 Scroll Down for Complete Agenda Thursday, May 6th Location: The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700 Attendee & Press Registration Information - Click Here Speaker Submission Info & Procedure - Click Here Click and View Agenda by Day: Monday, May 3rd - Click Here Tuesday, May 4th - Click Here Wednesday, May 5th - Click Here Thursday, May 6th - Click Here All Four Days - Complete Agenda - Click Here Thursday, May 6th Strategic Investigation - Drill Down Day 9:00 AM – 9:45 AM - HwdSummit Transmedia Storytelling I – Inventing the Language of Cross-platform, non-linear narration with Panoramic Point of View Alex Barkaloff, Executive Producer, Lionsgate Digital, Moderator Kevin Townsend, Founder, Science & Fiction Patricia Handschiegel, serial entrepreneur, Founder, 9, The New Power Girls Michael Oates Palmer, Writer, The West Wing, Rubicon Matt Corman & Chris Ord, writers, Covert Affairs (USA Networks), Deck the Halls Presented by Lionsgate Digital 9:30 AM - 10:45 AM Track I: AdvUp-17, HGmz-13, APPs-14 Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest Paul Drew, Technology Director and Resident Gaming Expert, IMC Ginny Musante, Group Manager, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation Gui Karyo, EVP of Operations, Majesco Matt Hannus, co-founder, Sleepy Giant Entertainment, Inc. Rick Marazzani, Director of Content and Programming, Exent Hany Nada, Managing partner, GGV Capital, Moderator For Session Description & Speaker Bios Click Here Track II: ViDeo-22 Content Delivery - Rich Media - The Three Screen Challenge: PC, TV and Mobile Gianluca Ferremi, VP Product Strategy and Planning, Bestv Paul Delzio, Director of Business Development, ARRIS Rajan Raghavan, GM, Content & Media Business Unit, Juniper Networks Brian Walsh, CEO and founder, Castfire Jeff Kimball, Chief Operating Officer, Internet Broadcasting Michael Wheeler, Vice President, Global IP Network Business Unit, NTT America Assaf Benjamin, VP Marketing and Business Development, Giraffic.com Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, former, Sun Microsystems, Inc., Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-18, NuVIS-5, APPs-15 Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events Micah Donahue, Principal and Contact Strategy Director, Mechanica Andy Liu, founder and CEO, BuddyTV Adam Boyden, President, Conduit Ted Murphy, Founder & CEO, IZEA Mike Doherty, President, Cole & Weber United Carl Fremont, Executive Vice President, Global Media Director, Digitas Sarah Anderson, Senior Vice President of Marketing, 2K, Take-Two Interactive Michael Terpin, founder and CEO, SocialRadius, Moderator For Session Description & Speaker Bios Click Here Track IV: The Entertainment Start-Up: How to Monetize your Content and Bootstrap your Next Venture Miles Beckett, CEO EQAL Todd Sawicki, Chief Revenue Officer, Cheezburger Network Tim Street, CEO, Ape Digital Brent Weinstein, Head of Digital Media, United Talent Agency Michelle Crames, Founder & CEO , Giiv, Inc Ryan Barlow, Head of Distribution & Marketing, Vuguru Ivana Ma, Partner, Awkward Family LLC, Moderator 10:15 AM – 11:00 AM - HwdSummit Transmedia Storytelling II – Crossing the Line towards Infinity and Beyond The Fabric of Dreams: Games, Graphic Novels, Social Marketing, Web, TV, Movies, Apps John Couch, FLO TV, Moderator Adam Armus, Executive Producer, Heroes Flint Dille, writer and interactive storyteller, Dragonstrike, Dead to Rights Lori Schwartz, SVP, Director of IPG Emerging Media Lab Presented by FLO TV 11:05 AM - 12:20 PM Special Day-Long Workshop - START-1, DHFi-11 Start-Up Boot Camp - A Primer for Content and Technology Companies I. Understanding Funding and