9:00 AM - 10:15 AM
Session C:
Internet Content Distribution - An Economic Breakdown - Keeping Streaming Costs Under Control
Whether you’re a content company or a streaming service provider, the margin of error in building and managing your streaming network is miniscule. Because your project is not only going to be judged by thousands of critical viewers, it ultimately also comes under the microscope of the corporate bottom line bean counter. Keeping streaming costs under control is a juggling act requiring expertise in building a broadband network, a streaming media platform, storage management, encoding, security and MPEG4 technology. Whether your company is looking for technology partners or suppliers, in this session, we bring the many pieces together needed to help you through the difficult task.
Ric Feisher, Vice President of Corporate Development, Reliacast
Jon Brown, VP of Engineering, Activate
Dan Rayburn, Worldwide Product Manager Streaming Media, Globix Corporation
William Mutual, President and Chairman, Popcast Communications
Peter Hoddie, founder & CEO, Generic Media
John Fiske, Director of Entertainment Vertical Marketing, iBeam Broadcasting
Jim O'Brien, Director of Streaming, Digital Island
Josette Bonte, Principal, New Media Strategies, Moderator
Ric Fleisher, Vice President of Corporate Development, Reliacast: A co-founder of Reliacast, Mr. Fleisher is responsible for developing strategic business alliances with technology and channel distribution partners. He plays a key role in building partnerships that will develop the Reliacast Solution as a de-facto standard for Internet audience management and the intelligent delivery of content. Mr. Fleisher brings to Reliacast 18 years of experience in business development, sales and account management, and systems programming. Prior to joining Reliacast, Mr. Fleisher was with CrossMedia Networks as director of business development working with equipment, telco, and ISP partners. His professional career includes acquiring beta, trial, and initial customers for new technologies, as well as building sales channel relationships with telcos and other infrastructure providers. Prior to CrossMedia, Mr. Fleisher held sales and business development positions with 3Com/US Robotics, British Telecom and Tymnet.
William Mutual has more than 10 years of experience in the digital media industry. Prior to founding POPcast Communications, he originated ITV Technologies, and, as CEO, built it into a leading provider of webcasting services. Before that, Mr. Mutual operated a postproduction and music composition studio for the film industry that included one of the first MIDI/SMPTE computer-generated recording facilities in North America. An expert in networking, video technologies, and audio engineering, Mr. Mutual is a featured speaker at Internet, multimedia and broadcasting conferences, where he lectures on video broadcasting. Mr. Mutual is a founding board member of the International Webcast Association, and has completed graduate studies at The Julliard School in New York City.
John Fiske, Director of Entertainment Vertical Marketing, iBEAM Broadcasting Corporation: John Fiske oversees entertainment-oriented marketing programs, with a special focus on Internet radio and online music. Before joining iBEAM in 1999, Fiske worked at MediaOne as a product manager for its high-speed Internet service for small businesses and as a telecom analyst for Gemini Consulting. He has also worked as a C programmer, a concrete inspector, and an English teacher in Tajikistan. Fiske earned a bachelor's degree in Sanskrit & Indian Studies from Harvard in 1992, where he focused on Persian literature. He also received an MBA from INSEAD in 1999.
Jon Brown, Vice President, Engineering Activate: As VP of Engineering, Jon Brown’s responsibilities at Activate include guiding the development of the network and system architecture as well as evaluating future technologies that may be applicable to Activate. Jon has over 14 years of experience in software development, most recently as vice president of product development for Atrieva Corporation. From 1991-95, Jon was the senior program manager at Evergreen Software Tools, developers of computer-aided software engineering tools. Prior to Evergreen, he was the product development manager at Phoenix Technologies, developers of software fundamental to the design and use of personal computers. Jon has also held software development management positions with Sunstrand Data Control, HDC, and several start-up software companies. He holds degrees from Georgetown and the University of Washington.
Dan Rayburn is Worldwide Product Manager of Streaming Media for the Globix Corporatio
n (NASDAQ: GBIX) - a worldwide provider of sophisticated Internet-based solutions, co-location and dedicated Internet connectivity, to large- and medium-sized businesses. Mr. Rayburn came to Globix to start this unique division that would address the growing needs for streaming media solutions - the hottest new format for distributing video over the Web - on the Internet. Mr. Rayburn has been producing Webcasts since the inception of streaming media technology in 1995 and was involved in producing some of the first cybercasts on the Internet. Mr. Rayburn is considered a leading authority in his field and has given numerous lectures worldwide on streaming media technologies and has been featured on CNN and CBS. Prior to Globix, Mr. Rayburn co-founded a New York-based Webcasting production company where he produced hundreds of live streaming events for high-profile entertainment clients. Previously, Mr. Rayburn worked as a systems engineer for Apple Computers after having served in the U.S. Air Force. Dan is one of the founding board members of the IWA (International Webcasting Association) http://www.webcasters.org and writes for many publications on streaming media trends and technology.Peter Hoddie, former Chief Architect of QuickTime at Apple Computer, founded Generic Media, a streaming infrastructure company building technology that will fundamentally change streaming media and how it is published and consumed on the Internet. Media technologies have extended beyond the desktop and led to divergence, not convergence. The number of Internet video and audio technologies continues to grow as new and updated media technologies are created for the widening diversity of devices and bandwidths. Hoddie’s vision and enormous wealth of experience have placed him at the forefront of the development of media technologies, and allow him to hold a unique insight. While at Apple, Hoddie led the overall technical direction of the company’s multimedia software and was a key member of the team responsible for the marketing, public relations, business development, evangelism and strategy for QuickTime. Hoddie’s leadership moved QuickTime from the pioneering computer based video technology to one of the premiere video formats on the Web with more than 100 million people using QuickTime worldwide. While at Apple, he was awarded the title of DEST (Distinguished Engineer, Scientist or Technologist) for his work on QuickTime and Internet standards, one of only 10 people to have received this title in Apple's history. He has been a part of several significant standards efforts including W3C's SMIL and ISO's MPEG-4 and JPEG-2000. In February 2000, Peter Hoddie founded Generic Media. The company's investors include SOFTBANK Venture Capital, Sony and NTT. As Chief Executive Officer of Generic Media, Hoddie is providing Generic Media with a clear vision of where digital media technology is headed, along with deep industry roots and a remarkable background in delivering leading edge, industry-shaping technology.
Josette Bonte, Principal, New Media Strategies, Moderator: Long time technology expert, Josette Bo