Digital Hollywood: The AI & Entertainment Summit
The Social Accelerator + Video = The New Hollywood Consumer + Brand + Commerce
Eight hours a day. That is how much time the average 14-34 year old consumer spends on social video — and that number is not going down. The cord has been cut, the remote has been replaced by a thumb and the living room has been redistributed across every screen in every pocket. For Hollywood, Madison Avenue and every brand trying to reach this generation, the social video explosion is not a threat to be managed. It is the primary opportunity of the decade. Social-first content and short-form video have permanently blurred the line between entertainment and commerce. In this session we examine the strategies behind successful brand integrations, the future of influencer marketing and the evolving role of Hollywood in a world where the social accelerator never stop
Mylen Yamamoto Tansingco, founder, Clique-Now
Stacey Kelly, YouTube & Content Strategist, WatchLab, former, Viacom CBS
Tim McArdle,Co-Founder and Chief Content Officer, Wildcatter
Jonathan Skogmo, CEO, LOST iN, former Founder and CEO, Jukin Media
Albert Thompson, Co-Founder, Director, Brand Strategy, Transient Identiti, Moderator
Diana Colella is executive vice president of Autodesk’s Entertainment & Media vertical solutions group. In this role, she manages product, strategy and execution for the company’s portfolio servicing the film, TV and games industries. Colella has been with Autodesk for more than 20 years occupying a range of leadership roles, including head of product management and worldwide support. She has extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Most recently, she served as vice president in Autodesk’s Business Strategy and Marketing group, leading the M&E and AutoCAD businesses, which represent more than $1B in annual recurring revenue. In this role, she drove the company’s strategy for digital conversion of non-compliant users and launched One AutoCAD. She is the executive sponsor of the Autodesk Women’s Network.