Strategy Mark Jeffrey, CEO / CoFounder, ThisWeekIn Kimberly King-Burns, Head of Digital Media and Clean Technology, Convergenz: Tom Compere, CPA, Manager, Entrepreneurial Services Group, RBZ Joey Tamer, President, S.O.S. Inc., Moderator For Session Description & Speaker Bios Click Here 11:05 AM - 12:20 PM Track I: AdvUp-19 Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting Sailesh Krishnamurthy, Vice President of Technology and Founder, Truviso Wes Nichols, co-founder and CEO, MarketShare Partners Ian Swanson, CEO, Sometrics Hari Menon, Founder & Chief Executive Officer, Tumri Benjamin Rudolph, CEO, Relevance Advisors Eric Ronning, co-president of Sales for TargetSpot, Inc. Michael Goodman, Senior Director, Research & Analytics for Mercury Media, Moderator For Session Description & Speaker Bios Click Here Track II - AdvUp-20, SmPh-11, APPs-16 Twitter – The Real Time Web – Content, Communication, Advertising Jacob Morgan, Principal, Chess Media Group Brian Zisk, Collecta Tommy Means, co-founder and Creative Director, Mekanism Will Price, CEO, ClickTurn Michael Lee, CEO, Thoora Tyson Daugherty, VP of Internet Development, Future US Chris Tolles, CEO, Topix Gary Yentin, Consultant, Global Media and Entertainment, Moderator For Session Description & Speaker Bios Click Here Track III: ViDeo-23, AdvUp-21 All Video-All the Time: Content & Advertising - Next Generation in Media Technologies – Broadband and Mobile Benjamin Wayne, CEO, Fliqz Itzik Cohen, CEO, ClipSync Mark Pascarella, President & CEO, Gotuit Media Corp Jared Simon, VP, Corporate Development, TurnHere Sean Barger, CEO, Equilibrium Amir Ashkenazi, CEO and co-founder, adap.tv Allison Dollar, CEO, ITV Alliance, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-22, APPs-17 Strategizing the Campaign and the Entertainment Brand: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV Jeff Gomez, CEO, Starlight Runner Entertainment Dimitry Ioffe, CEO, The Visionaire Group Jeff Ragovin, Chief Revenue Officer, Buddy Media Andy Robbins, EVP of Interactive, bpg Advertising Lori Dicker, Co-Founder & CEO, KARMA Media Labs Rex Cook, founder, CEO and Executive Creative Director, AvatarLabs Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator For Session Description & Speaker Bios Click Here 11:30 AM – 12:15 PM - HwdSummit The Art of the Deal – Pointers, advice and hands-on tools from Master Negotiators David Tenzer, Partner, Peter Rubin & Simon, LLP, Moderator Jonathan Handel, TroyGould Attorneys Will Nix, Creative Projects Group Lisa Callif, partner, Donaldson & Callif Presented by TBD 12:45 PM – 1:30 PM - HwdSummit 3 Cutting Edge Case studies: • Causecast • KCET.org Local • IFAW Ivory Campaign. Moderated by Melissa Fitzgerald, actor and filmmaker, The West Wing, Voices of Uganda Lunch and presentation courtesy of TBA 12:50 PM - 2:00 PM Workshop - START-2, DHFi-11 Start-Up Boot Camp I. Structuring the New Company: Targets & Threshholds - What Funders Need to See in Place - Project Development, Cash Flow - Revenue Projections Alex Knight, CEO, EDGE Labs, LLC Greg Fischbach, Founder and Managing Partner, HamptonFarms Venture Jon Goldman, Chairman & CEO, Qlipso David O. Higley, Managing Partner, Bond Lane Partners LLC, Moderator For Session Description & Speaker Bios Click Here 12:50 PM - 2:00 PM Track I: AdvUp-23, SmPh-12, APPs-18 Twitter & Real-Time Web Analytics – Collective Intelligence and Business Intelligence - Investing in the Exploding Platform Marjorie DeHey Daleo, Chief Executive Officer, Mediavix Suzy Sandberg, President of Online Search Marketing, PM Digital Lowell Goss, founder, CEO, LOUD3R Bill Stephenson, Vice President, Sales and Client Service, The Nielsen