
Digital Hollywood: The AI & Entertainment Summit
Wednesday, July 23rd, 2025
3 – 3:50 PM Eastern Time Zone
Session I: A Virtual Event
Digital & AI Fashion and Beauty: Online Experience + Retail Experience + AI Engagement
The fashion industry, which has always been a global and cultural trend setter, today with the explosive power and merger of the "AI, Design and Media Technologies," a fashion brand can dominate simultaneously “IRL" (In Real Life) and equally on “Social Media” as a form of entertainment. The Fashion Industry, uniquely among the creative arts, can innovate “Style, Personality and Identity” in the “Retail Space as easily as it can in AI and Spatial Environments. In time, fashion brands may even establish “Virtual and Iconic Models & Avatars” and establish them as “Global Icons” and those future “Virtual Humans” might also perform as Musical Celebrities or “Reside in their own Metaverse.” The future of the AI Fashion will be nothing short of “Intriguing.”Agentic Commerce: Integrating AI into Multiplatform Shopping and Transactions
Speakers:
Bill Newell, CEO, SparX Works Inc., Moderator
José Sobral, Gen AI Lead & Designer, Revolve
Silke Meixner, Digital Customer Experience Strategy, ZS Associates
Joseph Ames, Global Marketing Executive, United Entertainment Group
Randi Seiff, CEO/President & CoFounder, Treun House Atelier
Silke Meixner is a Principal for Customer Centric Digital Marketing, with a focus on Cognitive Enterprise Transformation, Digital Marketing Strategy and Digital Business Operations. Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design. Silke has a strong background in Marketing Effectiveness, Commercial Operating model restructuring, Marketing, Branding CRM and Sales process design, simplification, and cost optimization for global F500 companies. Silke specializes in the approach design and structured delivery of Operating Model changes to drive growth and optimize spend in B2B and B2C settings. Silke has led global client projects in the areas of growth strategy, process design and simplification, Marketing and Sales Operations, and maturity assessments, B2B and B2C segmentation, Go-to-Market and channel, e-commerce Marketing strategy at leading multinational organizations.
Randi Seiff, CEO, President & CoFounder, Treun House Atelier: Randi Seiff is a visionary leader, strategic storyteller, and design-driven problem solver with 30+ years of global experience across the fashion and lifestyle industries. As CEO & Co-Founder of Treun House Atelier, a global impact luxury brand, she operates at the intersection of sustainability, fashion, and technology - championing circularity, transparency, and innovation at every stage of the value chain. With a proven track record in ideation through execution, Randi leads with a holistic, future-forward approach that fuses Strategy + Creative + Implementation. Her career spans the full spectrum of brand building—from product development, merchandising and design, to sourcing and manufacturing, to branding, marketing, and storytelling—bridging each discipline with intention and integrity. At Treun, she also fosters strategic partnerships and stewards the development of proprietary materials, fabrics, and packaging rooted in circularity. Treating the planet as a stakeholder, she champions initiatives that deliver both social and environmental impact, while building out Treun’s Planet Impact and Philanthropy mission. Previously, Randi founded Randi Seiff Design, a consultancy built on her proprietary I.D.E.A. Framework—Imagine, Design, Execute, Amplify—which empowers brands to connect their story, product, customer, and marketing into one cohesive vision. Her deep international expertise spans work with global enterprise brands and emerging businesses alike. Randi’s mission is clear: to design brand experiences that challenge the status quo, prioritize sustainability, and leave a lasting legacy. She thrives on collaboration, storytelling, and solution-driven innovation—turning complex problems into impactful, creative opportunities.
José Sobral is a generative AI lead at Revolve, pushing the boundaries of AI-driven creativity in fashion. His work merges technology with design, creating high-precision visuals and concepts for brands like ERL, Saint Laurent, Khaite, Rick Owens, Acne Studios, Loewe, and luxury jewelry houses like Van Cleef & Arpels and Chanel. He has taken ai from concept to reality, creating two collections—one under Revolve and another showcased at Portugal Fashion Week—both originating as ai-generated designs. In may 2023, one of is AI creations caught the attention of Kylie Jenner’s stylists, leading him to produce his first piece in Los Angeles. As the winner of the 1st AI fashion week, he fell in love with experimenting and exploring the applications of generative AI. His main focus has always been on aesthetics and accuracy of representation. Academically, he holds a master’s degree in architecture design from Lisbon’s university and in Ha University in South Korea, achieving a maximum grade of 4.0 gpa on his master’s thesis. the thesis focused on renovating an industrial building located in Lisbon and converting it into a fashion institute. Recognized as a top AI specialist, he moved to Los Angeles under the o-1 visa to lead the AI department at Revolve Clothing, dedicating my work to accuracy, innovation, and merging tech and fashion.
