Tuesday, March 6 9:00 AM - 10:15 AM Session A: Peer to Peer as an Entertainment Business Strategy - Developing Business Models - Technology & Entertainment Companies Define a New Sector With the arrival of MP3, Napster and its P2P look-alikes have changed the entertainment industry forever. The genie is out of the bottle and it is the task of this all day track to creatively try to understand how the MP3/Napster experience and the technology behind it can help point the way toward innovation. This is not about giving music away for free or throwing out copyright laws, it is about opening up the business experience, breaking down business models and trotting out new ideas in baby steps. The perfect “Jukebox in the Sky” is not about to fall into our laps, so it behooves the experts in the technology and entertainment industries to open up their crystal balls and invent a host of innovative P2P business models. The future is waiting! Li Gong, Distinguished Engineer & Director of Engineering, Peer-to-Peer Networking, Sun Microsystems Aron Campisano, CEO, Filmspeed Kurt Sehnert, Director of Marketing, Peer to Peer Initiative, Intel Corp. Leo Hoarty, co-founder & CTO, Dotcast Hassan Miah, Chairman & CEO, SloMedia, Moderator Aron Campisano, CEO and Co-Founder, FILMSPEED: Aron Campisano is the CEO of FILMSPEED, a provider of complete, one-stop services around secure motion picture distribution to every online environment, including peer-to-peer trading clients and portable devices. Aron's career in digital video entertainment includes producing credits from companies including Disney Interactive and CNET, where he developed his expertise in digital video development, optimization, compression, and delivery. He is a graduate of New York University's department of Film & Television. | Li Gong is a Distinguished Engineer and Director of Engineering, Peer-to-Peer Networking, at Sun Microsystems. Previously he led Sun's effort in home networking technologies and was the Founding Chair of the Java Expert Group at OSGi (Open Service Gateway initiative) where he led the completion of OSGi's Service Gateway Specification 1.0. Prior to that, he run the JavaSoft security and networking group during the development of JDK 1.1 and 1.2. He has numerous technical publications in distributed systems and security, and is on the editorial board of IEEE Internet Computing and ACM TISSEC. He received the B.S. and M.S. degrees from Tsinghua University, Beijing, China, and the Ph.D. degree from the University of Cambridge, England. Leo Hoarty, co-founder & CTO, Dotcast: Formerly founder of interactive television pioneer, ICTV, a provider of high bandwidth multimedia, games and web browsing services over cable television infrastructures; Previously VP of Capital Market Systems at Paine Webber. Overseeing design and development of large-scale, real-time computer decision support systems for securities sales and trading; Holder of 22 patents in the field of real-time, high-performance distributed computing, and interactive television; Frequent speaker at international technical meetings. Kurt Sehnert is a Director of Marketing in the Intel Architecture Solutions Enabling Group. The Intel Architecture Solutions Enabling Group's charter is to enable and promote best of class solutions on Intel(r) Architecture. Sehnert is responsible enabling and accelerating Peer to Peer Computing for business and consumer. He is also responsible for driving Intel's strategic direction for consumer solutions. Sehnert began his career with Intel in 1989 as an application engineer working with major PC OEM's. He later took responsibility for the architecture and planning in Intel's Mobile Modules Operation. Other responsibilities have included managing strategic marketing for Intel's consumer desktop products. Sehnert became a director of marketing in the newly formed Solutions Enabling Group in 2000. Mr. Sehnert was received a B. S. degree, magna cum laude, from Texas A&M University. Hassan Miah, Chairman & CEO, SloMedia: Hassan Miah specializes in developing Internet media and entertainment ventures. As a proven winner in the burgeoning digital entertainment economy, Miah is a highly visible personality in both Hollywood and Silicon Valley. He made the keynote speech at the first MP3 Summit. He has spoken at numerous new media conferences around the world. As a visionary, he is much respected by other digital moguls and he will be making an important keynote address about the future of digital entertainment at mb5 2000. Miah launched SLO Media at the end of 1999 with the goal of building a high profile boutique designed to provide all-around business acceleration for next generation entertainment companies. His role as Chairman of SLO Media allows him to work closely with all our portfolio companies, allowing him to pass along both his business experience and his vision of the future to SLO Media clients. Miah is also Chairman of Rapstation.com & mb5, and he sits on the board of Riffshare, Jaago and Quickflicks. In August of 1999, Miah, as President and CEO of Xing Technology Corporation, closed the sale of the company to RealNetworks. Xing was the leading provider of core MP3 technology and is the software used to produce the vast majority of consumer MP3 files. In turning around Xing and selling the company for more than $75 million (40 x earnings), Miah was one of the first major entertainment executives to grasp and then build value out of the increasingly lucrative MP3 technology. Miah is well known in the movie business as the department head of New Media at Hollywood's leading literary and talent agency, Creative Artists Agency (CAA), where he established the CAA/Intel Media Lab. This lab was praised as a creative endeavor that succeeded in uniting the entertainment and computer industries. Additionally, while working closely with Michael Ovitz, Miah was part of the CAA team that created Tele-TV, the largest ever investment in Interactive TV started by three regional bell companies. Prior to CAA, Miah was CFO of Pace Enterprises and a Management Consulting Partner at KPMG Peat Marwick. While at KPMG, Miah managed the acquisition of MCA/ Universal Studios by Matsushita, Polygram Records buyout of A&M Records, and MCA's acquisition of Geffen Records. While at CAA and KPMG, Miah was intimately involved in developing the business plans of major entertainment companies, music companies, and high profile actors, directors, writers and producers. Born & raised in Detroit, Michigan, Miah is a CPA and received an undergraduate business degree from University of Michigan and a MBA from Stanford Graduate School of Business. He is married with one daughter. Interests include horse riding & wine. He now lives just outside San Luis Obispo, California, in Edna Valley, where he enjoys the local wines and the equally abundant opportunities to exercise his horses. Craig McHugh is the president of Creative Labs, Inc., the U.S. subsidiary of Creative Technology Limited, the world's leading provider of multimedia products for the PC. In this capacity, he oversees the strategic development and operations for the sales, marketing and distribution of Creative's products in North and South America. Craig joined Creative in November, 1993 to build the company's worldwide OEM business, and subsequently served as vice president of Sales and Marketing. He served as general manager of Creative Labs since January, 1996 and was promoted to president July 1, 1998. Prior to joining Creative, Craig spent eight years at Trace, Inc., a leading disk manufacturer, where he held the position of vice president, Sales and Marketing. He has served on the Boards of Cambridge SoundWorks, Trace Inc., and Nakamimichi USA. Craig earned a Bachelor of Science degree in Business Administration and a Bachelor of Arts degree in Economics from St. Mary's College in Moraga, California where he graduated magna cum laude.