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Tuesday, March 28th Agenda

Attendee Registration Information - Click Here

Digital Hollywood Spring
Loews Santa Monica Beach Hotel
Santa Monica, California

March 27-30, 2006


For full length videos of selected conference sessions from Digital Hollywood Spring - Click Here

Click Here to Scroll the Agenda by Day
Monday Seminars & Receptions - Click Here
Tuesday Seminars & Receptions - Click Here
Wednesday Seminars & Receptions - Click Here
Thursday Seminars & Receptions - Click Here

Digital Hollywood Spring
Special Events, Consortium Dinners, Awards & Workshops
I.
Launch at Digital Hollywood - Click Here
II. OnDemand Content & Technology Consortium: Cable, Mobile, Broadband, Telco & Satellite
III. Mobile Film, TV and Video Content Development Track Info and Consortium at Digital Hollywood
IV. Digital Home Track & Hollywood and the Digital Consumer: Music, Movies, TV, News & Sports - Consortium at Digital Hollywood
V. Digital Music Consortium at Digital Hollywood: Mobile, Broadband, PODs & TV
VI. Reinventing & Branded Advertising Track and Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium at Digital Hollywood
VII. DVD Association Consortium at DigitalHollywood
VIII. DRM, Content Rights & Piracy Consortium at Digital Hollywood Dinner
IX. Casual, Multiplayer & Broadband Games Consortium Advisory Committee
X. The University Project at Digital Hollywood
XI. Venture, Private Equity and M&A Consortium at Digital Hollywood
XII. Digital Realism Consortium at Digital Hollywood (Advisory Committee in formation) – Defining the Future of Visual Creativity
XIII. Chips, Microprocessors & Optical Technology Consortium at Digital Hollywood (Advisory Committee in formation)

