
Digital Hollywood: The AI & Entertainment Summit
Wednesday, July 23rd, 2025
2 – 2:50 PM Eastern Time Zone
Session III: A Virtual Event
Predictive Intelligence and the Consumer-Brand Relationship – Increasing Loyalty and Trust
After “Product Category Leadership,” the future of brand strength relies chiefly on the relationship with the consumer, exemplified by loyalty and trust. And in no small measure, the power of AI is responsible for “identifying, learning and providing” the vital “Human-Like Data” and “Human-Like-Service” necessary to fulfill that mission. It is about a “Personalized, Empathetic and Intelligent Connection. A customer is only loyal to the degree that she/he is catered to and provided for. In a world of “Customer-Centered Predictive Intelligence,” that mission be fulfilled and understood.
Speakers:
Melissa Berger, Chief Solutions Officer, Digitas
Silke Meixner, Digital Customer Experience Strategy, ZS Associates
Charles Adelman, CEO, XRDNA
Mark Kapczynski,
President, Storymill, Moderator
Charles Adelman, CEO, XRDNA : As the CEO and Head of Technology at XRDNA, Charles lead's a company focused on developing cutting-edge solutions in spatial computing, gaming, and advanced platforms for the public sector. He is a cross-disciplinary technologist with deep expertise in media, marketing, business, and defense, known for creating and executing innovative strategies across AR, patent development, OTT and content delivery networks, AdTech, UI/UX design, and ERP/CRM platforms. His mission is to empower and inspire people to connect, create, and collaborate within immersive, interactive environments using the latest technologies. He holds multiple patents, including those for elastic vector addressing networks, zero-trust security protocols, and "JARVIS"-like nested data and content panels/containers, which are foundational for the future of AR/XR. Passionate about bridging the gap between human potential and technological capability, He has led and supported projects across media, entertainment, non-profit, and public sectors.
Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas’ marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora’s award-winning productions The Beauty of Blackness and The Foundation of Belleza. Prior to this role, Melissa was Digitas’ EVP of Connections Strategy and CRM and loyalty lead, where she successfully built out the agency’s CRM and loyalty practice while cultivating long-standing client relationships and new business wins. Under her leadership, she oversaw the development of the Connect IQ tool, which helps clients to assess the potential revenue opportunities that brands could capture across an optimized networked experience. Recognized as an award-winning thought leader, Melissa has shared her expertise at prestigious industry events such as CES and the Cannes Lions International Festival of Creativity. She co-hosts the popular podcast Spilling the LoyalTea, exploring the convergence of CRM and Commerce. Beyond her professional achievements, Melissa is actively involved in empowering women through her leadership in Women at Digitas and mentoring aspiring women in the marketing field at Duke University.
Silke Meixner is a Principal for Customer Centric Digital Marketing, with a focus on Cognitive Enterprise Transformation, Digital Marketing Strategy and Digital Business Operations. Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design. Silke has a strong background in Marketing Effectiveness, Commercial Operating model restructuring, Marketing, Branding CRM and Sales process design, simplification, and cost optimization for global F500 companies. Silke specializes in the approach design and structured delivery of Operating Model changes to drive growth and optimize spend in B2B and B2C settings. Silke has led global client projects in the areas of growth strategy, process design and simplification, Marketing and Sales Operations, and maturity assessments, B2B and B2C segmentation, Go-to-Market and channel, e-commerce Marketing strategy at leading multinational organizations.
Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive, and cross-industry expert. He serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university. Programs include early stage investing, mentoring, and access to Intellectual Property from university patents. Mr. Kapczynski advises startup businesses as part of the LA Chamber of Commerce’s Bixel Exchange. In this role, Mr. Kapczynski assists technology startups in Southern California to design their businesses, build out their teams and raise capital to fuel their growth. He also serves as a Venture Partner for Arrowroot Capital in Santa Monica, CA. At Arrowroot, Mr. Kapczynski focuses on investments in the SaaS market in need of growth capital to further develop their businesses. The areas that Mr. Kapczynski addresses are Big Data & Analytics, Financial Services, and Consumer Internet. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian, FreeCreditReport.com, and ProtectMyID. Through executing on over 8 M&A transactions, Mr. Kapczynski helped to facilitate Experian’s under-lying growth and profitability. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet. He has 12 patents to his name and an additional 40 patents pending.