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Digital Hollywood Agenda

Event date: October 20th, 2014

Co-located with Digital Hollywood

9:00 am - 6:00 pm

Cocktail reception: 5:00 pm

Registration: To Register - Click Here

Variety Summit Fee $595

Including all of Digital Hollywood $785

Speaker Submission

To Submit a speaker, please call Susanne Ault: 323-617-9421 or Email: Susanne.ault@variety.com

 

Agenda

Monday, October 20th, 2014

8:00 a.m. to 9:00 a.m.

Registration Opens

9:00 a.m. to 9:15 a.m.

Opening Remarks

9:15 a.m. to 9:30 a.m.

A Conversation with TV Icon Vin Di Bona, Creator and Executive Producer, America’s Funniest Home Videos

Interviewed by Andrew Wallenstein, Editor-in-Chief Digital, Variety

9:15 a.m. to 9:30 a.m.

Presentation by Disqus – Marketing to Summer 2014 Movie-Goers

Michael Son, VP Strategic Partnerships, Disqus

 

9:45 a.m. to 10:15 a.m.

Keynote Conversation

James Gunn, Director/Writer (Guardians of the Galaxy, Guardians of the Galaxy 2)

Interviewed by Jenelle Riley, Deputy Awards and Features Editor, Variety

10:15 a.m. to 11:00 a.m.

The State of the Streaming Entertainment Industry

All corners of the entertainment business – networks, digital brands, studios, production companies – are aggressively pushing into streaming video of varied stripes, spanning episodic TV, short-form clips, feature-length film, online gaming. What is the business value of this fast-growing sector? How are digital native services stacking up against traditional companies launching into streaming services? Entertainment chiefs, technology leaders and their partners will talk about how they are developing content, devising business models, and creating audience awareness of their streaming businesses.

Jason Janego, Co-President, TWC-Radius, The Weinstein Company

Erin McPherson, Chief Content Officer, Maker Studios

George Strompolos, CEO, Fullscreen

Tim Connolly, Head of Distribution, Hulu

Moderated by Andrew Wallenstein, Editor-in-Chief, Digital, Variety

11:00 a.m. to 11:15 a.m.

Networking Break

11:15 to 12 noon

Hunting for the Next Breakthrough – How We Win Future Audiences

Interactivity, app tie-ins, social media integrations, 4K, virtual reality, live TV events – there are a slew of ways we are working to grab audience attention.  What types of content will be breaking through – especially as younger demos increasingly enjoy entertainment differently from older demos? What does consumer research tell us about audience trends that will steer us in the right direction? Top programmers, researchers and analysts will talk about how they will win the war for entertainment audiences now and beyond.

Hanno Basse, Chief Technology Officer, 20th Century Fox

Phil Rosenberg, SVP, Sony Computer Entertainment, America

Mark L. Walker, SVP and General Manager, Walt Disney Interactive Media, Walt Disney Interactive

Kristin Frank, EVP Connected Content Group, MTV/CMT/Logo

Eric Foster White, CEO and Founder, Showmobile

Jamie Denenberg, Partner and Chief Strategy Officer, Alpine Labs

Moderator: David Cohen, Senior Editor, Variety

12 noon to 12:45 a.m

Go Big Or Go Home: All-Platform Marketing and Advertising Campaigns

Marketers are increasingly tasked to launch new products and entertainment projects through all possible channels – social media, TV, online video, mobile, outdoor, events and more. What are the best opportunities to spread your message effectively and efficiently given this explosive mountain of choice? How are media platforms guiding advertisers to make the best decisions to drum up buzz?

Scott Donaton, Global Chief Content Officer & Head of UM Studio, Universal McCann

Nick Mehra, Head of Global Media Partnerships, Spotify

Gabriel Zalzman, EVP Global Enterprise, Mattel

Megan Wahtera, SVP and Head of Interactive Marketing, Paramount Pictures

12:45 p.m. to 1:45 p.m.

Lunch

1:45 p.m. to 2:15 p.m.

Keynote Conversation with:

Stephen J. Davis, President, Hasbro Studios and Global Entertainment & Licensing, Hasbro, Inc.

Interviewed by Marc Graser, Senior Editor, Variety

2:15 p.m. to 3:00 p.m.

Women in Technology Roundtable

Variety brings together top women in technology to chat about how they are advancing their businesses. What is their approach when working in an industry still mostly populated by men? How might they be working to mentor or act as role models for women hoping to succeed in this industry? Top female execs in technology spanning film, social media, TV, digital entertainment and more will share their stories.

Kelly Day, Chief Digital Officer, AwesomenessTV

Robin Wheeler, Client Partnerships, Twitter

Megan Clarken, EVP, Global Product Leadership, Nielsen

Karin Gilford, SVP Digital Media, ABC

Jodi Robinson, VP, Internet & Interactive Technology, Starz

Moderator: Marcia Zellers, VP and Head of Operations, Stradella Road

 

3:15 p.m. to 4:00 p.m.

Trailblazers of the Digital Business Model

What are best strategies for monetization across all-digital video sites, entertainment apps, and other forms of digital entertainment. How are networks/studios working to build out many of their digital businesses? How is Hollywood looking to invest and partner with all-digital companies to grow their own entertainment portfolios?

Matt Nutt, General Manager, Glu Mobile (Creator of Kim Kardashian: Hollywood app, among others)

Pete Vlastelica, EVP Digital Media, Fox Sports

Rob Gelick, SVP and General Manager, Digital Platforms, CBS Interactive

Jonathan Zepp, Director, Entertainment Content Partnerships, YouTube

Dan Pelson, CEO, GENERATOR

Dave Nugent, Partner, Business Development & Client Management, Omnigon

Moderator:

Peter Csathy, CEO Manatt Digital Media

 

4:00 p.m. to 4:45 p.m.

The Promise vs. The Reality: Fighting for TV Everywhere

TV players are increasing their options for multi-platform, all-access viewing. But is there still a long way to go before audiences are satisfied?

Moderated by Mary Shelton Rose, Partner, PwC

Mark Garner, Senior Vice President, Distribution, Business Development, Analytics and Marketing at A+E Networks

Dina Juliano, SVP, Consumer Product Strategy, NBC Universal TV Everywhere

Andrew Goodman, VP Content and Programming, AT&T

Vito Forlenza, Senior Director, TV Everywhere Content & Product Strategy, Comcast Cable

Adam Eatros, Co-Founder & COO, Yidio

4:45 to 5:30 p.m.

Masters of Breakthrough Fan-Connected Storytelling

A chat with creators behind film/TV/digital projects that especially connected with fans over unique social media integrations, app spin-offs, etc.

Ian Hecox and Anthony Padilla, Stars and Creators of YouTube hit channel SMOSH

Marc Guggenheim, Creator and Executive Producer, The CW’s Arrow

Chris Alberghini and Mike Chessler, Executive Producers, MTV’s Awkward

Charlie Corwin, Co-Chairman and Co-CEO, Endemol North America

Allison Grodner, Executive Producer, Big Brother

Moderator:

Debra Birnbaum, Executive Editor, TV, Variety

 

 

5:30 p.m.  Poolside Reception at the Ritz

The Power Players