Digital Hollywood Spring
The Agenda
Tuesday, March 28
9:00 AM - 10:15 AM
Track I:
Television 2.0: OnDemand, PRV, DRV, Cable, Telco, Satellite & Broadband Redefine the Future of Entertainment and Communications
Albie Hecht, founder & CEO, Worldwide Biggies Inc.
Tara Maitra, Vice President, General Manager, Content Services, TiVo Inc.
James Glasscock,Vice President, Video-on-Demand, Playboy Entertainment Group
Paul Colichman, Chief Executive Officer & co-founder, here! Networks
Anne L. Coulombe, Director, Middleware and Games, SeaChange International
Alex Ben Block, Author and Entertainment Industry Journalist, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Embracing the Connected Consumer - Entertainment, Content and Technology - From the Digital Home to the Mobile and Wi-Fi Universe
Claudia Ceniceros, Senior Director, Media and Content Strategy, Cisco Systems, Inc.
Scott Smyers, Chairman, DLNA Board of Directors, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics
Barry James Folsom, Corporate Vice President and General Manager, Connected Home Solutions, Motorola
Udo Eberlein, founder and President, Nero, Inc.
Scott Crowder, Chief Operating Officer, Entriq
Ron Vaisbort, Media & Entertainment, Alliances Manager, Intel Corporation
Dan Rosenthal, Principal, Mayfield Partners
, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and MVNO Options
Neil Edwards, General Manager, dot mobi
Peter Bernard, Group Manager, Mobile and Embedded Devices Division, Microsoft
Eric Harber, VP of Corporate and Business Development, Qpass
Roger Cameron Wood, Executive Producer, Shu Entertainment
Michael Grossi, Vice President, Business Development, HELIO, Inc.
Clarke Keough, Managing Director, Oris Capital
Tony Kern, Deputy Managing Partner, Technology, Media & Telecommunications and Americas Managing Partner, Media & Entertainment, Deloitte & Touche LLP, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Urban Media: Broadband, IPTV, Mobile & TV Content & Technology
Leonard Washington, founder & President, Paramount Digital Entertainment (PDE)
Gordon Bellamy, executive consultant, MTV Networks
Kimberly King-Burns, President & COO, Greenbridge Media Holdings Inc.
Jaymes Hines, founder & Executive Producer, NDY Media Group, Inc.
Brandon Schultz, President, ImajiMation, Inc.
Marilyn Beaubien, Chief Financial Officer
Gener8Xion Entertainment
Terrence Coles, EVP, Next Medium, Inc., Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon
Track I:
Traditional Media and New Media M&A Convergence - The Broadband Effect
Michael Montgomery, President & Head of Media Banking, Montgomery & Co.
Allen Z. Sussman, Partner, Morrison & Foerster LLP
Keith Bencher, Vice President, Strategy & Development, CNET Games & Entertainment
Peter Levin, President, Bellrock Media / Co-owner, Chicago Rush / Partner, Palisades Baseball
Sun Jen Yung, Managing Director, TD Securities, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Erik Flannigan, Vice President, Programming, AOL
Ty Ahmad-Taylor, Senior Director, Interactive Products, Comcast Cable
Shawn Gold, Vice President Marketing & Content, MySpace.com
Rob Bennett, General Manager, MSN Entertainment and Video, Microsoft Corp.
John Penney, Vice President, Business Development, HBO, Inc.
John Zelenka, Senior Manager, Business Development, Tribune Media Services
Ira Rubenstein, Senior Vice President, Digital Sales and Marketing, Sony Pictures, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Mobile Video & Music Make-Over – As Mobile and Entertainment Industry Merge – TV, Music and Movies
Rio Caraeff, Vice President & General Manager, Universal Music Mobile US
Lauren de la Fuente, Vice President, Strategic Programming & Media Alliances, G4 VideoGame TV
David Britts, General Partner, ComVentures
Ian Blaine, CEO, The Platform
Gary Yentin, Vice President, Business Development, Ki-Bi Mobile Technologies Limited
James Finn, Head of Business Development, Content and Applications, Ericsson Mobility World NA
Ralph Simon, Chairman, Mobile Entertainment Forum – Americas & President/CEO, The Mobilium Group, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Video Bling! Audio Bling - The Evolving Bling Bling Phenomenon: From Audio and Video Ringtones, Ringtunes, Advertainment to Games & Custom Branded Experience
Cindy Mesaros,
Vice President, Marketing, Moderati
Mitch Rotter, Director, Content Licensing & Acquisition, Infospace Mobile
Scott M. Jensen, Vice President, Head of Licensing & Brand Partnerships, MFORMA Group, Inc.
Michael Pinto, President, CEO, mobZilla
Anthony Stonefield, CEO, USA Wireless
Timothy Shey, Creative Director and co-founder, Proteus, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM – 1:45 PM
Track I:
OnDemand Television – All-Access All the Time – From the Basic DTV Package, the Premium Package to the VOD, Broadband and PVR Enabled Viewer
Dmitri Ponomarev, Vice President, OnDemand, TV Guide Networks
Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company
Steve Canepa, IBM, Vice President, IBM Global Media & Entertainment Industry
Will Griffin, CEO, DoD
Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Game Power - Entertainment as Franchise - Crossover into Music, TV, Cable, Movie, Mobile, Advertainment & Custom Branded Experience
Salli Frattini, Senior Vice President/Executive in Charge of Production, MTV: MUSIC TELEVISION
Don L. Daglow, President and CEO, Stormfront Studios
Nicholas Longano, President - New Media, Massive Incorporated
David Getson, CEO, g-NET Media
Jon Goldman, CEO, Foundation 9 Entertainment
Jeff Green, Editor-in-Chief, Computer Gaming World, , Moderator
For Session Description & Speaker Bios Click Here

