — raw, experimental and genuinely unpredictable. In this roundtable we bring together the storytellers who are pushing AI and XR into territory no algorithm could have mapped and no studio executive could have greenlit alone.
Session II:
Agentic Primetime: The Race to Deploy — AI, Brands & the Multiplatform Intelligence Layer
The starting gun has fired. Across every major brand, agency and enterprise technology team in the world, the race to deploy agentic AI at scale is underway — and the window to establish competitive advantage is closing faster than anyone anticipated. This is not a conversation about pilots and proofs of concept. The brands and platforms represented in this roundtable are already in production, already deploying AI agents across multiplatform intelligence layers that are reshaping how consumers are reached, served and retained. The rules are being written in real time. The winners will own the next decade of brand and consumer relationships. The losers will spend that decade catching up. Welcome to Agentic Primetime — the most consequential deployment race in the history of marketing technology.
Session III:
Cinematic AI & Virtual Production: A World of Tools and Technology – Layers of Innovation
Creativity and storytelling remain the operative words — but the tools accelerating that process have never been more powerful or more accessible. From AI-assisted scriptwriting and storyboarding to virtual production workflows that leverage real-time game engines, motion capture and LED volume technology, the entire filmmaking pipeline is being reimagined from the ground up. Real-time rendering and ray tracing are delivering photorealistic visual fidelity without the cost and time of traditional post-production. Generative AI video, prompted 3D imagery and spatial audio are giving filmmakers capabilities that simply didn't exist two years ago. In this session we go deep into the tools, the workflows and the layers of innovation that are transforming cinematic production — and hear from the professionals integrating these technologies into their creative pipelines right now.
4 PM – 4:40 PM - Eastern Time Zone
Session I:
The Meme War: Propaganda & Bots vs. Legitimate Satire
The internet didn't invent propaganda — but it gave it a rocket ship. Today's information battlefield is fought in memes, manipulated media, coordinated bot networks and AI-generated disinformation campaigns operating at a scale and speed no human team could match. Yet running alongside this weaponized content is a long and legitimate tradition of political satire, creative parody and comedic dissent that democracies have always depended upon. Where is the line? Who draws it? And when platforms, algorithms and foreign actors are all playing the same game simultaneously, does the line even hold? In this session we trace the origins of malicious bots and coordinated inauthentic behavior, examine the forensics of modern propaganda and ask what legitimate satire looks like in the age of the meme war.
5:00 PM – 5:50 PM - Eastern Time Zone
Session I:
Conversational AI: Reliable Intelligence: Verification & Data Accuracy
Artificial intelligence can write a screenplay, generate a marketing campaign, compose a legal brief and recommend a stock — but can you trust what it tells you? Hallucination, confabulation, outdated training data and deliberate data poisoning are not edge cases. They are daily realities in enterprise AI deployment. As conversational AI becomes embedded in the workflows of studios, networks, brands and newsrooms, the question of data integrity moves from theoretical concern to operational crisis. Who is responsible when AI gets it wrong? How do leading data infrastructure companies verify the accuracy of what their systems produce? And what does reliable intelligence actually look like in a world where the answer arrives in seconds but the truth takes longer? This session examines the verification challenge that every AI user needs to understand.
Session II:
Experiments in AI Filmmaking: The Imagination of the Artist – Demos on the Cutting Edge
The synergy of human imagination and artificial intelligence is revolutionizing the art of filmmaking. By harnessing the power of machine learning, neural networks, and generative models, creators are unlocking new avenues of storytelling, visual expression, and cinematic innovation. And you don’t need to be an AI expert to use these tools. As new and unique AI software emerges, it enables a more collaborative role in the creative process, the boundaries between artist and algorithm are blurring. This fusion of human intuition and machine intelligence is yielding breathtaking results: AI-generated characters, environments, and effects that defy convention and push the limits of visual storytelling. The possibilities are endless, and the future of filmmaking has never been more exciting. Witness the dawn of a new era in cinematic innovation.
Wednesday, July 22nd, 2026
Noon – 12:50 PM - Eastern Time Zone
Session I:
AI Entertainment and Storytelling: The Rise of Native AI Creative Worlds
The human imagination has always been the engine of great storytelling — and that hasn't changed. What has changed is the creative toolkit available to the storyteller. AI is evolving beyond a production tool and becoming a new creative medium in its own right, enabling a growing number of studios and creators to build Native AI entertainment: stories, characters and worlds conceived and brought to life in ways that were simply not possible before. This session explores the emergence of this new paradigm — from fully AI-generated experiences to hybrid productions that thoughtfully combine AI with human actors, directors and writers. We examine how leading creators are navigating this shifting landscape: the artistic possibilities, the technical breakthroughs, the audience engagement and the evolving business models. How storytelling itself is being redefined — with the human imagination still firmly at the wheel.
