
Digital Hollywood: The AI & Entertainment Summit
Tuesday, July 22nd, 2025
3– 3:50 PM Eastern Time Zone
Session IV: A Virtual Event
AI & the Design of Randomness: Unlocking the Inner Jackson Pollock
Our first thought was to call this panel, “AI: Inside the Black Box of the Imagination.” Artificial Intelligence, together with Machine Learning have opened the door to a relationship with a “Human Creator,” someone we might call an “Artist,” and the result is an exploration of the imagination that has never been seen before. The result is unique. Nevertheless, some critics, Jerry Saltz of New York Magazine’s Vulture among them, have articulated a clear disdain for this new and evolving art form. While others, the curators at MOMA in NYC to their credit, have honored AI’s best known artistic innovator, Rafik Anadol with a one-man show. Many have referred to AI Art as the “Design of Randomness,” referring to it’s kinship to Jackson Pollock. In this session we will explore some of those thoughts.
Speakers:
Arturo Tedeschi, Architect and Computational Designer
Evo Heyning, CEO, Realitycraft
Dan Novy, Assistant Professor of Emerging Media Arts, Johnny Carson Center, University of Nebraska-Lincoln
Tony Pu, Product Marketing Lead, Kling AI
Allison Dollar,
EVP, Partnerships & Outreach, ARwall , Moderator
Evo Heyning, CEO, Realitycraft: Evo teaches generative and participatory media methods with agencies, governments and creative teams worldwide and designs worlds from her design lab, Realitycraft where she serves as a producer, writer, strategist and showrunner for global art and media clients. Over the last year Evo has co-produced over 100 generative videos for clients and partners and over the last 4 years has streamed over 500 hours of live participatory media. Her multimedia musical group Auricles focuses on the art of collective intelligence using AI tools to reveal our humanness and creativity while expanding our capacities in Promptcraft, a book she published in 2023. Evo serves as producer on the Holo Art team, curator at the Virtual Worlds Museum and works as a US-based producer, strategist, showrunner and multimedia artist creating protopian and participatory futures that merge physical and digital media into interactive stories and creative play. Mixing generative works with physical art and antiques, Evo creates immersive and interactive worlds with AI, XR and metaverse tools, projection mapping and crystalline structures that connect people to new visions and futures. Her recent showrunning production work can be seen in The Polys: WebXR Awards where virtual production, live and virtual worlds are blended into a single video event along with art galleries and museums where her recent generative music videos have been featured in exhibitions and talks. Evo curates and creates out of Realitycraft in Oakland; she has exhibits work around the world including projection mapping at Art Basel, large scale mural and collaborative tile projects in Providence, RI and Los Angeles, glass art and painting works in Los Angeles, painting and photography in Boston, MA galleries. Together with local teams she has designed large scale street games, immersive theatre, VR and interactive stories from game shows to livestreaming programs with metaverse exhibitions spanning 6 continents. Evo's metaverse and XR works have won international art, screenwriting and media awards over 2 decades since contributing to the Metaverse Roadmap formation in 2005. Her current original productions include a series from the Virtual Worlds Museum, a feature film, live XR shows, television series, games, interactive installation art and an upcoming book on AI and concept worldbuilding as a design process.
Arturo Tedeschi is an Italian architect and computational designer internationally renowned for his sculptural and visionary approach, combined with in-depth research into advanced design methods, materials, and fabrication technologies. His use of digital tools blurs disciplinary boundaries and emphasizes the semantic and emotional dimensions of objects. His work spans multiple fields, including architecture, interior design, industrial design, automotive, fashion, as well as art installations and music stage design, contexts in which he has developed a language that merges different media, combining physical and digital elements to create immersive, multisensory spatial narratives. As a tech consultant for global brands, he bridges creativity and innovation across industries. He is the author of AAD Algorithms-Aided Design, widely recognized as a global reference on the subject. Since 2011, he has curated and led numerous events and workshops on algorithmic design and artificial intelligence, helping to shape a new generation of designers and professionals. In 2019, he was appointed Italian Design Ambassador by the Italian Ministry of Foreign Affairs.
