
Digital Hollywood: The AI & Entertainment Summit
Tuesday, July 21st, 2026
9 – 9:50 PM Eastern Time Zone
Session I: A Virtual Event
Conversational AI: The Intelligent Consumer – The Engagement Engine
The consumer has changed forever — and the brands and agencies that understand this first will own the next decade. Conversational AI has fundamentally transformed the relationship between a brand and its audience, turning every screen, every platform and every touchpoint into an intelligent, responsive and deeply personalized engagement opportunity. This is not the chatbot of five years ago. This is a sophisticated Engagement Engine — capable of understanding intent, anticipating need, expressing genuine personality and delivering experiences that feel less like advertising and more like conversation. The executives in this roundtable are at the forefront of deploying conversational AI at scale — for the world's most powerful brands, across the most influential platforms. The consumer is smarter than ever. The question is whether the brands can keep up.
Speakers:
Shiona McDougall, Global Global Chief Strategy Officer, RAPP, Omnicom
Mary Hamilton, Managing Director, Technology Innovation, Americas, Accenture,
Andrew Klein, SVP, Creative Technology, Publicis Media
Ashley Musumeci, SVP of Integrated Media, Monks
John Canning,
Director Developer Relations - Creators, AMD, Moderator
Shiona McDougall, Global Chief Strategy Officer, RAPP, Omnicom: Shiona McDougall stands at the forefront of RAPP's strategic vision, leading a team of talented strategists worldwide to shape the future of marketing with both precision and empathy. As a visionary global leader, Shiona brings unmatched expertise and passion for partnering with clients to deliver data-driven strategies that drive real, measurable results. With a keen focus on innovation and client success, Shiona steers the evolution of RAPP’s strategic product, ensuring it remains cutting-edge in an ever-changing marketing landscape. Her impressive background includes senior client-side marketing leadership roles, where she transformed CRM strategies and spearheaded digital transformation initiatives. Her unique blend of agency leadership and client-side experience gives Shiona an unparalleled perspective, helping clients navigate the complexities of modern marketing across many industries for the world’s leading brands. At RAPP, Shiona fosters a culture of collaboration and creativity, working closely with her team and clients to push the boundaries of data-driven marketing. Her leadership bridges strategy and innovation, delivering solutions that consistently exceed client expectations and make real the art of the possible. Looking to the future, Shiona is dedicated to driving impactful results for RAPP's clients while championing innovation and excellence across the organization. With her customer-first mindset and unwavering commitment to strategic growth, every day she empower her teams and businesses to thrive.
Mary Hamilton, Managing Director, Accenture: Mary Hamilton is a Managing Director at Accenture. She is the North America and Latin America Lead of Accenture Technology Innovation. In her regional role Mary leads several critical components of the Accenture Innovation architecture, which help our clients to drive continuous innovation at scale: Accenture Labs, the dedicated R&D organization of Accenture; Accenture Ventures, which bridges clients with eco-system partners including incubators, accelerators, corporate venture capitalists, start-ups, and academia; Accenture Technology Incubation Group, which incubates applied R&D into business solutions (XR, Quantum Computing, Multiparty Computing, Robotics) and Accenture Liquid Studios, which prototype and scale incubated solutions at clients all over the world. Core to her role leading Technology Innovation, Mary is focused on driving client co-innovation partnerships, establishing ongoing relationships with leading companies in their industries to conduct joint R&D, shape open innovation, and incubate and rapidly emerging technologies. In the 23 years she has been with Accenture, she has worked across all five industry groups, and her clients have included several prominent Media and Entertainment companies across North America and Latin America. Outside of Accenture, she is on the Board of Directors for the non-profit organization, Women Who Code and is passionate about diversity and inclusion, especially in Technology. Mary is a frequent speaker, sharing her perspective on emerging digital technologies for the enterprise and consumers at conferences, client, and industry events. Mary received her SB degree in Materials Science and Engineering from Massachusetts Institute of Technology.
Andrew Klein, SVP, Creative Technology, Publicis Media:
Andrew Klein is a digital pioneer and innovator with over a decade of experience in creating groundbreaking and award-winning brand campaigns. As SVP, Creative Technology at Publicis Media, Andrew leads the charge in creative technology and Web3 brand strategy to develop next-gen brand solutions that excite audiences worldwide. Recently, Andrew spearheaded transformative projects for industry-leading brands like Lunchables, Mastercard, and Campbell's delivering first-ever AI, Web3, and immersive experiences that set new standards in the market. His visionary work continues to redefine the future of brand engagement in the rapidly evolving digital landscape.
Ashley Musumeci is the SVP of Integrated Media at Monks and an expert in creating connected and personalized customer experiences across earned, owned, and paid media channels. She brings deep experience across full-funnel media and martech, helping global brands scale their acquisition, retention, and loyalty with AI and integrated digital media. She has shaped client growth programs that increase engagement, such as a rewards initiative for a major beverage brand that achieved a 30% lift through scaled personalization. Ashley is also an accomplished speaker, sharing thought leadership at Salesforce Connections, CES, and Salesforce World Tour New York, and was recognized as one of AdMonsters' Top Women in Media in 2021
John Canning, Director Developer Relations - Creators, AMD. John Canning, a leading expert in all "Media, Technology and Platform Issues" has recently joined AMD. For the past few years, he had been with Digital Domain, - renown for creative visual effects for feature films, including the recent Avengers Infinity War movie. They also create visuals for advertising, games, training, and immersive content, including their own original content. Prior to Digital Domain, John was the VP of Interactive Experiences for NBCUniversal, creating VR and other digital experiences for The Voice, Million Second Quiz, The Blacklist, and others. In the past, he’s also spent several years at both Microsoft and Disney. On the side, he’s the Chairman of the New Media Council at the Producers Guild of America. He’s also an independent producer, cinematographer, and photographer for good causes.