Session II:
Streaming + The Creator Economy + Podcasts = A Media Realignment
The traditional media hierarchy is being redrawn in real time. Streaming platforms, creator-led brands and podcasts are converging into a new direct-to-consumer ecosystem where attention, revenue and storytelling flow without gatekeepers — and the old rules no longer apply. In this session we bring together the leaders driving this realignment. How are streaming giants becoming creator incubators? How are top podcasters building billion-dollar media empires from scratch? How are brands shifting budgets to own the entire consumer funnel through authentic creator partnerships? The winners in this new landscape are the creators and platforms that control the relationship and the data simultaneously. The losers are still waiting for the old model to come back. This is not evolution. This is the great media realignment — and the map is being redrawn right now.
Session III:
Film Finance Reimagined: Crowdfunding, Community Capital & SEC Compliance
Independent film has always struggled with the same fundamental challenge — great projects disappear not because they lack quality but because they lack marketing muscle and audience awareness at the moment of release. A new generation of film finance models is changing that equation. Community-based investment platforms are building rolling funds that deploy capital specifically into marketing and distribution, creating sustainable cycles where returns from successful films fund the next wave rather than starting from zero each time. With 2,500 investors, multiple films in active release and millions raised before a single project was announced, the model is already producing results. In this session we examine how crowdfunding, community capital and SEC Regulation Crowdfunding compliance are combining to give independent film a genuine fighting chance in a crowded marketplace.
Paul Scanlan, co-founder and CEO of Legion M, Moderator
1 PM – 1:50 PM - Eastern Time Zone
Session I:
Anatomy of the AI Creative Process: The “MYStudio" Vision: From Ideation & Concept to Final Frame
Every great piece of AI-driven project begins with a spark, and ends with a final frame that nobody could have predicted at the start. But what happens in between? In this session, Jiajian Min and Anna Borou Yu from MYStudio will open up its creative process through a close look at how an AI-mediated project is developed from initial concept to final experience. Drawing from MYStudio’s practice across AI filmmaking, interactive installation, multimedia performance, immersive experience, this session pulls back the curtain on the complete AI production process for a forensic breakdown of how it got made. Every decision. Every tool. Every moment where the AI surprised them, failed them or took the work somewhere entirely unexpected. This is not a panel about AI production in theory. This is one specific journey from ideation to final frame told by the people who lived it.
Session III:
The Monetization Matrix: Where Brand, Consumer, and Technology Intersect – Dynamics of AI and Immersion
The Monetization Matrix has arrived — and it is more complex, more powerful and more commercially significant than anything the advertising and entertainment industries have navigated before. Digital commerce has evolved into immersive interaction. Mobile devices have become portals to arena-scale brand experiences. AI is creating celebrity twins and hyper-personalized consumer interactions at a scale that was science fiction three years ago. Where brand, consumer and technology intersect in the dynamics of immersion — that is where the next decade of revenue will be won and lost. The playing field belongs to the agencies, brands, sports leagues and television networks bold enough to move first. In this roundtable we map the matrix, examine what's already working and ask who is positioned to own the immersive commerce future.
2 PM – 2:50 PM - Eastern Time Zone
Session I:
The Social Accelerator + Video = The New Hollywood Consumer + Brand + Commerce
Eight hours a day. That is how much time the average 14-34 year old consumer spends on social video — and that number is not going down. The cord has been cut, the remote has been replaced by a thumb and the living room has been redistributed across every screen in every pocket. For Hollywood, Madison Avenue and every brand trying to reach this generation, the social video explosion is not a threat to be managed. It is the primary opportunity of the decade. Social-first content and short-form video have permanently blurred the line between entertainment and commerce. In this session we examine the strategies behind successful brand integrations, the future of influencer marketing and the evolving role of Hollywood in a world where the social accelerator never stops.
