Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 21st, 2026

2– 2:50 PM Eastern Time Zone

Session III: A Virtual Event

The Explosive Advertising Experience: AI + 3D + XR + Spatial

The advertising industry has always attracted the most visually ambitious creative minds — and today those minds have access to an arsenal of AI, 3D, XR and spatial tools that are producing work of genuine artistic achievement. Cityscapes become living canvases. Devices become portals. Platforms become immersive worlds that blur the line between advertisement and experience. The results are spectacular — and this session celebrates and examines them directly. We bring together the creative directors, technologists and brand strategists who are building the most visually extraordinary advertising experiences being produced anywhere in the world today. This is not a conversation about what's coming. It's a showcase of what's already here — vibrant, immersive and expanding in capability every single month.

Speakers:

Bill Newell, CEO, SparX Works Inc., Moderator

Wilfred Driscoll, Co-Founder, Fitsū

Rachel Noonan, Co-Founder and Chief Strategy Officer, Forward Studio


Diana Colella is executive vice president of Autodesk’s Entertainment & Media vertical solutions group. In this role, she manages product, strategy and execution for the company’s portfolio servicing the film, TV and games industries. Colella has been with Autodesk for more than 20 years occupying a range of leadership roles, including head of product management and worldwide support. She has extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Most recently, she served as vice president in Autodesk’s Business Strategy and Marketing group, leading the M&E and AutoCAD businesses, which represent more than $1B in annual recurring revenue. In this role, she drove the company’s strategy for digital conversion of non-compliant users and launched One AutoCAD. She is the executive sponsor of the Autodesk Women’s Network.