Monday, March 5 11:00 AM - 12:30 PM Session A: Peer-to-Peer Computing: Technology in Need of a Definition Every Saturday afternoon, like every other day of the week, millions of computer users are logged on to Internet networks - all at same time - they’re communicating with each other. It is as if every kid in the country was hanging out at the same mall, speaking in the same “hey, dude” language. That’s what Peer-to-Peer computing is all about. It is about computer users being able to share files, mobilize the power of their desktops or their computer processor, communicating with each other in one vast community. We already know that’s it’s the perfect system for sharing CDs and Movies, but in this workshop, we will begin to explore and try to understand what the future of this explosive technology is all about. There is no one answer. Some think it’s a fad, making it the Pen Computing of 2001, while others think it will dwarf the arrival of the web or the browser. Are there any immediate benefits to peer to peer networking? What are the costs of putting together a peer to peer network? Are their any sure fire ways to monetize Peer to Peer technology? In this day long workshop, we’ll try to find out. P.J. McNealy, Media & Entertainment, Gartner Group, Inc. Geoff Stedman, Director of Strategic Marketing, Preview Systems Dale (Ty) Roberts, Chief Technology Officer, Gracenote (formerly CDDB) Stephen Paul, Director, Content & Media, InfoLibria Jack Kay, President & Chief Executive Officer, Moderator Geoff Stedman, Director of Strategic Marketing, Preview Systems: Geoff Stedman joined Preview Systems in March 2000 to manage outbound marketing activities, partner programs and external communications. Prior to joining Preview, he served as Director of Marketing for the workstation division of Silicon Graphics, where he directed the launch of the company's first Windows NT workstations. During his years at SGI, Stedman was also responsible for marketing initiatives for the entertainment industry, desktop product marketing and strategic partnerships. Prior to SGI, Stedman was senior business manager at EMI Music, based in New York City. At EMI, he was responsible for business planning, investment evaluation and strategic marketing analysis. In his role, he helped negotiate artist renewal and publishing contracts, label acquisitions and various equity investments in new media ventures. Notable investments included Star Song Communications, ForeFront Records, and Digital Cable Radio. Mr. Stedman holds a Bachelor's degree in Business Administration from Houghton College and an MBA from the Wharton School of Business at the University of Pennsylvania. Dale (Ty) Roberts, Chief Technology Officer, Gracenote (formerly CDDB): Roberts joined Gracenote (formerly CDDB) in November of 1998 when Gracenote acquired ION, a multimedia and music technology company that he founded in 1993. Roberts serves as Gracenote’s chief strategist, providing technology direction and overseeing the creation of products and services that leverage the power of the Gracenote database to deliver multimedia content to consumers. He is Gracenote’s representative to the Secure Digital Music Initiative (SDMI), organization that is chartered with establishing standards for digital music and music playing devices. While at ION, Roberts was the company’s lead technologist and was widely recognized in the music industry as one of the inventors of enhanced CD technology. ION was an innovator in adding multimedia content to traditional audio CDs and produced some of the recording industry’s first enhanced audio CD titles, including David Bowie’s "Jump" and "Headcandy" from Brian Eno. ION was also widely recognized as a leading provider of enhanced CD production tools utilized by recording and multimedia development companies. In September 1993, Bertlesmann Music Group acquired a 50 percent interest in ION and together created the first interactive record label. Prior to founding ION, Roberts was a founder and senior manager of LightSource, a software development company that produced multimedia and graphics editing software. He was also a senior engineer at Pixar and a creator of a number of award winning Apple-based music applications including "Studio Session" and "Jam Session." Jack Kay, 54, is president and chief executive officer of Hotline Communications (www.bigredh.com), the pioneer of peer-to-peer communications and community-building software. His responsibilities include defining Hotline’s business strategy, positioning the company apart from other Peer-to-Peer (P2P) companies/technologies in the industry, and identifying market and alliance opportunities. Jack brings more than 25 years of experience in the computer and software industries to Hotline. His combination of management skills, public company experience, and internet and high tech knowledge are critical as Hotline evolves from a freenet P2P file-sharing technology into a solid business application for use among portals, auction sites and Business-to-Business Netmarkets. Prior to joining Hotline, Jack served as president and chief executive officer of Phoenix Technologies Ltd. (NASDAQ: PTEC), a world leader in systems enabling software. Jack’s many accomplishments at Phoenix include creating the single largest virtual-brand PC for its internet partners and increasing the company’s market capitalization by more than a factor of 8. Jack holds a Ph. D. in Physical Chemistry from Wayne State University, an MBA in Marketing from New York University and a BA from Hunter College, City University of New York. Stephen Paul, Director, Content & Media, InfoLibria: Accomplished Executive with a track record of 20+ years of innovation and growth in the Computer and Media & Entertainment industries. Fully immersed in the streaming media and e/d/v-commerce space since 1995. Near expert in the subject matter of streaming media and content delivery networks. Numerous business track speaking engagements at Broadband, Streaming Media, and other technology conferences, worldwide. Stephen Paul is Director of Content & Media, InfoLibria, and Chair of the Market Development Working Group, BCD Forum. At InfoLibria, he is responsible for Media & Entertainment industry marketing vision, programs and strategic relationships. InfoLibrias' customers include industry leaders such as AT&T, EMC2, GE, Microsoft, Nortel, NTT, Pan Am Sat, IntelSAT, and Space Comm. With world-class customers deploying fast, high-density and highly-scalable content delivery networks based on InfoLibrias' multi-award winning technologies (content operating systems, content delivery servers, caches, and content distribution network management systems), InfoLibria is well-positioned for the future of the broadband space. At the BCD Forum, Mr. Paul is responsible for leading the Broadband Content & Delivery Market Taxonomy project. This project is pointing the way toward innovative business models via a taxonomy that organizes, defines and segments the broadband content and delivery market. The BCD Forum brings together experts and leaders across the entire spectrum of the content and delivery space and aims to drive the acceleration and delivery of rich broadband content to consumers. The Forum has recently completed the development of end-to-end requirements for the delivery of broadband content and while previous industry endeavors have addressed component-by-component requirements, this landmark effort meets the needs of content, network and service providers as well as consumers. BCD Forum members, now totaling over 100, include: Akamai, BBC, Bertelsmann, Boeing, BT, EMC2, Enron, HP, Hughes, Inktomi, Lucent, Motorola, NEC, Nokia, Nortel, NTT, SkyStream, Sprint, Sun, TI, Williams Communications and WorldCom. Prior to joining InfoLibria, Mr. Paul was founder and President of V1M, the parent company of indyMusic.com. A multi-award-winning innovative Web community, indyMusic.com pioneered (1995) the use of content and context-driven vertical Web communities and successfully merged music entertainment and the Web through the use of streaming media and personalization technologies - all of which are widely used by Internet broadcasters today. Prior to founding V1M, Mr. Paul was founder and President of The Prism Group, an IT Services consulting firm that achieved profitability in six months, $3 million in sales within three years, and was eventually sold. Earlier in his career, Mr. Paul held executive positions with: Symbolics, a High Technology firm that dominated the Artificial Intelligence workstation/applications space; and, technical and management consulting firms, where he provided consulting services to numerous Fortune 500 firms including Citibank/CitiCorp, IBM, and Merrill Lynch. Mr. Paul was also well known in the Media & Entertainment industry for his album production work for Elektra, Atlantic, Columbia, Chrysalis, and other record labels; and for his documentary film work for PBS and others.