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Digital Hollywood Spring, Hollywood, California
Date: May 5 - 8, 2008
Location: The Grand Ballroom at Hollywood and Highland and the adjacent Renaissance Hollywood Hotel, 1755 N. Highland Ave., Hollywood, California, Tel: 800-769-4774 (next to the Kodak Theater)

Attendee & Press Registration Information - Click Here

Click Here to Scroll the Agenda by Day
Monday Seminars & Receptions - Click Here
Tuesday Seminars & Receptions - Click Here
Wednesday Seminars & Receptions - Click Here
Thursday Seminars - Click Here

Note:
Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to eight concurrent sessions - depending on the Day - see the very long agenda below.



For full length videos of selected conference sessions from a recent Digital Hollywood - Click Here

For Speaker
Information - Click Here

Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to eight concurrent sessions - depending on the Day - see the very long agenda below.


Special Day-Long Event - Additional Registration Fee
Wednesday, May 7th
Online Marketing Strategy and Planning Summit

Sponsored by: Online Marketing Summit, Executive Director, Aaron Kahlow
Click Here for Full Details

Online Marketing Strategy and Planning Summit
8.30 – 9:00 – Big Brands Big Plans Panel: How the Leading Brands Succeed Online & in Social Media
Speakers:
Paul Marston,
Sr. Director Cisco.com
Mario Sundar, Community Evangelist, LinkedIn
Annand Iyer, Director of Community, Microsoft
Sandra Zorrati, VP of Marketing, IBM/Ricoh
Wendy Aldrich, Director of Marketing, Disney Internet Group
Todd Simms, Executive Vice President, Business.com

9:10 A.M. – 10:30 A.M.
Building Your Online Strategy
& Plan [F]
Speaker: Aaron Kahlow,
Executive Director, Online Marketing Summit

10:40 AM – 12:00 PM
Website Usability: Balancing the Customer Experience
and Conversions [F]
Oliver Chane, CEO, Magnify 360

1:00 P.M. – 2:20 P.M.
Best Practices in Balancing Your: Search Engine Optimization, Paid- Search and Email Campaigns
Ray “Catfish” Comstock Senior Search Engine Marketing Analyst, BusinesOnline

2:30 P.M. – 4:00 P.M.
Social Media and Measuring: Your Online Success [F] Jason Breed, VP of Sales and Marketing, Neighborhood America

Digital Hollywood Seminars
All Sessions included in the All-Event Ticket
Wednesday, May 7th
Exhibits Open 9:00 AM – 5:00 PM
9:00 AM - 10:15 AM
Track I:
The Entertainment, Media & Technology Legal Issues
Rightsholder Options: The Cross Platform Challenge - Film - Music - Broadband - Mobile - TV
Douglas Knopper, Co-Founder/Co-CEO, FreeWheel
Henry Goldberg, Partner, Goldberg, Godles, Wiener & Wright
Kraig L. Marini Baker, Partner, Davis Wright Tremaine LLP
Chris Amenita, Senior Vice President, ASCAP
Greg Mckesey, Vice President of Operations, Cloakware Corporation
Whit Jackson, Vice President Business Development and Studio Relations, SecureMedia
Patrick Ross, Executive director, Copyright Alliance
Binu Radhakrishnan, Managing Partner, Kris & Kolloth (India)
David E. Leibowitz, Managing Partner, CH Potomac, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Branded Media Marketing - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model
Lisa Black, Senior Vice President, Digital Media, Si TV
Michael Eaton, Senor Vice President, Marketing, National CineMedia, LLC
Paul Levine, SVP, Corporate Strategy, Development and Extended Platforms, National Geographic Global Media
Matt Bromberg, CEO, Major League Gaming
Matthew Ringel, Vice President, Sales and Strategic Partnerships, Premier Exhibitions, Inc.
Murthy Nukala, founder and CEO, Adchemy
Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media, Moderator
For Session Description & Speaker Bios Click Here

