Digital Hollywood: The AI & Entertainment Summit

Wednesday, July 22nd, 2026

9 – 9:50 PM Eastern Time Zone

Session I: A Virtual Event

The Agentic Moment: Bringing AI Agents to the Desktop – What Could Possibly Go Wrong?

As Jensen Huang recently observed, the arrival of Agentic AI is as significant a moment as the launch of ChatGPT in 2022. It arrived quietly. No fanfare, no government warning, no prime-time news alert. One morning you woke up and your desktop had a new tenant — an AI Agent capable of browsing, deciding, executing and acting on your behalf across every application, every platform and every transaction in your digital life. Welcome to the Agentic Moment. The most significant shift in human-computer interaction since the invention of the mouse has arrived — and nobody fully understands the implications yet. Who is the Agent working for? How does it make decisions? What happens when it's wrong? And what happens when it's right in ways you didn't anticipate? What could possibly go wrong?

Speakers:

Melissa Berger, Chief Solutions Officer, Digitas,

Kumaran Ponnambalam, Principal AI Engineer, Cisco

Edo Segal, Chief Technology Officer, Napster

Silke Meixner, Digital Customer Experience Strategy, ZS Associates

Charles Adelman, CEO, XRDNA, Moderator

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    Melissa Berger

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    Silke Meixner

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    Charles Adelman

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    Kumaran Ponnambalam

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    Edo Segal

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Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas’ marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora’s award-winning productions The Beauty of Blackness and The Foundation of Belleza. Prior to this role, Melissa was Digitas’ EVP of Connections Strategy and CRM and loyalty lead, where she successfully built out the agency’s CRM and loyalty practice while cultivating long-standing client relationships and new business wins. Under her leadership, she oversaw the development of the Connect IQ tool, which helps clients to assess the potential revenue opportunities that brands could capture across an optimized networked experience. Recognized as an award-winning thought leader, Melissa has shared her expertise at prestigious industry events such as CES and the Cannes Lions International Festival of Creativity. She co-hosts the popular podcast Spilling the LoyalTea, exploring the convergence of CRM and Commerce. Beyond her professional achievements, Melissa is actively involved in empowering women through her leadership in Women at Digitas and mentoring aspiring women in the marketing field at Duke University.


Silke Meixner is a Principal for Customer Centric Digital Marketing, with a focus on Cognitive Enterprise Transformation, Digital Marketing Strategy and Digital Business Operations. Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design. Silke has a strong background in Marketing Effectiveness, Commercial Operating model restructuring, Marketing, Branding CRM and Sales process design, simplification, and cost optimization for global F500 companies. Silke specializes in the approach design and structured delivery of Operating Model changes to drive growth and optimize spend in B2B and B2C settings. Silke has led global client projects in the areas of growth strategy, process design and simplification, Marketing and Sales Operations, and maturity assessments, B2B and B2C segmentation, Go-to-Market and channel, e-commerce Marketing strategy at leading multinational organizations.


Edo Segal, CTO, Napster: Edo Segal is a serial entrepreneur and AI pioneer who has spent over two decades building companies at the intersection of artificial intelligence and human communication.  As the Chief Technology Officer of Napster and former founder and CEO of Touchcast (acquired by Napster), he led breakthrough innovations in how people access and share expertise through AI, fundamentally reimagining human-AI collaboration. Prior to Touchcast, Edo founded and successfully sold multiple companies including Relegence (acquired by AOL), Brainboost (acquired by Answers.com), and Screencaster (acquired by Livestream), consistently positioning himself at the forefront of technological transformation.


Kumaran Ponnambalam is a technology leader with 20+ years of experience in AI/ML, Data and Analytics. His focus is on creating robust, scalable AI models and services to drive effective business solutions. He is currently leading Generative AI initiatives at Outshift by Cisco, building next-generation AI innovations and products to help enterprises. In his previous roles, he has built conversational bots, ML platforms, data pipelines and cloud services. A frequent speaker at technology conferences, he has also authored several courses on the LinkedIn Learning Platform in AI/ML and Big Data.


Charles Adelman, CEO, XRDNA : As the CEO and Head of Technology at XRDNA, Charles lead's a company focused on developing cutting-edge solutions in spatial computing, gaming, and advanced platforms for the public sector. He is a cross-disciplinary technologist with deep expertise in media, marketing, business, and defense, known for creating and executing innovative strategies across AR, patent development, OTT and content delivery networks, AdTech, UI/UX design, and ERP/CRM platforms. His mission is to empower and inspire people to connect, create, and collaborate within immersive, interactive environments using the latest technologies. He holds multiple patents, including those for elastic vector addressing networks, zero-trust security protocols, and "JARVIS"-like nested data and content panels/containers, which are foundational for the future of AR/XR. Passionate about bridging the gap between human potential and technological capability, He has led and supported projects across media, entertainment, non-profit, and public sectors.