Tony Pu, Product Marketing Lead, Kling AI: Tony Pu has a diverse background spanning both the creative & filmmaking industry, and the tech industry. Currently, Tony is spearheading the go-to-market efforts at Kling AI, one of the leading AI video generation platforms, for its adoption in the global market, especially among professional users and studios. Previously, he has played a key role in the success of the viral video editing app CapCut, helping it enter the global market and hundreds of millions of users. Before that, he has been actively involved in works in film project development, film festival curation, creative production, and advertising. As a member of the American Marketing Association, Tony is also actively exploring synergies between technologies and marketing methodologies and strategies. With first-hand experience as a creative producer and a deep understanding of platform dynamics, he brings a unique perspective on storytelling and innovation. Passionate about the evolving role of technology in creativity, Tony is committed to promoting the use of AI to make content creation more accessible to everyone.
Dan Novy (also known as NovySan) is an Assistant Professor of Emerging Media Arts at the University of Nebraska-Lincoln, where he teaches the Carson Center for Emerging Media Arts course “StoryLab,” and a Research Affiliate at the MIT Media Lab, where he co-originated the "Science Fiction-Inspired Prototyping" and "Indistinguishable from Magic" classes. His work focuses on decreasing the alienation fostered by traditional passive media consumption; increasing social interaction through transparent, interconnected and fluid media; and creating enriched, active, and inspired immediate experiences. He is a former visiting scientist at Magic Leap, and an Emmy- and Visual Effects Society Award-winning VFX technical supervisor, transmedia experience designer, and artist who formerly chaired the Visual Effects Society's Technology Committee. Dan's career path started in an unexpected place—the theater department at the University of Illinois, where he discovered 3D animation and modeling and virtual reality applications on his way to earning a BFA in Theatre, with a concentration in Acting and Directing, and an MA in Theatre History, with a double emphasis in the technical history of the theatre and shamanic ritual performance in pre-agrarian societies. (Ask him about Wet Money in the Restoration theatre, but don’t get him started on the rise of agriculture.) After graduation, he parlayed his independent studies with Video Toaster and the earliest incarnations of Lightwave into a career in visual effects. Driven by curiosity as much as necessity, and spurred on by the frontier atmosphere of the early digital effects industry, he gained unique experience in the creation and supervision of 3D animation and modeling, 2D compositing and match-moving, fluid simulation, and physical fabrication of practical effects. Eschewing specialization, he also developed expertise in system and network administration, clustered storage solutions, database frontend development, project management, and pipeline and workflow management and development. In addition to his continuing work in visual effects, he also branched out into the production of transmedia and IMmedia, in an effort to break through the limits of the mediated experience. This quest brought him to the MIT Media Lab, where he built a range of next-generation displays for his master's thesis, and demonstrated a successful prototype of Programmable Synthetic Hallucinations for his PhD, utilizing the bio-physiological mechanics of hallucination generated in the human brain to display virtual information directly in the visual field.
Allison Dollar, EVP, Partnerships & Outreach, ARwall: An entrepreneurial corporate strategist, Dollar is a recognized expert in digital media, specializing in accelerating companies in advanced video/TV, XR, content creation and brand data. Dollar was honored with a 2024 TV of Tomorrow Award for Leadership in Interactive & Multiplatform Television, as well as the Marilyn Silverman Apter Leadership Award. She is CSO for OTT FAST and S/AVOD solutions provider DMG, packaging channels accessed on Roku, Apple TV, Samsung and streaming outlets. In addition, she is EVP, Partnerships for Emmy- and NAB AI award winner ARwall. Allison chairs the Media and Space groups for L.A. Venture Association and has had multiple exits, including as CSO of Webcasts.com (IPO as iBeam). A longtime champion of interactivity, she was CEO/Co-founder of ITV Alliance representing Fortune 500 tech and media brands. Dollar has contributed to numerous tech forward entertainment and marketing initiatives for companies such as Liberty Media, IBM, AOL, France Telecom, Comcast, Tapin2, Ayonix, AT&T, Stan Lee Media and AEG. She holds an M.A. from the University of Virginia.