Wednesday, October 21st

Sponsored by:

 

Evolving America

The Multicultural Summit

“Successful Marketing Now means Multicultural Marketing”

The Summit is produced Portada Magazine in association with Digital Hollywood

 

The Agenda

Tuesday, October 21st

9:00 AM, Salon III

INTRODUCTION/OVERVIEW

Marcos Baer, publisher, Portada

 

9:10 AM

Track III: Salon III

KICK-OFF-STAR PANEL
WHY SUCCESSFUL MARKETING MEANS MULTICULTURAL MARKETING : Why  it is vital for  major leaders in the U.S. agency and media world  to incorporate a multicultural lens across their organizations.

The relentless “multiculturalization” of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens to be successful in U.S. Media, Entertainment and Advertising.

Jill Byron, SVP, Marketing & Communications, Glam Media

Monica Gadsby, CEO, Americas, Starcom MediaVest Group

Zach Rosenberg, EVP, Chief Growth Officer, Horizon Media

Joseph Schiltz, SVP, Marketing and Targeted Media, Chicago Tribune Media Group

Michael Schwimmer, CEO, NuvoTV

Roberto Orci, CEO Acento Advertising, MODERATOR

 

10:15 AM

Morning Break

Refreshments and Snacks: Share Intelligence with fellow attendees

 

10:45 AM

FIRESIDE CHAT:

The Dynamics of Motion Picture Marketing and Multicultural Targeted Efforts

When opening box office can make or break the success of a movie, successfully marketing  a motion picture presents many unique challenges. Current trends show that targeting multicultural segments plays a bigger role in reaching domestic audiences.  Having worked on over 85 movies at Warner Bros. Pictures, Rick Ramirez will share insights on effective approaches to reaching diverse moviegoers.

Rick Ramirez, SVP Targeted Marketing,Warner Brothers Pictures

Gilbert Davila,  President & CEO, Dávila Multicultural Insights

 

11:30 AM

“SUCCESSFUL MARKETING MEANS MULTICULTURAL MARKETING: The strong case for Mobile Media”

When it comes to connecting with  Multicultural Audiences, mobile media is the be all and end all.  Find out first hand from key practitioners how to best connect with Multicultural Audiences: • Mobile content and incentives • Tablets, phablets smartphones consumption • Rich Media • SoLoMo • Messaging types  and more...

Presented by Adsmovil

Alberto Pardo, CEO and Founder, Adsmovil

PANELISTS:

Vanessa Vigil, Associate Director, OMD Entertainment

Howard Horowitz, President, Horowitz Associates Brand Marketer

Oscar Mendoza,, Interactive Media Buyer, Acento Advertising

Brendan Gormley, VP, The Gary Group

 

1:45 PM

THE  GLOBAL LATIN DIGITAL MEDIA OPPORTUNITY:

What You Need to Know

Media and Entertainment companies face a market opportunity of more than  500 million Spanish-speakers in  the U.S.  Latin American and Spain. How to face the opportunity from the perspective of content creators, media operators and  investors.

Esteban Lopez Blanco , Chief Strategists Officer, Entravision

Doug Greiff, Chief Creative Officer, MiTU

Marcelo Rodriguez,president, Grupo Parada

Arturo Duran, Digital Entrepreneur, Moderator

 

2:45 PM

RESEARCH SPOTLIGHT:

HOW “HISPENNIALS” SHAPE  ENTERTAINMENT  CONSUMPTION

65% of  U.S. Hispanics are Millennials or “Hispennials” . They represent 21% of the entire Millennial population and in cities including  LA, Miami, Houston, New York and Chicago, between  25% to 50% percent of all Millennials. An in-depth look at how bicultural families are changing and impacting the entertainment consumption and  movie going experience.

Julie Diaz-Asper, Founding Partner/CEO, Social Lens

 

3:15 PM

HOW TO MARKET TO HOLLYWOOD'S MOST IMPORTANT AUDIENCE THE HISPANIC  MOVIEGOER

The role of offline and digital media in reaching out to the Hispanic moviegoer. What works and what doesn’t. How do  social media and mobile impact Hispanic movie consumption.

Jessenia Enriquez-García, Director of Channel Strategy, Lopez Negrete Communications

Nuria Santamaria, Multicultural Strategy, Twitter

Allison Beauchesne,  ‎Director of Sales, West, JNJ Mobile

Julie Diaz-Asper, Founding Partner/CEO, Social Lens, Moderator

 

 

To Discuss Your Sponsor and Speaker Plans:

Contact Kelly Eberhardt - Email - Call - 212-685-4441

 

Portada's Recent Events