Track III:
Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace
Jay Samit, General Manager, Sony Connect
Peter Baron, Vice President of Label Relations, MTV and MTV2
Mike Brochu, CEO, Loudeye
Chad Hodge, Microsoft Windows Marketing, Consumer Electronics and Media & Entertainment, Microsoft
Ken Hertz,
Senior Partner, Goldring Hertz & Lichtenstein LLP
Adam Sexton, Vice President of Marketing and Product Management, Groove Mobile
Paul Resnikoff, Editor, founder, digitalmusicnews.com, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
IPTV Emergence – The Broadband, Telco, Cable, Studio Content & Technology Strategy
Tom Flanagan, Executive Director, Broadband Strategy, Texas Instruments
Dan York, Executive Vice President, Programming,AT&T Project Lightspeed
David Alsobrook, Director, IPTV Products, Scientific Atlanta
Daren Gill, VP, Business Development, ChoiceStream
Mark Turner, Head of the Western region, BT Media & Broadcast
Frank Nein, Industry & Technology Analyst/Consultant, Verizon (ANJ) Video/Broadcast Portal
Derek Kuhn, P.Eng., Senior Director Marketing and Business Development Media and Entertainment, Alcatel Strategic Solutions & Chairman - Broadband Service Forum, Moderator
For Session Description & Speaker Bios Click Here

1:00 PM - 2:30 PM
University Project Workshop Workshop
Developing the Next Generation of Entertainment, Media & Technology Thinkers and Visionaries – Science vs. Commerce vs. Theory
Joaquín Alvarado, Director, Institute for Next Generation Internet
San Francisco State University
Tracy Fullerton, Interactive Media Division, USC Cinema-TV
Carol Wilder, Associate Dean & Chair, Media Studies & Film, The New School
Anna Marie Piersimoni, Director, Internet Communications, Director, Media & Technology, American Film Institute
Stuart Volkow, Contributing Editor, CMS Newsline
Bernard J. Luskin, Director, EVP Media Studies, Fielding Graduate University, Moderator
For Session Description & Speaker Bios Click Here

2:00 PM – 4:00 PM
"Launch at Digital Hollywood"
Hosted by:
Hassan Miah, Managing Director, Oris Capital
Jay MacDonald, Partner, Digital Media & Technology, DeSilva & Phillips LLC
Twelve companies have been selected to present company products and business plans. The selected companies and members of the
Venture, Private Equity and M&A Consortium will hold an evening dinner to celebrate the day's events.
The Companies:
I. Searchformedia
II. NeoEdge Networks
III. Click TV
IV. Phonebites, Inc.
V. BurnLounge
VI. ROO
VII. Studio Pipelines
VIII. FrameFree Technologies, Inc.
IX. P2P Cash
X. Buzznet
XI.
Double Fusion
XII. Impact Mobile
Click Here for "Consortium Members" and "Launch" Company Descriptions


2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Chris Di Cesare, Director of Entertainment Marketing, Microsoft
Larry Tanz, CEO, LivePlanet
Joey Carson, CEO, Bunim/Murray Production
Tom Meyer, President of Davie-Brown Entertainment (DBE)
Robert Riesenberg, president & CEO, Full Circle Entertainment
David L. Kang, Media and Entertainment Consultant
Michael Kassan, Principal, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track II
Movies, TV and Video for Mobile - Original Entertainment & Information Programming Jumpstarts the Revolution
Paul Scanlan, co-founder & COO, MobiTV
Bill Sanders, Vice President, Programming, Sony Pictures Digital Sales and Marketing
Daniel Tibbets, Executive Vice President, GoTV Labs, GoTV Networks
Bill Stratton, Vice President, Business Development, Turner Broadcasting System, Inc.
Louis K. Gump, Vice President, Mobile, The Weather Channel Interactive
John Najarian, Senior Vice President, New Media, E! Entertainment
Chris Marlowe, Editorial Director, Digital Media, The Hollywood Reporter, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Web 2.0: How Next Generation Personalized Media - Programmable Web, Podcasting & Blogging - is Transforming and Disassembling the World of Traditional Media, Communications & Advertising
Jason McCabe Calacanis, CEO, Weblogs, Inc. an AOL Company, Senior Vice President, AOL
Phil Holden, Director: Windows Live, Microsoft
John D. Canning, Yahoo Media Group
Brad Greenspan, founder and former CEO, Intermix Media, (underwriter of MySpace.com)
Sarah Bernard, General Manager, The Huffington Post
Kevin Cohen, Senior Vice President, Strategic Planning, Turner Broadcasting System, Inc.
Molly Wood, Section Editor, CNET.com, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Mobile Games: In-Game Advertising & the Custom Branded Experience
Minard Hamilton, Executive Vice President of Sales and Brand Partnership, JAMDAT Mobile Inc.
Jonathan Epstein, United Talent Agency
Steven Hoffman, North American Studio Head - Games & Mobile Entertainment, Infospace, Inc.
Julian Corbett, Vice President of Business Development and Brand Partnerships, In-Fusio
Yme Bosma, Business Manager Eccky, Media Republic (Amsterdam, the Netherlands)
David Bloom, Principal, Words & Deeds, Moderator
For Session Description & Speaker Bios Click Here

