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Special Events
SBCA Satellite Broadcasting and Communications Association of America
Registration is completed in two steps: (1) The SBCA Luncheon Seminar on Tuesday, September 28th is included in your All-Access Digital Hollywood fee. However, because space is limited, in addition to registering for Digital Hollywood - Click Here - you must also fill out the form below and we will email you back your confirmation. (2) Registration for the Sunday, Sept. 26, Pre-Event, Workshop - Satellite for Beginners requires an additional registration fee. The fee for the Satellite for Beginners Sunday Workshop is $179. The All-Access attendee fee for Digital Hollywood is $585. The total to attend the workshop and Digital Hollywood is $764. Click Here You will be emailed a confirmation. Attendance is limited. SBCA Members receive $100 off total fee.
Sunday, Sept. 26
2:00-5:00 PM
Satellite for Beginners: A Primer for New Satellite Professionals
Presented by:
Harry Thibedeau, Manager Satellite Industry Relations, NRTC
David Cavossa, Executive Director, Satellite Industry Association
Since the learning curve for the high-tech satellite industry is steep, SBCA developed this course to help professionals new to the satellite and multichannel industries get better acquainted with satellite services. A four-hour-long course, Satellite for Beginners: A Primer for New Satellite Professionals includes a comprehensive history of the satellite industry, as well as an overview of satellite hardware, technology, programming, legislative and regulatory issues, satellite consumer market research, and much more.
Tuesday, Sept. 28
12:00 Noon – 2:20 PM
Competing for the Digital Consumer: SBCA’s 2004 Competitive Market Analysis (luncheon included)
12:00 Noon —12:05 PM
Welcoming remarks from the SBCA
Richard DalBello, President, Satellite Broadcasting and Communications Association (SBCA)
12:05 PM — 12:20 PM
SBCA 2004 Competitive Market Analysis Presentation:
Ellen Quest, Executive Director of Research, Starz Encore Group
12:20 PM — 1:20 PM
The 18-34 Demographic: A Fountain of Profits?
From programming behaviors and advertising appeal to the early adoption of new technologies, the 18-34 demographic continues to be heavily sought after by the multichannel industry. Satellite executives and top programmers address what they are doing to acquire these subscribers/viewers and how they intend on ensuring their loyalty.
Moderator: Bruce Leichtman, President and Principal Analyst, Leichtman Research Group, Inc.
Coleman Breland, Executive Vice President, Sales and Marketing, Turner Network Sales
Tony Dunaif, Senior Vice President, Business Development, MTV Networks
Steve Raymond, Senior Vice President, National Accounts, Western Division, ESPN
Neal Tiles, Executive Vice President, Marketing, The DIRECTV Group, Inc.
1:10 PM— 2:20 PM
Serving Diverse Markets: Comparing Satellite to the Competition
With its robust all-digital platform, DBS has long been at the forefront of niche’ and international program offerings. However, cable is upping the ante as digital system after system launch new suites of programming. Will satellite be able to fend off the latest barrage of multicultural programming tier launches and marketing campaigns designed to lure diverse subscribers to cable? Find out as satellite service providers and leading programmers discuss just how critical serving these markets is to future growth in a maturing marketplace.
Moderator: Evie Haskell, Vice Chairwoman and Editor-in-Chief, Media Business Corp
Stephanie Campbell, Executive Vice President, Programming, The DIRECTV Group, Inc.
Lisa Coelho, General Manager & Director, GlobeCast WorldTV
Donovan Gordon, Senior Vice President, Affiliate Sales and Marketing, BET
Eric Sahl, Vice President, Programming, EchoStar Communications Corp.
Jeff Valdez, Co-founder and Chairman, SiTV
The Satellite Broadcasting and Communications Association of America is the national trade organization representing all segments of the satellite industry. It is committed to expanding the utilization of satellite technology for the broadcast delivery of video, audio, data, music, voice, interactive and broadband services. SBCA is composed of DBS, C-band, broadband, satellite radio, and other satellite service providers, content providers, equipment manufacturers, distributors, retailers, encryption vendors, and national and regional distribution companies that make up the satellite services industry. SBCA has approximately 1,000 members.
Return to DH Fall Agenda - Click Here
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