Special Event at Digital Hollywood!

The Three-Day Influencer Intensive!

Maximizing the Power of Social Media Reach

Wednesday, May 22nd - Thursday, May 23rd, 2019

Co-Sponsored & Curated by:

 

Return to Complete Agenda - Click Here

Digital Hollywood Spring, May 21-23, 2019

Skirball Center, 2701 N Sepulveda Blvd, Los Angeles

Registration Page - Click Here

Wednesday, May 22nd

Micro-Influencer/Branding Two-Day Intensive

Noon – 12:45 PM, Herscher Hall, Guerin A, Live Webcast

Influencer Brand Building Workshop: Finding Your Voice and Design a Strategy to Create the Right Content

Panelists will talk through how to build your brand as an influencer, including:

• Defining your voice and determining which content verticals are the best fit for you

• Building a content strategy and increasing your engagement

• Sponsored, organic, and segmented post and grid planning

• The importance of authenticity & brand safety

• Design a strategy to meet your goals

Alex Diehl, (@therealalexdiehl)

Amanda Marzolf, Agent, Abrams Artists Agency

Marissa Meizz, (@marissameiz)

Peter Van Voorhis, Chief Strategist, Magnum Strategies (@petervanvoorhis)

Moderator - Marsha Collier, Marketing Futurist & Radio Host, President, The Collier Company (@marshacollier)

 

1:00 – 1:45 PM, Herscher Hall, Guerin A, Live Webcast

Because You Can't Pay Your Rent With Free Product: A Do-It-Yourself Guide to Finding and Navigating Deals

Panelists will discuss the different ways for influencers to make money

• Using networking to find different types of money-making opportunities either working with brands or in other ways

• Selecting brands and partners that are a good fit for you

• Marketing yourself to these brands and partners to work with them

• Understanding what marketers want and creating a one-sheet of analytics that they care about

Kasia Szarek, Casting Director, Harlowe Casting (@kasia)

Mahzad Babayan, Director of Talent, Fullscreen

Diego Vargas, CEO, GOAT Marketing (@lmaodiego)

Peggy Glenn, (@GrannyPottymouth)

YeeLi Lee, CEO, 4MeGlam (@4meglamsg)

Moderator - Mike Prasad, CEO, Tinysponsor (@mikeprasad)

 

2:00 – 2:45 PM, Herscher Hall, Guerin A, Live Webcast

Instagram: A Deep Dive

Panelists will help you build an understanding about:

• How to leverage your personal brand and style as an influencer to thrive on Instagram

• An in-depth look into crafting your Instagram profile, goals, strategy, and content

• The latest on Instagram's algorithm and feature changes

• How to manage your audience and build a strong community

Sara Mills, (@saraontheinternet)

Serena Laurel, (@serenalaurel)

Donnoven Nguyen, (@donnoven)

Moderator - Alex Hager, Tinysponsor, (@alexhager)

 

2:00 - 2:45 PM: Haas Conference Center - Room 171

The Wellness Entrepreneur – Beauty – Fitness – Food – Fashion – Media - Tech

Courtney Casgraux, Founder, GBY BEAUTY

Amanda Russell, founder, The Influencer Code and Founder + Chief Editor, Fit Strong and Sexy

Rob Jacobs, co-founder and Chief UnSitter, UnSit

Ken Rosenblood, CEO and Founder, obVus Solutions

KJ Matthews, Emmy Winning Journalist, (CNN, ABC, CBS, FOX), Moderator

Speaker Bios and Session Information - Click Here

 

3:00 – 3:45 PM, Herscher Hall, Guerin A, Live Webcast

Eat, Pray, Post - Inside the Lives of Food & Travel Influencers

Panelists will discuss the different ways for food and travel influencers to make money

• What does one need to do to become a travel or food influencer

• How do travel and food influencers plan their content for the day/week

• How to pitch yourselves to relevant brands for opportunities and how to select which brands are good fit for your content

• How to negotiate sponsorship deals including managing possible cost outlays (ie location travels or food cost) and client expectations

Josh Zimmerman, Digital Talent Manager for The Food Ranger (@thefoodranger)

Mona Molayem, (@monacorona)

Sarah Gim, (@thedelicious)

Sondra Barker, (@cuisineandtravel)

Tinger Hseih, (@dashofting)

Moderator - Lindsay Hoffman, Host/Reporter (@lindsaybhoffman)

 

3:00 PM – 4:00 PM

Session I: Herscher Hall, Guerin C

Simply Genius - Beauty – Skincare – Wellness - Fitness – Brains Behind the Lifestyle Industry

Michael Bumgarner, CEO, Cannuka

Yanni Hufnagel, CEO, Perfect Lemon

Kane Sarhan, CEO, The Well

Ashley Lewis, CEO, Fleur Marche

Billy Hawkins, CEO, Arsenic

Corey Weiss, Head of Business Development, ipsy, Moderator

Speaker Bios and Session Information - Click Here

 

4:00 – 4:45 PM, Herscher Hall, Guerin A, Live Webcast

Short-Form Video: The explosive nature behind Tik Tok

Panelists will take an in-depth look at:

• New and emerging formats in short-form video & livestreaming

• Creating viral content /

• Discussing the features of the app

• Navigating brand deals and sponsorships.

