Thursday, March 8
2:30 PM - 3:45 PM
Session A:

Monetizing Your Entertainment Community - Converting Internet Viewers into Paying Customers
There are two goals in the strategic planning of your ITV or Net enterprise. The first is to define and reach your audience, creating traffic and the second is to maintain user interest, develop loyalty, and have them return regularly to your site. At the same time, to maintain the financial integrity of your enterprise, you must convert those users into paying customers. Most strategists believe that banner advertising alone is not a viable long term economic plan. Monetizing your community as an e-commerce enterprise is a necessary companion option. In this session we will explore various ideas in e-commerce applications as they apply to web entertainment users and communities.
Rick Boyce, President, Snowball
John Walsh, CEO, SpotLife
Todd Harris, President & CEO, Hitplay Media
Vincent Grosso, CEO, Into Networks
Theresa Yuan, Vice President Business Development, Flavor Software
Shawn Gold, co-President & Chief Strategic Officer, eUniverse
Ric Feisher, Vice President of Corporate Development, Reliacast
Brent Roske, President, American Federation of Film Producers, Moderator

Rick Boyce, President, Snowball: As President of Snowball, Boyce oversees the company's worldwide revenue and strategic direction of the networks. Both the Networks and Sales teams report to Boyce. Prior to being named president in October 2000, Boyce served as President of the Networks. Before joining Snowball, Boyce was Lycos' vice president of advertising sales. His Lycos position originated from the Lycos acquisition of Wired Digital, where Boyce was a key founder. At Wired Digital, Boyce pioneered the sale of the first Internet banner ads in 1994. Prior to joining Wired, Boyce worked at San Francisco-based advertising agency Hal Riney & Partners for seven years. Boyce serves on the advisory boards of OneMediaPlace.com, AdExchange.com, and Riffage.com, and was a three-term board member for the Internet Advertising Bureau. He holds a Bachelor of Arts degree in Communications from Washington State University.




Vincent (Vinnie) Grosso, Chief Executive Officer, Into Networks: Vincent Grosso is a telecommunications and entertainment industry veteran. An early proponent of interactive television at AT&T, he has been widely recognized as a pioneer on the forefront of new media for more than two decades. At Into Networks, Grosso is again breaking new ground, delivering on the promise of broadband content for high-speed Internet subscribers. Under his leadership, Into Networks has launched its’ PlayNow‘ interactive software service, and is securing distribution agreements with broadband partners around the world. Most recently, Grosso was Vice President and General Manager of NBC Interactive. As general manager of NBC Television Network’s Interactive Neighborhood, Grosso extended NBC’s leadership into the local Internet marketplace by creating a network of more than 100 local affiliate Web sites. Previously, he was with AT&T for nearly two decades in a variety of executive positions, most recently, as president of AT&T’s Downtown Digital Solutions division, where he developed leading-edge software applications, programming, and custom Internet hosting. Grosso is credited with initiating the first two-way interactive television trials in Chicago in 1990. Later, he led AT&T’s interactive television trials with Viacom, GTE and PacTel. Grosso received a Bachelor of Arts degree in communications from Loyola University in New Orleans.

Todd Harris, President and CEO, Hitplay Media: Todd Harris is the founder of Hitplay Media and serves as its President and CEO. Until July 1999, Mr. Harris served as Director of Creative Development at NBC, where he oversaw broadband-related business development and strategic partnerships for NBC Interactive. He was also the General Manager of NBC's VideoSeeker website, an award-winning streaming video portal that he created in 1998. Prior to NBC, Mr. Harris was Editor-in-Chief of Mecklermedia's CD-ROM World Magazine. He is a noted author, speaker, and commentator on new media and broadband. A Phi Beta Kappa graduate of Pomona College, Mr. Harris holds a Master's degree from Harvard University and an MBA from UCLA's Anderson Graduate School of Management. He is a member of the National Academy of Television Arts and Sciences.



John Walsh, CEO, SpotLife: For over twenty years, Mr. Walsh has held senior management positions with video and Internet-based companies in addition to private consulting. For four years prior to joining SpotLife, Mr. Walsh was the President and CEO of emotion, Inc., a multimedia communications networking company focusing on the Internet, where he negotiated a successful merger with Cinebase Software (now eMotion, Inc.). For nearly eight years prior to emotion, Inc., Mr. Walsh held senior positions with Compression Labs, developer of video compression technology and systems, where he was ultimately responsible for the P&L of the Personal Video Division and determining overall corporate direction for the company. As Senior Vice President, Corporate Strategy, he negotiated several strategic partnerships worth more than $30M, including an equity investment from Intel. As the Executive Vice President, Marketing, Sales and Business Development, Mr. Walsh grew the business from $15M to $160M in revenue. Mr. Walsh also worked for AT&T’s Computer Systems and Information Systems where he was responsible for Unix Computer Systems and Microprocessors, with revenues approaching $1 billion. Mr. Walsh holds a B.S.E.E. (magna cum laude) from the N.J. Institute of Technology and an M.S.E.E. from Rutgers University (Doctoral Fellowship from N.A.S.A.).

