Wednesday, October 21st

 

Portada's

The Multicultural Influencer Forum

“Successful Marketing Now means Multicultural Marketing”

The Summit is produced Portada Magazine in association with Digital Hollywood

 

If you want to continue to be a successful Marketing, Media and Entertainment executive, you need to know how to engage Multicultural Audiences. Reach out to major players and get actionable insights on the key issues moving Multicultural America.

 

9:30 AM

USING OTT MEDIA CONSUMPTION DATA TO TARGET HISPANICS

Andre Swanston, CEO, Tru Optik

 

9:50 AM

THE LATIN ONLINE VIDEO OPPORTUNITY:

Andre Swanston, CEO, Tru Optik, Moderator

Christina Igaravidez, Digital Associate Director, Starcom MediaVest

Emilio Saccone,COO, FAV Networks

Luiza Ricupero, VP StyleHaul Mundo, Style Haul

 

10:30 AM

MARKETING TO HISPANIC MILLENNIALS: Best practices from the QSR and Banking Sector A conversation between:

Paul Mendoza, Brand Manager, Taco Bell and

Roberto Orci, President, Acento Advertising

 

11:30 AM

MARKETING LATIN MUSIC THROUGH DIGITAL MEDIA

Herb Payan, SVP Digital, Sony Music

 

11:50 AM

PRODUCT INTEGRATION IS THE NAME OF THE GAME: What you need to know to do branded entertainment in Multicultural markets

Herb Payan, SVP Digital, Sony Music, Moderator

Alix Gucovsky,Talent Agent-Commercial Department, William Morris Endeavor

Rochelle Newman Carrasco, Chief Hispanic Strategist, Walton Isaacson

JR de Souza, Head of Licensing - Americas, DreamWorks

 

2:00 PM

MARKETING TO MULTICULTURAL MILLENNIALS; Actionable Insights from Brand Marketers

Zach Rosenberg, EVP Chief Growth Officer, Horizon Media, Moderator

Lala Castro, Social MediaDirector, GigaSavvy

Eduardo Ibarra, Multicultural Brand & Advertising Manager, Sprint

Xochitl A. Leon, VP Enterprise Marketing Hispanic Segment Marketing Manager, Wells Fargo

Sarah Robertson, SVP, Managing Director, Horizon Media

Natalie Rubalcava, GM Spanish-language media, Freedom Communications

 

3:10 PM

TARGETING THE ENTERTAINMENT CONSUMER IN LATIN AMERICA

Andres Polo, Strategic Communication Director, Mediaedge

 

3:30 PM

MARKETING MOVIES TO MULTICULTURAL AUDIENCES

Andres Polo, Strategic Communication Director, Mediaedge

Jessenia Enriquez Garcia, Digital Director, Maxus

 

To Discuss Your Sponsor and Speaker Plans:

Contact Kelly Eberhardt - Email - Call - 212-685-4441

 

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