The Multicultural Summit
“Successful Marketing Now means Multicultural Marketing”
The Summit is produced Portada Magazine in association with Digital Hollywood
Tuesday, October 21st
9:00 AM, Salon III
Marcos Baer, publisher, Portada
Track III: Salon III
WHY SUCCESSFUL MARKETING MEANS MULTICULTURAL MARKETING : Why it is vital for major leaders in the U.S. agency and media world to incorporate a multicultural lens across their organizations.
The relentless “multiculturalization” of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens to be successful in U.S. Media, Entertainment and Advertising.
Jill Byron, SVP, Marketing & Communications, Glam Media
Monica Gadsby, CEO, Americas, Starcom MediaVest Group
Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media
Joseph Schiltz, SVP, Marketing and Targeted Media, Chicago Tribune Media Group
Michael Schwimmer, CEO, NuvoTV
Roberto Orci, CEO Acento Advertising, MODERATOR
Refreshments and Snacks: Share Intelligence with fellow attendees
The Dynamics of Motion Picture Marketing and Multicultural Targeted Efforts
When opening box office can make or break the success of a movie, successfully marketing a motion picture presents many unique challenges. Current trends show that targeting multicultural segments plays a bigger role in reaching domestic audiences. Having worked on over 85 movies at Warner Bros. Pictures, Rick Ramirez will share insights on effective approaches to reaching diverse moviegoers.
Rick Ramirez, SVP Targeted Marketing,Warner Brothers Pictures
Gilbert Davila, President & CEO, Dávila Multicultural Insights
“SUCCESSFUL MARKETING MEANS MULTICULTURAL MARKETING: The strong case for Mobile Media”
When it comes to connecting with Multicultural Audiences, mobile media is the be all and end all. Find out first hand from key practitioners how to best connect with Multicultural Audiences: • Mobile content and incentives • Tablets, phablets smartphones consumption • Rich Media • SoLoMo • Messaging types and more...
Presented by Adsmovil
Alberto Pardo, CEO and Founder, Adsmovil
Vanessa Vigil, Associate Director, OMD Entertainment
Howard Horowitz, President, Horowitz Associates Brand Marketer
Oscar Mendoza,, Interactive Media Buyer, Acento Advertising
Brendan Gormley, VP, The Gary Group
THE GLOBAL LATIN DIGITAL MEDIA OPPORTUNITY:
What You Need to Know
Media and Entertainment companies face a market opportunity of more than 500 million Spanish-speakers in the U.S. Latin American and Spain. How to face the opportunity from the perspective of content creators, media operators and investors.
Esteban Lopez Blanco , Chief Strategists Officer, Entravision
Doug Greiff, Chief Creative Officer, MiTU
Marcelo Rodriguez,president, Grupo Parada
Arturo Duran, Digital Entrepreneur, Moderator
HOW “HISPENNIALS” SHAPE ENTERTAINMENT CONSUMPTION
65% of U.S. Hispanics are Millennials or “Hispennials” . They represent 21% of the entire Millennial population and in cities including LA, Miami, Houston, New York and Chicago, between 25% to 50% percent of all Millennials. An in-depth look at how bicultural families are changing and impacting the entertainment consumption and movie going experience.
Julie Diaz-Asper, Founding Partner/CEO, Social Lens
HOW TO MARKET TO HOLLYWOOD'S MOST IMPORTANT AUDIENCE THE HISPANIC MOVIEGOER
The role of offline and digital media in reaching out to the Hispanic moviegoer. What works and what doesn’t. How do social media and mobile impact Hispanic movie consumption.
Jessenia Enriquez-García, Director of Channel Strategy, Lopez Negrete Communications
Nuria Santamaria, Multicultural Strategy, Twitter
Allison Beauchesne, Director of Sales, West, JNJ Mobile
Julie Diaz-Asper, Founding Partner/CEO, Social Lens, Moderator
To Discuss Your Sponsor and Speaker Plans:
Contact Kelly Eberhardt - Email - Call - 212-685-4441
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