Track III:
The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
Raquel Krouse, Vice President, Director of Social Media and Healthcare, Interpublic Emerging Media Lab
Frank Barbieri, CEO, Transpera
Steve Rosenbaum, CEO, Magnify.net
Nick Wilson, CTO, Break Media
Matt Rosenberg, Group Director, Media and Entertainment, Organic
Mark Lewis, Strategic Planning Director, DDB San Francisco
David Berkowitz, Director, Emerging Media, 360i, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Delivering the Triple Play: The Upgraded Digital Package - More Content, More Commerce & Advertising & Additional Revenues
J.D. Zeeman, Director, Digital Media, IBM Global Technology Services
Todd Hinders, SVP Business Development and Sales, ExtendMedia
Brian Marin, CEO, Retail Entertainment Design
Jay Fausch, Senior Director of Marketing and Business Strategy, Alcatel-Lucent North America
Stan Brovont, SVP Marketing & Business Development, ARRIS Group, Inc.
Jaime Fink, Vice President, Technology & Strategy, 2Wire, Inc.
Feisal Nanji, Sector Resident, Global Media & Entertainment Sector, Ernst & Young, Moderator
For Session Description & Speaker Bios Click Here

10:00 AM - Noon
Digital Media Habits: Consumer Research Presentation and Lunch
Sponsored by Parks Associates
This is a limited attendance event - email eparks@parksassociates.com


10:45 AM - Noon
Track I:
The Entertainment and Media Legal Issues
Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM and Anti-Piracy Implementation
Albhy Galuten, Vice President, Digital Media Technology Strategy, Sony Corporation of America
Stuart Rosove, General Manager, Digimarc
Phil Lelyveld, former, V.P., Digital Industry Relations, The Walt Disney Company’s New Technology and New Media Group
Paul Jessop, Chief Technology Officer, IFPI
Nic Garnett, President, Interight
Fritz E. Attaway, Executive Vice President and Special Policy Advisor, Motion Picture Association of America, Inc.
David Hughes, Senior Vice President, Technology, Recording Industry Association of America
Brad Hunt, Digital Media Consultant, Moderator
For Session Description & Speaker Bios Click Here