Christine Barger, (@christinebarger)

Jack Jerry, (@jackjerry)

Kailey Maurer, (@kaileymaurer)

Kelianne Stankus, (@keliannestankus)

 

5:00 PM - 6:15 PM Open to all attendees

End-of-Day Reception – Tent Area

Outdoor Area In Front of Ahmanson Hall

 

Thursday, May 23rd

10:45 AM - Noon - Herscher Hall, Guerin A, Webcast Live

Entrepreneurs and Innovators: Sharing Experience - Real Life Stories - Lifestyle Choices and Lifestyle Alternatives

Elizabeth Barrutia, CEO, BARU Marketing & Media

Leah Caplanis, founder and CEO, Social Sparkling Sake

Erin Kapczynski, SVP Marketing, Kontrol Media

Heather Blair, President, Heather Blair Consulting (a division of OuiMarket4U,Inc)

Jen Proctor, CEO, Cultivated Entertainment

Debra Fine, Chief Executive Officer-Fine Line Accelerator

Linda Sherman, Co-Founder, The Courage Group, Moderator

Speaker Bios and Session Information - Click Here

 

The Luncheon Roundtable

Noon - 1:45 PM, Herscher Hall, Guerin A, Webcast Live

Fireside Chat: Enterprise Sponsorships, LinkedIn and Twitter

In this two person fireside chat, our speakers will discuss business related content on LinkedIn, Twitter and other platforms

• How to drive personal brand on these platforms

• What do brands look for in a good LinkedIn influencer vs Twitter influencer

• How different are audiences on these platform from Instagram, Youtube and TikTok

• How long do B2B/enterprise sponsorships take and how to find them

• What do brands expect from enterprise sponsorships

Winnie Sun, Managing Director, Sun Group Wealth Partners (@WinnieSun)

Goldie Chan, Founder, Warm Robots

Speaker Bios and Session Information - Click Here

 

1:00 PM - 1:45 PM, Herscher Hall, Guerin A, Webcast Live

Do’s & Don’ts of Influencer Marketing

Panelists from brands and agencies who work with influencers will discuss best practices for:

• Structuring campaigns properly to work with influencers including selecting and sourcing them

• Elaborating the differences in influencer marketing campaigns from general digital marketing

• Identifying pitfalls to avoid when working with influencers and challenges faced

• Guiding influencers to help marketers to achieve campaign goals

Cat Mendez, Social Media & Influencer Marketing Strategist

Philip Hickey, EVP, Brand & Marketing, Seriously Digital

Simon Kelly, CEO, Story Worldwide

Tanya Bershadsky, CEO, CastingInfluence

Tiffanie Peteet, Director, Strategic Partnerships, Influential

Moderator - Anais Ganouna, Brand & Marketing Strategist (@anaisganouna)

 

2:00 - 2:45 PM, Herscher Hall, Guerin A, Webcast Live

#sponsored: How To Make Money Through Brand Sponsorships

Panelists will discuss the process of working with brands, including:

• How to determine fair pricing and deal structure

• What to expect process-wise

• Best practices for building a long-term relationship with a brand

• Red flags to keep an eye out for

Adin Kolansky, Digital Media Strategist, Chief Creative Officer at Stealth Mode (@adin)

Ashwin Jacob, Entertainment & Brand Consultant (@ashwinjacob)

Cheyenne Brink, Agent, Bella Agency

Megan Niquette, Creator Partnerships Coordinator, ipsy

Morgan Harvill, (@morganharvill)

Moderator - Mike Prasad, CEO, Tinysponsor (@mikeprasad)

 

3:00 - 3:45 PM, Herscher Hall, Guerin A, Webcast Live

Youtube: A Deep Dive

Panelists will talk about the in's and out's of the YouTube Platform. These may include the following:

• An overview of essential YouTube features

• Looking at the basics of Google Adsense

• Viewing case studies of YouTubers

Zack James, Yo Mama Channel

Tay Zonday, Tay Zonday Channel

Bailey Sarian, Bailey Sarian Channel

 

4:00 PM – 4:45 PM, Herscher Hall, Guerin A, Webcast Live

The Emergence of Gaming Influencers: YouTube Gaming, Twitch and beyond

Panelists will discuss revenue opportunities on the major streaming platforms for gaming content and commentary.

