Live Event:

Thursday, October 2nd

at 2:00 PM

Start time - Eastern Time Zone


Thursday, October 2nd

Co-Sponsored by:

LIMA Licensing Industry Merchandisers’ Association

2:00 PM - 3:00 PM Eastern Time

“Branded Entertainment, Celebrity and Licensing: TV - Film - Mobile - PC - Ancillary Rights”

Charles Riotto, President & CEO, LIMA

Nina Simosko, former, Strategy, Planning & Operations, Nike

Jared Hoffman. President, Generate, a div. of Defy Media

Mike Wiese, Director of Branded Entertainment, JWT

Richard Gillam, CEO, DeskSite (Official NFL Content Partner)

Chris Stewart, Creative Director, Blast Radius, a WPP company

Tom Flanagan, (former) EVP, Entertainment, Leo Burnett, Moderator


For Further Information , Contact Victor Harwood, President, Digital Hollywood - 212-352-9720

Jared Hoffman. President, Generate: Jared Hoffman, a former literary and new media agent at Creative Artists Agency (CAA), joined Generate, an Alloy Digital-owned company, as a partner in 2007. He brings more than a decade of experience in new media and branded content to overseeing Generate Talent Management with founding partners Dave Rath and Kara Welker. Hoffman also serves as President of Branded Entertainment, overseeing day-to-operations and developing and executing strategies for Ford, Microsoft, Microsoft BEET, Mindshare, Ogilvy Entertainment, Team Detroit, Johnson & Johnson, Kimberly-Clark, Britta, Remington, Disney, Trident, Qualcomm, Royal Caribbean and Unilever, among others. Generate is a pioneering full-service studio and talent management company that has emerged as a leading connector for advertising, technology and entertainment companies by executing ideas from concept through production entirely in-house - becoming a premier provider of customized branded content across traditional and digital platforms; a developer and producer of fiction and factual entertainment for a variety of distribution outlets; and home to a prolific talent management division. At Generate, Hoffman has worked closely with founding partners CEO Jordan Levin and President Pete Aronson, producing various television, digital and film properties for NBC, Comedy Central, USA Networks, Lifetime, 20th Century Fox Television, Fox Searchlight, Fremantle Media and His projects continually break new ground in branded entertainment and digital series. Hoffman's most recent endeavors include executive producing The Watch, a series for Showtime and Screen Gems, and serving as Executive Producer of AMC's acclaimed digital series Walking Dead: Torn Apart. He executive produced the web series Ocean Views for Mindshare Entertainment and Royal Caribbean, and The Invested Life for TDAmeritrade and Ogilvy Entertainment. Hoffman is creator and Executive Producer of Parentally Challenged, a pilot for Lifetime with Relativity Real, and a backdoor pilot/digital series called Brandt Point for Fremantle Media. He also created and executive produced a show called Flavor Quest with celebrity chef Michael Chiarello. As leader of Generate's Branded Entertainment group, Hoffman has overseen work on Teen Wolf for MTV and AT&T, 7 Wonders of the Wall for MSN, BermanBraun and Chevy, and on branded content for Microsoft's IE9 for the agency Bradley and Montgomery.


Mike Wiese, Director of Branded Entertainment, JWT: Mike Wiese is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, advertising agencies, media companies and production partners. Throughout his career he has generated critical acclaim and millions of dollars in new revenue through innovative approaches to the merger of marketing åand entertainment. Mike is Director of Branded Content & Entertainment for global advertising agency JWT, developing content across all formats, including digital, scripted and unscripted television, publishing, and live events. Clients include Microsoft, J&J, Macy's, Nestle, Royal Caribbean Cruise Lines, Rolex, Cadbury, Smirnoff, and HSBC. Projects range from creating Bing's experience with the Sundance Film Festival, to developing web content for Cadbury, to packaging a children's book with Harper-Collins for Macy's acclaimed TV special Yes, Virginia . Outside of JWT, Mike has actively developed TV programming. He is co-creator and consulting producer for the series Storm Chasers on Discovery, and the TLC's BBQ Pit Masters, each produced with Original Media. Prior to JWT, Mike was a member of the executive team that launched United Entertainment Group, a joint venture with United Talent Agency to package entertainment marketing partnerships with brand clients. Some of the deals Mike produced included the TV special Big Green Lies with Fine Living Network, The Angie Martinez Show with BET, partnership with NASCAR superstar Carl Edwards and The American Legacy Foundation's EX brand; and the creation of , a social network for Bob Harper of NBC's The Biggest Loser . Brand deals included P&G, Seventh Generation, Diageo, Clorox, and Wellpoint. Previous to his work with UEG, Mike was Vice President of Branded Entertainment at First Look Studios. His collaboration with Samsung Mobile for the film series Across The Hall , starring Adrian Grenier (HBO's Entourage ), resulted in a successful multi-platform campaign, with digital distribution via the Web and mobile phones, and exhibition at several global film festivals. The film won “Best Short Film” awards and audience favorite honors at festivals in New York, Chicago, Palm Springs and San Francisco, and was produced and distributed as a feature film in 2009. Mike packaged a marketing partnership with Yves St. Laurent for the 2007 release of the critically acclaimed motion picture, Paris Je T'aime . Mike has worked independently with brands, including overseeing the development of an original animated television concept for Nike, with legendary Spider-Man creator Stan Lee. He consulted the American Legacy Foundation's acclaimed tobacco-prevention brand truth and their cessation brand, EX on branded content, entertainment strategy and strategic alliances. He managed Legacy's value-added partnership with MTV Networks, resulting in original content and integration on MTV, VH1, Comedy Central, Spike, and Logo channels and web sites. He brokered and managed a brand integration deal with NBC for its top-rated reality series The Biggest Loser that generated Legacy's highest volume of web traffic in 2006.