Company, Online Division Adam Zbar, CEO, Tap11 Richard Colback, President. Epic States Edward Balassanian, founder and CEO, Strings.com Mark Ghuneim, CEO, Wiredset, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-24, HGmz-14 Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts Frank Barbieri, CEO and founder, Transpera Marc Ruxin, Chief Innovation Officer, Universal McCann Susie Lim, Creative Director, Wunderman Caleb Hill, Senior Vice President, Products, Unicast Ryan Steelberg, president and CEO of Brand Affinity Technologies, Inc. (BAT) Carnet Williams, co-founder & CEO, Sprout Larry Weintraub, CEO, Fanscape Rick Mathieson, Award-Winning Writer and Author, Branding, Advertising & Marketing, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-25 Social Media and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Todd Sawicki, Chief Revenue Officer, Cheezburger Network Patrick Keane, CEO, Associated Content Pete Vlastelica, Chief Executive Officer, Yardbarker Hooman Radfar, CEO and co-founder, Clearspring Sanjay Raman, co-founder and Chief Product Officer, Howcast Media Ellen Bird, Manager, VivaKi Jill Newhouse Calcaterra, SVP Marketing and Partnerships, EVERLOOP.com Jeffrey C. Ulin, Of Counsel, Wilson Sonsini Goodrich & Rosati, Moderator For Session Description & Speaker Bios Click Here Track IV: SmPh-13, APPs-19 SmartPhone - Smart Consumers - Location-Based Real-Time Marketing Dave Curry, Principal, POP João Gonzaga, CTO and co-founder, conVISUAL U.S., LLC Alistair Goodman, CEO, 1020 Placecast David Staas, Senior VP of Marketing, Jiwire Branden Claisse, Director of Business Development, Mojiva Kara Nortman, Senior Vice President of Publishing, Citysearch Rahul Sonnad, CEO, Geodelic Leslie Grandy, Contributing Writer, Technorati, Moderator For Session Description & Speaker Bios Click Here 2:00 PM – 2:45 PM - HwdSummit Brand Advocacy – Brand Stewards and Corporate Citizens for the greater Good Juan Devis, Director of Production, KCET.org Paul Todd, Program Director, IFAW Brian Sirgutz, President, Causecast Justin Winters, Executive Directior, Leonardo DiCaprio Foundation Karl Burkart, Founder, Greendig Rahul Raj, New Leaf Paper Debbie Levin, President, Environmental Media Association, EMA Presented by TBA 2:15 PM - 3:30 PM Workshop - START-3, DHFi-12 Start-Up Boot Camp I. The Content Package: Web-TV-Film Development and Funding David Adler, Adler & Franczyk, LLC Monica Dodi, founder, The Women’s Venture Fund Derek L. Norton, Managing Partner, Watertower Group, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track I: ViDeo-24, Music2.0-8 Delivering Advertising and Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience Michael Papish, Director, Rovi John J. Petrocelli, VP, Sales and Business Development, AEG Digital Media Matt Smith, Senior Director, Systems Architecture, Inlet Technologies Donna Cohen, VP Business Development, Ring World Networks Gannon Hall, Chief Operating Officer, Kyte Moataz Rashad, Founder & CEO, VuFind Gordon Castle, Managing Director of The Meadowdale Group, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-26, APPs-20 Social Media and Target Markets, Part II - The Apps: Dating, Comedy, News, Music, Kids, Teens, The Arts, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Scott Levine, Senior Vice President of Business Development, myYearbook Kristine Shine, Vice President, PopSugar Media Jennifer Black, Vice President, Marketing, Local.com Vincent Zalvidar, President, Zen Gaming Oren Michels, co-founder and CEO, Mashery Marissa Gluck, founder, Radar Research, Moderator For Session Description & Speaker Bios Click Here Track III - ViDeo-25, AdvUp-27 Monetizing Original Media: Broadband, Viral, Episodic