Located at and co-presented at Digital Hollywood

Wednesday, November 13, 2019, The Skirball Center

Special Event at Digital Hollywood!

Content for Women • About Women • By Women

InterSections & the Keys to Communication That Converts

 

PRSA Intersections 2019

Join us and sharpen your communication skills with world-class PRSA content from leaders in the technology, content and entertainment & sports industries, and also enjoy the opportunity to network and participate in the collocated Digital Hollywood three-day conference (Nov. 12-14) that brings together learning from leaders in media, film, television, music and technology.

PR and Communication professionals are challenged to win hearts and minds in the noisiest communications climate humanity has ever known. At PRSA InterSections 2019, the one-day seminar presented by the Entertainment & Sports, Technology and Financial Communications sections, the top skills and strategies for creating communication and campaigns capable of echoing above the noise of marketing and social media static will be revealed, including:

What are the communication pros achieving maximum conversion doing differently?

• How is AI reshaping the skill set of PR pros?

• What are execs from Amazon and Fortnight doing to create competitive cultures through communication activations?

Digital Hollywood Conference Agenda - Click Here

Tracks and Themes

I. The Artistic Creators: Directors – Technologists – Actors – Producers – Performers - Writers

II. Dr. Jackie! STEM + Hollywood + Sports + Community = The Innovation Forum!

III. Finance Hollywood: Investment - Packaging - Blockchain

IV. The Wellness Experience = Nutrition + Fitness + Sports + Beauty + Mindfulness

V. The Micro Influencers - The Two Day Intensive & Luncheon

VI. Advertising Hollywood: Brand and Influencer Marketing

VII. California Cannabis Forum - Medical - Wellness - Science

VIII. Immersive Hollywood - VR/AR-MR-XR

IX. Internet TV: The Disruption - OTT: Phones - Tablets - PC - TV

X. Food Innovation + Wellness + Beauty: Food Culture - Food Industry

XI. The Podcasting Forum: Content - Distribution - Advertising

XII. STEM, Space Industries and Hollywood: Educators - Space Visionaries - Students

XIII. The Women's Summit & Workshops - Content - Discussion - Recognition

XIV. The University Project: Film - TV + AR-VR-Internet & Entertainment

Background about Digital Hollywood Click Here

Click Back to Complete Digital Hollywood Fall, 2019

PRSA's Intersections 2019

Wednesday, November 13th, 2019

The Skirball Center, 2701 N. Sepulveda Blvd., Los Angeles, CA 90049

 

Note on Registration: Your PRSA Intersections ticket includes all Digital Hollywood events on Wednesday, November 13th. You can upgrade to a ticket that includes all three days of Digital Hollywood.

To Register - Click Here

 

The Intersections 2019 Agenda

Wednesday, November 13th, 2019

8:30 AM - 9:30 AM - Registration

9 AM to 5 PM: Interactive Neuro-technology demos (open all day)

• Eye Tracking – Message response and preference

• Galvanic Skin Response (wrist watch) -  Emotional arousal to message exposure

• Facial Expression Analysis – Track emotional responses and reactions to messages and communication stimuli

 

The Opening Keynote Session

9:30 AM - 10:30 AM, Ahmanson Hall

The Secret Formula Behind High-Conversion Communication: Neuropsychological Engagement

Elizabeth Edwards, Founder, Volume PR

 

10:45 AM – 11:45 AM

Track I: Ahmanson Hall

A Larger Slice of the Pie: Using Neuro-Technology to Decode Human Behavior

Dr. Brendan Murray, Vice President, Client Services, iMotions A/S (formerly with Nielsen Consumer Neuroscience and Harvard University)

 

Track II: Herscher Hall, Guerin C

Branded & Influencer Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

Hannah E. Taylor, Partner, Advertising, Marketing, & Public Relations Group, Frankfurt Kurnit Klein & Selz PC

Vanessa Flaherty, partner and SVP, DBA

Kirstin Benson, VP of Global Entertainment, Getty Images

Amber Raspberry Mayo, founder, WYD

Jenn Fink, Director Digital & Social Strategy, GLOW

Andrew Solmssen, President, California, Wunderman Thompson, Moderator

Speaker Bios and Session Information - Click Here

 

Noon – 1:00 PM

Track I: Ahmanson Hall

Technology Panel Topic: AI & Machine Learning in Communication - Steroids or Replacements for Human Brains?