3:30 PM – 5: 00 PM
The University Project Workshop

Envisioning the Future of Digital Entertainment – As a Student Curriculum, as a Cultural Prototype and as a Digital Lifestyle
Tim Langdell, Information Technology Program, USC - langdell@usc.edu
Kevin Roebuck, Manager, Libraries and e-Learning, Sun Microsystems
Philip Cruver, President/CEO, Kidz Online
Dave Bossert, Creative Director, Disney Animation Special Projects
Rajit Gadh, Director, UCLA's Wireless Internet for the Mobile Enterprise Consortium
Jenny Fulle, Executive Vice President of Production and Executive Producer, Sony Pictures Imageworks
Todd Richmond, Managing Director, Annenberg School for Communication, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Games and Mobile

David Ernst,
Executive Vice President, Director, Futures & Technologies, Initiative Worldwide
Barry Frey, SVP, Cablevision Advanced Platforms
Todd Herman, Director, Advertising & Business Strategy, MSN Video / TV / Movies / Radio, Microsoft Corporation
Walter Schild, Founder & CEO, Genex
Lee Hancock, Chief Executive Officer and founder, go2
Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion
Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola
John Forslund, Group Manager, Branded Content, Forum Nokia Americas
Avner Goren, Worldwide Director, Cellular Systems Marketing, Wireless Terminals Business Unit, Semiconductor Group, Texas Instruments
Matthew Feldman, President and CEO, Versaly Entertainment
JH Kah, VP, Global Business, SK Telecom
Luis Ubinas, Director, West Coast Media Practice, McKinsey & Co, Moderator
For Session Description & Speaker Bios Click Here

Track III.
Search as Gateway to the Video and E-Commerce - The Integrated Consumer Experience of Choice, Quality and Global Integration
Brian Lent, CEO, Medio Systems
Perry Solomon, Senior Director, Media Business Development, FAST Search & Transfer
Steven Marder, CEO, Eurekster
Don Kosak, Chief Technology Officer, Lycos
Suranga Chandratillake, co-founder, blinkx
Ethan Fassett, Product Manager, Multimedia Search, Yahoo! Inc.
Brian Glicklich, Vice President Interactive Services, Premiere Radio Networks, Moderator
For Session Description & Speaker Bios Click Here

Track IV: Presented by DVD Association
Next Generation DVD - Part I – Market Makers SuperSession

T.K. Arnold, Contributor, USA Today & The Hollywood Reporter; Editorial Director, Home Media Retailing, Moderator
Steve Nickerson, Senior VP, Warner Home Entertainment
Andy Parsons, Senior VP, Pioneer Electronics; Blu-ray Disc Association
John Town, Senior Vice President, Worldwide Research and Development, Technicolor
Mark Waring, Director, Sanyo Technology Center USA; HD DVD Group
Bruce Apar, Editor-in-Chief, DVDJ.INFO; DVDA Board Member, Moderator
For Session Description & Speaker Bios Click Here

5:00 PM – Open to all Attendees
Poolside Reception at the Loews

Hosted by: mTLD, .mobi


6:45 PM – The Consortium Dinners
I. Hollywood and the Digital Consumer Consortium: Music, Movies, TV, News & Sports - Consortium at Digital Hollywood
Dinner Hosted by MSN Entertainment, Video Services, Microsoft


