a Digital Hollywood Spring Loews Santa Monica Beach Hotel Wednesday, March 29 2:15 PM - 3:30 PM Track IV: The Digital Home Entertainment Complex – Music and Movies Everywhere – Content Enabled by Servers, Set-Tops and Gateways The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 40 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the server to the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Mary Schetter Butler, Director of Business Development, Motorola Connected Home Solutions Michael Markman, Senior Director, Digeo, Inc. Yoav Nissan-Cohen, president and CEO, Amimon David Kaill, Director, Technical Business Development, MusicNet Bill Holmes, VP of Consumer Electronics, DivX, Inc Edward Scott, Principal, Media & Entertainment, Infosys Technologies Bill Correll, Director, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc., Moderator Michael Markman, Senior Director, Digeo, Inc.: Michael Markman joined Digeo in October 2000, bringing more than 20 years experience in creative development and marketing strategy. He was creative director for the Emmy-award-winning Moxi TV interface and currently directs outbound marketing for Digeo. In a ten-year career with Apple Computer, Markman held positions ranging from creative director to director of worldwide corporate advertising and creative services. Advertising developed under Markman's leadership included the famed "What's on your PowerBook?" campaign, the introductions of the Power Macintosh and Apple's pioneering QuickTake digital camera. During his tenure, Apple Creative Services developed brand identity for the Apple Newton and was responsible for the first suite of product brochures localized in multiple languages for the global marketplace. In collaboration with Peter Hirshberg, Markman has developed an ongoing series of insightful and humorous presentations and original videos on the intersection of technology, economics, and entertainment. They were featured at the TED Conference, the Wall Street Journal's D conference, the Computer History Museum, the AlwaysOn Innovation Summit, the International Design Conference in Aspen, and Arianna Huffington's Shadow Conventions. David Kaill, Director, Technical Business Development, MusicNet: David is a former member of Microsoft Corp. with extensive experience in business development for digital media, broadcast and retail. At Microsoft, he managed their worldwide content partnerships and development strategies in the music value chain, including relationships with retailers, artists, labels, publishers, and consumer electronics manufacturers. Prior to Microsoft Corp., David was a producer from MSNBC Interactive, where he was responsible for the primary design and implementation of Microsoft/NBC’s news and information joint venture, including scoping production resources, tools and processes for media creations and operations. Earlier in his career, he held positions within the publishing and adverting industries. David holds a Bachelor of Communications with honors from the University of Washington in Seattle. Bill Holmes, VP of Consumer Electronics, DivX: Mr. Holmes is responsible for directing product affairs for DivX, Inc.'s consumer electronics (CE) business unit. These duties include the development of overall CE business strategy, management of product launches and product delivery, as well as general management of the DivX CE unit. Mr. Holmes has extensive experience in creating, developing and marketing first generation product offerings. Prior to working at DivX, Mr. Holmes served as Director, Product Management & Marketing at Yotta Yotta, a technology company in the forefront of high capacity distributed data storage. At Yotta Yotta, Mr. Holmes provided oversight in all phases of product development, working directly with prospects, clients, customers, OEMs, marketing, business development and engineering to carry out the company's implementation of the newly developed high capacity storage platform. Previous to his work at Yotta Yotta, Mr. Holmes was Executive Director, Product Development & Marketing at Digital Entertainment Solutions (DES), a privately funded company that provides digital media solutions to major entertainment industry clientele. At DES, Mr. Holmes' chief responsibility was to direct product development for the company's global broadband content delivery platform. Mr. Holmes has also consulted in digital media, streaming media and website development. He holds a Bachelor of Arts in English Literature and graduated cum laude from Trinity University. Bill Correll, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc: Bill Correll is responsible for corporate alliances and strategic investments across a range of substantive areas at Sun, including broadband and wireless entertainment services, and telecommunications infrastructure. A fifteen year veteran of the industry, he has spearheaded Sun's market and product efforts in digital television, video over IP, multiplayer online games, digital asset and rights management, and content workflow. Bill has appeared on numerous industry panels and forums as an expert in digital media