Digital Hollywood Spring, March, 2006 Speaker Jeff Norton, Founder, Lean Forward Media Jeff Norton, Founder, Lean Forward Media: Jeff Norton is a media entrepreneur and a founder of Lean Forward Media (www.leanforwardmedia.com), a venture-backed media and entertainment company which develops and produces ground-breaking interactive entertainment. Lean Forward Media’s mission is to "entertain, engage, and educate": as such, the company holds the exclusive home entertainment rights to the CHOOSE YOUR OWN ADVENTURE® book series, the number one best-selling kids book series before Harry Potter. Jeff recently produced the interactive DVD movie CHOOSE YOUR OWN ADVENTURE®: THE ABOMINABLE SNOWMAN staring William H. Macy, Frankie Muniz, and Felicity Huffman. Jeff co-developed the patent pending "Up2U" technology that enables viewers to literally control the storyline with their DVD remote control. Previously, Jeff worked in various capacities in the entertainment industry, including The Jim Henson Company, ICM, and Regent Entertainment. In April, 2004, Jeff opened the NADSAQ stock market after LFM won the nation’s largest business plan competition, the Venture Bowl. Before entering the entertainment industry, Jeff managed multi-million dollar brand franchises for The Procter & Gamble Company in Cincinnati and Toronto, including the best-in-class introduction of two new businesses to Canada, Febreze and Dryel. In 2000, Jeff spearheaded a national cause-related-marketing relationship with UNICEF that resulted in a donation of over 4 million vaccines to children suffering from tuberculosis. Jeff is a graduate of the Harvard Business School. He received his Bachelor of Commerce in 1997 from Queen’s University in Canada, where he majored in Strategy and minored in Film Studies. Jeff is a frequent speaker at industry events and panels, and lectures on issues of entertainment and business strategy.