Panelists:

Natasha Kennedy, TRUE Global Intelligence, FleishmanHillard

Lucas Doub, Enterprise Agency Director, Signal AI

Todd Grossman, CEO Americas, Talkwalker

Dr. Brendan Murray, Vice President, Client Services, iMotions A/S

Moderator, Elizabeth Edwards, Volume PR

 

12:30 PM - 1:30 PM

Track I: Herscher Hall, 2nd Floor, Room 202

Women & Original Content: From Film/TV, Internet Video and Influencer Campaigns to Games

Jourdan Guyton, co-creator/Diretor, “Two Grown”, A BET Digital Original

Mira Crisp, former, Creative Director, Ayzenberg Group

Katie Koeblitz, Head of Independent Content apparentlyjack, (Producer, Galveston)

Gwen Miller, VP of Content Strategy, Kin Community

Giovannie Espiritu, Nominated, Best Supporting Actress, MethodFest, Board of Director, C.O.R.A. (Domestic Violence Agency)

Marlene Sharp, Director, Production, LEVEL-5 abby

Katharina Baron, Founder & Owner, House of Baron, Moderator

Speaker Bios and Session Information - Click Here


1:00 PM - 1:30 PM

Track I: Ahmanson Hall

Interactive Neuro-technology demos

Eye Tracking – Message response and preference

Galvanic Skin Response (wrist watch) -  Emotional arousal to message exposure

Facial Expression Analysis – Track emotional responses and reactions to messages and communication stimuli

 

2:00 PM - 3:00 PM

Track I: Ahmanson Hall

Communications Driving Culture: A look at three defining communications and activation campaigns in Entertainment, Sports and eSports from the execs who did it.

Tiffany Shinn, Amazon Prime Video(EMMYs 2019/The Marvelous Mrs. Maisel)

Freddie Georges, Founder/CEO, FGPG (Fortnite live event)

Shakeemah Simmons-Winter, ESPN (Little League World Series, NBA, MLB)

Moderator: Michael Klastorin, ICG Publicist (“Office Space,” “Zombieland”), Author (Back the the Future: The Ultimate Visual History)

 

2:15 PM - 3:15 PM

Track II: Herscher Hall, 2nd Floor, Room 202

Content Strategies in Hollywood: TV - Film - Internet - Branding & Influencers

JR Griffin, Vice President, Digital Marketing & Business Development, FremantleMedia North America

Marlina Fletcher, Managing Director, Stink Studios

Chris Borelli, Vice President, Brand Partnerships, IMGN Media

Glenn Bartlett, VP Creative, Creative Center | Sony Pictures Television

Elsa Ramo, Managing Partner, Ramo Law PC, Moderator

Speaker Bios and Session Information - Click Here

 

Track III: Herscher Hall, 3rd Floor, Room 303-304

Working in the Industry: An In-Depth Discussion with Executives and Creatives from TV, Film and Technology

Simone Nelson, Managing Director, The CSU Entertainment Alliance, Moderator

Nichelle S. Carr, Lead Producer, West City One Studios

Emilienne Gray, EVP of Original Content & Programming, Tiny Horse

Jaena Sta. Ana, Line Producer, DreamWorks Animation

Evan Shapiro, President, National Lampoon

Speaker Bios and Session Information - Click Here

 

3:15 PM - 4:00 PM General Session

Track I: Ahmanson Hall

Who Owns Content: A Look at Media, Feeds and Platforms and the Journalists, Personalities and PR Execs Feeding Them ”

Brian Lowry, Senior Writer, CNN

Angel Rodriguez, Assistant Managing Editor, Los Angeles Times

Bill Shaikin, Los Angeles Times (Staff Writer - Baseball and Sports Business, California Sports Writer of the Year honoree)

David Bloom, Forbes/TubeFilter/TV Rev

Ann Donahue, IndieWire (Executive Editor, TV)

Amanda Samaan, Revolver PR, moderator

 

3:50 PM - 5:00 PM

Track I: Haas Conference Center, Room 171

Leveraging Content and Celebrity For Cross-Platform Success: From TV, Mobile & Internet to Social Media

Evelyne Ouellet, CEO, SAFIRA, a Cirque du Soleil company

Brittani Kagan, Head of Talent, Portal A

Raphael Leopold, Founder/Executive Producer, Rodeo Show

Alice Aoki, Actress, Founder & CEO, Aoki Entertainment

Greg Harrison, Executive Creative Director, MOCEAN

Perrin Kaplan, Principal, Zebra Partners, Moderator

Speaker Bios and Session Information - Click Here

 

Sponsored by Alliance for Women in Media SoCal

Track II: Haas Conference Center, Room 172-173

Women in the Industry: Developing Film, Television, Branding & OTT About Women - A Golden Age in Hollywood and Indie Production

Tanya Wright, SAG Award Winner, Orange is the New Black; HBO’s True Blood

Wendy Sweetmore, Executive Producer, Dreamtime Entertainment (former Senior Exec. MGM/Mark Burnett Productions)