Mark Jung, CEO, Snowball: Jung co-founded Snowball in February 1999 and took it public in March 2000, building the Company to a consistent Top 50 Media Metrix property and growing its staff from 30 to over 240. In Jung's visionary role directing Snowball's future, he is focused on the Company's path to profitability by delivering integrated marketing solutions to Snowball's customers. Prior to joining Snowball, Jung was chief executive officer and founder of Worldtalk Corporation, a leading Internet security company that he took public in 1996 and that has since merged with Tumbleweed Communications. Jung currently sits on the board of directors at Applicast, Inc. and Techies.com. He is an active member of the Golden Gate Chapter of the Young Presidents' Organization (YPO). Jung holds a Masters in Business Administration from Stanford University and a Bachelor of Science degree in Electrical Engineering from Princeton University.

Theresa Yuan, VP Business Development, Flavor Software: Ms. Yuan is responsible for launching the company's products to content providers, technology partners and distribution sites. Prior to joining the company, she worked as a Director at Global Alliance, an M&A Advisory and Private Finance boutique, where she was responsible for initiating and solidifying business alliances with various internet properties. Previous to that, she worked in the Sales & Marketing Planning & Research Department at In Demand working on new media business development. In 1997, she founded the Hong Kong Chapter of Webgrrls, where she was in charge of the web site, determining and executing PR and outreach strategies, organized workshops and speaker talks, and managed growth and development of all aspects of the organization. Her efforts in Hong Kong Webgrrls earned her numerous appearances on CNBC, Asian Business News, and in The Asian Wall Street Journal. In addition to her marketing and development expertise, she also has six years of experience in finance, where she worked at Nomura Securities as a credit, fixed-income analyst covering the Asia-Pacific region. Prior to that, she worked at BankOne as a Marketing and Credit Analyst. Ms. Yuan is a proud graduate of Stuyvesant High School and holds a B.A. from Stanford University. She has also completed extensive coursework in Media, Film, and Cultural Studies at UC Berkeley and received her M.B.A. from Columbia Business School.

Shawn Gold, Co-President and Chief Strategic Officer, eUniverse: As Co-President and Chief Strategic Officer for eUniverse, Shawn is responsible for overseeing and driving the network’s business strategy, expanding customer acquisition and retention, developing strategic business partnerships, and implementing effective advertising campaigns and affiliate relationships. Regarded as a pioneer in the industry, Shawn joined eUniverse with an 8-year background in interactive marketing and business strategy. Prior to eUniverse, Shawn served as vice president of marketing and communications for ecommerce company WHN. There he built company owned WhatsHotNow.com to more than 1 million visitors a month, while providing ecommerce service to some of the worlds biggest entertainment brands, including The 2002 Olympics, ABC, NBC, Comedy Central, MTV, and Fox. Additionally, he developed partnerships with Yahoo!, Warner Lambert, Pizza Hut, Sony, Columbia/TriStar Lycos, and Maxim. Prior to WhatsHotNow.com, Shawn spent two years at Rare Medium where he served as head of strategic planning. He was responsible for opening the 1st satellite office in Los Angeles as well as creating the inaugural interactive strategies for clients such as Betty Crocker, Pampers, Hot Wheels, Butterfinger and Cheerios. In 1995, Shawn joined Icon New Media, where he served as GM and Founder of the company's advertising/sponsorship division. There he established markets for Word.com and charged.com via sponsorships and content syndication, and built ome of the first Internet sites for cross-promotional tie-ins. Shawn and his group were know for creating the first interstitial ads on the web and for creating an industry-leading, advertising integration system based on time rotation and contextual integration. Shawn started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. There he created and implemented tie-ins between telecommunications carriers, record labels, music retailers, and consumer package goods companies like Keebler, Chevy Camaro, and Gatorade. Shawn attributes his success to "a fascination with understanding how people consume and communicate with interactive media." He took notice of the interactive world during Time Warner’s interactive TV tests in Orlando, FL in the early 90's and he knew it was inevitable. Shawn received a Bachelor of Science degree in Finance and Statistics from Syracuse University. He lives in Southern California with his wife.

Brent Roske began his career at the Royal Lyceum Theatre in Edinburgh, Scotland, and has produced and directed many stage plays including the revival of Eugene O&Mac226;Neill&Mac226;s Desire Under the Elms at the Sony Fine Arts Theatre in Chicago. His film credits include directing The Casket Letters for the BBC, and the feature Playground Girls that recently won the Best Film prize at the Showdance Film Festival, and will premiere theatrically in New York and Los Angeles on April 13th. Roske is also a Pixie nominated cinematographer, as well as a published songwriter. He has spoken at numerous engagements including MB5, the Arte Series, the iHollywood Forum, and was contacted by Senator John McCain to represent independent film makers during the Federal Trade Commission's investigation into motion picture distribution. He is a member of the Director's Board of Motion Pictures, a chair member for the Hollywood Charities Foundation, has served as the President for the American Federation of Film Producers since 1997 and is a frequent contributor to their website, FilmFederation.com.






Ric Fleisher, Vice President of Corporate Development, Reliacast: A co-founder of Reliacast, Mr. Fleisher is responsible for developing strategic business alliances with technology and channel distribution partners. He plays a key role in building partnerships that will develop the Reliacast Solution as a de-facto standard for Internet audience management and the intelligent delivery of content. Mr. Fleisher brings to Reliacast 18 years of experience in business development, sales and account management, and systems programming. Prior to joining Reliacast, Mr. Fleisher was with CrossMedia Networks as director of business development working with equipment, telco, and ISP partners. His professional career includes acquiring beta, trial, and initial customers for new technologies, as well as building sales channel relationships with telcos and other infrastructure providers. Prior to CrossMedia, Mr. Fleisher held sales and business development positions with 3Com/US Robotics, British Telecom and Tymnet.