Richard Gillam, Founder and CEO of DeskSite, Richard has been a lifelong entrepreneur, dropping out of high school to launch his first technology company. In his most notable business success, he helped revolutionized the way electronic stock exchanges operated, and brought “day trading” to the masses. Richard’s current company, DeskSite, has developed content distribution licenses with more than 20 NFL teams, and is in the process of developing similar licenses with several NBA and NHL teams. Richard is a former US Marine (Infantry) and a nationally-ranked athlete.


Tom Flanagan, former, EVP, Entertainment, Leo Burnett: As an EVP for Leo Burnett, Tom launched thecompany's NYC office in 2011. Most recently, he is leading the company's entertainment marketing and content creation efforts. As a marketer, Tom has extensive experience in the sports, music and film industries. He has also launched digital divisions of global companies, and created start-ups focused on mobile products and technology consulting. His additional work in entertainment marketing has included that with Gatorade, MTV, Crocs, 20th Century Fox, Quiksilver/Kelly Slater, Mattel, Rockstar Energy Drink, Visa, Element/Billabong, CCTV (China), Vision Models, Citizen Pictures, GoPro Cameras, Specialized, Pentax, and Electric/Volcom. He is a board member for the Love Hope Strength Foundation.



Chris Stewart. Creative Director. Blast Radius, a WPP company:  Chris started his career at the turn of the millennium in West Michigan, after a making a name for himself as an Art Director regionally he relocated to Chicago in 2005 to focus specifically on Digital and content creation. Working at JWT, Critical Mass & Whittmanhart Chris has lead digital campaigns, large site redesigns and content creation for Nestle, SC Johnson, & Harley Davidson to name a few.  In 2009 Chris joined the Blast Radius team as a Creative Director and  carved out a position in crafting strategically rooted creative solutions, social activations and multichannel content campaigns building several award winning programs for HP, Vice & Motorola among others. Outside of Blast Chris is the founder of multiple startups engaging millennial audiences in the categories of music, automotive performance and related culture. Most notably Chris has worked closely with TMWK artists Flosstradamus to concept and deploy social delivery mechanisms for new music and built multi channel promotional campaigns for tour and album launches.  When not pushing pixels or crafting content, Chris can be found auto racing, restoring vintage motorcycles, snowboarding and rocking out dad tasks with his sons Jack and Eames.







Nina Simosko, former, Strategy, Planning & Operations, Nike: Nina Simosko, until very recently, worked for Nike, Inc. in Beaverton, Oregon and is responsible for leading the creation and execution of Nike Technology strategy and operations world-wide. In addition, Nina currently serves on the Advisory Boards of Taulia, Inc., Appcelerator Inc. and K2 Partnering Solutions. Founded in 2009, Taulia Inc. is a young, fast-growing company based in the Bay Area. They are the only SAP-certified partner that offers a web-based Dynamic Discounting solution that helps SAP customers uncover savings opportunities in their supply chains. The Dynamic Payment Platform/ Dynamic Discounting module and Taulia’s self-service vendor portal, together reduce Accounts Payable support overhead, improve supplier relations and generate significant cash savings for corporations. Founded in 2006 and based in Mountain View, California, Appcelerator is a privately held, venture-backed startup with over $50M in investment from top tier institutional and strategic investors. Appcelerator makes Titanium, a leading mobile platform for thousands of companies seizing the mobile opportunity. With 427,220 developers and 50,224 applications deployed on 115,587,447 devices, the award-winning Titanium Platform leverages over 5,000 APIs to create native iOS and Android apps and HTML5 mobile web apps. Founded in 1997, K2 Partnering Solutions is a Swiss-based, global provider of enterprise software consultants on both a contract and permanent basis with an exceptional history of delivering results on many of the world’s most challenging projects. Operating with international teams from UK, Switzerland, Germany, USA, Brazil, India, Singapore, China and Japan, K2 supports many of the largest implementations of classic and cloud-based enterprise software connecting a global network of the finest specialists with clients throughout the world. Previously, Nina worked at SAP where she last served as the Senior Vice President in charge of SAP’s Global Premier Customer Network (PCN). She led both the PCN Center of Excellence and SAP’s Global Executive Advisory Board. During her tenure, she was also part of SAP’s Global Ecosystem & Partner Group which was charged with continuing to build and enable an open ecosystem of software, service and technology partners together with SAP’s communities of innovation. Finally, she served as the Global Chief Operating Officer for the worldwide Customer Education organization. Responsible for driving more than half a billion euros in global software and services revenue, SAP’s Customer Education team was named the leading IT Education and Training organization in the world according to IDC’s Competitive Analysis Report, Worldwide IT Education and Training 2008 Vendor Analysis. Nina has more than twenty years of sales and operations management experience with a deep understanding of the global high-tech industry having held various senior management positions at Oracle Corporation, Siebel Systems and Tandem (a Compaq company).