Marina Grasic, Co-Managing Partner, Oakhurst Entertainment

Jenelle Lindsay, Head of TV, Unanimous Media

Denise Muyco, co-founder and CEO, StratusCore, Moderator

Speaker Bios and Session Information - Click Here

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Thursday, November 14th

Day-Long Event - The Podcasting Forum

10:00 AM - 11:00 AM

Session I: Herscher Hall, Guerin B, Webcast Live

Podcasting in Hollywood: Leadership in the Industry: Content - Distribution - Advertising

Jen Sargent, Chief Operating Officer, Wondery

Tyler Moody, V.P./G.M., WarnerMedia Podcast Network, WarnerMedia

Conal Byrne, President, iHeartPodcast Network, iHeartMedia

Herb Scannell, President And Chief Executive Officer, Southern California Public Radio

N'Jeri Eaton, Director of Programming & New Audience, NPR

Brad Mielke, Host, ABC News’ ‘Start Here’, Moderator

Speaker Bios and Session Information - Click Here

 

11:15 AM - 12 Noon

Session I: Herscher Hall, Guerin B, Webcast Live

Podcast Leadership: The Industry Visionaries

Peter Morris, CEO, PodcastOne

Rob Greenlee, VP, Content and Partnerships, Libsyn

Leslie Merklinger, Senior Director, Audio Innovation, CBC Radio & Audio

Chris Bannon, Chief Content Officer, Stitcher

Todd Cochrane, CEO, Blubrry

Clint Schaff, Vice President of Strategy and Development, Los Angeles Times, (Dirty John podcast), Moderator

Speaker Bios and Session Information - Click Here

 

12:15 - 1:00 PM

Session I: Herscher Hall, Guerin B, Webcast Live

Podcasting Talent, Networks, Distribution & Advertising, Part I

Kelli Hurley, SVP Digital Partnerships, Sales, Westwood One

Kathy Doyle, Vice President of Macmillan Podcasts & QDT

Caroline Edwards, Director of the Podcast Initiatives, ICM Partners

Andy Bowers, Chief Innovation Officer, Megaphone

Claire Fanning, VP of Ad Innovation, Pandora

Rob Greenlee, VP, Content and Partnerships, Libsyn, Moderator

Speaker Bios and Session Information - Click Here

 

1:15 PM - 2:00 PM

Session I: Herscher Hall, Guerin B, Webcast Live

Monetizing Podcasts – From Branded Content and Advertising to Subscriptions

Steve Pratt, Co-founder, Pacific Content

Jeanine Percival Wright, COO & CLO, Simplecast

Zachary Davis, VP, Premium Content, Himalaya Media Inc.

Matt Turck, Chief Revenue Officer, Megaphone

Jason Baron, Senior Vice President, Direct Response, WarnerMedia Ad Sales

Chris Peterson, President, Kindred Media, LionTree Advisors, Moderator

Speaker Bios and Session Information - Click Here

 

Session II: Haas Conference Center, 3rd Fl. Room 303-304

The Podcast Production Company: From Indie Start-up to TV/Film Divisions

Aaron Hart, Vice President, TV/Film Development, Wondery

John Asante, Managing Producer, Neon Hum Media

Lee Schneider, Founder of Red Cup Agency & FutureX Podcast Network, Moderator

Speakers to be announced

Speaker Bios and Session Information - Click Here

 

2:15 PM - 3:00 PM

Session I: Herscher Hall, Guerin B, Webcast Live

Podcasting Talent, Networks, Distribution & Advertising, Part II

Tim Street, Vice President, Influence & Production, Authentic

Korri Kolesa, Chief Operating Officer, ART19, Inc.

Kelly Garner, Founder and CEO, Treefort

Ryan Rose, Director of Sales & Partnership Development, DAX / Global

Dave Zohrob, co-founder and CEO, Chartable.com

Jason Z. Haikara, EVP, MediaLink, Moderator

Speaker Bios and Session Information - Click Here

 

3:15 PM - 4:00 PM

Session I: Herscher Hall, Guerin B, Webcast Live

Podcast Programming: Personality & Interview, Crime & Drama, Investigative Journalism, Comedy and Politics

Jane Marie, Host, "Little Everywhere" & producer, "This American Life"

Sim Sarna, Founder and CEO, Cloud10 Media, Producer of “Work in Progress with Sophia Bush” and “Sibling Revelry with Kate Hudson and Oliver Hudson”

Jonathan Hirsch, founder, Neon Hum Media

Arielle Nissenblatt, Founder, Earbuds Podcast Collective, Marketing and Business Development, Castbox, Moderator

Speaker Bios and Session Information - Click Here