Track II:
The Web: The All-Media, All-Consuming Phenomenon – PC, Mobile & TV
Peter Csathy, CEO, SightSpeed
Jonathan Cobb, founder and CTO, Kiptronic
Stacy S. Cook, President & CEO, BroadQ
Justin Chapweske, CEO, Swarmcast
Joy Marcus, US General Manager, Dailymotion
Tim Morgan, CEO, Mint Digital, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Sean Bunner, Operating Vice President of Advanced Services, HSN Home Shopping Network
Jeff Miller, President and CEO, ICTV
Fred McIntyre, Senior Vice President, AOL Video
Dmitri Ponomarev, Vice President, On Demand, TV Guide Network
Buno Pati, Co-Founder and Chief Executive Officer, Building-B
Bryan Biniak, CEO, Jacked, Inc.
Jodie McAfee, Managing Partner, Boomerang iTV, LLC
Will Richmond, President, Broadband Directions LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
JT Taylor, Director, Product Marketing, Cisco, Service Provider Video Technology Group
David Pederson, Vice President Corporate Marketing, Zoran Corporation
Martin J. Stein, Sr. Director, Marketing, IP Video Solutions, Home and Networks Mobility , Motorola, Inc.
Bill Holmes, Vice President, Business Development & Strategy, DivX, Inc.
Jamison Ching, Product Line Manager, Digital Media & Powerline, NETGEAR
Vic Odryna, Co-Founder and CEO, ZeeVee
Patrick Cosson, VP Marketing, VUDU
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM – Noon The Entertainment and Media & Technology Legal Issues
Special DRM Workshop: Content Rights
"Fair Use to Be or Not to Be"
Hosted by: James M. Burger, Attorney at Law, Dow Lohnes
Neil W. Netanel, Professor of Law, UCLA
Michael Ayers, Senior Attorney, Toshiba America Information Systems, Inc., president, Digital Transmission Licensing Administrator, LLC
Jay Samit, Strategic Advisor, Navio
Nick Ashton-Hart, Principal, Consensus Optimus
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Track I:
The Entertainment and Media Legal Issues
DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Mark Isherwood, Director and co-founder, Rightscom Ltd
Donald E. Leake, Program Director - Copy Protection Business Development, IBM Research
Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix
Andy Nobbs, President and Managing Director, Teletrax
Shawn Ambwani, VP of Licensing, Intertrust
Donald Wong, VP & CTO Digital Media, EMC
Josette Bonte, Chief Digital Media Strategist, Cisco, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Movies, TV & Video Programming to the Consumer – All Video All the Time: Broadband, IPTV, DVD & Mobile
Neil Goldberg, Chief Operating Officer, Akimbo
Michael Pilla, VP, Distribution & Business Development, IndieFlix.com
Martin Olausson, Director of Digital Media Research, Strategic Analytics
Laura van Straaten, General Manager & VP, Content, TitanTV
Ashley Woodworth, SVP of Marketing, CinemaNow
Bradford C. Auerbach, Vice President, Digital Entertainment Services, Hewlett-Packard Company
Rob Begg, Vice President, Marketing, Zip.TV
Lisa Crane Greer, CEO, Media Venture Advisors, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile
Amy Carney, President, Advertiser Sales, Sony Pictures Television
David Stengle, Vice President of Distribution, BlackArrow
Mitch Oscar, Executive Vice President, Director of CaratDigital, Carat North America
Scott Ferris, Senior Vice President & General Manager, Publisher & Emerging Media, Atlas, a division of aQuantive
Lon Otremba, CEO, Access 360 Media
Jeff Shultz, founder & CEO, CONCERT.TV
Darcy Lorincz, CEO, Origin Digital
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Tim Vanderhook, president and co-founder, Specific Media
Brett Brewer, President and Director, Adknowledge.com
Brian Steel, CEO, VoloMedia
Jim Benton, VP Sales, AdBrite
Ben Weinberger, Chief Executive Officer, Digitalsmiths
Tony Nethercutt, VP of Sales, AdMob
Rich Astley, Group Media Director, MEC Interaction
Scott Cohen, CEO, Dimestore Media, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I:
The Entertainment and Media Legal Issues
Digital Rights Management – How to Compete with "Free"
Marc Jacobson, of Counsel, NY Media & Entertainment Practice of Greenberg Traurig, LLP
Ronny Golan, co-founder & Co-CEO, HIRO Media
Jay Monahan, General Counsel, Vuze, Inc.
Rob Logan, CEO, ContentGuard
Chris Gillis, Director of Sales, ARTISTdirect/MediaDefender
Richard LeVine, Global Rights Management Lead, Technology Consulting, Security, Media & Entertainment, Accenture, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Troy Young, CMO, VideoEgg
Tom Wilde, CEO, EveryZing
Sanjay Desai, Product Marketing, Brightcove
James Elden, Vice President, Interactive and Print, Alloy Media + Marketing
Brett Wilson, Co-founder and CEO, TUBEMOGUL
Bill Hildebolt, President ExpoTV
Lauren Cole, President, Cole Media, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Curt J. Nichols, Vice President, Intel Capital, Managing Director, Digital Home Sector, INTEL CORPORATION
Derek Norton, founder and Managing Partner, Watertower Group
Harshul Sanghi, Managing Director, Motorola Ventures
David O. Higley, founder, Higley & Company LLC
Amy Jurries, Executive-in-Residence, Advent Venture Partners
Dana Settle, Partner, Greycroft Partners
Joey Tamer, President, S.O.S. Inc., Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network
Ross Reynolds, Platform R&D, Technology Partnerships, Turner Broadcasting System, Inc
Steve Jang, CMO and Head of Business Development, imeem
Eric Chan, Director, Strategy and Marketing, Cisco Media Solutions Group
David Hyman, founder and CEO, MOG
Reena A Jadhav, Founder, CEO, CareerHERO
Michael Chin, SVP, Marketing, KickApps
Kelli Richards, President, The All Access Group, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
The Television, the PC, Online Video and the Digital Consumer Experience
Chuck Ball,
Vice President, Marketing/Sales, Lycos
Alex Thatcher, Senior Product Marketing Manager, HP Connected Entertainment
Erin Hunter, EVP, comScore, Inc.
Geoff Allen, Chairman and Founder of Anystream
Chad Cooper, Manager of Marketing & Editorial Content, OVGuide.com
Federico Grosso, Senior Vice President, Business Development, blinkx
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Broadband Advertising: The Power Surge – Video, Social Networks, Communities and Search
Adam Broitman, Director of Emerging and Creative Technology, Morpheus Media
Jayant Kadambi, co-founder and CEO, YuMe
Mariana Danilovic, EVP Business Development, NTN Buzztime, Inc.
Warren Tomlin, Chief Creative Officer, Fuel Industries
Matt Kaplan, Vice President of Creative and Client Services, PermissionTV
Carla Bourque, VP of Media & Entertainment, Nielsen Online
Darren Paul, Managing Partner, Night Agency
Andrew Susman, CEO and Co-Founder, Studio One
Networks
Rebecca Coleman, Senior Vice President, Director, Client Services. WhittmanHart Interactive, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Social Media as a Content, Advertising and Commerce Platform
Joel York, Vice President of Marketing, Conduit
Kent Steffen, Vice President of Content Direct, CSG Systems
Jim McConnel, Executive IT Architect, Digital Media, IBM
John McCrea, VP of Marketing, Plaxo
Greg Watkins, CEO, AllHipHop
Malcolm Cowley, President, buy at, Inc.
Joel Smernoff, COO, Paltalk
Josh Crandall, Managing Director, Media-Screen LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Online Video: TV-Broadband Programming, Content & Advertising Innovation
Will Rogers,
CEO, Rooftop Comedy
Alex Castro, CEO, Pluggd
Dina Kaplan, co-founder, blip.tv
Zadi Diaz, co-founder & Principal, Smashface Productions, LLC
Hayden Black, writer – actor - producer, Goodnight Burbank
Mike Dodge, SVP / General Manager, AtomicOnline
Andy Vitus, Principal, Scale Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