Programming, Content & Advertising Patrick Bardwell, Slebisodes, The Web Guide for Web Series Josh Spector, Senior VP of Content and Marketing, Comedy.com Jason Peterson, founder and president, GoDigital William Rosenfeld, Director, Hottiegram.com Stephanie Piche, Creator/Founder, Executive Producer, Mingle Media TV Robin Rowe, Managing Editor, Hollywood Today, Moderator For Session Description & Speaker Bios Click Here Track IV: ViDeo-26, Music2.0-7, DiRghts-7 Next Generation P2P - Content in the Cloud: Music, TV and Film Vincent Hsieh, CEO, Aleric Mick Bass, VP of Alliance Management, Ascent Media Marcien Jenckes, President, Grab Networks Doug Heise, VP, Marketing, Panvidea Ian Donahue, CEO, RedThorne Media Jim O’Brien, Senior Advisor, TVU Networks Adrian Rubio, SVP of Corporate Development, Flycell Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator For Session Description & Speaker Bios Click Here 3:15 PM – 4:00 PM DH Pitch Camp Part 4 – Pitching your Cause related Project to Brands Danae Ringelmann & Slava Rubin, Founders, IndieGoGo, Moderators Presented by IndieGoGo |
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 Click on the Image - This is the Digital Hollywood Agenda Flipbook - when the Image has come up on your computer, click on the right edge of the page and it will function like a printed magazine    Special Events: Monday, May 3rd 5:00 PM - 6:30 PM Variety Poolside Party Hosted by Cisco Eos®:  Tuesday, May 4th 5:00 PM - 6:15 PM Poolside Reception Hosted by Microsoft Advertising:  The Digital Hollywood Dinners - Each Night at 6:15 PM |
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Variety Entertainment and Technology Summit, October 17, 2011, Ritz Carlton, Marina del Rey - Click Here Digital Hollywood Fall, October 17-20, 2011, Ritz Carlton, Marina del Rey Digital Hollywood New York City, November, 17-18, 2011 - Media Disruption: McGraw-Hill Building, 49th St. & 6th Ave. 2012 CES - SmartPhone & Tablet at CES, Cable Conference at CES & DH at CES, January 9-11, 2012, Las Vegas Convention Center, Click Here Media Summit, New York - March 7-8, 2012 • New York City Registration Click Here Digital Hollywood Spring, Los Angeles April 30-May 3rd, 2012, Ritz Carlton, Marina del Rey - Click Here Variety Entertainment and Technology Summit, April 30th, 2012, Ritz Carlton, Marina del Rey - Click Here  Sponsor & Media Sponsor Links, Click Here                   |
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Variety Entertainment & Technology Summit - Click Here
CodeSpace Hollywood: A Place for Developers, Code Artists, Hackers and Content Programmers - Click Here
Digital Hollywood Upfronts: The Future of Advertising, Screenings, Demos, Seminars - Click Here
Track Codes:
I. Digital Hollywood Finance - DHFi
II. Hollywood 2.0 – Disruption and Transformation – H2.0
III. The Advertising Platform – The Upfronts - AdvUp
IV. Hollywood Content Summit - HwdSummit
V. The Smartphone – SmPh
VI. Digital Money, Virtual Currencies & Virtual Goods DMny
VII. Hollywood & Games – HGmz
Co-Hosted by: International Games Developers Association
VIII. The Video Platform: ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming)
IX. Hollywood Apps - APPs
X. Music 2.0 – Music2.0
XI. New Ideas, New Visions – NuVIS
XII. Content Rights - Digital Rights Program - DiRghts
XIII. Start-Up Boot Camp - Entertainment & Technology Primer - Money and Strategy – START
XIV: Telco 2.0 - Co-Located Event - Wednesday, May 5th - Click Here
XV: P2P & Cloud Media Summit - Co-Located Event - Thursday, May 6th - Click Here
XVI: Korea Entertainment & Technology Strategic Sessions - Presented by the Korea-US Vision Council - Wednesday, May 5th