Digital Hollywood: The AI & Entertainment Summit
Wednesday, July 23rd, 2025
3 – 3:50 PM Eastern Time Zone
Session IV: A Virtual Event
Agents, LLMs & the New Creative Stack: Go to Market in the Age of AI
AI isn't just changing how we go to market—it's changing what we go to market with. The rise of AI agents, custom LLMs, and generative tools is transforming the entire GTM lifecycle—from ideation and product development to creative execution, customer engagement, and scalable growth. This panel brings together leading voices at the intersection of AI and GTM to explore how modern teams are building with intelligent systems, discovering product-market fit faster, and launching products in radically new ways. We'll also dive into how these changes are disrupting creative industries, content workflows, and brand storytelling. If you're building, scaling, or marketing anything in 2025, this is a conversation you can't afford to miss.
Speakers:
Bobby Napiltonia, Innovative Silicon Valley Exec., Okera, Salesforce, Twilio, BEA
Keith Newman, Managing Partner, TheGTMFirm & Newman Media Studios, Inc., Moderator
Additional speakers to be announced
Keith Newman is a seasoned marketing and media executive who has run and worked at several media and tech companies. Today he is a GTM consultant and advisor specializing in developing unique growth tactics @TheGTMFirm for firms looking to accelerate growth. Newman has a few media projects including his podcast: THE LOOK BACK where he interviews Silicon Valley's greatest founders, funders and influencers (Mark Cuban, Ron Conway, Nolan Bushnell, Ann Winblad +80 more). 250k listeners! https://www.thegtmfirm.com/ OR https://podcasts.apple.com/us/podcast/the-look-back-host-keith-newman-talks-the-founder/id1560219589
Bobby Napiltonia is a veteran technology executive with over 36 years of experience, having built and delivered transformative technologies that we use every day. From making computers produce sound (Creative Labs) for games and hearing YouTube to enabling text messages (Twilio) that help you catch an Uber or change a password, Bobby has seen it all. He is an authority on GTM strategies and is passionate about cloud computing, APIs, GenAI, Robotics, Deep Tech, Open Source, and building powerful ecosystems. Many will recognize the AppExchange he built for Marc Benioff and Salesforce, which has become a foundation for many of today's cloud companies, growing into a trillion-dollar ecosystem.