- Monetizing livestreaming content with ads and brands

- Do's and don'ts of live streaming.

- Effective branding and how to grow a following.

- Twitch vs YouTube Gaming.

Chris Saint, (@saintpiercing)

Mari Takahashi, (@atomicmari)

Mike Wann, CEO, mobcrush

Niles Heron, CSO, Popdog

Moderator - Michael J Lambie, Head of Product, CreatorIQ

 

5:00 PM - 6:15 PM Open to all attendees

End-of-Day Reception – Tent Area

Outdoor Area In Front of Ahmanson Hall

Micro-Influencer Board of Advisors

Alex Diehl (@therealalexdiehl) - 16K

Alex Hager (@alexhager) - 119K

Amanda Russell (@amandarussellfss) - 228K

Amy Mordaga (@Amayzingeats) - 10K

Amy Roiland (@afashionnerd) - 112K

Anais Ganouna (@anaisganouna) - 17K

Andrea Okeke (@Drea_knowsbest) - 86K

Angie Hilem (@angiehilem) - 13K

Austin Hare (@austinxhare) - 34K

Bradley Laborman (@bradmantv) - 30K

Cameron Huff (@cameron.huff) - 12K

Carol Roth (@caroljsroth) - 50K

Del Mak (@delmak) - 12K

Dominique Buggs (@itsdominiqueb) - 45K

Emmy Palmer (@ouiemmy) - 14K

Eric Wallace (@rawsession) - 77K

Erika and Frida Heidewald (@erikaandfrida) - 49K

Felicity Heath  (@felicityjayn ) - 36K

Ginger Michele (@gingermichele) - 11K

Hailey Bright (@haileybright) - 104K

Heather Hahn (@heatherhahnn) - 75K

James Wilde (@Jameswildexo) - 23K

JARRELL Johnson (@Pyro2sick ) - 22K

Jenna Veroni (@jennaveroni) - 57K

Jennifer Trainer (@runwayredla) - 19K

Jessica Spohr (@jessicaspohr) - 225K

JESSICA STUDNICKY (@themagnificentjess) - 19K

Joe Saladino (@joeysalads) - 2.6M

Judy Elle (@judyelle) - 25K

Justin DoCanto (@justindocanto) - 13K

Kasia Szarek (@kasia) - 40K

Lindsay Hoffman (@lindsaybhoffman) - 28K

Maria Bertrand (@inspirebydoing) - 22K

Marsha Collier (@marshacollier) - 236K

Matthew Cowan (@mrcowan) - 13K

Morgan Ryan (@msmaverickmuse) - 7K

Patrick Clark (@pbclarkphoto) - 7K

Peggy Glenn (@grannypottymouth) - 668K

Rebekah Radice (@rebekahradice) - 184K

Rod Kim / Vince Cirino (@rkvcviews) - 4K

Sara Mills (@saraontheinternet) - 831K

Sarah Gim (@thedelicious) - 188K

Scott Niswander (@nerdsync) - 487K

Tay Zonday (@tayzonday) - 1.72M

Wendy Alcala (@wendyalcala) - 85K

Winnie Sun (@winniesun) - 332K

Zack James (@yomama) - 3.78M

 

Reception Sponsor

Complete Conference Agenda - Click Here

Tracks and Themes

I. The Artistic Creators: Directors – Technologists – Actors – Producers – Performers - Writers

II. The Wellness Experience = Nutrition + Fitness + Sports + Beauty + Mindfulness

III. Finance Hollywood: Investment - Packaging - Blockchain - ICOs

IV. Food Innovation + Wellness: Food Culture - Food Industry

V. The Influencers - The Two Day Intensive & Luncheon

VI. Advertising Hollywood: Brand and Influencer Marketing

VII. California Cannabis Forum - Medical - Wellness - Science

VIII. Immersive Hollywood - VR/AR-MR-XR

IX. Internet TV: The Disruption - OTT: Phones - Tablets - PC - TV

X. Beauty Innovation & Wellness: Health + Fitness + Mindfulness

XI. The Women's Summit & Workshops - Content - Recognition

XII. The Athlete & Wellness: Fitness, Performance, Nutrition & Food

XIII. The University Project: Film - TV - Technology

Speaker Selection: To Submit a speaker, please email your speaker submission indicating panel(s) of interest along with bio of your speaker, backgrounder of your company

Archive of October 2018 Agenda - Click Here

Register for Digital Hollywood - Click Here

Sponsor and Exhibitor Information - Click Here

Attendee List - 2018 - Click Here

Background about Digital Hollywood Click Here

Videos and Photos - Click Here