Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 22nd, 2025

8 – 8:50 PM Eastern Time Zone

Session I: A Virtual Event

The Studio • The Brand • The Agency = A Global Media & Technology Revolution

While the power of Hollywood never fades, the traditional silos of the studio, networks and celebrity are being reshuffled into a “Power-Shake-Up” of Global Brands, Mega Technologies and Global Agencies. The Result? On the one hand, consumer personalization which has always been at the forefront in decision making, now with the addition of powerful and direct AI engagement with consumers, which is only in its formative stages, will likely emerge as something of a breakthrough “Brand/Consumer Co-Pilot Relationship.” And in a world of immersive content experiences, AI as a “Creative Partner” is taking the ideation and production process to an entirely next level experience. The world will be experiencing a host of “Sphere Level” creative experiences. In this roundtable, we bring together the executives deeply involved in exploring and delivering on this promise.

Speakers:

Valerie Madden, Creative Director of Marketing Innovation, Prompteteer™, Amazon MGM Studios, Prime Video & NBC Universal Alum, Moderator

Speakers to be announced

Valerie Madden, Creative Leader, Prompteteer™, AI Thought Leader, Amazon MGM Studios & NBC Alum: Valerie Madden is an Executive Creative Director, AI Thought Leader, and the creator of Prompteteer™ and Promptsteer™. With over 20 years of experience in branding and visual storytelling, she has led 350+ marketing campaigns for global brands like NBC, Amazon MGM Studios, and Prime Video. Through her consultancy, VMCre8, and the Promptsteer Playground™, Val integrates AI to enhance creativity, streamline workflows, and spark new ideas—making AI-powered processes approachable, effective, and fun. She’s also the mind behind the ZAG Approach, challenging conventional thinking to uncover fresh, innovative solutions. Today, she’s here to share stories from her career journey and how AI is reshaping industries and practical ways to Zag while working smarter. Let’s dive in!”