Scroll Down to See the Thursday, May 8th Agenda

Digital Hollywood Spring, Hollywood, California
Date: May 5 - 8, 2008
Location: The Grand Ballroom at Hollywood and Highland and the adjacent Renaissance Hollywood Hotel, 1755 N. Highland Ave., Hollywood, California, Tel: 800-769-4774 (next to the Kodak Theater)

Attendee & Press Registration Information - Click Here

Click Here to Scroll the Agenda by Day
Monday Seminars & Receptions - Click Here
Tuesday Seminars & Receptions - Click Here
Wednesday Seminars & Receptions - Click Here
Thursday Seminars - Click Here

Note:
Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to eight concurrent sessions - depending on the Day - see the very long agenda below.

Thursday, May 8th
Strategic Investigation of the Issues
9:30 AM - 10:45 AM
Track I:
IPTV and Internet TV Connectivity - Broadband, the TV, the Set-Top, the Server - Enabling Advanced Services - Content and Advertising
Ellis Lindsay, Director, Strategy, Americas, Alcatel-Lucent
Neal Page, CEO, Inlet Technologies
Steve Shannon, EVP and GM of Product Development, Gemstar-TV Guide
Paul Shen, CEO, TVU Networks
Brian Caskey, VP, Worldwide Marketing,UTStarcom
Brett Crossley, Business Development, 10 Foot Wave
Jonathon Barbato, Partner, APRICOT CORPORATION, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
Isaac Babbs, CEO & Chairman, Tapatap
Ed Zobrist, President, Sierra Online, Vivendi Games
Karl Mehta, Founder & CEO, PLAYSPAN INC.
Andrew Schneider, founder, Live Gamer
Andrew Trader, co-founder and Executive Vice President, Zynga
Gene Mauro, Vice President, Business Development, Bunchball
Brad Singer, Executive Vice President, Products and Markets, PaymentOne
Teemu Huuhtanen, EVP, Marketing, Ad Sales and Business Development, Sulake Corporation
Jonathan Weitz, Principal, IBB Consulting, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Intellectual Property - Rights vs. Implications of Technology Innovation - from UGM to P2P - Understanding the Legal March of History
Leila Boujnane, Chief Executive Officer, Idée Inc.
Greg Huess, president, Eyealike
Leland Woo, Vice President, BAYTSP
Robert H. Rotstein, Partner, Mitchell Silberberg & Knupp LLP
Chris Castle, Managing Partner, Christian L. Castle, Attorneys
Jonathan Rosenoer, Partner, Global Advisory, KPMG
Robert B. Morrill, Partner, Sidley Austin LLP, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Advertising in Social Media, Mobile, Search, P2P and other Web Based Services
Stephanie Grossman, founder and CEO, digital SIDEBAR
Chase Norlin, Chief Executive Officer, Pixsy Corporation
Rob Crumpler, President and Chief Executive Officer, BuzzLogic
Trey Shelton, founder and CEO, Music Interactive
Peter Hershberg, Managing Partner - Reprise Media
Dustin Engel, Director of Consumer Strategy & Research, Range Online Media
Robb Lewis, Vice President of Products, Retrevo
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator
For Session Description & Speaker Bios Click Here

11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music, TV and Film - DRM, Paid for Pass-Along, Ad-Based and Other Legal Distributed Computing Models and the Entertainment Industries
Mark Mooradian, Senior Vice President Business Development and Partner Relations, MediaNet
Tom Munro, Verimatrix, Digital Watermarking Alliance
Jonathan Lee, EVP, Business Development, Media Defender
John Desmond, Vice President, MediaSentry Services, SafeNet
Robert Levitan, CEO, Pando Networks
Tony Naughton, CEO, GridNetwoks
George Searle, CEO, LimeWire
Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator
For Session Description & Speaker Bios Click Here

Track II:
Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
Sean Ryan, President and Founder of Meez,
Bob Haukoos, Media Director, Tuesday Creative
Tom Walker, Executive Director, Firstborn Los Angeles
Jeff Burkett, Director of Advertising Innovations, Washingtonpost.Newsweek Interactive
Reuben Steiger, CEO, Millions of Us
Brian Hecht, CEO, KikuCall
Mike Chapman, editorial director, eMarketer, Moderator
For Session Description & Speaker Bios Click Here

