
Digital Hollywood: The AI & Entertainment Summit
Tuesday, July 21st, 2026
Noon – 12:50 PM Eastern Time Zone
Session I: A Virtual Event
Architects of the Branding & Entertainment Experience: AI - CGI – XR
The spectacular world of moving images, immersive experiences and iconic visuals has never had more powerful tools at its disposal — or more visionary artists willing to push them to their absolute limits. From Sphere-sized domes and mega-structures that transform city skylines into living canvases, to the most intimate and precisely targeted viral campaigns delivered directly to your phone — the architects of today's branding and entertainment experience are operating at a scale and sophistication that would have been unimaginable a decade ago. AI, CGI and XR have become the defining instruments of a new creative renaissance. In this session we showcase the work and hear from the master creators behind the most eye-catching brand campaigns and inventive entertainment experiences being produced anywhere in the world today.
Ty Roberts, CEO, FanTracks Digital LLC; former CTO, Universal Music Group, Moderator
Dustin Callif, President, Tool of North America
Kristin Glushon, Executive Producer, Nexus Studios
Gabe Michael, Global SVP and Group Executive Producer of AI, Edelman
Sean Cushing, Co-Founder and Executive Producer, Cantina Creative
Johannes Saam, CTO and Co-Founder, SEED Studio AI, former, Framestore
Kristin Glushon brings 20 years of experience in executive production, business development, marketing, and strategy to her role as Executive Producer at Nexus Studios, a multi-BAFTA and Emmy-winning, Oscar and Grammy-nominated global studio specializing in film and experience design. Nexus operates at the intersection of entertainment, branded content, and technology, crafting groundbreaking stories and experiences through animation, live-action, XR, spatial computing, and more. With studios in London, Los Angeles, and Sydney, Nexus partners with leading tech companies, brands, and IPs to shape culture and navigate the future of entertainment. With a passion for innovation and a knack for creating experiences that her kids think are cool, Kristin is excited to leverage her extensive background to drive growth at Nexus Studios. Prior to Nexus, Kristin was VP of Partnerships and Marketing for the LA-based studio Trigger XR. In this role, she led the business development, strategic partnerships, and marketing departments. She partnered with premier global brands including Disney, LEGO, Molson Coors, Diageo, Nike, Sony, and Starbucks. Kristin also spearheaded live events, strategic marketing, and thought leadership initiatives, leading to award recognition from the Clios, Shortys, Auggies, and Webbys, as well as exclusive early development partnerships with industry giants including Unity, Apple, Niantic, Qualcomm, Roblox, Snap, Meta, Adobe, Google, and NVIDIA, among others. Kristin also previously served as EVP of Client Development at Branded Entertainment Network (BEN) and held key sales and client services roles at Orion, an IPG media agency, and at Thomson Reuters. An advocate for diversity and women’s leadership, Kristin serves on the Board of Directors for Ayana Foundation and Women's Leadership Council, and previously for ThinkLA's Diversity and Inclusion Group, IPG's Women's Leadership Network, and as the Founder and Executive Sponsor for BEN Includes. She has spoken at major industry events including SXSW, AWE, The Wrap, LA Adweek, and has been featured in publications by IAB, Adweek, and Brand Innovators Women in Marketing. Kristin earned her MBA from Pepperdine University and graduated with honors from the University of Wisconsin-Madison. She resides in Los Angeles with her husband, their two baseball-obsessed kids, and their goldendoodle, Freddy, named after their favorite horror film character, Freddy Fazbear.
Ty Roberts, Co-Founder & CEO, FanTracks Digital LLC: Ty Roberts is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music and technology industries. Since 2020, as Co-Founder and CEO of FanTracks Digital, LLC, Ty has led developments in live and hybrid concerts as well as AR Music Adventure Movies utilizing Next-Gen technologies. Roberts has worked with artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons. His experience includes artist partnerships involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality). As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry.
