Thursday, March 8 2:30 PM - 3:45 PM Session C: Broadband Advertising - ITV/ETV/Net-Merging E-Commerce and Content In this, the final session of the day, we bring together a group of the most experienced professionals in the emerging field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections on broadband penetration are now becoming more clear, but what can we seriously expect from the merger of content and commerce? That’s the question that we hope to explore. What will e-commerce look like in the next three years? Will the B to C relationship become a megahit or is it still possible that it will fail to measure up to the expectations? Let’s find out. Justin D. McCarthy, General Manager, Travel & Entertainment Networks, DoubleClick Michael Weir, CEO, actzero Michael Nurse, Senior Vice President Sales & Marketing, Broadband & Professional Service, 24/7 Media Tommy Means, Executive Producer, Mekanism Ric Flores, Vice President Sales, Hiwire David Riemer, Chief Marketing Officer, The Feedroom, Moderator Tommy Means is Executive Producer of cross media production company Mekanism.  Mekanism consults with advertising agencies and commercial production companies to create and produce television commercials that extend to Interactive TV and Internet platforms.  Tommy recently produced a groundbreaking commercial campaign for Rock the Vote that integrated Television, Interactive TV, Flash animation, streaming video and virally distributed e-mail.  Prior to starting Mekanism, Tommy was director of convergent production at San Francisco based Pandemonium, a commercial production company specializing in visual effects.  While at Pandemonium, Tommy worked with the band DEVO to create and produce an animated cartoon series called "Club DEVO" for Shockwave.com.  Tommy has also consulted with numerous advertising agencies to develop and produce media projects for clients such as Hewlett-Packard, Visa, Cox Communications and a Super Bowl commercial for Seibel Systems. Justin McCarthy is the General Manager, Travel & Entertainment Networks for DoubleClick. As GM, he is responsible for managing the business development and advertising sales effort for 6 content categories that make up DoubleClick’s Entertainment & Youth Network. On the business development end, Justin oversees all site relationships with each of DoubleClick’s premium branded partners, including Comedy Central, Billboard, A&E Properties, CosmoGirl, Zagat, and GamePro.com; on the advertiser end, he is responsible for driving all of DoubleClick’s entertainment advertisers, including Warner Brothers, Sony, Universal, Disney, Fox and eBay. Additionally, Justin heads up the broadband category for DoubleClick, responding to the needs of both advertisers and sites. Prior to his role as publisher, Justin was both a Business Development Manager and Sponsorship Manager for the on the DoubleClick Women and Health Network. Mr. McCarthy joined DoubleClick in August of 1997 as a Business Development Associate. Prior to joining DoubleClick, Mr. McCarthy was the Marketing Manager at CondeNast Publications Interactive Division, CondeNet, helping to develop the company’s Web brands, Epicurious, Swoon and Phys. In addition to his work at CondeNet, Mr. McCarthy worked at the New York Times Company in the Information Services Group and Associate Producer of the Custom Publishing Divsion. Prior to that, Justin worked at Vibe Magazine, then a test magazine for Time Inc. Mr. McCarthy earned his BA from Trinity College where he majored in English. He currently lives in New York City. Michael Weir, Chairman, CEO and Co-founder, actzero: Michael Weir drives the primary vision and development of actzero. Prior to founding actzero, Michael was the Director of Web Production for the Healtheon/webMD Corporation. Before that, Michael was employed at E*TRADE as the Director of Web Production and Executive Producer. There, he managed the development of E*TRADE's U.S. and International Web operations. Michael comes to Silicon Valley from Los Angeles, where he founded a New Media company focused on the entertainment industry after a stint producing pilot television shows and commercials. Michael earned his B.A., Cum Laude, from the University of California at San Diego. Michael Nurse is the Senior Vice President of Sales & Marketing for the Broadband & Professional Services, 24/7 Media. He is responsible for managing all the sales and product marketing. His position is to also oversee management and development of strategic partnerships in the convergence arena. Michael Nurse started with IMAKE in April 2000 as VP of Sales & Marketing, and was promoted to Senior VP of Sales & Marketing in July 2000. He has spoken/presented at various advertising, marketing and charitable organizations including Advertising Club of Boston, New England Association of Broadcasters, UNCF, and United Way etc. Some of the topics have included various topics including Minority Marketing, Digital Television and general station presentations. Michael Nurse has 16 years television and radio sales and operational management experience. For the past 7 years, he has operated as the Vice President and General Manager of WBDC-TV50/Tribune Broadcasting in Washington, D.C. Michael Nurse Directed the complete