Digital Hollywood Spring, March, 2006 Speaker Sue Cross, Vice President, AP's Online Services, Associated Press Sue Cross, Vice President / Online, U.S. Newspapers, Associated Press: Cross directs AP strategy, product development, business operations and online services for newspaper Web sites that collectively reach 55 million people a month. Current projects include launch of AP’s Online Video Network in March 2006, a new AP Travel Online service, a hosted sports service, expansion of newspaper new media services into RSS, podcasting and other formats, and the asap multimedia pilot, creating innovative news presentations for 18-34 consumers. In 2004-2005, Cross served as AP’s western regional vice president and led national expansion of AP’s services for the growing ethnic media market. With creation of new products combining AP’s domestic and international reporting strengths, she more than tripled AP’s U.S. Spanish market in two years. Cross brings to online business development a passion for news and more than 20 years of newsroom leadership. From 1998 through 2003 she was chief of bureau for Los Angeles, AP’s largest domestic news bureau, overseeing international, national and state coverage from California. Cross created a multimedia newsroom and expanded AP’s West Coast entertainment report to emphasize real-time coverage of entertainment events. She has been a bureau chief in Phoenix, assistant chief and news editor in Chicago, news editor for Texas, and covered the oil industry, environmental issues, politics, labor and immigration as a reporter in Ohio and Alaska. Cross has a BS in journalism from Ohio State University and is active in numerous journalism boards and organizations. The AP is a not-for-profit cooperative serving 1,700 newspapers and 5,000 radio and television stations in the U.S., plus more than 8,500 news media outlets in 121 other countries. Worldwide, more than a billion people every day read, hear or see AP news.