Tuesday, March 6
10:45 AM - Noon
Session A:

Building Peer to Peer Networks - Development, Expansion and Control Mechanisms
Peer-to-Peer networks will be evolving in any number of directions in the coming months. Some businesses will model themselves in the mold of file sharing, others distributed computing, instant messaging, search engines, or games and the list could go on. Nevertheless, what this entire movement represents is the innovative use of technology, in the form of application design as well as network utilization and interface design. In this session, we will address the technologies behind the ideas. Much of what we hear about P2P is pure hype. In this session, we will try to explore, from a technological point of view, what the limits of P2P may actually be.
Cory Doctorow, co-founder & Chief Evangelist, openCOLA
Jamey Harvey, CEO, Ikimbo
David Mighell, Director of Business Development - Media and Entertainment, Intel Corp.
John O'Sullivan, Director of Product Marketing, Hotline Communications
Jim McCoy, founder and CTO of Autonomous Zone Industries,/Mojo Nation
Brent Gutekunst, founder & President, FirstPeer
Tom Sulzer, CEO, Moodlogic, Moderator

Jamey Harvey, CEO, Ikimbo: As chief executive officer, Jamey Harvey brings several years of Internet community and entrepreneurial experience to Ikimbo. Mr. Harvey is responsible for defining the company's ision of enterprise communication solutions, as well as external corporate communications and venture capital relations. Prior to founding Ikimbo, Mr. Harvey spent three years as the president and CEO of Digital Addiction (DA), an industry leader at creating Internet play communities. DA's innovative game community (www.digitaladdiction.com) and e-commerce solutions were featured by CNN, Associated Press, New York Times, Washington Post, Yahoo! Internet Life, and Fortune, as well as numerous entertainment publications. Mr. Harvey originated and championed the viral-marketing patent applications and concepts that Ikimbo later acquired from DA. Before his work with DA, Mr. Harvey founded Inverse Ink, the industry's leading interactive comic book company, where he managed production, marketing and licensing of that company's award-winning CD-ROM and online comic books, including "Superman," "Batman," and "The Tick." Mr. Harvey used his share of the proceeds from the sale of the Inverse Ink's IP assets to found DA. Before Inverse Ink, Mr. Harvey was a marketing manager and public relations associate at Borland International, and was a successful executive recruiter at a well-respected Silicon Valley search firm. Mr. Harvey has a Bachelor of Arts degree in politics from the University of California at Santa Cruz.

Cory Doctorow is the co-founder and Chief Evangelist of openCOLA, Inc. (www.opencola.com). openCOLA is a relevance-switched peer-to-peer networking technology that aggregates billions of human decisions and puts them where they'll do the most good, effectively ranking every file on the Internet according to its idiosyncratic relevance to every user on the Internet. This is pretty cool, ambitious stuff, and it's therefore unsurprising that Doctorow is also a science fiction writer and technology journalist of some renown, having won the John W. Campbell Award for best new science fiction writer at the 2000 Hugo Awards. openCOLA (http://www.opencola.com) is a funded open-source development initiative to build a distributed computing platform and applications based on the openCOLA protocol and kernal. openCOLA's flagship application collects and organizes user-relevant files using autonomous search agents collaborating across peer-to-peer networks. The agents' decisions are improved through ongoing user feedback.

David Mighell is the Director of Business Development-Media and Entertainment for Intel's Internet Media Services. Internet Media Services is a newly formed business within Intel's New Business Group, and it is dedicated to providing end-to-end service building blocks for hosting, distribution and value-added edge services for the Internet. Mr. Mighell is responsible for driving Business Development initiatives with top-tier clients and partners in Media and Entertainment. Mr. Mighell joined Intel in July 2000. Most recently, he worked for Microsoft's Sonic Foundry as the Director of Business Development-Media Services Division. Prior to that, he was the Deployment Program Manager-Media and Entertainment for Microsoft Digital Media Division where he was responsible for the deployment of Windows Media Technologies and participated in multiple aspects of product design and implementation. Mr. Mighell attended San Francisco State University, earning a BA in Broadcast Communication.

Jim McCoy is the founder and CTO of Autonomous Zone Industries, the creators of the Mojo Nation technology. He developed the swarm distribution technology that allows Mojo Nation to effectively aggregate dial-up and low-bandwidth peers into a distributed network to deliver rich-media content. Prior to founding AZI, Jim ran the operations of Yahoo! Inc.'s YahooMail web-based email service and additional communications-based properties within Yahoo!. Autonomous Zone Industries is one of the leaders in the peer-to-peer controlled content distribution field. The core technology they have developed, Mojo Nation, is unique among P2P system for including strong security, distributed accounting and trust management, and most importantly the "swarm distribution" mechanism. This novel content distribution system allows the Mojo Nation network to harness effort from dial-up users while preventing a download from blocking on a slow connection of any particular participant in the network. To this core technology the company has added a market-based distributed load balancing mechanism that uses incentive engineering to avoid bottlenecks and overloaded peers. The most advanced peer-driven content distribution network has been running a public beta test with a prototype client since July 2000.

Thomas Sulzer, founder and Chief Executive Officer, Moodlogic: Tom is a visionary and passionate entrepreneur with more than 15 years in general management, strategic marketing, and technology management in both startups and Fortune 500 companies. Just prior to founding MoodLogic, Tom led a successful repositioning and restructuring of the $150 million Concord and Movado Watch companies, effectively quadrupling the company&Mac226;s stock value. Previously, he co-founded TBN, a provider of online financial data and charting software for Swiss financial institutions. Tom also controls a private equity firm in Switzerland, and serves on the board of several European companies. Tom started his career as a systems control engineer in robotics. He quickly moved up to lead an industrial automation business unit of a European Fortune 500 conglomerate, Tom has a Masters Degree in Mechanical Engineering, and has completed several executive programs at IMI and Wharton Business School. Tom is an alumnus of the Young Presidents Organization.





Brent Gutekunst, Founder and President, FirstPeer: Brent Gutekunst founded FirstPeer with years of experience as an originator and innovator in the Internet industry. In the earliest days of the web, Gutekunst founded Internet Audit Bureau, recognized as the 20th "most linked to site" on the Internet. In 1995, Gutekunst launched Coin Universe, the first commercial collectible site on the Internet. Under Gutekunst’s direction, Coin Universe evolved into Collectors Universe, which later merged with several of the largest firms in the collectible industry. Serving on the Collectors Universe executive management team, this combined entity completed a successful IPO in November 1999. Gutekunst also founded Auction Universe, which became the second largest person-to-person marketplace behind eBay. Gutekunst sold the successful Auction Universe to Times Mirror. Gutekunst received his MBA from Northwestern University.

John O’Sullivan, 41, is Director of Product Marketing of Hotline Communications (www.bigredh.com), the pioneer of peer-to-peer communications and community building software. His responsibilities include overseeing the planning and execution of all product launches as well as strategic marketing of these products after their launch. John brings extensive experience in both consumer and business marketing to Hotline. His expertise in business development is a valuable asset to Hotline in its evolution from a freenet P2P file-sharing technology into a solid business application for use among portals, auction sites and Business-to-Business Netmarkets. Prior to joining Hotline, John served as Marketing Manager at Fuji Photofilm Canada, a leading innovator of imaging and information products. John played an important role in Fuji’s growth, contributing to a business model that brought Fuji’s computer media products market share from 0% in 1995 to 60% in 1997. John attended Fanshawe College and holds an MBA from Western Business School.