5:00 PM - 6:00 PM
End-of-Day Reception

6:15 PM - 8:00 PM
DRM, Content Rights & Piracy - VIP Consortium Dinner
















Sponsor & Media Sponsor Links, Click Here




























2008 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 6-9, 2008, Las Vegas Convention Center, Click Here
Media Summit, New York - March 12-13, 2008 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles May 5-8, 2008, Grand Ballroom at Hollywood & Highlands - Click Here
Advertising 2.0, June 3-5, 2008, New York City, A Joint AdvertisingAge - Digital Hollywood Event - Click Here
Building Blocks, August 5-7, 2008, San Jose, California - A Joint CEA - Digital Hollywood Event Click Here
Digital Hollywood Fall, Los Angeles, October 27-30, 2008, Loews Santa Monica - Click Here



Sponsor & Media Sponsor Links, Click Here















































































Event: Digital Hollywood
Date: May 5 - 8, 2008
Location: The Grand Ballroom and the adjacent Renaissance Hollywood Hotel, 1755 N. Highland Ave., Hollywood, California, Tel: 800-769-4774
Hotel Sleeping Room Reservation Information: Click Here
Registration: The All-Access Conference fee will be $635 per. To register, Click Here
Exhibit and Sponsor Information - Click Here
Exhibitor List - Click Here
Volunteers - Click Here
Email Announcement List,
Click Here
Speaker Selection Info - Click Here
Conference Fees
$635 - All-Access Registration
$365 - One Day Digital Hollywood Conference Ticket
$495 - Academic and Analyst Discount





I. Monday, May 5th
VIP Dinner (by Invitation)
"Celebrity 2.0:
The role of Professional Talent in the New Social Digital Media Landscape"
Hosted by:
Tim Chang, Managing Director, Norwest Venture Partners
Speakers:
Damon Wayans: comedian & actor
Tyrese Gibson: actor, model, singer
ChuckD: musician, founder of Public Enemy

II. Monday, May 5th
5:00 PM - 6:15 PM
End of Day Poolside Reception
Hosted by Microsoft Media Center


III. Tuesday, May 6th
5:00 PM - 6:15 PM
End of Day Poolside Reception
Hosted by Variety


IV. Monday, May 5th
Media & Entertainment Valuation Symposium
Hosted by: Media Valuation Partners

V.
Day-Long Workshops
The International Digital Media & Arts Association (iDMAa) - co-production of a Digital Hollywood University Project - Click Here


VI.
Monday, May 5th
Co-Located Event
DCIA Conference
P2P MEDIA SUMMIT LA - Click Here



VII. Monday, May 5th
6:15 PM - 8:00 PM
The ETC - Studio Executive VIP Dinner & "First Look - VC - Company Launch

ETC Board Members from Disney, Fox, NBC Universal, Sony Pictures, Warner Bros

VIII. Mobile Monday, May 5th Evening Event
6:15 PM - 7:30 PM


IX.
Tuesday, May 6th
Breakfast Presentation
8:00 AM - 9:00 AM
The Age of Web TV: Who Will Control Digital Distribution and Who Will Lose Out? Limited attendance event - register please Click on This Link
Hosted by Strategy Analytics