Dustin Callif, President at Tool: As President, Dustin leads the day-to-day management of Tool, an award-winning creative production partner for some of the world's most recognized brands, ad agencies and entertainment studios. Through a mix of best-in-class live-action content, experiences and creative technology executions, Tool helps brands conceptualize and produce creative marketing that stands out. A sought-after thought leader who specializes in the intersection of brand storytelling, creative technology and commercial production, Dustin’s is at the forefront of developing advertising campaigns supercharged by Artificial Intelligence. He believes there is a game-changing opportunity to leverage AI to revolutionize the content production pipeline, and his work/speaking focuses on how marketing teams can leverage new technology to develop powerful creative tools that make the production process better and more efficient. Tool has been a leading voice in AI since 2016, having worked closely with brands such as Coke, Toyota and New Balance to develop AI-powered campaigns that leverage NLP, Generative, Prompt Based and Computer Vision technology. Throughout his career, Dustin has worked with many of the world’s most notable brands, including Amazon, Uber, Airbnb,, Chobani, Facebook, Netflix, Google, Under Armour, Landrover, Intel, Starbucks, Nike and others. His projects have been recognized with 1000+ awards, including two Emmys, a Cannes Lions Palme d'Or, and honors from the Webby Awards, AICP Next, the Clios, One Show, SXSW, Ciclope, FWA, Awwwards, MTV VMAs, AICP, OMMA and Davey Awards. Dustin has spoken and judged at many of the advertising and marketing world’s largest conferences and awards shows, including the AICP Conference, SXSW, Collision, Ciclope, TV of Tomorrow, F5 Fest, Cannes Advertising Festival, NAB Conference, Seattle Interactive Conference, DMEXCO and Digital Hollywood. He’s also a frequent contributor with Forbes on the subject of AI & advertising.
Johannes Saam, Futurist/Creative Technologist, Framestore/atara.xyz: Senior Creative Technologist / Futurist Johannes Saam took an early interest in 3D, teaching himself critical skills at a young age. He started self-taught, then studied at ScanlineVFX in Munich, and after earning a Master's in Computer Animation from Bournemouth University, he worked in Visual Effects for 15 years. He has worked on feature films, including Mad Max 4, Thor, Captain America, and Prometheus. Since joining Framestore, Johannes has worked on many projects in emerging technology for high-profile partners, including Apple, Google, Time Inc, BMW, and Facebook. He holds a Technical Achievement Award from the Academy of Motion Picture Arts and Sciences for his many achievements and honors for developing, prototyping, and promoting technologies and workflows for deep compositing. As well as an Emmy Award for his contributions to the Free Solo 360 project, he was part of the Platinum Lion-winning team of the 'Long live the Prince' campaign in Cannes. Beyond his numerous awards, Johannes has spoken at various events, most recently SXSW, GDC, Siggraph, and NFT NYC. He is currently researching creative ways to tell stories in all transmedia contexts. He profoundly understands machine learning technologies and focuses on discovering new avenues to excite audiences globally. Johannes is also known under the artist pseudonym 'ATARA'; His first NFT collection used generative art rooted in the blockchain. It sold out, and he is continuously expanding his presence as a web3 Creative. Most recently, Atara created Jeff the artist, a virtual being in the web3 space. And made the Dalle-Punks a unique and AI-created NFT project. Johannes is also an advisor for Luxy.io and several NFT projects.
Gabe Michael is an award-winning AI filmmaker and creative technologist shaping the future of production with AI. He currently serves as Global SVP and Group Executive Producer of AI at Edelman, where he consults internal and external teams, enhances production workflows and explores new creative possibilities with AI. As an early adopter of AI technology in film, video and creative production, Gabe’s work has earned accolades for ‘Best Odyssey’ at Project Odyssey, ‘Best Character’ and ‘Best Art Direction’ at the Runway Gen:48 AI Film Competitions, leading to his entry into many creative partner programs with top AI video tools. With extensive experience as a director and producer in the creator economy, Gabe collaborates with top film studios, brands, and digital platforms, and shares his expertise on LinkedIn, YouTube, and in classrooms at UCLA.
