Scroll Down to See Agenda for the Final Day of Digital Hollywood
Thursday, March 30

Attendee Registration Information - Click Here


For full length videos of selected conference sessions from Digital Hollywood Spring - Click Here

Click Here to Scroll the Agenda by Day
Monday Seminars & Receptions - Click Here
Tuesday Seminars & Receptions - Click Here
Wednesday Seminars & Receptions - Click Here
Thursday Seminars & Receptions - Click Here

Thursday, March 30
8:30 AM - Press Breakfast
INTENT MediaWorks Unveils MyPeer
Click Here for Information

The Seminars
9:30 AM - 10:45 AM
Track I:
IP Video, Broadband Connectivity, Broadband Wireless, Datacasting and other Technologies Enabling the Transformation of Entertainment
David Yates, Vice President, Marketing & Business Development, Arroyo
Sam Pemberton, president and CEO of Softel-USA
Seth Kenvin, VP, Strategic Marketing & Corporate Development, BigBand Networks
Scott Dougall, Director of Content Delivery Software, SkyStream
Jeff Porter, Vice President, Product Marketing, Netopia
Joseph Dellinger, Vice President, Sales, IMAKE
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Video Distribution Across Platforms: Broadband, IPTV, Cable, TV and Mobile

Doug Glen, Chief Marketing Officer, Zetera Corporation
Tom Inglefield, Media and Entertainment Solutions Manager, Data Management Group, Sun Microsystems, Inc.
Norman Liang, Business Development Manager, Technology Collaboration Solutions, IBM Corp.
Geoff Allen, Chairman and Founder, Anystream, Inc.
Michael Gordon, co-Founder and Chief Strategy Officer, Limelight Networks
Vic Mahadevan, Chief Executive Officer, NeoEdge Networks
Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, Sun Microsystems, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III:
Protecting Your Intellectual Property - The Policies and Technologies for Managing Risk
Russell P. Reeder, Chairman and CEO, RightsLine, Inc.
Mark Ishikawa, CEO, BayTSP
Russ Frackman, Partner, Mitchell, Silberberg & Knupp
Paul Rasmusson, Senior Manager, Media & Entertainment, Deloitte Consulting LLP
Shaun Abrahamson, Director, Digital Strategy and Development, SafeNet
Mike McGuire, Research Director, GartnerG2, Moderator
Additional speaker to be announced
For Session Description & Speaker Bios Click Here

Track IV:
The Broadband Video Tipping Point: Availability of Vast Content and Portability - Broadband, ITV, Mobile & DTV
Michael Raneri, President, MeeVee
Robert Whitmore, CEO & co-founder, stimTV™Network
Karl Quist, founder & President, TotalVid
Dmitry Shapiro, CEO, Veoh Networks
J. Chris Wagner, Executive Vice President and co-founder, NeuLion, Inc.
Markus Almer, president and co-founder, Almer/Blank
Allison Dollar, founder & CEO, Interactive Television Alliance, Moderator
For Session Description & Speaker Bios Click Here

11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries
Billy McNair, co-founder and CEO, Peerflix
Srivats Sampath, President & CEO, MERCORA
Chip Venters, Chief Executive Officer, Digital Containers
John Beezer, President, Shared Media Licensing, Inc.
Andy Cooper, President, Intent MediaWorks, Inc.
Robert Summer, Executive Chairman, iMesh
Leslie Poole, Chief Executive Officer, Javien Digital Payment Solutions
Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator
For Session Description & Speaker Bios Click Here

Track II:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Greg Verdino, Senior Vice President, Sales & Marketing, ROO
Shawn Conahan, founder, Chairman and CEO, Intercasting Corp
Hilmi Ozguc, CEO, Maven Networks
Steven Starr, founder, Chief Executive Officer, Revver
Adam Gerber, Vice President, Ad Products & Strategy, Brightcove
Darcy Lorincz, SVP & General Manager Global Rich Media, SAVVIS
Greg Demetriades, CEO, WhiteBlox
Keith Richman, CEO, Break.com
Scott Ehrlich, CEO, Red Tie, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track III:
DTV, Broadband, Set-Top and Interactive Content & Advertising Experience - Enabling Entertainment Choice via Interactive Guides and Gateways
Seth Haberman, founder & President, Visible World
Jodie McAfee, Vice President, Business Development, Turner Media Group
Aslam Khader, VP, Marketing and Strategy, Ensequence
Colin Dixon, Senior Analyst & IPTV Practice Manager, Specialty: Enhanced TV Applications
David Jensen, Vice President of Business Development, Zetools
Jack Perry, President & Chief Executive Officer, Decisionmark
Bill Niemeyer, Chief of Analysis and Research, DiMA Group,Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Desktop Browser & Search As Application Platform: Gateway to Information and Entertainment
Matthew de Ganon, Vice President and General Manager, Consumer Application Software, The Weather Channel Interactive (TWCI).
Tom St John, CTO, Searchformedia
Mike Lanza, CEO, Click TV
Thomas McInerney, co-founder and Chief Executive Officer, Guba.com
Larry Marcus, General Partner, Walden VC
Brian Hanley, VP Business Development AOL Time Warner
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speaker Bios Click Here

