Tuesday, March 6 2:15 PM - 3:30 PM Session B: Monetizing Wireless - M-Commerce for Technology and Entertainment Companies While we are in the formative stages of building a content and services infrastructure for the wireless marketplace, it will be useful to get a handle on how the portal operations, content owners and networks are progressing with monetizing services. In these initial entries into Internet delivered, email, voice activated services etc., we are setting the stage for what’s coming in next generation broadband environment. All the major players in the communications, Internet and media industries are getting ready for 3G, trying to plan for the e-commerce world that it will bring. From the mobile handheld/PDA to the wireless home, hundreds of millions of online customers and their services are at stake. In this session, we will begin fleshing out the future of M (for mobile) Commerce. Jason Pavona, Director of Wireless, Strategy and Personalization, Lycos Doug Camplejohn, founder and CEO, MyPlay.com Ken Nelson, President & CEO, Astata Corporation Mark Tucker, CEO, President & co-founder, HitHive Mike McGuire, Research Leader Internet Technology and Society Group, Gartner e-Business Services Norman Guadagno, Vice President of Marketing, Qpass, Moderator Additional speakers to be announced Jason Pavona, Director of Wireless Strategy and Personalization for the Lycos Network, has been instrumental in building the infrastructure necessary to take the Lycos Network into the next generation of content and services delivery. He has created the distribution channels necessary, including building major relationships with Ericsson, Puma Technologies and Pixo, to extend the Lycos brand to the wireless world. He also manages Network Personalization including My Lycos, the award winning personalization destination platform for the Lycos Network. Before tackling the wireless space, Jason managed Lycos’ two most strategic accounts, Microsoft and Netscape. He was instrumental in Lycos’ ability to gain crucial access and distribution in the PC OEM space which included building strategic relationships with IBM, Compaq, Micron and Packard Bell to make Lycos the default Internet Portal. Before joining Lycos, Jason was instrumental in the creation of INPHO, Inc an Internet Real Estate Venture whose flagship products created the first consumer focused Internet Real Estate Venture. While at INPHO, Inc Jason led the company’s product development team and was instrumental in building the company from funding to product launch. He was also responsible for overall corporate strategy and key distribution with the Internet’s elite ventures. Jason holds a B.S. in Finance and Entrepreneurial Studies, cum laude from Babson College. He currently sits on the Board of Directors of Datalink.net (AMEX: DLK) and the advisory board of several Internet Startups. Ken Nelson, President & CEO, Astata Corporation: As founder, president and chief executive officer, Ken Nelson oversees all corporate initiatives, directs strategic planning and new product development, and cultivates strategic business relationships and alliances for Astata. Prior to founding Astata, Nelson had a successful career in the financial industry. As a financial advisor for Paragon Capital Corporation, he specialized in technology stock portfolios and was soon recognized as a leading tech analyst. Nelson integrated his technology knowledge into practical applications with the development of a unique commission tracking system for Paragon's inter-branch computer system. He joined Smith Barney in 1994 during which time he was a market data and systems analyst, ultimately being promoted to assistant vice president where he supervised purchasing, technology controls and planning and analysis. He was responsible for the successful integration of the firm's new market data system on the trading floor during the merger with Shearson Lehman and also directed a team in developing and implementing an agreement with IBM to link Smith Barney and its customers on the Internet. Nelson holds a B.S. in Economics from the University of Wisconsin. He received certifications in web programming and server development from New York University. Norman Guadagno, Vice President of Marketing, Qpass: Norman Guadagno joined Qpass in January 2001 as Vice President of Marketing. Prior to joining Qpass, Guadagno served as VP of Worldwide Marketing for Primus Knowledge Solutions, a leading provider of software for the CRM marketplace. At Primus he held responsibility for corporate marketing, product marketing, and overall company branding. Guadagno was previously a founding member of the executive team at MyGeek.com, an Internet commerce company. He has also held senior marketing positions at Oracle Corporation, Portal Software, and Internet Profiles (now Engage I/PRO). Doug Camplejohn, Founder, CEO, myplay, inc. Doug Camplejohn came up with the idea for myplay out of frustration. "I was just trying to copy a few songs onto my Rio for the first time," he recalls." There were multiple pieces of software I had to load, and when I was trying to get this thing to work, the user interfaces