Tuesday, March 6 4:00 PM - 5:15 PM Session E: Set-Top Box as Entertainment Super Appliance: PVR, ISP, PPV, MP3 Receiver and More The emergence of fully featured digital television is not a single or simply understood idea like the arrival of color TV because it represents a number of technologies that will come together in the home, and they may arrive in stages. DTV is not only a TV set with enhanced television picture and audio quality, DTV may arrive in the form of a new set-top box that will have new interactive capabilities, with the functionality of a computer that will bring, among other things, the Internet and MP3 players into play. And just like that, a PVR Personal Video Recorder may appear as part of the box. Maybe we should rename DTV, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Dr. William E. Wall, Technical Director, Subscriber Networks, Scientific Atlanta Tim Bucher, Vice President of Consumer Products, WebTV Networks Ken Lipscomb, founder and Chairman, ZapMedia Julie Tipton, VP & General Manager, Digital Video Interactive Group, Philips Semiconductors Neil Gaydon, President, Pace Micro Technology, The Americas James Clardy, Product Marketing Manager, Multimedia Systems Division, Motorola Len Jordan, Senior Vice President, RealNetworks Thomas J. Kerver, Business Editor, Cablevision Magazine, Moderator Ken Lipscomb, founder and Chairman, ZapMedia: As founder and chairman of ZapMedia, Kenneth Lipscomb has overall responsibility for the strategic direction, management and growth of the company. He brings to this role a successful track record of technical innovation and management, having created and grown several successful companies in the interactive multimedia, digital publishing and digital printing areas. Prior to founding ZapMedia, Lipscomb was founding president and CEO of InfoGraphix Technologies, Inc. (now ColorBus). Launched in 1991, InfoGraphix is a computer software development firm focused on digital print controllers and postscript printing software. Under Ken’s leadership, the company engineered printer interface circuit boards for color copiers. Over the last several years, InfoGraphix has attracted notable OEMs and resellers of its successful RasterServe™ Print Controller. During his tenure with InfoGraphix, Lipscomb conceived and founded Digital Output Magazine, which won the coveted Folio award in 1996 for the technical publication category. As a co-founder, creator and chief software engineer of ADAM Software, Inc. (now Adam.com), Lipscomb created a revolutionary interactive graphical software program that presents the human anatomy. The program, which was quickly adopted by medical students, doctors and eventually the general public, is widely distributed on CD-ROMs and via the Web. In 1989, Lipscomb launched the Atlanta Computer Currents Magazine, and served as publisher and CEO of the regional computer news magazine. Prior to that, he developed extensive sales and management experience working for Xerox Corporation in Atlanta. Lipscomb has a degree in chemistry and computer science from Xavier University in New Orleans, Louisiana. He also completed a year of post-graduate studies in medicine at the University of Louisiana School of Medicine. Lipscomb is a member of the Technology Association of Georgia (TAG). Bill Wall is technical director, Subscriber Networks, at Scientific Atlanta. Subscriber Networks produces boh analog and digital set top terminals as well as enabling network components for the cable industry. Dr. Wall joined the Broadband division of Scientific Atlanta in 1988 where he has contributed in a number of areas including set top design, digital audio systems, and most recently digital video and interactive two-way systems. He headed the team that developed the first S-A European set-top that was teletext and NICAM compatible, led the system design effort for the end-to-end DMX digital audio system, and headed a team that developed digital modulation technology for both satellite and cable applications. That team was responsible for the first deployment of both 64 and 256 QAM in the industry. From 1992 until 1997 he served as Chief Scientist for the Digital Video and Interactive Systems group at Scientific-Atlanta. During that period Scientific-Atlanta developed and deployed the first MPEG based satellite program distribution system, for which S-A won an Emmy award. Scientific-Atlanta also was a key participant in a number of interactive video trials including the Time Warner FSN system in Orlando. Dr. Wall&Mac226;s principal interests have been in the fields of digital communications, modulation, and signal processing, where he has published and holds several patents. His current work is in the areas of video compression, digital modulation, network architectures and protocols. He serves as Scientific Atlanta&Mac226;s representative to the Advanced Television Systems Committee, an industry standards group to the FCC on HDTV, and participates in other standards setting activities such as IEEE 802.14, DAVIC, and the SCTE Digital Video and Data Subcommittees Dr. Wall received his Ph.D. in Physics from Georgia Tech in 1978. After a brief period as a Research Scientist at Georgia Tech, he joined Scientific Atlanta as a Senior Physicist in the Telemetry and Tracking group. Here he was instrumental in the design of the first satellite ground stations for the Landsat 4 earth resources satellite, command and control ground stations for the GPS system, and elements of the control stations for the Defense Communications Satellite System. In 1983 he helped establish the Corporate R&D Laboratory where he participated in the development of the BMAC secure video transmission system. In 1986, as Principal Scientist, Dr. Wall headed a system design, integration, and software group that developed instrumentation imaging radar systems used in the development of „stealth‰ technology. In 1999, Dr. Wall was named a "Top 25 Unsung Hero of the Net" by Inter@ctive Week magazine Len Jordan, Senior Vice President, RealNetworks: Len Jordan joined the company in January 1997, has managed the company's media systems business and is currently focused on strategic business development areas. From November 1993 to November 1996, Jordan was employed at Creative Multimedia, Inc., a developer and publisher of CD-ROM/Internet products in a number of capacities, most recently as President. From September 1989 to November 1993, Jordan was employed at Central Point Software, Inc., a utility software publisher. Jordan graduated magna cum laude from the Eccles School of Business at the University of Utah with B.S. degrees in Finance and Economics.