X. Microsoft Silverlight
- Special Luncheon Event, Tuesday, May 6th


XI. Tuesday, May 6
6:30 - 9:00 PM
Lucky Strike Lanes,
Hollywood & Highland Center: Bowling! Open bar, hors d'oeuvres
Sponsored by EdgeCast Networks RSVP - Click Here


XII. Special Day-Long Event
DVDA at Digital Hollywood Spring
Hosted by: Bruce Nazarian, President, DVD Association - Click Here for Full Agenda


XIII. Special Day-Long Event
Wednesday, May 7th
Online Marketing Strategy and Planning Summit
Sponsored by: Online Marketing Summit

Executive Director, Aaron Kahlow
Click Here for Full Details

XIV. Wednesday, May 7th
10:00 AM - Noon
Digital Media Habits: Consumer Research Presentation and Lunch
Sponsored by Parks Associates
This is a limited attendance event - email eparks@parksassociates.com


























































Express Links to Themed Track:
Digital Rights Management and Content Rights and Legal Workshops
Tuesday, May 6th
Special DRM Workshop:
Content Rights
2:15 PM – 3:30 PM
DRM 101 – The DRM Primer: Rights Management
3:50 PM - 5:00 PM
Web 2.0: The Emerging Law of Wiki, Blogs
Wednesday, May 7th
9:00 AM - 10:15 AM
Track I:
Rightsholder Options: The Cross Platform Challenge
10:45 AM - Noon
Track I:
Piracy and Digital Rights Management
10:45 AM
Special DRM Workshop:
Content Rights
"Fair Use to Be or Not to Be"
12:30 PM - 1:45 PM
Track I:
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
Track I:

Digital Rights Management – How to Compete with "Free"
Thursday, May 8th
9:30 AM - 10:45 AM
Track III:
Intellectual Property - Rights vs. Implications of Technology
11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music, TV and Film


Express Links to Themed Track:
Money, Media, Entertainment & Technology
Monday, May 5th
1:00 PM – 2:15 PM
Track I
The New Hollywood Equation
2:30 PM – 3:30 PM
The Track
Mainstream Hollywood Meets the VC
3:45 PM – 5:00 PM
Track I
VC, Equity, Hedge Funds and Hollywood
Track III
The Exploding Appetite of Film, Cable, TV
Tuesday, May 6th
Special Workshop:
12:30 PM - 1:45 PM
Disruption & Innovation – Demos at Digital Hollywood
Wednesday, May 7th
2:15 PM - 3:30 PM
Track III:
Venture Funding, Investment & Mergers



Express Links to Themed Track:
Reinventing Advertising: Content, Commerce & Communications
Monday, May 5th
1:00 PM – 2:15 PM
Track II
Deconstructing Advertising
2:30 PM – 3:30 PM
Track II
Advertising NEXT: Social Networks
3:45 PM – 5:00 PM
Track II
Advertising Accountability: Metrics and Analytics
Tuesday, May 6th
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising
12:30 PM – 1:45 PM
Track II:
Advertising Strategies in the Diversified Digital Culture
2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising
Track IV
Widgets as a Platform
3:50 PM - 5:00 PM
Track II:
Advertising and Technology
Wednesday, May 7th
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing
12:30 PM - 1:45 PM
Track III:
Reinventing Advertising: Broadcast vs. the New Platforms
Track IV:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
2:15 PM - 3:30 PM
Track II:
Internet Video, Advertising & Marketing
3:50 PM - 5:00 PM
Track II:
Broadband Advertising: The Power Surge
Thursday, May 8th
9:30 AM - 10:45 AM
Track IV:
Advertising in Social Media
11:05 AM - 12:20 PM
Track II:
Advertising Innovation! Broadband
12:50 PM - 2:00 PM
Track III:
Social Networks - The Future of Advertising
2:15 PM - 3:30 PM
Track I:
The Widget Economy
Track III:
Social Media, Web Applications
Track IV:
Contextual Media, Search




If you wish to submit a speaker, you may follow the instructions on the Speaker Submission page click here. If you wish to make a session suggestion concerning one of the tracks below or submit a speaker now, please email (speakers@digitalhollywood.com) a speaker bio, a backgrounder on your company and include a 150 word description of the presentation that you would like to be considered for. Deadlines - there are no deadlines. We accept submissions year-round for our various events. If an event is filled, we compile wait-lists for all sessions.