Track III:
All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising
Waikit Lau, Co-Founder and President/COO, ScanScout
Rajeev Raman, Founder & CEO, mywaves
Cynthia Francis, founder and CEO, Reality Digital
Glenn Gaudet, Chief Marketing Officer, Treedia Labs
Brendon Mills, CEO, President, RipCode
Sony Ericsson, speaker to be announced
Karen L. Webster, President, Market Platform Dynamics, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
The Next Generation in Mobile & Broadband Platform Personalization: Widgets, Search, Information & Commerce
Roland Deal, Co-Founder, Kadoink
Mei Lin Ng, Co-Founder and VP Special Projects, mig33
Brent Brookler, CEO, Treemo
Eyal Gever, founder and CEO, Gizmoz
Mike More, CEO and Founder, Nabbr
Matt Palmer, Executive Vice President and General Manager, Stardoll
Shergul Arshad, VP, Business Development, StyleFeeder, Inc.
Gautam Bhargava, co-founder and CEO, SnapTell, Inc
Marcia Zellers, Media Industry Executive, Moderator
For Session Description & Speaker Bios Click Here

12:50 PM - 2:00 PM
Track I:
Music Industry Innovates and Morphs: Mobile, Radio, Broadband, P2P, Ad Revenue Concepts, Cable/TV Innovation
John Rosso, SVP, Citadel Interactive and ABC Radio Digital Media
Andrew Eisele, COO, TargetSpot
Andrew Stess, CEO, MusicIP
Ron Greenberg, Chief Marketing Officer & Senior Vice President, Digital Media, TouchTunes Corporation
David Hazan, Head of Brand Entertainment Group, The Orchard
Ben Patterson, founder, DashGo
KamranV, CyKiK, Spaceland Recordings
Steve Masur, founding Partner and General Manager, MasurLaw, Moderator
For Session Description & Speaker Bios Click Here

Track II
Personalized TV: Exploring the True Power of IPTV
Philip Hodgetts, President and CEO, OpenTV Networks
Andy Addis, Executive Vice President, Marketing, Hillcrest Labs
Gianluca Ferremi, Chief Marketing Officer, ESPRE Solutions
Tony Naughtin, CEO, Grid Networks
Anthony Bontrager, Vice President, Business Development, Onecast, Inc.
Ben Mendelson, founder & President, Interactive Television Alliance
Dan Chu, Principal, Altman Vilandrie & Company, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Social Networks - The Future of Advertising, Marketing and Brand Building
Rebecca Weeks, Director of Business Development, Real Girls Media
Mica Scalin, Social Media Manager, Showtime Networks
Michelle Madhok, CEO, SheFinds.com and MomFinds.com
Todd Greene, COO and Co-founder, Trusted Opinion
Geoff Cook, CEO, MyYearBook
Josh Walker, Chief Executive Officer, CityVoter, Inc.
Ryan Okum, President, StreetWise Concepts +Culture
David Levy, VP, Strategic Partnerships, SocialVibe.com, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Personalized Video, ITV and Broadband Media: Content, Technology and Advertising
Mark Weiss, Solutions Esxecutive IPTV/Triple Play & Content Service, IBM Global Telecommunications Industry
Robert Riopelle, founder, LiveHive
James Joyce, Executive Vice President, Business Development, 2waytraffic
Kevin Barwin, Vice President of Business Development for Overlay.TV
Cameron Brown, President, King Fish Media
Howard Greenfield, Industry Strategist & Columnist, Go-Associates, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Jeff Nolan, Vice President of Software-as-a-Service, NewsGator
Steve Tomlin, CEO and Founder, Chumby
Alex Bard, President & CEO, Goowy Media
Gary Baker, founder and CEO, ClipBlast!
Jennifer Cooper, co-founder and CEO, MixerCast, Inc
Michael Dever,co-founder and Chief Energy Officer, YouChoose.net
Ken Willner, Vice President, Market Development, Zumobi
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Innovation on the Internet: New Ideas in Information, Entertainment and Technology
Jason Hsiao, co-founder & President, Animoto
Henry Wong, CEO, Zipidee
Kuan Archer, Senior Vice President, Technology, Gemstar – TV Guide International
Theodore May, VP, Content and Value Added Services, Synacor
Warren Raisch, Chief Customer Officer, Digitaria
Jeff Gorman, CEO, VidiGreet
Toby Morning, Project Manager, Blue Monitor Systems, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Social Media, Web Applications, Advertising and Commerce: Monetizing the Interactive Experience
Jim Greer, co-founder and CEO, Kongregate
Jason Feffer, CEO, founder, Sodahead
Sam Altman, Founder and CEO, Loopt
Lisa Stone, co-founder, BlogHer
Paul Hurley, founder and CEO, Ideeli.com
Marcia Canady, VP of Marketing & Sales for V:social
Stephen M. Layne, General Manager, SportsPower Division, The Active Network
Marissa Gluck, Founder and Managing Partner, Radar Research, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Contextual Media, Search, Ad Serving Networks & Advertising Applications in Broadband and Mobile
Ariel Maislos, founder & CEO, Pudding Media
Yosi Glick, CEO and Co-founder, Jinni
Dr. David Saad, founder, Chairman, and CEO, Clupedia
David Wolf, President and Founder, Syntryx Executive Solutions
Lauren Bigelow, General Manager, North America Weeworld.com, WeeWorld
Gregory E. Wester, VP, Product and Strategy, Voodoovox
Vivek Veeraraghavan, founder & CEO, AdBidCentral
Matt Booth, Senior Vice President and Program Director, Interactive Local Media, The Kelsey Group, Moderator
For Session Description & Speaker Bios Click Here










