Digital Hollywood Spring, March, 2006 Speaker Greg Demetriades, CEO, WhiteBlox Greg Demetriades, CEO, WhiteBlox: Demetriades founded WhiteBlox in 2003 to fulfill his vision of a global broadband television network delivering interactive content to viewers all over the world. As CEO, Demetriades drives the company’s strategic, innovative advancement in business and technology. A serial entrepreneur, Demetriades has focused on Internet multimedia and delivery for more than 10 years. He generated news coverage in 1997 as a pioneer in streaming media and was the first to produce a multi-camera live streaming-media broadcast to 55,000 viewers for the NCAA in 1998. In 2003, his book, "Streaming Media: Building and Implementing a Complete Streaming System," was published by John Wiley & Sons. In the last three years, Demetriades has developed Continental Vista’s IPTV system, specializing in interactive broadband content, digital network automation, interactive advertising using standard CPM models, and interactive e-commerce all within one media player during live and on-demand events. Continental Vista owns and operates WhiteBlox and iSeeTV, among other divisions. WhiteBlox (www.whiteblox.com) delivers powerful, robust, private-label solutions and application services in a comprehensive production and delivery suite that allows companies to become their own IPTV "broadcasters." WhiteBlox gives customers the flexibility and control to leverage video assets and content into dynamic, engaging and profitable networks. iSeeTV (www.iseetv.tv) creates interactive broadband video solutions for content providers in any industry, including sports, radio, television, film, music, education, politics and corporate communications. Through iSeeTV’s global networks, clients broadcast live, live-from-tape and on-demand content while taking advantage of unprecedented opportunities for monetization and interactivity. Demetriades, a recognized expert in interactive streaming media, has spoken at numerous conferences within the IPTV and digital entertainment industries and is a frequent speaker on radio talk shows, television broadcasts and streaming-media events. He received his B.A. in communications from Baldwin Wallace College in Cleveland, Ohio.