II. OnDemand Content & Technologies Consortium: Cable, Mobile, Broadband, Telco & Satellite
Dinner Co-Hosted by Entriq and Seachange International


III. Digital Music Consortium at Digital Hollywood: Mobile, Broadband, PODs & TV
Dinner Hosted by: Motorola


IV. University Project Dinner
Hosted by Sun Microsystems


V. Venture, Private Equity and M & A Consortium at Digital Hollywood


Click Here for the Next Day's Agenda
Wednesday, March 29th





Sponsor & Media Sponsor Links, Click Here






























































Event: Digital Hollywood Spring
Date: March 27-30, 2006
Location: Santa Monica, Calif., Loews Santa Monica Beach Hotel
Hotel Information: Click Here
Registration: The All-Access Conference fee will be $695 per. To register, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here

Conference Fees
$695 - All-Access Registration
$425 - One Day Digital Hollywood Conference Ticket
$495 - Academic and Analyst Discount Registration - All-Access to All Sessions



Monday, March 27th
5:00 PM
-
Poolside Reception at the Loews - Open to All Attendees

6:45 PM Advisory Committee Dinner – Click Here
Mobile Film, TV and Video Content Development Consortium - Hosted by MediaFlo USA, a Qualcomm Company

Tuesday, March 28th
Open to All Attendees
5:00 PM - Poolside Reception at the Loews
Hosted by: mTLD, dot mobi

6:45 PM - Advisory Committee Dinner - Click Here
Hollywood and the Digital Consumer Consortium - Dinner hosted by MSN Entertainment, Video Services, Microsoft


6:45 PM - Advisory Committee Dinner - Click Here
OnDemand Content & Technologies Consortium
Dinner Co-Hosted by Seachange International and Entriq

6:45 PM - Advisory Committee Dinner - Click Here
Digital Music Consortium
Dinner Hosted by: Motorola

6:45 PM - Open to all Attendees
University Project Dinner
Hosted by Sun Microsystems

6:45 PM -
Advisory Committee Dinner - Click Here
Venture, Private Equity and M & A Consortium

Wednesday, March 29th
5:00 PM -
Poolside Reception at the Loews - Open to All Attendees

6:45 PM – Advisory Committee Dinner - Click Here
Reinventing Advertising Consortium

Hosted by: Zap2it, A Tribune Media Services Company

6:45 PM – Advisory Committee Dinner - Click Here
Digital Rights, Content Rights & Anti-Piracy Consortium
Hosted by Savvis

6:30 PM - Private Executive Dinner
Entertainment in the Digital Home - Hosted By Parks Associates - click here

6:45 PM – Consortium Dinner - Click Here
Casual, Broadband and Multiplayer Games


6:45 PM – Consortium Dinner
Chips, Microprocessors & Optical Technology Consortium at Digital Hollywood



















Track & Strategic Sessions

The Track
Digital Rights Management, Content Rights & Piracy
Wednesday, March 29

9:00 AM - 10:15 AM
Rightsholder Options: Evaluating Rights & Licensing
10:45 AM - Noon
Piracy and Digital Rights Management: Legal, Legislative
Digital Music & its Transformation
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
DRM Interoperability Challenge
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
Protecting Your Intellectual Property
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:00 PM
Music Industry Innovates and Morphs

The Track:
OnDemand Content & Technology: Broadband, TV, Cable, IPTV, Games & Mobile
Tuesday, March 28
9:00 AM - 10:15 AM
Television 2.0: OnDemand, PRV, DRV
Urban Media: Broadband, IPTV, Mobile & TV
10:45 AM - Noon
Traditional Media and New Media M&A Convergence
Hollywood and the Digital Consumer
12:30 PM – 1:45 PM
OnDemand Television – All-Access All the Time
2:15 PM – 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Search as Gateway to the Video and E-Commerce

Wednesday, March 29
9:00 AM - 10:15 AM
The DVR and VOD as a Disruptive Market Force
10:45 AM - Noon
Digital Music & its Transformation
Bridging TV and Broadband
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
TV & Interactivity
2:15 PM - 3:30 PM
Subscription, Download & Advertising Models
Venture Funding and Leadership

