Thursday, March 8 1:00 PM - 2:15 PM Session C: Networking the Digital Home and the Residential Gateway - The TV Hub, Computer Hub, Telecommunications Hub This session will address the key concepts in establishing the home as a media center by focusing on three primary technologies as the core home-media hubs: the telecommunications, the computer and the television. These are the concepts behind the idea of “technology convergence.” While each technology will not move forward along a completely distinct road or even make irrelevant the other, there are fundamentally different mind-sets and market strategies at work in each which we will explore. Which will be the most practical approach to creating the home network? Will it be wireless or will all new homes be built with crawl spaces for wiring behind walls or in the ceiling? These are the “crude” questions for our industry experts who are in the forefront of developing never-endingly “elegant” solutions. Jeff Sasagawa, Manager, Strategic Planning, WebTV Networks Ken Soohoo, CEO, Planetweb Brad Kayton, co-founder and V.P. International, 2Wire Rob Glidden, Market Development Manager, Broadband and iTV, Sun Microsystems Alberto Mantovani, President, HomePlug Powerline Alliance Phil Skeba, Business Development Manager, Broadband Access Operation, Intel Corporation Bob Bennett, co-founder & Vice President Corporate Development, Sharewave Joe Berchtold, Principal, McKinsey & Co., Moderator Joe Berchtold is a Principal in the Los Angeles Office of McKinsey and Company. Joe joined the Firm in 1986 as a Business Analyst and upon completion of business school rejoined McKinsey as an Associate in 1991. Joe leads the West Coast Media and Retail practices, working extensively on strategic, marketing, and operations issues. Current and recent work includes: Developing the on-line strategy for a major media company. This strategy included the roles of new media content production, promoting off-line content, and creating a digital content distribution platform. This project resulted in the creation of a 5-year plan to build the businesses. Developing the "go to market strategy" for a leading wireless company. This work involved developing the product positioning and pricing plan for driving the company's leading enabling technology into a solutions platform. Developing digital distribution strategy for a major entertainment service company. The new strategy resulted in a major acquisition to acquire needed skills and technolog. Conducting an internal research effort to analyze the on-line behavior of broadband users, with a specific focus on understanding the use of entertainment content. This effort is seeking to establish the baseline of usage via broadband vs. narrowband to inform application and content development. Co-leading McKinsey's internal broadband special initiative to integrate and extend the Firm's current thinking on broadband infrastructure, enablers, and application. Building an integrated B2B and B2C marketplace/hub for an incumbent industry services provider. The effort resulted in a proposed plan to liquidity providers for joint ownership of the hub. Joe graduated from Pomona College where he earned his B.A. in Economics. He was awarded the Wall Street Journal Award as the most outstanding business student and was selected to conduct graduate-level study in Oxford. Joe earned his M.B.A. from Harvard Business School where he graduated as a Baker Scholar (top 5 percent academically) and Loeb Fellow (top four students in finance). Phil Skeba, Business Development Manager, Broadband Access Operation, Intel Corporation: Phil Skeba joined Intel in 2000 as Business Development Manager for Intel Broadband Access Operations, underscoring his and Intel's commitment to DSL technology and to customer and industry relationships worldwide. Skeba represents Intel's line of DSL modems, gateways and peripheral products in both North America and Europe. In addition, Skeba continues his seven-year history of leadership in the development and deployment of DSL technology as Chair of the DSL Forum Deployment Council and as an active member of the DSL Forum Marketing Committee. Skeba is an experienced speaker and continually leads DSL discussions throughout the world including engagements with the International Engineering Consortium, the International Institute for Research, Probe Research and others. Prior to joining Intel, Skeba was employed by Ameritech as Product and Technology Director for DSL products. In this capacity he was charged with new technology assessment and product development in Ameritech's North American and European markets. Skeba holds a Business degree and an Executive Management Graduate Program degree from Western Michigan University and the University of Chicago respectively. Alberto Mantovani, President, HomePlug Powerline Alliance: Along with serving as the president and chairman of the HomePlug Board of Directors, Alberto is actively serving in the HomePlug Marketing Working Group and Liaisons Working Group. As the official HomePlug spokesperson, Alberto