and telecommunication trends, technology and business models Edward Scott, Principal, Media & Entertainment, Infosys Technologies, a pre-eminent global IT strategy and services company. As a Principal in the M&E practice, Mr. Scott is one of the lead architects developing IT-enabled business solutions for Infosys’ M&E clients. In this role, Mr. Scott engages Infosys operating units, engineering divisions and Alliance partners around the world to design client solutions leveraging the Global Delivery Model pioneered by Infosys. Mr. Scott is also a key driver of the company’s Digital Media Enterprise framework. Working with the Infosys Digital Media Lab in India and the company’s subject matter experts across such areas as DAM, DRM, SCM, Data Warehousing/BI, IPTV, VOD and Wireless/Broadband Applications Development, Mr. Scott is charged with developing integrated and adaptable approaches to optimizing the creation, distribution, consumption and monetization of digital content. Prior to Infosys, Mr. Scott was co-founder and COO of Dreambar Technologies, a distributed server infrastructure company. Prior to that, Mr. Scott was the West Coast Director of Global Media & Entertainment Strategies for Meta Group (now part of Gartner), responsible for managing a wide range of M&E strategy and IT engagements. Mr. Scott was also a Senior Management Consultant with CSC, where he focused on IT-driven business transformation and process redesign. Prior to that, Mr. Scott worked in the Entertainment industry, including positions at Paramount Pictures with Producer Scott Rudin, in Feature Development at Limelight Productions and in the TV Literary Department of InterTalent Agency. During this time, he was a partner in two ventures focused on the development and production of TV and feature film projects. Mr. Scott is a graduate in Applied Mathematics-Economics from Brown University. Dr. Yoav Nissan-Cohen, Chairman and CEO, AMIMON Inc.: A former fighter pilot in the Israeli Air Force, Dr. Yoav Nissan-Cohen draws parallels between staying alert in the cockpit of a fighter jet and being on top of the unseen surprises that pop up for an entrepreneurial CEO in a new market. This has served AMIMON well, as Nissan-Cohen has successfully steered The Company into the middle of today’s most hotly contested battleground: the wireless digital living room. Under Nissan-Cohen’s leadership, AMIMON has developed the first wireless video-aware modem technology, to wirelessly transmit high-definition video streams provided through uncompressed HD video interfaces such as DVI, HDMI™ or component video. Nissan-Cohen joined AMIMON from Tower Semiconductor where he was a co-CEO. He has also held engineering and management position at National Semiconductor and was a research scientist at General Electric. Nissan-Cohen received his Ph.D. Summa Cum Laude in Applied Physics from the Hebrew University in 1984. Mary Schetter Butler, Director of Business Development, Motorola Connected Home Solutions: Mary Butler has more than 15 years of experience as an executive and entrepreneur in television programming, advertising sales and new media technology start-ups. Prior to joining Motorola, she served on the business development team at Akimbo as VP of Media. In this role at Akimbo, she was responsible for negotiating and developing revenue generating relationships with mainstream programming networks and studios as well as niche video providers for Akimbo’s VOD service to the TV. She also contributed to the programming strategy and development of the Akimbo Service. She negotiated signed agreements with key programming providers including Turner Broadcasting Networks, BBC Worldwide, Scripps Networks and MLB Advanced Media. Prior to Akimbo, she served as founding team member and VP of Media Alliances for Dotcast, a broadcast related datacasting company. She also was involved in fundraising efforts which resulted in major investments by the Walt Disney Company, GE Capitol and Intel. In addition, she contributed to corporate strategy and oversaw the marketing and PR activities. She also served as Director of Programming for Netchannel where she negotiated partnership agreements with over 25 cable and online networks and developed the advertising strategy for one of the first web enabled set-top box companies which was eventually purchased by AOLTV. Mary spent 11 years at Turner Broadcasting, first in San Francisco for cable sales representing all of the Turner properties, and then in Los Angeles as a national advertising executive for the CNN Networks. While there she headed the development of the Turner Cable Sales local advertising program that was established to direct the efforts of cable systems local advertising teams. As a national ad sales executive she helped launch CNN Interactive ad sales and was a member of IAB which collaborated to establish the standards for ad banners on Internet websites. Mary started her career as a research analyst for NBC affiliate, KRON-TV in San Francisco. She graduated on the Dean’s list from the University of Colorado, Boulder with a B.S. in Journalism, minor in Advertising.