were completely non-intuitive. At one point I just sat back and laughed because there were five windows open in my computer and all I was trying to do was create the digital equivalent of a short mix tape." Instead of giving up, Camplejohn decided to fix the problems himself. He called his friend and former colleague, David Pakman, and myplay was born. Camplejohn, who was born in 1965 in Montclair, New Jersey, became interested in electronics as a teenager. He was also a music fan, getting his first guitar at age 13. But his main axes have been computers. He played an Apple IIe in high school and, at Carnegie-Mellon University in Pittsburgh beginning in 1983, he bought one of the first 128K Macintoshes. His love for the Mac prompted him to move out West and land a summer internship at Apple. "My job was basically to figure out what the perfect higher education computer should look like three years in the future. It was there I met people working on the concepts of bringing audio and video capabilities to a personal computer--a radical concept at the time." After earning his electrical engineering degree and his MBA, Camplejohn joined Apple full-time as a product manager in the multimedia group, and became a pivotal member of the team that invented and produced QuickTime, the pioneer video and sound compression system--the most successful software product Apple has ever shipped. From Apple, Camplejohn joined Starlight Networks, a pioneer in video streaming. Two years later, he once again joined an innovative startup--Catapult Entertainment, where he led business development and got his first taste of consumer products and consumer marketing. The most recent stop for Camplejohn before myplay was E.piphany, a leader in 1-to-1 marketing software. E.piphany's software integrates all the data a company, like Charles Schwab or Hewlett-Packard, collects about their customers in each department and tailors marketing and Web communications based on that data. "I was hooked the moment I saw the software--it's a marketer's dream. It was there I also worked with Don Peppers and Dr. Martha Rogers, and really got the 1-to-1 religion they preach imprinted in my brain." Camplejohn joined E.piphany as VP of Marketing, the company became a market leader within a year, and after leaving in the fall decided "it was time to go and do my own thing." Early in 1999, Doug had the basic concept for myplay together. "MP3 isn't about just a file format," Camplejohn says, "it's about having access to any music, any time, any place. The question, harkening back to my Apple roots, was how do you make that as easy as popping a CD into a player and pressing 'Play'?" "The whole point of music," he concludes, "is that it should be fun and spontaneous. If we can help people enjoy their music on the Web without frustrations, myplay will have done its job." Mark Tucker, CEO, President & co-founder, HitHive, Inc: Tucker is an expert at identifying and developing emerging markets. He launched HitHive, Inc. in November of 1999 after becoming frustrated with digital music access on the Internet. Tucker's hardly a stranger to the Internet; he started his 20-year career in the technology industry by writing software programs at the ripe old age of 12. With that auspicious beginning, Tucker went on to start four businesses, which pioneered technology practices that are commonplace in virtually every e-commerce venture. At age 18, Tucker started a software distribution company where he developed third party distribution systems. Early in his 20's, Tucker formed a software trading company which dealt in complex derivatives trading systems. Tucker's most recent venture included some of the most significant firsts in online e-commerce innovation. Tucker co-founded Azzaz.com, one of the first department stores on the Internet. While CTO at Azzaz.com, Tucker implemented a zero inventory model, created the first personal shopping assistant and launched one of the first customer loyalty programs. Azzaz.com was sold to theglobe.com in 1999 for $25 million dollars. Digital music is Tucker's latest target. He enjoys the challenge of developing viable business models that bring together emerging technologies with new distribution channels to benefit consumers. With HitHive, Tucker sees a future that includes music lovers easily accessing their digital music collections through current and next generation web-enabled devices. Mike McGuire is research leader for the Internet Technology and Society group within Gartner's e-Business Services. He is responsible for overseeing the quantitative and qualitative analysis of the m-commerce market, as well as tracking the impacts of technology, especially wireless and mobile technologies, on society. He also focuses on the impacts of technology and technology markets on legislation and vice versa. Before re-joining Gartner in 2000, Mr. McGuire worked with mobile computing start-ups in the Bay Area and Southern California. He was at Dataquest from 1994 through 1997 as senior and principal analyst for their mobile computing program. Mr. McGuire received his bachelor of arts degree in journalism from San Jose State University.