Express Links to Themed Track:
Hollywood 2.0 – Platforms and Content
Monday, May 5th
1:00 PM – 2:15 PM
Track III
Social Networks, UGM and Traditional Media
2:30 PM – 3:30 PM
Track III
Producing and Monetizing Content
3:45 PM – 5:00 PM
Track III
The Exploding Appetite of Film, Cable, TV
Tuesday, May 6th
9:00 AM - 10:15 AM
Track III:
Television without Boundaries
10:45 AM - Noon
Track I:
Hollywood and the Digital Consumer
12:30 PM – 1:45 PM
Track I:
Hollywood Reinvented!
Track III:
Unlimited Choice TV
2:15 PM – 3:30 PM
Track III:
Hollywood 2.0 - Content & Commerce
3:50 PM - 5:00 PM
Track I:
Broadband as a Strategic Entertainment Platform
Track III:
The Hollywood Producer - The Real Deal
Wednesday, May 7th
2:15 PM - 3:30 PM
Track II:
Internet Video, Advertising & Marketing
3:50 PM - 5:00 PM
Track IV:
Online Video: TV-Broadband Programming


Express Links to Themed Track:
Reinventing Advertising: Content, Commerce & Communications
Monday, May 5th
1:00 PM – 2:15 PM
Track II
Deconstructing Advertising
2:30 PM – 3:30 PM
Track II
Advertising NEXT: Social Networks
3:45 PM – 5:00 PM
Track II
Advertising Accountability: Metrics and Analytics
Tuesday, May 6th
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising
12:30 PM – 1:45 PM
Track II:
Advertising Strategies in the Diversified Digital Culture
2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising
Track IV
Widgets as a Platform
3:50 PM - 5:00 PM
Track II:
Advertising and Technology
Wednesday, May 7th
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing
12:30 PM - 1:45 PM
Track III:
Reinventing Advertising: Broadcast vs. the New Platforms
Track IV:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
2:15 PM - 3:30 PM
Track II:
Internet Video, Advertising & Marketing
3:50 PM - 5:00 PM
Track II:
Broadband Advertising: The Power Surge
Thursday, May 8th
9:30 AM - 10:45 AM
Track IV:
Advertising in Social Media
11:05 AM - 12:20 PM
Track II:
Advertising Innovation! Broadband
12:50 PM - 2:00 PM
Track III:
Social Networks - The Future of Advertising
2:15 PM - 3:30 PM
Track I:
The Widget Economy
Track III:
Social Media, Web Applications
Track IV:
Contextual Media, Search


Express Links to Themed Track:
Digital Rights Management and Content Rights and Legal Workshops
Tuesday, May 6th
Special DRM Workshop:
Content Rights
2:15 PM – 3:30 PM
DRM 101 – The DRM Primer: Rights Management
3:50 PM - 5:00 PM
Web 2.0: The Emerging Law of Wiki, Blogs
Wednesday, May 7th
9:00 AM - 10:15 AM
Track I:
Rightsholder Options: The Cross Platform Challenge
10:45 AM - Noon
Track I:
Piracy and Digital Rights Management
10:45 AM
Special DRM Workshop:
Content Rights
"Fair Use to Be or Not to Be"
12:30 PM - 1:45 PM
Track I:
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
Track I:

Digital Rights Management – How to Compete with "Free"
Thursday, May 8th
9:30 AM - 10:45 AM
Track III:
Intellectual Property - Rights vs. Implications of Technology
11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music, TV and Film


Express Links to Themed Track:
Money, Media, Entertainment & Technology
Monday, May 5th
1:00 PM – 2:15 PM
Track I
The New Hollywood Equation
2:30 PM – 3:30 PM
The Track
Mainstream Hollywood Meets the VC
3:45 PM – 5:00 PM
Track I
VC, Equity, Hedge Funds and Hollywood
Track III
The Exploding Appetite of Film, Cable, TV
Tuesday, May 6th
Special Workshop:
12:30 PM - 1:45 PM
Disruption & Innovation – Demos at Digital Hollywood
Wednesday, May 7th
2:15 PM - 3:30 PM
Track III:
Venture Funding, Investment & Mergers


