Digital Hollywood Spring, March, 2006 Speaker Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management: Gigi Johnson launched Maremel Partners in 2001 and recently announced its expansion into family-oriented digital content creation. She will continue her work consulting on new media business model opportunities and partnerships within Maremel as well as lecture at graduate and executive classes on media/technology at UCLA Anderson School. Until August 2005, she was Executive Director for UCLA Anderson’s Entertainment and Media Management Institute. Ms. Johnson was responsible for all elements of this 27-year-old endeavor, running all of the Institute's activities in new business model research, graduate education, and industry relations and events. In addition to her role in managing and expanding the Institute, Ms. Johnson worked with a wide variety of entertainment and media companies as a "business connector" on new technology ventures and business opportunities. She joined UCLA Anderson in 1999 as Director of its renowned Applied Management Research/Field Study Program, working with more than 300 organizations on strategic consulting engagements with over 1,000 students. In addition, she had helped launch UCLA Anderson’s Center for Management in the Information Economy as its acting Associate Director. Prior to UCLA Anderson, Ms. Johnson had been Managing Director at Bank of America, where she had financed major entertainment and media companies’ mergers and acquisitions for most of a decade. Ms. Johnson received her MBA from the UCLA Anderson School of Management and holds a Bachelor’s degree from USC’s School of Cinema-Television in Production.