Digital Hollywood Spring, March, 2006 Speaker David Traub, VP Business Development, Vidiva David Traub, VP Business Development, Vidiva: David earned a Masters in Education in 1990 from Harvard University, while conducting simultaneous class-work in interactive cinema and AI-based narrative at the MIT Media Lab. In 1984 he earned his undergraduate degrees in rhetoric and film with honors from the University of California at Berkeley, concluding with an honor thesis focusing on the use of film and television in education. His primary focus: the aggregation and delivery of "social and emotional" and other learning-centric applications/content via mobile phones, thin clients/PCs, TVs and videogames. He is currently writing the book: "17 Questions to Why You Are Here" as an introduction to his proprietary "mythological evaluation tool" that will be an example of such "augmentative" interfaces. In the real world, David has 20-years of experience as a digital media-oriented business development executive, investor, venture catalyst, and/or board member to over 35 startups/private equity companies. He has co-raised and deployed nearly $30 million dollars in support of these ventures. David has created digital media as an co-founder executive and/or executive producer of digital products across a wide variety of clients such as EMI North America, MCA Records, Philips/Polydor, Microsoft/ MSN, Apple Computer and many others. He is also an author of nearly 50 articles and reports on the evolution of the digital domain for trade publications, professional books and institutional clients; and a speaker who has given nearly 50 forward-looking keynote and other speeches throughout the world for clients such as the EU, the Swedish and Canadian Governments, TV Globo (Brazil), the National Institute of Film in Denmark, Viacom, US West, Mercedes/Siebold, The Broadband Content Development Forum and numerous other economic development agencies and universities.