Express Links to Themed Track:
The Personalized Media Experience – Mobile, Social Media & Search
Monday, May 5th
1:00 PM – 2:15 PM
Track IV
-
The Mobile Platform 2.0: Establishing the Personalized Video
2:30 PM – 3:30 PM
Track IV
Mobile Video and Personalized Communication
3:45 PM – 5:00 PM
Track IV
Personalized Media Platforms – Widgets, User Generated Media, News, Music & Blogs
Tuesday, May 6th
9:00 AM - 10:15 AM
Track II:
The Rush to Mobile Video
Track IV:
Embracing the Personalized Consumer
10:45 AM - Noon
Track IV:
Personalized Mobile Experience – Social Networking
12:30 PM – 1:45 PM
Track IV:
Mobile Commerce and Content
2:15 PM - 3:30 PM
Track IV:
Widgets as a Platform
Thursday, May 8th
11:05 AM - 12:20 PM
Track IV:
The Next Generation in Mobile & Broadband Platform Personalization
12:50 PM - 2:00 PM
Track IV:
Personalized Video, ITV and Broadband Media: Content, Technology and Advertising
2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience


Express Links to Themed Track:
OnDemand Content & Technology: Broadband, TV, Cable, IPTV, Games & Mobile
Tuesday, May 5th
9:00 AM - 10:15 AM
Track III:
Television without Boundaries
10:45 AM - Noon
Track I:
Hollywood and the Digital Consumer
Track III:
Ubiquitous Video to the Consumer
10:45 AM - Noon
Workshop A:
The Arrival of 3D - Digital 3D Platform for Feature Films and Television
12:30 PM – 1:45 PM
Track I:
Hollywood Reinvented! Internet Video,
Track III:
Unlimited Choice TV - VOD, PVR, Broadband & Mobile
2:15 PM - 3:30 PM
Workshop B:
The Virtual Worlds and Massively Multiplayer Gaming
3:50 PM - 5:00 PM
Track I:
Broadband as a Strategic Entertainment Platform
Track IV:
The Connected TV and Set-top as the Consumer Gateway
3:50 PM - 5:00 PM
Workshop B:
Delivering Video Programming
Wednesday, May 7th
9:00 AM - 10:15 AM
Track IV:
Delivering the Triple Play: The Upgraded Digital Package
10:45 AM - Noon
Track II:
The Web: The All-Media, All-Consuming Phenomenon – PC, Mobile & TV
Track III:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
12:30 PM - 1:45 PM
Track II:
Movies, TV & Video Programming to the Consumer
2:15 PM - 3:30 PM
Track II:
Internet Video, Advertising & Marketing
3:50 PM - 5:00 PM
Track I:
The Television, the PC, Online Video and the Digital Consumer Experience
Track IV:
Online Video: TV-Broadband Programming, Content & Advertising Innovation
Thursday, May 8th
11:05 AM - 12:20 PM
Track III:
All Video-All the Time: Next Generation in Media Technologies
12:50 PM - 2:00 PM
Track II
Personalized TV: Exploring the True Power of IPTV
Track IV:
Personalized Video, ITV and Broadband Media: Content, Technology and Advertising


Express Links to Themed Track:
The Digital, Broadband and Networked Home Track
Tuesday, May 6th
9:00 AM - 10:15 AM
Track IV:
Embracing the Personalized Consumer
10:45 AM - Noon
Track III:
Ubiquitous Video to the Consumer
10:45 AM - Noon - Special Workshops
Workshop A:
The Arrival of 3D - Digital 3D Platform for Feature Films and Television
12:30 PM – 1:45 PM
Track III:
Unlimited Choice TV - VOD, PVR, Broadband & Mobile
3:50 PM - 5:00 PM
Track IV:
The Connected TV and Set-top as the Consumer Gateway
Wednesday, May 7th
9:00 AM - 10:15 AM
Track IV:
Delivering the Triple Play: The Upgraded Digital Package
10:00 AM - Noon
Digital Media Habits: Consumer Research Presentation and Lunch
Sponsored by Parks Associates
10:45 AM - Noon
Track IV:
The NexGen Entertainment Home Experience
3:50 PM - 5:00 PM
Track I:
The Television, the PC, Online Video and the Digital Consumer Experience
Thursday, May 8th
9:30 AM - 10:45 AM
Track I:
IPTV and Internet TV Connectivity
12:50 PM - 2:00 PM
Track II
Personalized TV: Exploring the True Power of IPTV
Track IV:
Personalized Video, ITV and Broadband Media