Digital Hollywood: The AI & Entertainment Summit

Wednesday, July 22nd, 2026

9 – 9:50 PM Eastern Time Zone

Session I: A Virtual Event

The Agentic Moment: Bringing AI Agents to the Desktop – What Could Possibly Go Wrong?

As Jensen Huang recently observed, the arrival of Agentic AI is as significant a moment as the launch of ChatGPT in 2022. It arrived quietly. No fanfare, no government warning, no prime-time news alert. One morning you woke up and your desktop had a new tenant — an AI Agent capable of browsing, deciding, executing and acting on your behalf across every application, every platform and every transaction in your digital life. Welcome to the Agentic Moment. The most significant shift in human-computer interaction since the invention of the mouse has arrived — and nobody fully understands the implications yet. Who is the Agent working for? How does it make decisions? What happens when it's wrong? And what happens when it's right in ways you didn't anticipate? What could possibly go wrong?

Speakers:

Melissa Berger, Chief Solutions Officer, Digitas,

Kumaran Ponnambalam, Principal AI Engineer, Cisco

Edo Segal, Chief Technology Officer, Napster

Silke Meixner, Digital Customer Experience Strategy, ZS Associates

Charles Adelman, CEO, XRDNA, Moderator

Diana Colella is executive vice president of Autodesk’s Entertainment & Media vertical solutions group. In this role, she manages product, strategy and execution for the company’s portfolio servicing the film, TV and games industries. Colella has been with Autodesk for more than 20 years occupying a range of leadership roles, including head of product management and worldwide support. She has extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Most recently, she served as vice president in Autodesk’s Business Strategy and Marketing group, leading the M&E and AutoCAD businesses, which represent more than $1B in annual recurring revenue. In this role, she drove the company’s strategy for digital conversion of non-compliant users and launched One AutoCAD. She is the executive sponsor of the Autodesk Women’s Network.