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Digital Hollywood Spring, March, 2006
Speaker
Bryan Biniak is the Senior Vice President and General Manager, Mobile division of American Greetings Interactive (AG Interactive)
Bryan Biniak is the Senior Vice President and General Manager of the mobile division of American Greetings Interactive (AG Interactive). Biniak is responsible for all wireless initiatives including technology and application development, content licensing and creation, content distribution, marketing and sales. As part of AG Interactive, Biniak recently created exclusive partnerships with high-profile brands such as Def Jam, Univision and Fuse TV and has overseen acquisitions of key content providers including MIDI RingTones and European powerhouse, K-Mobile. The division employs more than 120 people worldwide in the United States, France, Spain, Germany, Belgium and the United Kingdom. AG Interactive is the digital subsidiary of American Greetings Corporation, a $2 billion a year, publicly traded company. It distributes its products through 700 retail stores and management of over 6 million linear square feet of retail space in over 115,000 retail outlets including Target, Wal-Mart, Kmart, and Albertsons. American Greetings creates products for over 150 brands including Disney, Warner Bros., Nickelodeon and Sports Illustrated among others. AG Interactive has over 127 million unique visitors a year and includes AmericanGreetings.com, Bluemountain.com, eGreetings.com and Beatgreets.com. The company also serves as the exclusive greeting card publisher for MSN, Yahoo, AOL and Earthlink, among others. American Greetings New Ventures division includes Create & Print, Instant Messaging and Email products and services. Formerly, Biniak served as Executive Vice President of Sales and Marketing for Moviso, a wireless subsidiary of Vivendi Universal. Biniak was involved in the sale of Moviso to InfoSpace in January of 2002, which was acquired for $25 million. In addition, Biniak served as Chief Operating Officer of Premium Wireless Services, the predecessor to Moviso, which owned and operated YourMobile NetworksÑü a consumer Internet portal that has distributed over 100 million ringtones to over 15 million consumers in 85 countries around the world. Biniak negotiated its sale to Vivendi Universal for $15 million. Biniak founded and served as Chief Executive Officer of China-based MusicZone - a mobile media services company serving wireless carriers, device manufacturers, and media companies in China, Hong Kong, and Taiwan. Additional positions include Vice President of the MIT Media Lab spin-off called Harmonix Music Systems based in Tokyo and Los Angeles; Director of Entertainment and Technology for Marlar International; Vice President of Business Development for the Motion Picture Corporation of America; and an executive at Trimark Entertainment. Biniak currently serves as a member of the Cellular Telecommunications Industry Associations (CTIA) Executive Committee, Chairman of CTIAs Downloadable Content Committee, as well as the Co-founder of the Mobile Entertainment Institute at the University of Southern California. Biniak holds a bachelors degree in International Relations, Business & Economics from Boston University and attended the University of Ceara in Forteleza, Brazil.
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