12:50 PM - 2:00 PM
Track I:
Music Industry Innovates and Morphs: Radio, Blogs, P2P, Ad Revenue Concepts, Cable/TV Innovation
Ted Cohen, Senior Vice President, D3 – Digital Development & Distribution, EMI Music
Justin Beckett, CEO and founder, Fluid Audio Networks
Bill Moore, CEO, RadioTime
Michael Weiss, President & CEO, StreamCast Networks
Douglas S. Knopper, CEO, BitPass
Shawn Hopwood, Sr. Director, Coding Technologies
Stephen Murray, founder & President of Entertainment, BurnLounge
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Telcos, IPTV & the Technology Food Chain: From the Broadband Infrastructure to the Headend, ITV Services and the Set-Top
Rob Glidden, Industry Manager, Broadband Media, Sun Microsystems, Inc
Hemang Mehta, Group Product Manager, Microsoft TV
Taras Bugir, Chief Strategy Officer, Harris Software Systems
David Price, Vice President, Business Development, Harmonic, Inc.
Josette Bonte, Vice President, Content and IPTV, Ovum
Kurt Hoppe, Director, Product Management, 2Wire
Fred Dawson, Editor & Publisher, Screenplays, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Personalized Video Media: ITV Advertising and Content
Dan O'Brien, President & CEO, Gotuit Media
Greg Morrow, President, PureVideo
Israel Drori, President & CEO, Integra5
Kanaiya Vasani, Vice President, Product Marketing, Terayon Communication Systems
Mark Jeffery, Senior Director, Product Marketing, ICTV
Jay Schiller, Vice President, Business Development, Atlas On Demand
Pat Dunbar, co-founder and President, DiMA Group and the ID!A Program, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Broadband Games Expand – From the Casual to the Massively Multiplayer Universe
Ralph Rivera, VP & GM, AOL Games
David Laux, Global Executive, Games & Interactive Entertainment, IBM
Scott Cohen, President, Game Trust, Inc.
Andrew Sispoidis, co-founder, IGA WorldGroup
Cam Daly, Director, Shockwave.com Game Studio,
AtomShockwave
Kenneth LeDrew,
Director, eCommerce, Sulake Corporation Ltd
Matthew Bromberg, President and Chief Operating Officer, Major League Gaming Inc., Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I:
Adult Industry Business Models: Understanding the $10B Opportunity and How Adult Pushes Technology To Mainstream
Ian Aaron, CEO, Waat Media Wireless Entertainment
Chris Petrovic, VP, Business Development, Playboy Entertainment Group
Jeff Random, Throb
Jay Grdina, CEO, ClubJenna
Tom Hymes, Communications Director, Free Speech Coalition, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track II:
Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting
John Roberts, Vice President, Product Development, CNET News.com, CNET Networks
Patty Mitchell, Vice President Worldwide Sales, Six Apart (TypePad, Moveable Type & LiveJournal)
Chase Norlin, founder, Pixsy
Richard Sharp, CEO, PodChannels, Inc.
Michael W. Geoghegan, President, Willnick Productions, Inc.
Mike Markson, Vice President Marketing, Topix.net
Michelle Robertson, Chief Marketing Officer, Musicane
Peter H. Kang, Esq., Partner, Sidley Austin Brown & Wood LLP, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Personalized Mobile Experience – Breakthroughs in Messaging, Music, Video and Search Capabilities
Frederick Ghahramani, director and co-founder, AirG
Jeff Hastings,
President, Pinnacle Systems, a division, Avid Technology
Gregg Daffner, Chairman of the Board, TV Mine Inc.
Dorrian Porter, CEO, Mozes, Inc.
Jeff Blanc, VP Sales and Corporate Communication, NeoMagic
Steve Bradbury, Vice President, Business Development, GoTV Networks, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Building Brands, Hollywood Style - Word of Mouth and Community Marketing
David Reis, CEO, DEI Worldwide
Scott Holmes, Managing Partner, UNITED^FUTURE, WONGDOODY
David Brody, Director, Marketing and Creative, Virgin Digital
Todd Steinman, Partner and Chief Operating Officer, M80 Services
Betsy Green, CEO, Media Matchmaker
Chris M. Williams, co-founder & CEO, FanLib
Bryan Kujawski, co-founder, 360i, Moderator
For Session Description & Speaker Bios Click Here


