Digital Hollywood Spring, March, 2006 Speaker Greg Verdino, Senior Vice President, Sales & Marketing, ROO Greg Verdino, Senior Vice President of Sales & Marketing, ROO: As Senior Vice President of Sales & Marketing, Greg Verdino brings over 15 years of experience in the online media and advertising industries to drive ROO's North American sales and marketing initiatives. In this role, Greg oversees strategic alliances, new business development with affiliates and content partners, advertising sales and marketing strategy. He also represents ROO on the Interactive Advertising Bureau’s Broadband Committee. Greg has worked in streaming media since its inception when in 1998, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts on convergence on traditional media channels. He also launched Arbitron's webcast ratings offering. Greg has also worked for Akamai and Globix in strategic sales and marketing positions. He began his career as an advertising executive with Saatchi & Saatchi, Wunderman and EuroRSCG. He is a recognized expert on streaming media, internet broadcasting and media convergence and has appeared on CNBC and Fox News Channel, as well as in BusinessWeek, USA Today and the Wall Street Journal. Greg has also spoken at numerous industry events including Streaming Media East in 1999 and 2001 as well as NAB, the Radio Ink Radio Internet Conference, the Radio Advertising Bureau Conference and many more.