Joe Ames is Executive Vice President of Entertainment at United Entertainment Group, a Daniel J. Edelman Company. With over 25 years of experience in Entertainment Strategy, Marketing, Licensing, Partnerships, Business Development and Research, Joe has worked across many media platforms including Television, Consumer Products, Home Entertainment and Film, all on a global scale. Joe and his team focus on the development of strategic Entertainment platforms for UEG and Edelman clients across Film/IP, TV/Streaming, Music, Digital Platforms, Gaming/eSports, Talent/Celebrity, and Branded Content. Additionally, Joe serves as UEG’s functional expert in the areas of Film Partnerships, Licensing, Consumer Products and Global Business Management. Prior to joining UEG, Joe had extensive experience at major Hollywood studios. Most recently, Joe served as Vice President, in charge of Global Marketing and Distribution Partnerships of 20th Century Fox, delivering integrated promotional and content programs with some of the world’s leading packaged goods and service sector companies, including Panasonic, Sony, 7-Eleven, Heineken, HP, Starwood, Fiat, Kia and dozens of other Fortune 500 service sector and packaged goods companies. Beforehand, Joe worked in various International roles at Warner Bros. Consumer Products, including managing the International marketing rollout for the Harry Potter franchise and overseeing European marketing.
Bill Newell, CEO, SparX Works Inc.: As a founding partner of SparX Works Inc., Bill Newell brings more than 18 years of corporate and entrepreneurial experience to the company. Bill has been involved in production and multimedia from its early days and has had key roles in establishing many of the business processes that today are often taken for granted. Bill's areas of expertise include finance, technology, production, and operations. Bill's ability to increase productivity without sacrificing quality has been proven time and time again and is a key asset to the company. A longtime associate of his partner, Sarina Simon, Bill came to North South Studios from the Knowledge Kids Network where he served as Chief Operating Officer for five years. Bill co-founded the Knowledge Kids Network and was instrumental in defining its business objectives, operational processes, and company structure. His thorough planning and oversight launched the KidsEdge websites. This network of award-winning websites contained more than 250 games, thousands of articles, and had the capacity to support 3.5 million users. During his tenure at the Knowledge Kids Network, Bill also executive produced a 12 minute animated movie entitled, DotzWorld, which premiered on the AOL network and featured 25 original characters. Bill's insightful finance skills were invaluable to the company in its negotiations with AOL and other prominent partners. Prior to joining the Knowledge Kids Network, Bill was Vice President of Production for IXL Los Angeles, a NASDAQ listed Internet services company with more than $12 million in yearly revenue in the Los Angeles office alone. As VP of Production, Bill oversaw all aspects of production and provided sales support for IXL's west coast offices. Always prolific, he supervised and managed the design and implementation of over 100 projects including assignments for Polygram, Fox, Warner Brothers, NewsCorp, Baker and Taylor, Mazda, Kawasaki, Universal Studios, and Technicolor, among others. Making use of his extensive finance background, Bill brought financial discipline to his production team and productivity increased over 200% during his tenure at IXL. Before joining IXL, Bill was Vice President of Production for Digital Planet, an Internet services company that was later acquired by IXL. As VP of Production, Bill provided direct management of technical, production, and creative teams. He also oversaw all proposal submissions, bids, technical analyses, and creative treatments for media, technology, and consumer companies including Intel, Mattel, the US Postal Service, Disney Online and Allstate. Bill is also a veteran of the multimedia pioneering company, Philips Media, where he worked for four years as an Executive Producer, managing two in-house production groups. In this executive role, Bill directed a 35 member staff and produced six educational CD ROM products. He also directed the localization of numerous products for the Japanese, English, Swedish and American markets.