Thursday, March 8 11:15 AM - 12:30 PM Session D: Live Entertainment on the Net Special event webcasts on the Internet do not have to be an exact copy of what’s on TV. They can take on their own characteristics. For example, the biggest webcasts on the Internet so far are a tie between the rover landing on Mars and the runway models at Victoria’s Secret. All kidding aside, Internet webcasts range from small groups who are holding interactive meetings to large broadcast style events. However, as all webcasters know, it is not a do-it-yourself affair, you need substantial technical infrastructure as well as a marketing and partnership plan to succeed at a large broadcast style event. We are pleased to bring together some of the most expert webcasters in the country in this session. Mayra Riesman, President, Film Scouts Jeff Morris, President & CEO, YACK.com Marc Scarpa, President, Jumpcut (Blair Witch Project) Lisa Crane, Managing Partner, Media Venture Advisors Steve Chester, President & Chief Executive Officer, Digital Planet Doug Keeley, President, ICE Chuck Ross, Editor, Electronic Media Magazine, Moderator Lisa Crane, Managing Partner, Media Venture Advisors: Lisa Crane is Managing Partner of Media Venture Advisors, an e-consulting firm providing strategic consulting services to leading Internet and entertainment companies. Current clients include PC Data Online, eUniverse, SpongeLab, Amicada, Kamoon and On2.com. In addition, Crane serves as a consultant to the RIAA, advising on the facilitation of royalty agreements between the RIAA and Webcasters. She is helping the RIAA understand the variety of business models used by Webcasters and is working to help the RIAA become more responsive to Webcasters needs as well as identify their role within the marketplace. Prior to Media Venture Advisors, Crane was President and CEO of Soundbreak.com, the interactive online music experience featuring professional digital jocks who host live 24-hour global Webcasts while interacting with users online. Crane built the company into a highly trafficked, renowned market leader with a world-class team of 90 professionals and 850,000 registered users. Under her direction, Soundbreak was the first major consumer Web business to be in full compliance with the Digital Millennium Copyright Act (DMCA) and licensed to Webcast music from the RIAA’s membership of music labels worldwide. Previously, Crane was Vice President of NBC Interactive and General Manager of NBC.com, the network’s flagship entertainment Website. While at NBC.com, Crane developed and executed highly successful strategies for e-commerce, promotions, content and program development. She was also responsible for the Videoseeker broadband portal for NBC Interactive’s West Coast operations and creative teams, and served as liaison for NBC’s strategic investment partners, including Snap.com, iVillage, Talk City, Launch, Intervu and others. Crane also oversaw online and interactive programs for NBC’s Entertainment division and helped steer the overall strategy for convergence of traditional and new media. Crane left NBC when the interactive division, along with Xoom and Snap, was sold to become NBCi. Prior to NBC, Crane served as Vice President of Universal Studios Online where she ran UniversalStudios.com, the company’s aggregate Web presence encompassing its music, video, theatrical, television and theme park units, as well as Spencer gifts. At Universal, she created the studios’ first profitable Website, "Horror Online." In addition, she launched Universal’s first online store, chat business and online memorabilia auction. Her previous roles at Universal included: Vice President of Marketing for New Media, Vice President of Specialty Licensing for Consumer Products and Director of Animation Art. Crane sits on the board of advisors to virtualis (www.virtualis.com), eStar (www.estar.com), On2.com (www.On2.com) and Pulse Entertainment (www.pulsenetwork.com). She also serves on the Los Angeles Digital Coast Roundtable, is a board member of the LA District Attorney’s Crime Prevention Foundation and is active in the Motion Picture and Television Fund. Previous speaking engagements include Internet World, eMediatainment World, @dtech, Ebiz, Digital Hollywood, NAB, the Morgan Stanley/Industry Standard Internet Summit, DDMI, CMJ/Change Music, BandWidth, Digital Coast 1999/2000, Herring on Hollywood, Variety’s Internet Summit, Jupiter’s PlugIn, Radio & Records, VIC’s Industry Breakfast and many others. She has also taught a class at UCLA Extension in e-business and entertainment. Jeff Morris, President & CEO, YACK.com: Recently named one of the top ten "convergence pioneers" by Cable World Magazine (July 31, 2000), Jeff Morris is a seasoned entertainment industry executive with extensive experience in converging and interactive new media. As president and chief executive officer, Morris brings a wide variety of experience to Yack, Inc. and is responsible for the overall direction and vision for the company. Under his leadership, Yack successfully completed multiple rounds of funding. The original site was radically redesigned. A number of new products, including Vertical Program GuidesSM focusing on teens, animation, online film, major league baseball and online radio have also been launched. The site also debuted Fast Yack, a broadband version of the popular Yack guide. Morris also oversaw the formation of strategic alliances with both domestic and international partners, including British Telecommunications, ICTV and Time Warner’s Roadrunner service. Prior to joining Yack, Morris spent fifteen years at Viacom’s Showtime Networks, Inc., most recently as senior vice president of New Media and Technology Development where he was centrally focused on the rapidly changing media landscape. At Showtime, Morris was responsible for exploring new program marketing opportunities and interactive multimedia projects, as well as adapting the company’s product line to the evolving television landscape including subscription video-on-demand. In his position, he developed relationships with interactive TV and personal TV players such as TiVo, Wink and Worldgate. He also was responsible for crafting the company’s Internet strategy and the development of its websites (SHO.com, Mtyson.com and SETBoxing.com). Morris has long been regarded as a pioneer in the area of tracking consumer trends in technology adoption and specifically identifying opportunities in PC/TV convergence, and creating content for simultaneous device usage such as monthly Pick-A-Flicks and online scoring of Showtime and SET Boxing events. In 1999, Morris launched Showtime’s first original Web series, "WhirlGirl." Prior to his most recent position at Showtime, Morris held various other Business Development, Strategic Planning and Research positions. Before joining Showtime, Morris worked at HBO and held research positions at Ted Bates and BBD&O. Over the years, Morris has served as chairperson for CTAM Annual Research Conferences (1992-1993) as well as the Research Committee (1990-1996) and the Database Committee (1990-1994). He received the "Tami" award in 1993. He is a native of New York and a graduate of State University of New York at Binghamton with a degree in Cultural Anthropology. Steve Chester, Presieent & Chief Executive Officer, Digital Planet: A true visionary in Internet content development, production and marketing, Steven Chester is the President and Chief Executive Officer of Digital Planet, the leading producer of many of the Internet's most popular "wired events." Through the creation of captivating online strategies, B2B web services and innovative content for Fortune 2000 and e-businesses looking to facilitate corporate communications, Chester has been widely recognized for revolutionizing the way consumer brands interact with their customers online. Digital Planet has been credited with introducing the world to expert, educational and celebrity webchats. Digital Planet are the producers and distributors of "Wired Events." They basically give consumers a "BACKSTAGE PASS" online to the worlds most popular events... Movie Premieres (THE GRINCH, AUSTIN POWERS)...political conventions (Democratic National Convention)...and access to celebs and medical experts. Doug Keeley is the President of ICE Integrated Communications and Entertainment Inc.: Armed with a degree in music, Doug Keeley started a small production company in 1978 to creating amazing live events for the advertising and entertainment industries. When the world of multimedia hit in the mid 80s, he was there, and the company quickly became a leading North American digital interactive services provider. After a foray into television production, including interactive TV, in the early 90s, ICE was launched in 1994 to take advantage of the coming Internet revolution and what was clearly about to become a new world order. Today ICE helps its global clients drive their brands in this converging global environment. Still preferring narrowcast to broadcast and interactive to couch potato, ICE's 250 or so staff today create Integrated Creative Experiences that get results. Amazing results. On screens. In large rooms. On surfaces. Whatever it takes. Wherever it takes them. ICE clients include Sony, Alliance Atlantis, Nortel Networks, Fidelity Investments, Citibank, Choice Seat, the Movie Network, and P&G.