Digital Hollywood: The AI & Entertainment Summit

Wednesday, July 23rd, 2025

Noon – 1:50 PM Eastern Time Zone

Session I: A Virtual Event

AI Filmmakers Make Movies: AIs Do Not – Creativity to the Next Level

In this session we bring together filmmakers, artists who have brought a lifetime of “Creative Experience” forward in their experimentation with the latest in AI technology. The question is, for better or worse, how is their vision impacted? Is there a difference between an AI enhanced filmmaker or an artist untouched by the technology. This of course is an age-old question since new technologies endlessly arrive as Moviolas or Selectric typewriters are replaced by new and improved gadgets, but the work basically stays the same. Is AI simply another iteration of Moviola or is it something else. Is advanced AI in the hands of “Creative Human,” an “Accelerator to Another Dimension,” an Aldus Huxley device, or simply another interesting tool?

Speakers:

Mike Gioia, Co-Founder, Pickaxe, Intelligent Jello

Angus Kneale,  Founder and Chief Creative, Preymaker

Ty Roberts, CEO, FanTracks; former CTO, Universal Music Group, Moderator

Additional speakers to be confirmed

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    Angus Kneale

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    Ty Roberts

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    Mike Gioia

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Ty Roberts, Co-Founder & CEO, FanTracks Digital LLC: Ty Roberts is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music and technology industries. Since 2020, as Co-Founder and CEO of FanTracks Digital, LLC, Ty has led developments in live and hybrid concerts as well as AR Music Adventure Movies utilizing Next-Gen technologies. Roberts has worked with artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons. His experience includes artist partnerships involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality). As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry.


Angus Kneale is a globally recognized, multi award-winning creative pioneer, innovator and entrepreneur. In 2020, Angus launched creative and technology studio Preymaker, a future facing collective of creatives and technologists who utilize an advanced custom cloud platform to craft content for leading brands and studios. Preymaker creates linear content, interactive and immersive media, and develops custom content for ’spatial computing’ and the Metaverse. Additional content includes commercials, branded entertainment and original short films such as award-winning original animated short, BLUE, one of the first created entirely in the cloud using Unreal Engine’s real-time technology. Angus continues to pioneer the use of new technologies utilizing the latest in computer vision, A.I. machine learning and cloud technology to push what is possible and help define the new world of content creation. Angus has been recognized by Adweek as part of their Creative 100, which celebrates the most inspiring minds in marketing, media and culture. Prior to Preymaker he co-founded The Mill US and was a key architect and inventor of Cannes Gold Lion Innovation winner Blackbird®, the breakthrough IP unique vehicle for automotive content that creates photoreal computer generated vehicles.


Mike Gioia, COO, Pickaxe: Mike is a writer and LLM engineer. After working in Hollywood writers rooms for several years, Mike now develops LLM pipelines that can produce realistic, high-quality, highly variable outputs from models. He has designed several LLM systems for using in television production, museum exhibits, and other applied use cases. At Pickaxe, Mike is committed to building the no-code infrastructure that will usher in the mass adoption of AI as a consumer tool. He also writes essays on the emerging landscape of AI filmmaking at his blog Intelligent Jello.