Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 21st, 2026

9 – 9:50 PM Eastern Time Zone

Session I: A Virtual Event

Conversational AI: The Intelligent Consumer – The Engagement Engine

The consumer has changed forever — and the brands and agencies that understand this first will own the next decade. Conversational AI has fundamentally transformed the relationship between a brand and its audience, turning every screen, every platform and every touchpoint into an intelligent, responsive and deeply personalized engagement opportunity. This is not the chatbot of five years ago. This is a sophisticated Engagement Engine — capable of understanding intent, anticipating need, expressing genuine personality and delivering experiences that feel less like advertising and more like conversation. The executives in this roundtable are at the forefront of deploying conversational AI at scale — for the world's most powerful brands, across the most influential platforms. The consumer is smarter than ever. The question is whether the brands can keep up.

Speakers:

Shiona McDougall, Global CSO, RAPP, Omnicom

Mary Hamilton, Managing Director, Technology Innovation, Americas, Accenture,

Andrew Klein, SVP, Creative Technology, Publicis Media

Ashley Musumeci, SVP of Integrated Media, Monks

John Canning, Director Developer Relations - Creators, AMD, Moderator

Diana Colella is executive vice president of Autodesk’s Entertainment & Media vertical solutions group. In this role, she manages product, strategy and execution for the company’s portfolio servicing the film, TV and games industries. Colella has been with Autodesk for more than 20 years occupying a range of leadership roles, including head of product management and worldwide support. She has extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Most recently, she served as vice president in Autodesk’s Business Strategy and Marketing group, leading the M&E and AutoCAD businesses, which represent more than $1B in annual recurring revenue. In this role, she drove the company’s strategy for digital conversion of non-compliant users and launched One AutoCAD. She is the executive sponsor of the Autodesk Women’s Network.