briefs all media and analysts regarding the Alliance. Alberto is the Division Director, Small Business and Consumer Networking for Conexant 's Personal Computing Division. In his current position, Mantovani has P&L responsibility for Conexant 's home networking semiconductor products and system solutions. Before joining Conexant in 1992, he held several engineering and management positions at companies such as Olivetti and AT&T Microelectronics. Mantovani holds degrees in engineering electronics from ITIS OMAR - Novara and from Politecnico di Milano University, both in Italy. About HomePlug: The HomePlug Powerline Alliance, a non-profit organization comprised of over 60 companies across all industries, is a neutral testing ground to create the standard needed for powerline networking to become a reality for consumers. HomePlug's goal is to promote the rapid development, availability and adoption of cost-effective, interoperable home powerline networks and products, as well as to accelerate demand for home powerline networking products and services by sponsoring education programs for the market and individual users. Brad Kayton, co-founder and V.P. International, 2Wire: Brad Kayton brings a wealth of experience in marketing and managing new interactive, software, and Web-based products to his position at 2Wire, Inc. Mr. Kayton is formerly Director of Product Marketing for the videoconferencing division of Polycom, managing a product line that became the industry's best seller after only five months on the market and the first real-time interactive product to have an embedded Web server. Prior to this position, Mr. Kayton was Product Marketing Manager for a $200M Application Management software product line at Tivoli Systems, an IBM company. In 1996, he launched one of the first National Football League-centric Web sites on the Internet, eventually transitioning the site to an online sports magazine. Over a five-year period during the early 90's, Mr. Kayton held product, channel, and technical marketing positions of increasing responsibility at VTEL Corporation. He also served as a Marketing Manager for Lockheed, and began his career as a software programmer. Mr. Kayton holds an MBA and a Masters in Communication Technologies from the University of Texas at Austin, as well as a B.A. from the University of Virginia. Ken Soohoo, Co-Founder, President and Chief Executive Officer, Planetweb: Ken Soohoo was named president and CEO of Planetweb, Inc. in March of 2000. In this capacity, he is responsible for leading all business and technical aspects of the company including overall management of Planetweb. Mr. Soohoo brings over twelve years of software engineering and programming experience including holding key executive positions with Planetweb, Inc., Digital Pictures, Inc., and engineering positions with Momenta Corporation and Atari. Mr. Soohoo has led the technical evolution of the company since its inception, applying his software engineering and programming expertise. Under his technical leadership, Planetweb has grown from a small team of software developers delivering their first product in Oct. 1996 to becoming the industry's volume leader for information appliance Internet software as Sega's Dreamcast recently topped 3 million units. Planetweb is also positioned to lead in the iDVD(TM) information appliance category with announcements of partnerships in place with C-Cube, National Semiconductor and LuxSonor, VM Labs and Zoran. Before co-founding Planetweb in March of 1996, Mr. Soohoo was vice president of engineering at Digital Pictures, Inc. where he led the company's program to develop games for 32-bit video game consoles. Prior to Digital Pictures, Mr. Soohoo held engineering positions with Momenta Corporation and Atari. Mr. Soohoo is personally credited with developing nine video game titles and currently holds several patents in the areas of Digital Video Editing. During his career, he has pursued his life long passion of creating media that makes a difference. Specifically, he has developed a vision of bringing Internet access to the masses through consumer electronic devices such as gaming consoles, iDVD players, web phones, and set-top boxes. Mr. Soohoo holds a Bachelor of Science degree in Electrical Engineering and Computer Science from the University of California, Berkeley. Bob Bennett, co-founder & Vice President Corporate Development, Sharewave: Before founding ShareWave, Bennett was the marketing director for Intel Corporation's line of branded processor products. Bennett was responsible for all aspects of marketing associated with these products, including strategic planning, product management, consumer promotions, and channel programs. Prior to joining Intel in 1991, he worked as a product manager with Hewlett-Packard's Information Networks Division and as a consultant with Andersen Consulting. Bennett earned a bachelor's degree in economics with honors from Stanford University and a master's degree in management with distinction from Northwestern's J.L. Kellogg Graduate School of Management.