Thursday, March 30
9:30 AM - 10:45 AM
The Broadband Video Tipping Point
11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing
DTV, Broadband, Set-Top and Interactive
Desktop Browser & Search As Application Platform
12:50 PM - 2:00 PM
Personalized Video Media: ITV Advertising and Content
2:15 PM - 3:30 PM
Alternative Media & Advertising


The Track
Reinventing, Integrated and Branded Advertising
Tuesday, March 28th
10:45 AM - Noon
Traditional Media and New Media M&A Convergence
12:30 PM – 1:45 PM
Game Power - Entertainment as Franchise
2:15 PM – 3:30 PM
The Future of Enhanced Advertising
Mobile Games: In-Game Advertising
3:50 PM - 5:00 PM
Advertising Strategies in the Diversified Digital Culture

Wednesday, March 29
9:00 AM - 10:15 AM
Branded Media Marketing
10:45 AM - Noon
Bridging TV and Broadband
12:30 PM - 1:45 PM
Rethinking Advertising
TV & Interactivity
2:15 PM - 3:30 PM
Subscription, Download & Advertising
3:50 PM - 5:00 PM
Broadband Advertising Power Surge
Understanding the Integrated Experience

Thursday, March 30
9:30 AM - 10:45
The Broadband Video Tipping Point
11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing
DTV, Broadband, Set-Top and Interactive
12:50 PM - 2:00 PM
Personalized Video Media
2:15 PM - 3:30 PM
Alternative Media & Advertising


The Digital, Broadband and Networked Home Agenda
Tuesday, March 28th
9:00 AM - 10:15 AM
Embracing the Connected Consumer
10:45 AM - Noon
Hollywood and the Digital Consumer
12:30 PM - 1:45 PM
IPTV Emergence
2:15 PM - 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Next Generation DVD

Wednesday, March 29
9:00 AM - 10:15 AM
The Telco Advantage and the IPTV Digital Home
10:00 AM - 11:30 AM
Next Generation DVD - Content Makers
10:45 AM - Noon
The Networked Entertainment Home
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
2:15 PM - 3:30 PM
The Digital Home Entertainment Complex
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
IP Video, Broadband Connectivity
11:05 AM - 12:20 PM
DTV, Broadband, Set-Top and Interactive Content
12:50 PM - 2:00 PM
Telcos, IPTV & the Technology Food Chain
Personalized Video Media: ITV Advertising and Content



2008 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 6-9, 2008, Las Vegas Convention Center, Click Here
Media Summit, New York - March 12-13, 2008 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles May 5-8, 2008, Grand Ballroom at Hollywood & Highlands - Click Here
Advertising 2.0, June 3-5, 2008, New York City, A Joint AdvertisingAge - Digital Hollywood Event - Click Here
Building Blocks, August 5-7, 2008, San Jose, California - A Joint CEA - Digital Hollywood Event Click Here
Digital Hollywood Fall, Los Angeles, October 27-30, 2008, Loews Santa Monica - Click Here



Sponsor & Media Sponsor Links, Click Here















































Mobile Entertainment Track
co-Sponsored by:

Mobile Entertainment: Film, TV, Music & Games - Content & Technology
Monday, March 27
1:00 PM – 2:15 PM
Mobile as the Dominant Video-Broadband Experience
Session B - Hosted by MEF Mobile Entertainment Forum
Content Creators: Taking your Trade Mobile
2:35 – 3:45 PM
Mobile Music – Business Models – Downloads, Subscriptions & Ringtunes
Mobile Film & TV – Technology & Platforms that Make the System Go
4:10 PM – 5:15 PM
Mobile TV & Film – Programming & Creativity for a Transforming Medium
Mobile Video: Ready for Primetime