Charles Riotto, President & CEO, LIMA:  Charles M. Riotto is President and CEO of the International Licensing Industry Merchandisers’ Association (LIMA), the world’s leading trade group for licensing marketing professionals, with over 1,100 member companies worldwide.  LIMA is recognized globally as the authoritative voice of the licensing industry.  Under Mr. Riotto’s leadership, LIMA became the exclusive association sponsor of Licensing Expo, the world’s largest marketplace for licensed properties, attracting more than 17,000 visitors from around the globe.  He has expanded LIMA’s global footprint by growing international membership more than 90%, establishing offices in London, Munich, Tokyo, Hong Kong and Melbourne, as well as representation in seven countries – and counting.  Mr. Riotto is responsible for the day-to-day operation of the association, including serving as an industry spokesperson to the trade and consumer media, as well as interaction with the Board of Directors, which includes representation by some of the world’s largest corporations, entertainment studios and sports leagues.  He has guided the association through a period of unprecedented growth in the licensing industry.  In 2013, revenues from the sales of licensed merchandise reached an estimated $115 billion at retail in the United States, and about $195 billion worldwide.  Mr. Riotto has spent over 35 years in association management.  Prior to joining LIMA, he served as Executive Director of the International Recording Media Association and previously as Marketing Director and Executive Director of the Toy Manufacturers of America, Inc.


Special thanks to:


Victoria Cushey, Senior Brand Strategy and Business Development Consultant, LIMA:  Providing extensive expertise in entertainment, toys, licensing, digital media and consumer products, Victoria has over 20 years of worldwide experience in brand strategy, marketing, product management and business development for leading agency, television, publishing, toy, technology, video game and entertainment companies.  Victoria comes to the International Licensing Industry Merchandisers’ Association (LIMA) with seasoned experience working for entertainment firms and consumer packaged goods companies including: APA, Daily Variety, Mattel, Disney, Bain Capital, Sprint, Activision and Marvel Entertainment.  At these corporations, she managed and executed innovative brand strategies, as well as developed marketing, sales and digital media initiatives.  In addition, she created and launched lucrative business development alliances for various successful entertainment properties.   Over the past few years, Victoria used her strengths to identify new revenue streams to increase entrepreneurial productivity and profitability for leading businesses including:  Encore Entertainment, Funosophy, McHale Design, Dynamic Designworks (DDW) and Richard Gottlieb’s Global Toy Experts.  Victoria earned two Bachelor of Arts degrees in both Economics and Psychology from the University of California Irvine. She also studied abroad at Cambridge University in England and successfully completed the International Business Management Program at Mattel.

Victoria is also highly involved with various academic, professional and charitable organizations including Scripps Hospital, Children’s Hospital Los Angeles, St. Jude Children’s Research Hospital and the John Wayne Cancer Institute.  In addition, she has mentored for the MBA program at Pepperdine University, is an active member of Women In Film, the Academy of Television Arts and Sciences, Women In Toys and a Founder of the Music Center Los Angeles.


LIMA – Licensing Industry Merchandisers’ Association: is the leading trade organization for the global licensing industry.  LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

Founded in 1985, LIMA maintains offices in New York, London, Munich, Tokyo, Hong Kong, and Melbourne, with representatives in India, Italy, Korea, Spain, Turkey and the

Middle East.  Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, and worldwide networking events.


LIMA is the exclusive sponsor of Licensing Expo, the industry’s largest trade event, in addition to shows in London, Hong Kong and Shanghai.  In addition, LIMA offers significant education opportunities through our popular webinar series and our annual Certificate of Licensing Studies (CLS) program, as well as valuable networking opportunities around the globe.