Microdrama at Scale: Format, IP, and Monetization, Part II
Session III:
Music, Brands and AI! Executives & Artist Collaboration: AI/XR/Immersive
Music has always been the most visceral and immediate art form — and artificial intelligence is about to make it more powerful, more immersive and more commercially significant than ever before. Live performance is being transformed by AI-driven XR environments where the concert experience extends far beyond the physical venue. Brands are seizing the moment, partnering with artists and platforms to create experiences that blur the line between performance, storytelling and commerce. And AI is opening creative gateways that no human musician or producer could reach alone — composing, remixing, personalizing and distributing music at a scale and speed that is rewriting the economics of the entire industry. In this roundtable we bring together the musicians, brand strategists and immersive technology leaders who are building the future of music right now.
3 PM – 3:50 PM - Eastern Time Zone
Session I:
The Creativity Pipeline: AI Ideation · Visualization · Storyboards · Plot Structure, Part II
Every great film, novel, screenplay and creative project begins the same way — with an idea that needs to become something real. The journey from first spark to finished structure has always been the most challenging and most solitary part of the creative process. Until now. Artificial intelligence has fundamentally transformed the creative pipeline — from the earliest stages of ideation and concept development through visualization, storyboarding and plot structure — giving writers, filmmakers and storytellers a collaborative intelligence that never sleeps, never runs out of ideas and never stops pushing the work forward. In this session we map the complete AI-powered creative pipeline, demo the tools that are making it real and hear from the practitioners who are using it to produce work faster, bolder and more ambitiously than ever before.
Session II:
Conversational AI: Personality · Nuance · Emotion · Vocal Expression · Hyper-Realistic Prose
The chatbot is dead. What has replaced it is something far more sophisticated, far more human and far more consequential for every brand, platform and creative professional in this room. Conversational AI has crossed a threshold — developing genuine personality, emotional nuance, vocal expression and the ability to generate hyper-realistic prose that is increasingly indistinguishable from human writing. This is not an incremental improvement. It is a civilizational shift in how intelligence communicates. The implications for advertising, entertainment, customer experience, virtual humans and creative production are staggering and only beginning to be understood. In this roundtable we bring together the researchers, creative directors and platform leaders who are building conversational AI with genuine personality and emotional depth — and ask what it means when the machine finally learns to speak like a human.
Session III:
The Interactive Holographic Revolution: Immersion Beyond the Screen
We are entering a time when volumetric display technologies (aka holograms) are becoming more commonly available. The widespread implications for entertainment, education, manufacturing, politics and social media are enormous. No aspect of society will remain unaffected. Large scale projected holography, such as at the Sphere in Vegas demonstrates the capabilities that many will soon find in their homes. Producers are starting to create works, both narrative and more expressionistic, that utilize the AI-driven interactive tools, imagining a time when storytelling is told through multiple-timelines and outcomes. A merger of entertainment, fine art, game design and user participation is evolving rapidly. This panel will focus on the holoSTAGE project, and present international examples of large-scale holographic imagery. The future is volumetric.
4 PM – 4:50 PM - Eastern Time Zone
Session II:
A New Era of Visualization: AI – VFX – XR - Immersive Engines + Creative Platforms
The future of visual storytelling is not arriving gradually — it is colliding into the present simultaneously from every direction. AI, VFX, XR and immersive engines are converging to redefine what entertainment looks like, feels like and is capable of delivering to a global audience hungry for experiences that transcend the screen. AI-driven narratives. Jaw-dropping VFX worlds. XR environments that dissolve the boundary between reality and imagination. Immersive platforms that don't just tell stories but place the audience inside them. This session is not a technology showcase — it is a creative reckoning. We bring together the directors, engineers and platform leaders who are building Hollywood's next visual chapter and ask the question that drives all of it — in a world where anything can be visualized, what story do you choose to tell?
5 PM – 5:50 PM - Eastern Time Zone
Session I:
Experiments in AI Entertainment, Art & Virtual Humans
Nobody knows where the limits are. That is the most honest and most exciting thing that can be said about AI creativity in 2026 — and this session leans into that uncertainty with everything it has. The categories of creativity in the age of AI are still being discovered, still being named and still being imagined by the artists brave enough to work at the frontier. This closing session of the day brings together the most adventurous AI creatives for a live showcase of experiments in entertainment, art and virtual humans that will surprise, provoke and occasionally astonish. AI-crafted narratives that blur reality. Digital art that redefines aesthetics. Virtual humans so lifelike they steal the show. No corporate presentations. No safe choices. Just creativity unleashed.
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