Click Here for the Day One of the Agenda
Monday, March 27th







Sponsor & Media Sponsor Links, Click Here





























































Event: Digital Hollywood Spring
Date: March 27-30, 2006
Location: Santa Monica, Calif., Loews Santa Monica Beach Hotel
Hotel Information: Click Here
Registration: The All-Access Conference fee will be $695 per. To register, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here

Conference Fees
$695 - All-Access Registration
$425 - One Day Digital Hollywood Conference Ticket
$495 - Academic and Analyst Discount Registration - All-Access to All Sessions



Monday, March 27th
5:00 PM
-
Poolside Reception at the Loews - Open to All Attendees

6:45 PM Advisory Committee Dinner – Click Here
Mobile Film, TV and Video Content Development Consortium
Hosted by MediaFlo USA, a Qualcomm Company

Tuesday, March 28th
Open to All Attendees
5:00 PM - Poolside Reception at the Loews
Hosted by: mTLD, dot mobi

6:45 PM - Advisory Committee Dinner - Click Here
Hollywood and the Digital Consumer Consortium
Dinner hosted by MSN Entertainment, Video Services, Microsoft

6:45 PM - Advisory Committee Dinner - Click Here
OnDemand Content & Technologies Consortium
Dinner Co-Hosted by Seachange International and Entriq

6:45 PM - Advisory Committee Dinner - Click Here
Digital Music Consortium
Dinner Hosted by: Motorola

6:45 PM - Open to all attendees
University Project Dinner
Hosted by Sun Microsystems

6:45 PM -
Advisory Committee Dinner - Click Here
Venture, Private Equity and M & A Consortium

Wednesday, March 29th
5:00 PM -
Poolside Reception at the Loews - Open to All Attendees

6:45 PM – Advisory Committee Dinner - Click Here
Reinventing Advertising Consortium

Hosted by: Zap2it, A Tribune Media Services Company

6:45 PM – Advisory Committee Dinner - Click Here
Digital Rights, Content Rights & Anti-Piracy Consortium
Hosted by Savvis

6:30 PM - Private Executive Dinner
Entertainment in the Digital Home - Hosted By Parks Associates - click here

6:45 PM – Consortium Dinner - Click Here
Casual, Broadband and Multiplayer Games


6:45 PM – Consortium Dinner
Chips, Microprocessors & Optical Technology Consortium at Digital Hollywood




















Track & Strategic Sessions
The Track
Digital Rights Management, Content Rights & Piracy
Wednesday, March 29

9:00 AM - 10:15 AM
Rightsholder Options: Evaluating Rights & Licensing
10:45 AM - Noon
Piracy and Digital Rights Management: Legal, Legislative
Digital Music & its Transformation
12:30 PM - 1:45 PM
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
DRM Interoperability Challenge
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
Protecting Your Intellectual Property
11:05 AM - 12:20 PM
Next Generation P2P Music and Film
12:50 PM - 2:00 PM
Music Industry Innovates and Morphs

The Track:
OnDemand Content & Technology: Broadband, TV, Cable, IPTV, Games & Mobile
Tuesday, March 28
9:00 AM - 10:15 AM
Television 2.0: OnDemand, PRV, DRV
Urban Media: Broadband, IPTV, Mobile & TV
10:45 AM - Noon
Traditional Media and New Media M&A Convergence
Hollywood and the Digital Consumer
12:30 PM – 1:45 PM
OnDemand Television – All-Access All the Time
2:15 PM – 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Search as Gateway to the Video and E-Commerce

Wednesday, March 29
9:00 AM - 10:15 AM
The DVR and VOD as a Disruptive Market Force
10:45 AM - Noon
Digital Music & its Transformation
Bridging TV and Broadband
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
TV & Interactivity
2:15 PM - 3:30 PM
Subscription, Download & Advertising Models
Venture Funding and Leadership

Thursday, March 30
9:30 AM - 10:45 AM
The Broadband Video Tipping Point
11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing
DTV, Broadband, Set-Top and Interactive
Desktop Browser & Search As Application Platform
12:50 PM - 2:00 PM
Personalized Video Media: ITV Advertising and Content
2:15 PM - 3:30 PM
Alternative Media & Advertising




2008 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 6-9, 2008, Las Vegas Convention Center, Click Here
Media Summit, New York - March 12-13, 2008 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles May 5-8, 2008, Grand Ballroom at Hollywood & Highlands - Click Here
Advertising 2.0, June 3-5, 2008, New York City, A Joint AdvertisingAge - Digital Hollywood Event - Click Here
Building Blocks, August 5-7, 2008, San Jose, California - A Joint CEA - Digital Hollywood Event Click Here
Digital Hollywood Fall, Los Angeles, October 27-30, 2008, Loews Santa Monica - Click Here



Sponsor & Media Sponsor Links, Click Here















































Mobile Entertainment Track
co-Sponsored by:

Mobile Entertainment: Film, TV, Music & Games - Content & Technology
Monday, March 27
1:00 PM – 2:15 PM
Mobile as the Dominant Video-Broadband Experience
Session B - Hosted by MEF Mobile Entertainment Forum
Content Creators: Taking your Trade Mobile
2:35 – 3:45 PM
Mobile Music – Business Models – Downloads, Subscriptions & Ringtunes
Mobile Film & TV – Technology & Platforms that Make the System Go
4:10 PM – 5:15 PM
Mobile TV & Film – Programming & Creativity for a Transforming Medium
Mobile Video: Ready for Primetime

Tuesday, March 28
9:00 AM - 10:15 AM
Embracing the Connected Consumer
Mobile Commerce and Content
10:45 AM - Noon
Mobile Video & Music Make-Over
Video Bling! Audio Bling
12:30 PM – 1:45 PM
Mobile Music: New Platforms + New Technology
2:15 PM – 3:30 PM
Movies, TV and Video for Mobile
Mobile Games: In-Game Advertising
3:50 PM - 5:00 PM
Strategies in Wireless Devices and Services
Thursday, March 30th
2:15 PM - 3:30 PM
Track III:
Personalized Mobile Experience


The Digital, Broadband and Networked Home Agenda
Tuesday, March 28th
9:00 AM - 10:15 AM
Embracing the Connected Consumer
10:45 AM - Noon
Hollywood and the Digital Consumer
12:30 PM - 1:45 PM
IPTV Emergence
2:15 PM - 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Next Generation DVD

Wednesday, March 29
9:00 AM - 10:15 AM
The Telco Advantage and the IPTV Digital Home
10:00 AM - 11:30 AM
Next Generation DVD - Content Makers
10:45 AM - Noon
The Networked Entertainment Home
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
2:15 PM - 3:30 PM
The Digital Home Entertainment Complex
3:50 PM - 5:00 PM
Entertainment Expands the Digital Home

Thursday, March 30
9:30 AM - 10:45 AM
IP Video, Broadband Connectivity
11:05 AM - 12:20 PM
DTV, Broadband, Set-Top and Interactive Content
12:50 PM - 2:00 PM
Telcos, IPTV & the Technology Food Chain
Personalized Video Media: ITV Advertising and Content


The Track
Reinventing, Integrated and Branded Advertising
Tuesday, March 28th
10:45 AM - Noon
Traditional Media and New Media M&A Convergence
12:30 PM – 1:45 PM
Game Power - Entertainment as Franchise
2:15 PM – 3:30 PM
The Future of Enhanced Advertising
Mobile Games: In-Game Advertising
3:50 PM - 5:00 PM
Advertising Strategies in the Diversified Digital Culture

Wednesday, March 29
9:00 AM - 10:15 AM
Branded Media Marketing
10:45 AM - Noon
Bridging TV and Broadband
12:30 PM - 1:45 PM
Rethinking Advertising
TV & Interactivity
2:15 PM - 3:30 PM
Subscription, Download & Advertising
3:50 PM - 5:00 PM
Broadband Advertising Power Surge
Understanding the Integrated Experience

Thursday, March 30
9:30 AM - 10:45
The Broadband Video Tipping Point
11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing
DTV, Broadband, Set-Top and Interactive
12:50 PM - 2:00 PM
Personalized Video Media
2:15 PM - 3:30 PM
Alternative Media & Advertising


The Track:
OnDemand Content & Technology: Broadband, TV, Cable, IPTV, Games & Mobile
Tuesday, March 28
9:00 AM - 10:15 AM
Television 2.0: OnDemand, PRV, DRV
Urban Media: Broadband, IPTV, Mobile & TV
10:45 AM - Noon
Traditional Media and New Media M&A Convergence
Hollywood and the Digital Consumer
12:30 PM – 1:45 PM
OnDemand Television – All-Access All the Time
2:15 PM – 3:30 PM
Web 2.0: How Next Generation Personalized Media
3:50 PM - 5:00 PM
Search as Gateway to the Video and E-Commerce

Wednesday, March 29
9:00 AM - 10:15 AM
The DVR and VOD as a Disruptive Market Force
10:45 AM - Noon
Digital Music & its Transformation
Bridging TV and Broadband
12:30 PM - 1:45 PM
Movies, OnDemand Content and Broadband
TV & Interactivity
2:15 PM - 3:30 PM
Subscription, Download & Advertising Models
Venture Funding and Leadership

Thursday, March 30
9:30 AM - 10:45 AM
The Broadband Video Tipping Point
11:05 AM - 12:20 PM
Internet Video, Advertising & Marketing
DTV, Broadband, Set-Top and Interactive
Desktop Browser & Search As Application Platform
12:50 PM - 2:00 PM
Personalized Video Media: ITV Advertising and Content
2:15 PM - 3:30 PM
Alternative Media & Advertising