Tuesday, March 28
9:00 AM - 10:15 AM
Embracing the Connected Consumer
Mobile Commerce and Content
10:45 AM - Noon
Mobile Video & Music Make-Over
Video Bling! Audio Bling
12:30 PM – 1:45 PM
Mobile Music: New Platforms + New Technology
2:15 PM – 3:30 PM
Movies, TV and Video for Mobile
Mobile Games: In-Game Advertising
3:50 PM - 5:00 PM
Strategies in Wireless Devices and Services
Thursday, March 30th
2:15 PM - 3:30 PM
Track III:
Personalized Mobile Experience


The Digital, Broadband and Networked Home Agenda
Tuesday, March 28th
9:00 AM - 10:15 AM
Embracing the Connected Consumer
10:45 AM - Noon
Hollywood and the Digital Consumer
12:30 PM - 1:45 PM
IPTV Emergence
2:15 PM - 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Next Generation DVD

Wednesday, March 29
9:00 AM - 10:15 AM
The Telco Advantage and the IPTV Digital Home
10:00 AM - 11:30 AM
Next Generation DVD - Content Makers
10:45 AM - Noon
The Networked Entertainment Home
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
2:15 PM - 3:30 PM
The Digital Home Entertainment Complex
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
IP Video, Broadband Connectivity
11:05 AM - 12:20 PM
DTV, Broadband, Set-Top and Interactive Content
12:50 PM - 2:00 PM
Telcos, IPTV & the Technology Food Chain
Personalized Video Media: ITV Advertising and Content


The Track
Reinventing, Integrated and Branded Advertising
Tuesday, March 28th
10:45 AM - Noon
Traditional Media and New Media M&A Convergence
12:30 PM – 1:45 PM
Game Power - Entertainment as Franchise
2:15 PM – 3:30 PM
The Future of Enhanced Advertising
Mobile Games: In-Game Advertising
3:50 PM - 5:00 PM
Advertising Strategies in the Diversified Digital Culture

Wednesday, March 29
9:00 AM - 10:15 AM
Branded Media Marketing
10:45 AM - Noon
Bridging TV and Broadband
12:30 PM - 1:45 PM
Rethinking Advertising
TV & Interactivity
2:15 PM - 3:30 PM
Subscription, Download & Advertising
3:50 PM - 5:00 PM
Broadband Advertising Power Surge
Understanding the Integrated Experience

Thursday, March 30
9:30 AM - 10:45
The Broadband Video Tipping Point
11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing
DTV, Broadband, Set-Top and Interactive
12:50 PM - 2:00 PM
Personalized Video Media
2:15 PM - 3:30 PM
Alternative Media & Advertising


The Track:
OnDemand Content & Technology: Broadband, TV, Cable, IPTV, Games & Mobile
Tuesday, March 28
9:00 AM - 10:15 AM
Television 2.0: OnDemand, PRV, DRV
Urban Media: Broadband, IPTV, Mobile & TV
10:45 AM - Noon
Traditional Media and New Media M&A Convergence
Hollywood and the Digital Consumer
12:30 PM – 1:45 PM
OnDemand Television – All-Access All the Time
2:15 PM – 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Search as Gateway to the Video and E-Commerce

Wednesday, March 29
9:00 AM - 10:15 AM
The DVR and VOD as a Disruptive Market Force
10:45 AM - Noon
Digital Music & its Transformation
Bridging TV and Broadband
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
TV & Interactivity
2:15 PM - 3:30 PM
Subscription, Download & Advertising Models
Venture Funding and Leadership

Thursday, March 30
9:30 AM - 10:45 AM
The Broadband Video Tipping Point
11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing
DTV, Broadband, Set-Top and Interactive
Desktop Browser & Search As Application Platform
12:50 PM - 2:00 PM
Personalized Video Media: ITV Advertising and Content
2:15 PM - 3:30 PM
Alternative Media & Advertising

The Track
Digital Rights Management, Content Rights & Piracy
Wednesday, March 29

9:00 AM - 10:15 AM
Rightsholder Options: Evaluating Rights & Licensing
10:45 AM - Noon
Piracy and Digital Rights Management: Legal, Legislative
Digital Music & its Transformation
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
DRM Interoperability Challenge
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
Protecting Your Intellectual Property
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:00 PM
Music Industry Innovates and Morphs