turnaround and strategic positioning of the station including launching The WB Network, acquiring the rights to the Washington Wizards, Washington Capitals and Baltimore Orioles telecasts. In addition he also directed WBDC's technical upgrade, strategic repositioning, and major coverage expansion. Michael Nurse is a graduate of Boston College, Chestnut Hill, MA, with a degree in Communications & History. Armando Martinez is Sr. Vice President of Professional Services. He is responsible for professional services related to the broadband industry and the Internet. Professional Services provided include customizations to the e.merge product suite, custom development and systems integration. He has over 14 years experience with real-time software development, high availability systems, information technologies, telecommunications networks, digital video and interactive video initiatives. Prior to joining IMAKE, Mr. Martinez held technical and management positions in software development at IBM for 9 years. He holds a Masters degree in Electrical Engineering from Johns Hopkins University and a Bachelors degree in Electrical Engineering and Mathematics from the University of Notre Dame. T.S. Kelly heads the Internet Media Strategies service of NetRatings Inc. Mr. Kelly works in the company’s New York office, overseeing analysis of developing Internet media companies as well as Nielsen//NetRatings’ data on local markets, rich and streaming media, connection speed trends, and other key indicators critical to decision makers in the media community. Mr. Kelly is a frequent speaker at many Internet media focused events such as eTV World, Entertainment Online, Streaming Media, and Digital Hollywood. He regularly speaks on "Converge for Success in the New Broadband World," and additional topics include bandwidth/Internet connection speed data, streaming media profiles, and broadband content and content evolution. Mr. Kelly has over 10 years of experience in both interactive and traditional media research. Before joining NetRatings, he was director of research and marketing for the Katz Media Corporation. Here he held positions in strategic development and planning for the company’s radio division, the Katz Radio Group. He was responsible for managing the company’s research department and strategic development, with much of his focus on technology analysis, ad placement, broadcast marketing and multi-media audience measurement. He also served as Director of Marketing and Research for Katz Millennium Interactive, the predecessor to the Internet advertising sales and representation company now known as 24/7 Media. Mr. Kelly earned a B.A. in mass communication from Adelphi University and a master’s degree in cable and broadcast management from the S.I. Newhouse School of Syracuse University. He is proficient in both audio and video production, having managed the Adelphi University-affiliated radio station, WBAU-FM. Ric Flores, Vice President Sales, Hiwire: Ric Flores is vice president of sales for Hiwire, the foremost provider of targeted advertising solutions for streaming media content providers. Ric serves as Hiwire's lead advertising liaison, building advertising partnerships and overseeing the company's growing online ad inventory. Prior to joining Hiwire, Ric was positioned at KLSX-KRLA/Los Angeles, where he started in 1992 as account executive. Flores quickly worked his way up to director of sports sales, NSM/West Coast, regional sales manager, and then local sales manager. At the time of his departure from KLSX-KRLA, the Infinity-owned FM talk station was the second highest advertising biller in the Los Angeles market and in the top ten nationally - a credit to Flores' sales talent and workstyle. Previous to being employed at KLSX-KRLA, Flores worked as a retail account executive for KABC/Los Angeles. David Riemer, Chief Marketing Officer of The FeedRoom: Once president of J. Walter Thompson/West, and former senior vice president of marketing at Quokka Sports, David Riemer now oversees all marketing and sales initiatives for The FeedRoom. He brings with him years of marketing expertise, which he is using to help The FeedRoom reinvent the way that consumers experience content and the way that advertisers present their brands. Prior to joining The FeedRoom, Riemer served as senior vice president of marketing for Quokka Sports. There, Riemer was responsible for brand development, audience acquisition, loyalty marketing, corporate communications, product marketing and corporate strategy. In addition, he helped to grow the Quokka Sports Network from less than 100,000 monthly unique visitors to more than 3.4 million today. Riemer joined Quokka in 1998 after 14 years at advertising giant J. Walter Thompson, where he started his career. He managed JWT’s relationship with Sprint, helping the firm earn three Effies for Sprint’s Consumer efforts, and helping Sprint earn recognition as one of the Top 25 advertised brands, earning the Marketer of the Year designation by several trade publications. He eventually served as president, JWT/West while overseeing the JWT/Digital Unit and tripling its size in 12 months. Riemer earned his undergraduate degree from Brown University, and his MBA from Columbia University.