Sponsor & Media Sponsor Links, Click Here





















2008 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 6-9, 2008, Las Vegas Convention Center, Click Here
Media Summit, New York - March 12-13, 2008 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles May 5-8, 2008, Grand Ballroom at Hollywood & Highlands - Click Here
Advertising 2.0, June 3-5, 2008, New York City, A Joint AdvertisingAge - Digital Hollywood Event - Click Here
Building Blocks, August 5-7, 2008, San Jose, California - A Joint CEA - Digital Hollywood Event Click Here
Digital Hollywood Fall, Los Angeles, October 27-30, 2008, Loews Santa Monica - Click Here



Sponsor & Media Sponsor Links, Click Here























































































Event: Digital Hollywood
Date: May 5 - 8, 2008
Location: The Grand Ballroom and the adjacent Renaissance Hollywood Hotel, 1755 N. Highland Ave., Hollywood, California, Tel: 800-769-4774
Hotel Sleeping Room Reservation Information: Click Here
Registration: The All-Access Conference fee will be $635 per. To register, Click Here
Exhibit and Sponsor Information - Click Here
Exhibitor List - Click Here
Volunteers - Click Here
Email Announcement List,
Click Here
Speaker Selection Info - Click Here
Conference Fees
$635 - All-Access Registration
$365 - One Day Digital Hollywood Conference Ticket
$495 - Academic and Analyst Discount




I. Monday, May 5th
5:00 PM - 6:15 PM
End of Day Poolside Reception
Hosted by Microsoft Media Center



II. Tuesday, May 6th
5:00 PM - 6:15 PM
End of Day Poolside Reception
Hosted by Variety


III. Day-Long Workshops
The International Digital Media & Arts Association (iDMAa) - co-production of a Digital Hollywood University Project - Click Here


IV.
Monday, May 5th
Co-Located Event
DCIA Conference
P2P MEDIA SUMMIT LA - Click Here


V. Monday, May 5th
6:15 PM - 8:00 PM
The ETC - Studio Executive VIP Dinner & "First Look - VC - Company Launch

ETC Board Members from Disney, Fox, NBC Universal, Sony Pictures, Warner Bros

VI. Mobile Monday, May 5th Evening Event
6:15 PM - 7:30 PM


VII.
Tuesday, May 6th
Breakfast Presentation
8:00 AM - 9:00 AM
The Age of Web TV: Who Will Control Digital Distribution and Who Will Lose Out? Limited attendance event - register please Click on This Link
Hosted by Strategy Analytics


VIII. Microsoft Silverlight
- Special Luncheon Event, Tuesday, May 6th



IX. Tuesday, May 6
6:30 - 9:00 PM
Lucky Strike Lanes,
Hollywood & Highland Center: Bowling! Open bar, hors d'oeuvres
Sponsored by EdgeCast Networks RSVP - Click Here


X. Special Day-Long Event
Wednesday, May 7th
Online Marketing Strategy and Planning Summit
Sponsored by: Online Marketing Summit

Executive Director, Aaron Kahlow
Click Here for Full Details

XI. Wednesday, May 7th
10:00 AM - Noon
Digital Media Habits: Consumer Research Presentation and Lunch
Sponsored by Parks Associates
This is a limited attendance event - email eparks@parksassociates.com

























































If you wish to submit a speaker, you may follow the instructions on the Speaker Submission page click here. If you wish to make a session suggestion concerning one of the tracks below or submit a speaker now, please email (speakers@digitalhollywood.com) a speaker bio, a backgrounder on your company and include a 150 word description of the presentation that you would like to be considered for. Deadlines - there are no deadlines. We accept submissions year-round for our various events. If an event is filled, we compile wait-lists for all sessions.



Express Links to Themed Track:
Hollywood 2.0 – Platforms and Content
Monday, May 5th
1:00 PM – 2:15 PM
Track III
Social Networks, UGM and Traditional Media
2:30 PM – 3:30 PM
Track III
Producing and Monetizing Content
3:45 PM – 5:00 PM
Track III
The Exploding Appetite of Film, Cable, TV
Tuesday, May 6th
9:00 AM - 10:15 AM
Track III:
Television without Boundaries
10:45 AM - Noon
Track I:
Hollywood and the Digital Consumer
12:30 PM – 1:45 PM
Track I:
Hollywood Reinvented!
Track III:
Unlimited Choice TV
2:15 PM – 3:30 PM
Track III:
Hollywood 2.0 - Content & Commerce
3:50 PM - 5:00 PM
Track I:
Broadband as a Strategic Entertainment Platform
Track III:
The Hollywood Producer - The Real Deal
Wednesday, May 7th
2:15 PM - 3:30 PM
Track II:
Internet Video, Advertising & Marketing
3:50 PM - 5:00 PM
Track IV:
Online Video: TV-Broadband Programming


Express Links to Themed Track:
Reinventing Advertising: Content, Commerce & Communications
Monday, May 5th
1:00 PM – 2:15 PM
Track II
Deconstructing Advertising
2:30 PM – 3:30 PM
Track II
Advertising NEXT: Social Networks
3:45 PM – 5:00 PM
Track II
Advertising Accountability: Metrics and Analytics
Tuesday, May 6th
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising
12:30 PM – 1:45 PM
Track II:
Advertising Strategies in the Diversified Digital Culture
2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising
Track IV
Widgets as a Platform
3:50 PM - 5:00 PM
Track II:
Advertising and Technology
Wednesday, May 7th
9:00 AM - 10:15 AM
Track II:
Branded Media Marketing
12:30 PM - 1:45 PM
Track III:
Reinventing Advertising: Broadcast vs. the New Platforms
Track IV:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
2:15 PM - 3:30 PM
Track II:
Internet Video, Advertising & Marketing
3:50 PM - 5:00 PM
Track II:
Broadband Advertising: The Power Surge
Thursday, May 8th
9:30 AM - 10:45 AM
Track IV:
Advertising in Social Media
11:05 AM - 12:20 PM
Track II:
Advertising Innovation! Broadband
12:50 PM - 2:00 PM
Track III:
Social Networks - The Future of Advertising
2:15 PM - 3:30 PM
Track I:
The Widget Economy
Track III:
Social Media, Web Applications
Track IV:
Contextual Media, Search


Express Links to Themed Track:
Digital Rights Management and Content Rights and Legal Workshops
Tuesday, May 6th
Special DRM Workshop:
Content Rights
2:15 PM – 3:30 PM
DRM 101 – The DRM Primer: Rights Management
3:50 PM - 5:00 PM
Web 2.0: The Emerging Law of Wiki, Blogs
Wednesday, May 7th
9:00 AM - 10:15 AM
Track I:
Rightsholder Options: The Cross Platform Challenge
10:45 AM - Noon
Track I:
Piracy and Digital Rights Management
10:45 AM
Special DRM Workshop:
Content Rights
"Fair Use to Be or Not to Be"
12:30 PM - 1:45 PM
Track I:
DRM Implementation in Media and Entertainment
2:15 PM - 3:30 PM
Track I:

Digital Rights Management – How to Compete with "Free"
Thursday, May 8th
9:30 AM - 10:45 AM
Track III:
Intellectual Property - Rights vs. Implications of Technology
11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music, TV and Film


Express Links to Themed Track:
Money, Media, Entertainment & Technology
Monday, May 5th
1:00 PM – 2:15 PM
Track I
The New Hollywood Equation
2:30 PM – 3:30 PM
The Track
Mainstream Hollywood Meets the VC
3:45 PM – 5:00 PM
Track I
VC, Equity, Hedge Funds and Hollywood
Track III
The Exploding Appetite of Film, Cable, TV
Tuesday, May 6th
Special Workshop:
12:30 PM - 1:45 PM
Disruption & Innovation – Demos at Digital Hollywood
Wednesday, May 7th
2:15 PM - 3:30 PM
Track III:
Venture Funding, Investment & Mergers


Express Links to Themed Track:
The Personalized Media Experience – Mobile, Social Media & Search
Monday, May 5th
1:00 PM – 2:15 PM
Track IV
-
The Mobile Platform 2.0: Establishing the Personalized Video
2:30 PM – 3:30 PM
Track IV
Mobile Video and Personalized Communication
3:45 PM – 5:00 PM
Track IV
Personalized Media Platforms – Widgets, User Generated Media, News, Music & Blogs
Tuesday, May 6th
9:00 AM - 10:15 AM
Track II:
The Rush to Mobile Video
Track IV:
Embracing the Personalized Consumer
10:45 AM - Noon
Track IV:
Personalized Mobile Experience – Social Networking
12:30 PM – 1:45 PM
Track IV:
Mobile Commerce and Content
2:15 PM - 3:30 PM
Track IV:
Widgets as a Platform
Thursday, May 8th
11:05 AM - 12:20 PM
Track IV:
The Next Generation in Mobile & Broadband Platform Personalization
12:50 PM - 2:00 PM
Track IV:
Personalized Video, ITV and Broadband Media: Content, Technology and Advertising
2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience