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Digital Hollywood New York: Media Disruption: TV, Film & Video, Magazines, News, Books, Games, Commerce & Advertising
Date: November 10 - 12, 2010
Location: Lighthouse Conference Center - 59th St. and Lexington Ave., New York City

Attendee & Press Registration Information - Click Here

Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below.

For Conference Videos of the recently held Digital Hollywood Events - Click Here

The Digital Hollywood Dinners - Each Night at 6:15 PM
Sign Up for Dinners on the Registration Page - $75 per ticket - this fee applies to all attendees and speakers - Each dinner will have special guest speakers, tba

Co-Located Events:
Digital Hollywood is Host to a number of co-located Events
I. The Digital Hollywood Content Summit
Affiliated Organizations
• Writers Guild of America • Screen Actors Guild • AFI Digital Content Lab • Academy of Television Arts & Sciences • KCET, a PBS Affiliate • International Documentary Association
Affiliated Companies: • Adobe • Imdb • IndieWire • SnagFilms • Withoutabox • IndieGoGo • Eqal
Summit Produced by:
Gerber Rigler
Producing and Executive Consulting for Digital Hollywood

Track Codes:
I. Digital Hollywood Finance - DHFi
II.
Hollywood 2.0 – Disruption and Transformation – H2.0
III.
The Advertising Platform – The Upfronts - AdvUp
IV.
The New York - Digital Hollywood Content Summit - NYC ContentSummit
V.
The Smartphone – Tablet Summit – SmPh, TbLT
VI.
Investment, Funding Strategies and Deal Flow – DEALS
VII.
Digital Money, Virtual Currencies & Virtual Goods DMny
VIII:
Print Media: Magazines, Books and Newspapers - MEDIA
VIII.
Hollywood & Games – HGmz
IX.
The Video Platform: ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming)
X. Hollywood Apps - APPs
XI.
Music 2.0 – Music2.0
XII.
Content Rights - Digital Rights Program – DiRghts

Wednesday, November 10th
8:15 AM – 9:30 AM
The Breakfast Pitchfest - NYC ContentSummit
The Digital Hollywood Content Summit
Actors – Writers – Editors – Directors – Producers

9:30 AM – 10:30 AM
SuperSessions
Track I:
AdvUp-1
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Amy Carney, President of Advertiser Sales, Sony Pictures Television
Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business
Jane Barratt, President, Y&R New York
Lee Doyle, CEO, MEC North America
Doug Checkeris, CEO, MediaCom
Microsoft, speaker to be announced
Doug Scott, President, OgilvyEntertainment, Moderator
For Session Description & Speaker Bios Click Here

Track II: MeDia-1, AdvUp-2, SmPh-1, TbLT-1, APPs-1
The Upsell – Trading up from Free Apps to Paid-Apps – Understanding Customer Relationships and Customer Experience
Robert Occhialini, Director of Technology, Sports New Products, NBA Digital
Ray Anderson, CEO, Bango
Oren Katzeff, Vice President and General Manager, Demand Media Entertainment and Cracked.com
Steven L. Canepa, General Manager, Global Media & Entertainment Industry, IBM
Scott Drake, Vice President, CNBC Digital
Deloitte, Moderator to be announced
For Session Description & Speaker Bios Click Here

Track III: SmPh-2, TbLT-2, APPs-2
The Smartphone - Tablet Economy: Apps, Devices, Commerce, Video, Music & Consumer Obsession
Alan Painter, Global Alliances Manager, ACCESS Systems Americas, Inc.
Jeff Litvack, General Manager of Global Product Development, Associated Press
David Gill, Senior Director of Mobile Media & Marketing, The Nielsen Company
Cameron Friedlander, VP, Director of Creative technology, Designkitchen
Ted Cohen, Managing Partner, TAG Strategic llc, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-1
Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood
Tim Hanlon, CEO/Managing Director, Greenhaus, Mediabrands
Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America
Simon Calver, Chief Executive Officer, LOVEFiLM
Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry
Jim Funk, Vice President, Development, Roku
Rory J. Altman, co-founder/Director, Altman Vilandrie & Company, Moderator
For Session Description & Speaker Bios Click Here

9:30 AM – 10:30 AM - DEALS-1, DHFi-1
Investment, Funding Strategies and Deal Flow
Digital Media & Entertainment Venture, Investment and Funding: New Business Models in Entertainment, Media and Technology
Ken Davenport, Broadway and Off-Broadway Producer, Oleanna, Speed-the-Plow
Rick Heitzmann, Managing Director FirstMark Capital
Ryan Moore, General Partner, Grand Banks Capital
JJ Freitag, Senior Associate, Azure Capital
Rishi Garg, FanSnap and General Catalyst
Ivana Kirkbride, New Media Advisory Group, Moderator

10:45 AM - Noon
Track I:
H2.0-1, ViDeo-1
Hollywood, Television and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Stephanie Sarofian, SVP Managing Director, Brand Content Platform, Digitas
Tom Gorke, Vice President, Digital Distribution, MTV Networks
Marc N. DeBevoise, Senior Vice President – Digital Media, Business Development & Strategy, Starz Media
Michael D. Paull, Executive Vice President, Global Digital Business, Sony Music Entertainment
Martez Moore, Executive Vice President of Operations, Digital Media, BET Networks
Discovery Communications, speaker to be announced
Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator
For Session Description & Speaker Bios Click Here

Track II: MeDia-2, TbLT-3, APPs-3
The Book and Magazine – As Experience – Moby Dick as John Madden 2010 – Developing a SuperApp Fee-Based Experiential Platform
Lee Huang, Product Director, Barnes & Noble Digital Newstand
Debbie Stier, Senior Vice President, Associate Publisher, HarperStudio
Ellie Hirschhorn, EVP, chief digital officer, Simon & Schuster Digital
Theodore Gray, founder, Touchpress (The Elements for iPhone & iPad)
David Link, co-CEO, Wonderfactory (Sports Illustrated app for iPad)
Marty Schecter, Director of E-Business Development, John Wiley and Sons, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-3, ViDeo-2
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Kevin Arrix, Executive Vice President, Advertising Sales, MTV Networks Digital
Adam Shlachter, Managing Partner, MEC
Darren Herman, Chief Digital Media Officer, KBS+P and The Media Kitchen, Founder, Varick Media Management
Jodi Kahn, EVP, iVillage, NBC Universal
Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab
Mark Marvel, Senior Director, msnbc.com
For Session Description & Speaker Bios Click Here

10:45 AM – Noon - DHFi-2, DEALS-2
Investment, Funding Strategies and Deal Flow
A Primer for Content and Technology Companies
I. Understanding Funding and Strategy
Antonio Rodriguez, General Partner, Matrix Partners
Gil Beyda, Managing Partner, Genacast Ventures (JV with Comcast Interactive Capital)
Jeff Richards, Partner, GGV Capital
Len Rand, Managing Director, Granite Ventures
Peg Jackson, Managing Partner, Cava Capital, Moderator
For Session Description & Speaker Bios Click Here

12 Noon - 12:45 PM
Special Workshop -
NYC ContentSummit
The Creatives - Writers, Producers, Editors and Filmmakers Lunch Session

12:30 PM – 1:45 PM
Track I:
H2.0-2, MeDia-3
New York, New York: The Media Capital Becomes Digital Media Capital – New Platforms, New Opportunities
Michael J. Wolf, founder and Managing Director, ACTIVATE, former COO & President, MTV Networks
Jason Klarman, President, Oxygen Media
John Partilla, Executive Vice President and President of Global Media Sales, Clear Channel Media Holdings
Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track II: DHFi-3, DEALS-3
Private Equity – The Investor Strategy – Networks, Tech Companies, Venture Funds – Entry and Exit Strategies
Matthew Cowan, Managing Director, Bridgescale Partners
Brian Richards, Managing Partner, Mesa
David Pakman, Partner, Venrock
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track III: H2.0-3, ViDeo-5
Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal
Gibbs Haljun, Managing Director Media Investment, North America, MEC
Thomas Carpenter, VP Operations, Digital Chief of Staff, EPIX
Verizon, FIOS, speaker to be announced
Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track IV: HGmz-1
Gaming Addiction, Game Networks and Social Gaming - Massive User Communities and Commerce
Jonathan Anastas, Vice President, Global Head of Marketing, Atari, Inc.
Hany Nada, Managing partner, GGV Capital
Allen Debevoise, CEO and Chairman, Machinima.com
Lisa Marino, Chief Revenue Officer, RockYou
Matthew Ammirati, President and Founder, Ammirati
Karl Mehta, Co-Founder & CEO, PLAYSPAN, Inc.
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator
For Session Description & Speaker Bios Click Here

1:15 PM - 2:00 PM
Special Workshop -
NYC ContentSummit
The Multi-Hyphenate Author:  Author - Marketer – Blogger - Facebook Expert

2:15 PM – 3:30 PM
Track I:
H2.0-4, ViDeo-6
Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition
Tim Connolly, VP Mobile and TV Everywhere Programs, Disney/ESPN/ABC
Louisa Shipnuck,
Managing Principal, Media and Entertainment Industry, Verizon Business
Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network
Sam Farraj, Vice President, Digital Media Solutions, AT&T
Mark Garner, Senior Vice President, Digital Distribution, Marketing, and Business Development, A&E Television Networks
Jeffrey Binder, General Partner, Genovation Capital, Moderator
For Session Description & Speaker Bios Click Here

Track II: MeDia-4
Publications and News as Multi-Screen Experience – Print, App, Web, and TV/Video
Audrey Siegel, co-founder, TargetCast tcm
Lincoln Millstein, Senior Vice President for Digital Media, Hearst Newspapers
Nick Ascheim, General Manager, Associated Press Digital
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track III: AdvUp-4
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Lewis Henderson, CEO, Davie Brown Entertainment
Suzanne McDonnell, Senior Vice President, Digital Fusion, MTV Networks Digital
Suzana Apelbaum, Executive Creative Director, StrawberryFrog
John Gerzema, Chief Insights Officer, Young & Rubicam
Richard Bullwinkle, Chief Evangelist, Rovi
Microsoft, speaker to be announced
Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV: H2.0-5
Beyond Avatar: The Explosion of 3D - 3D Platform for Feature Films, Television and Games
Rob Willox, Director of 3D Business Development, Sony Electronics
Joshua Greer, President & Co-Founder, RealD
Jonathan Pannaman, Sr. Director, Engineering, ESPN 3D
Neal Weinstock, CEO, SoliDDD
Jon Collins, President, Framestore NY, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Special Workshop
2:15 PM – 3:30 PM - DHFi-9, DEALS-4
Investment, Funding Strategies and Deal Flow
The Content Package: Web-TV-Mobile-Print-Film Development and Funding
Howard Morgan, Managing Partner, First Round Capital
Andrew Cleland, Managing Director, Investments, Time Warner Inc.
Harold Vogel, President, Vogel Capital Management
Robert C. Raciti, Ph.D., CEO, Raciti Capital Advisors, former, SVP, GE Capital’s Media, Communications, & Entertainment (MCE), Moderator
For Session Description & Speaker Bios Click Here

2:30 PM - 3:15 PM
Special Workshop -
NYC ContentSummit
The Digital Indie Producer - Crowd Funding, Alternative Distribution, Community Building and Social Marketing

3:50 PM - 5:00 PM
Track I:
AdvUp-5
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
Kevin Smith, Group Vice President,, Spotlight Integrated Media Sales, Comcast Spotlight
Jason Forbes, Senior Vice President, Strategy, New Products & Marketing, Time Warner Cable Media Sales
Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry
Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.
Harry Coghlan, President & General Manager, Clear Channel Outdoor - New York & Spectacolor Divisions
Paul Price, CEO, Creative Realities
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

Track II - HGmz-2, SmPh-6, TbLT-4, , APPs-4
The Kids Revolution – Education, Games, Brands and TV
Jim Veevaert, President of Production, Jerry Bruckheimer Games
Lesli Rotenberg, Senior Vice President, Children’s Media, PBS
Albie Hecht, CEO, Worldwide Biggies
Tanya Van Court, Senior Vice President and General Manager, NickJr., ParentsConnect and NickJr.com
Stephen Jackson, President and CEO, Smashing Ideas
Hasbro, speaker to be announced
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-6
Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile
Ari Bluman, President, North American Sales & Operations, 24/7 Real Media
Charlie Rahilly, President of National Advertiser Platforms, Clear Channel Radio
William A. Lederer, CEO, Kantar Video
Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Mel Carson, Community Manager, Microsoft Advertising
Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation
Patrick Hayes, Vice President, CSMG Global, Moderator
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-7
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Bismarck Lepe, Co-founder and President of Products, Ooyala
John Watson, Executive Director, Digital Media Solutions, AT&T
Larry Aidem, President and CEO, RayV, former president, Rainbow Ventures
Andy Plesser, Executive Producer and Founder, Beet.TV, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Special Workshop
Investment, Funding Strategies and Deal Flow -
DHFi-8; DEALS-5
I. The Technology and Entertainment Based Company: From First Round to Implementing the Revenue Growth Target Strategy
Alex Knight, CEO, Edge Labs
Jim Labe, CEO, TriplePoint Capital
Gadi Tirosh, Partner, Jerusalem Venture Partners
Linda Gridley, President and CEO, Gridley & Company LLC, Moderator
For Session Description & Speaker Bios Click Here

5:00 PM – End-of-Day Reception

6:15 – Themed Dinner, MeDia-5, SmPh-7, TbLT-5
The Book, Magazine & Newspaper: The iPad - Tablet – SmartPhone Consumer Experience
6:15 – Themed Dinner - DHFi-6
Digital Hollywood New York Finance Dinner: Private Equity, VC and Investment

Thursday, November 11th
8:15 AM – 9:30 AM
The Breakfast Pitchfest - NYC ContentSummit
Pitching your Web-Series, ARG or eBook idea

9:30 AM - 10:30 AM
Track I:
MeDia-5, H2.0-6
The Media Industry Equation –New Platforms, Content Owners, Technology & Commerce
Greg Coleman, President and Chief Revenue Officer, Huffington Post
David Armour, Vice President, Development, Programming, & Sales, Digital Media, Endemol USA
Roger Keating, Senior Vice President, Hearst Television
Steve Farella, Chairman, CEO, TargetCast tcm
Clayton Ruebensaal, CEO, BMB
Chris Grosso, SVP of Emerging Digital Businesses, iVillage Networks, NBC Universal
Greg Kahn, EVP, Business Development Director, Optimedia US, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-7, DHFi-7
HyperSelling, Group Buying & Social Buying - Understanding Accelerated Consumer Purchasing Power
Martin Tobias, Chief Executive Officer, Tippr
Cheryl Rosner, CEO, BuyWithMe
Jake Maas, CFO and Head of Business Development, LivingSocial
Micah Green, Principal and Co-Founder, Stratique Partners, former, SVP of Strategy and Business Development, AOL, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track III: ViDeo-8
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
Dale Pistilli, Vice President of Marketing - Branded Products Group, Western Digital Corp.
Jim Lanzone, CEO, Clicker
Ashish Arora, Vice President & General Manager, Logitech Digital Home Group (Companion Box for Google TV)
Paul Ranger, Sales and Marketing Director, NDS Interactive
Xbox, speaker to be announced
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description & Speaker Bios Click Here

Track IV: HGmz-3, DHFi-8
Investing in Games and Education – The Explosive Future of Kids and the New Technologies
Deborah Forte, President, Scholastic Media
Michael Levine, Founding Director, Joan Ganz Cooney Center, Sesame Workshop
Vineet Madan, Vice President, Learning Ecosystems, The McGraw-Hill Companies
Alex Finkelstein, General Partner, Spark Capital
Jay Krihak, Senior Partner, Group Media Director and Gaming Innovation, MEC
Ori Inbar, CEO, Ogmento
For Session Description & Speaker Bios Click Here

9:30 AM - 10:15 AM
Special Workshop - NYC ContentSummit
The Return of the Sponsor:
TV, Online, Mobile and Apps as the ultimate Brand Extension
Academy of Television Arts & Sciences

10:45 AM - Noon
Track I:
AdvUp-8, H2.0-7, MeDia-6
Media and Brand Ubiquity – Fashion, News, Sports, Comedy & Reality – TV, PC - The Tablet, The Smartphone – Understanding the Content and Commerce Equation
Alain Groenendaal, president & CEO, Wing
Jay Lenstrom, CEO, Red Peak Group
Tariq Muhammad, Vice President, AOL, BlackVoices
Jay Sampson, Senior Director, Emerging Media, Microsoft
Ken Stolman, Associate Brand manager, Coors Light
TiVo, speaker to be announced
Jeremy Lockhorn, Director, Emerging Media & Video Innovation Razorfish, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-9
Inventing TV 2.0 - Defining the Set Top, Connected TV Streaming Media Adapter, Downloadable Consumer Experience
Adam Powers, Chair of Ecosystem Committee, DLNA; Director of Standards and Emerging Technology, Rovi Corporation
Michael Lantz, CEO, Accedo Broadband
Jacquie Corbelli, co-founder and CEO, Brightline iTV
Richard Maraschi, Associate Partner, Digital Media/Digital Consumer, IBM Global Business Services
David Jacobs, Chief Technical Officer, Broadband, Cable & Satellite Division, Amdocs
David E. Leibowitz, Managing Partner, CH Potomac, Moderator
For Session Description & Speaker Bios Click Here

Track III: HGmz-4, DHFi-9
Virtual Currencies and Social Gaming: Experimenting and Developing an Immersive Consumer Experience and Economy
Jesse Redniss, Vice President of Digital, USA Network, division of NBC Universal
Hill Ferguson, Vice President, Product Management & Marketing, Zong
Daniel Gossels, Managing Director, Mesa
Lee Clancy, SVP of Product Management and GM of Direct Revenue, IMVU
Rebecca Weeks Watson, Vice President, Business Development, gWallet, Inc.
Sienna Farris, Social Media Director, StrawberryFrog
Sandy Diep, Vice President of Ad Products and Operations, RockYou
Kris Soumas, Head of Games, A&E Television Networks
Tim Chang, Principal, Norwest Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

Track IV - H2.0-8, TbLT-6, SmPh-8, APPs-5
Merging Content with New Technologies - Content Reinvention with the Next Generation of Tablets, eReaders and Mobile Devices
Renee J Plato, Vice President Digital Video Distribution, ESPN Networks
Steven Schwartz, Chief Digital Officer, Wenner Media
Richard Gingras, Chief Executive Officer, Salon
Scott Campbell, Director of eCommerce, Associated Press
Russell P. Reeder, President and CEO, LibreDigital, Inc., Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - 11:30 AM
Special Workshop - NYC ContentSummit
The Future of Enhanced Book Experience:
eBooks, Apps, Book Trailers and immersive storylines

12 Noon - 12:45 PM
Special Workshop - NYC ContentSummit
Creatives and Filmmakers Lunch Session:
Presented by Imdb & Withoutabox.

12:30 PM – 1:45 PM
Track I:
AdvUp-10, MeDia-8
The Fashion Industry as Digital Destination – Content and Apps, Advertising, Commerce and the Social Experience
Christopher Barry, Senior Vice President, Digital Media and Business Strategy, Sundance Channel
Emily S. Culp, Vice President, Global Digital/Consumer Marketing & Media, Clinique
Maria Seidman, Founder, Two Cents Digital, former, head of Business Development, Warner Bros. Digital, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track II: SmPh-8, TbLT-6, APPs-5
iPhone Apps, iPad Apps - Phone and Tablet Apps - as a Revolutionary Platform: Content, Communication and Commerce
Lincoln Bjorkman, EVP, Executive Creative Director, Digitas
Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD
Darren Cross, Head of Business Development, Fandango/Comcast Interactive Media
Ron Gonda, Director of Emerging Technology, SapientNitro
Michael Schade, CEO and Co Founder, Fish Lab
Aimee Viles, VP of Emerging Media, Bravo, NBC Universal
Sun Jen Yung, Managing Director, Nightwood Capital, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-11
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Chris Tolles, CEO, Topix
Simon Kelly, Chief Operating Officer, Story Worldwide
Dax Callner, VP, Digital Strategy, Momentum Worldwide
Jimmy Maymann, CEO, GoViral
Marc Ruxin, Chief Innovation Officer, Universal McCann
Richard Jalichandra, CEO, Technorati
Steve Hicks, Partner and Chief Creative Officer, McGarry Bowen
Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator
For Session Description & Speaker Bios Click Here

Track IV: SmPh-9, TbLT-7, APPs-6
Social Television - The Merger of Content, Social Interaction and the Video Platforms
Chad Stoller, EVP Digital Strategy, BBDO North America
Gayle Weiswasser, VP Social Media Communications, Discovery Communications
Christy Tanner, General Manager, TVGuide.com
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

1:15 PM - 2:00 PM
Special Workshop - NYC ContentSummit
Profession: Indie Book Producer
Development, marketing and content production for iPhone, Tablet, Broadband, TV, Movies


2:00 PM - 2:45 PM
Special Workshop - NYC ContentSummit
Comedy Crossovers,  Sitcoms, Virals, Pilot Season:
Web Series Development – Pilot season without a Net


2:15 PM – 3:30 PM
Track I:
AdvUp-12, TbLT-8
iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform
Frank Barbieri, CEO and founder, Transpera
Harry Kargman, President & CEO, Kargo (US Weekly & Rolling Stone Mobile)
Bill Reynolds, VP, Media Director, Erwin Penland
Steve Minichini, President of Interactive Marketing, TargetCast tcm
Ken Willner, CEO, Zumobi
Patrick Moorhead, VP, Director of Mobile Platforms, Draftfcb Chicago, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-10, H2.0-8, AdvUp-13
Strategic Relationships: TV, Broadband, Advertising and Devices – All Video All the Time
Alexander Brown, President and CEO, Petry Media Holdings
Kay Johansson, CTO, MobiTV, Inc.
Shachar Scott, Digital Strategy Director, StrawberryFrog
Nicholas D. Troiano, President, BlackArrow
Eric Solomon, Senior Vice President, Product Leader, Three Screen, The Nielsen Company
Marty Roberts, Vice President of Sales and Marketing, ThePlatform
Simon Applebaum, producer/host, Tomorrow Will Be Televised, Moderator
For Session Description & Speaker Bios Click Here

Track III: AdvUp-14
Branded Media Marketing - Across Platforms Part I - TV, Film, Broadband, Mobile, Virtual Economies, Music and Games – Reinventing the Commerce & Media Model
Jason Henderson, Games Product Manager, Verizon
Peter Groome, President & Founding Partner, Fathom Communications
Andrew Ward, Regional VP Integrated Media Sales, Comcast Spotlight
Seth Solomons, Global Chief Marketing Officer, Digitas
Mike Weise, Director of Branded Entertainment, JWT
Jeremy Daly, Director of Digital Planning, EURORSCG New York
Neil McGinness, CEO, Weekly World News, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-15
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Benjamin Chen, Chairman and CEO, Mochila
Lewis Rothkopf, Vice President of Network Development, BrightRoll
Todd Bender, Vice President, Business Development, MTV Networks Digital
James Colborn, Director, Microsoft Advertising
Jack Smith, co-founder and CEO, Solariat
Scott Lippstreu, Principal, Deloitte Consulting LLP, Moderator
For Session Description & Speaker Bios Click Here

3:45 PM - 5:00 PM
Special Workshop - NYC ContentSummit
DH Presents: Casestudies, Showcase, Screenings
Day 2: ARG and Transmedia


3:50 PM - 5:00 PM
Track I:
AdvUp-16, H2.0-9
The Personal Brand – Media Celebrity, Musician, Author, Director, FameBoy – from Celebrity to Brand Relationships; from Blog to Digital Platform Monetization
Frank Nein, Executive Vice President, Development, David Caruso Television, Inc.
John Caplan, Founder and CEO, OpenSky, former CEO, Ford Models
Toby Southgate, Managing Director, The Brand Union
Cristian Cussen, Director of Business Development, Ning
Rana Sobhany, Brand Storyteller, The iPad DJ
Harry Kargman, President & CEO, Kargo (US Weekly & Rolling Stone Mobile), Moderator
For Session Description & Speaker Bios Click Here

Track Ii: H2.0, AdvUp
Hyper Relevance – Content - Recommendations in Broadband & Mobile to TV – Enhancing the Personal and Commerce Relationships
Eduardo Hauser, Founder & CEO, DailyMe, Board of Directors, NPR (National Public Radio)
Randall Hounsell, General Manager, StreamSage Division, Comcast
Daren Gill, Vice President and General Manager of Veveo, vTap
David Maher Roberts, CEO, The Filter
Chris Neimeth, Chief Commercial Officer, Daylife
For Session Description & Speaker Bios Click Here

Track III: SmPh-10, TbLT-9
Video on the Smartphone and Tablet - Programming, Content Relationships, Dealmaking and Commerce
Doug Akin, Director, Business Development, Mr. Youth
Reid Genaur, Vice President, Marketing, Bitbop (Fox Mobile Group)
Desiree Rodriguez, VP Business Development, MobiTV
Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Steve Bradbury, Vice President, GoTV Networks, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-17
Advertising Analytics: Social Media, RealTime Web, Tablets and SmartPhones
Kevin Lee, CEO, Didit
Rick Gardinier, Chief Digital Officer, Brunner
Kevin Calrow, Digital Media Leader, NY Market, Netezza
Hooman Radfar, CEO, ClearSpring
Christine Morrison, Lead, Social Marketing Strategy, Intuit’s TurboTax
Microsoft, speaker to be announced
Benjamin Rudolph, President & CEO, Relevance Advisors, Moderator
For Session Description & Speaker Bios Click Here

Thursday, November 11th
5:00 PM
End-of Day Reception

6:15 PM – 8:30 PM - DHFi-10
Evening Dinner – Sign-up on Registration Page
The $1 Billion Challenge - Private Equity and VC Fund Strategy

6:15 PM – 8:30 PM - ViDeo-11
Evening Dinner – Sign-up on Registration Page
Video Anytime Anywhere Dinner, Thursday, November 11th

Digital Hollywood New York
Friday, November 12th
8:15 AM – 9:30 AM
The Breakfast Pitchfest - NYC ContentSummit
The Digital Hollywood Content Summit
Actors – Writers – Editors – Directors – Producers

9:30 AM - 10:45 AM
Track I: AdvUp-18
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Michael Griffin, Executive Vice President of Marketing and Strategic Development, EyeWonder
Erick Hachenburg, CEO Metacafe
Dina Kaplan, co-founder, blip.tv,
Melissa Goidel, VP Sales, Brand.net
Stanton Kawer, Chairman and CEO, Blue Chip Marketing & Communications
Ken Ripley, Executive Vice President, Advertising Sales, Current TV
Mark Walsh, CEO and chairman, GeniusRocket, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-19
Personalized Media: Entertainment & Commerce - Music, Video, Communications and Shopping
Edward Balassanian, CEO, Strings
Matthew Apfel, Vice President of Content, East Coast, Coincident TV
Boris Fridman, CEO, Crisp Wireless
Albert Azout, Chief Executive Officer, Sociocast
Bruce Budkofsky, Senior Director, National Sales - Mobile, Social and Strategic Partnerships, Comcast Interactive Media, LLC
Eric Litman, CEO, Medialets
For Session Description & Speaker Bios Click Here

Track III: ViDeo-12, H2.0-10
Downloads, Movies, DVDs – “Over the Top” and Everywhere Video to the Consumer
Matt Milne, Executive Vice President, Sales and Marketing, DivX
Mike Zink, Vice President of Entertainment Technology Strategy, Technicolor
Erick Opeka, Head of Digital Distribution, New Video
Daniel S. Simpkins, Founder, Chairman and CEO, Hillcrest Labs
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-13, DiRghts-1
Content Rights and Technology Solutions in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Alex Terpstra, CEO, Civolution
Steve Tranter, Vice President of Broadband and Interactive, NDS
Michael Petricone, Senior Vice president, Government Affairs, CEA
Kent E. Sahin, President & CEO, REAL Software Systems, LLC
Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix
Mridula Palat, Director, Sales, RightsLogic, RSG Media Systems, LLC
Christopher Kenneally, Director of Business Development, Copyright Clearance Center, Moderator
For Session Description & Speaker Bios Click Here

9:30 AM - 10:15 AM
Special Workshop - NYC ContentSummit
Transmedia Storytelling – Inventing the Language of Cross-platform, non-linear narration:
Crossing the Line towards Infinity and Beyond


10:45 AM - 11:30 AM
Special Workshop - NYC ContentSummit
Brand Advocacy – Brand Stewards and Corporate Citizens for the greater Good

11:05 AM – 12:20 PM
Track I:
DHFi-11
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Habib Kairouz, Managing Partner, Rho Capital Partners and Rho Ventures
Ben Boissevain, Managing Partner, Agile Equity, LLC
Richard Tullo, Director of Research, Albert Fried and Company LLC.
Philip A. Palazzo, Jr., Founder and President, PALAZZO Advisory
Paul Noglows, Managing Director, Mesa
Jon Chait, Partner, Dace Ventures
Steve Masur, Managing Partner, MasurLaw, Moderator
For Session Description & Speaker Bios Click Here

Track II: ViDeo-14, H2.0-11
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Murali Nemani, Director, Service Provider Video Marketing, Cisco Systems, Inc.
Todd Narwid, VP of New Media, NDS
Jesse Chenard, Chief Executive Officer, Image Space Media
A&E Television, speaker to be announced
Matt Prohaska, CEO, Open Book Video, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track III: SmPh-11, TbLT-10, Apps-7
Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization
Evan Harrison, EVP & President of the digital division, Clear Channel Radio
Carl J. Rohling, Esq., V.P. Business Development. Radiotime
Alberto Montesi, CEO, Flycell
Matthew Stecker, CEO, LiveWire Mobile
Jason Herskowitz, VP, Product Management, LimeWire
Albin Serviant, CEO, MXP4
Anthony Danzi, Vice President Music, Future US
For Session Description & Speaker Bios Click Here

Track IV: ViDeo-15
Cloud Media & the Connected PC-TV-Mobile Universe: The New Face of the Digital Consumer
Edgar Villalpando, SVP Marketing, ActiveVideo Networks
Gregory T. Willis, Client Sales Executive, Communications, Media & Entertainment, HP Enterprise Services
Wayne Josel, New Media, Entertainment and Technology group, Hughes Hubbard & Reed LLP, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Special Track
12 Noon - 12:45 PM
Special Workshop - NYC ContentSummit
Creatives and Filmmakers Lunch Session

12:50 PM – 2:00 PM
Track I:
ViDeo-16, AdvUp-20
Maximizing Content Value - From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription
Tom Wilde, CEO, RAMP
Richard Sussman, Director, Media & Entertainment, Nielsen Online
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Track II: ViDeo-16, AdvUp-20
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Joy Marcus, US General Manager, Dailymotion
John Winsor, CEO, Victors & Spoilers
Randy Kilgore, Chief Revenue Officer, Tremor Media
Larry Rubin, COO, Cross MediaWorks
Bob Martin, CMO, RMG Network
Ran Harnevo, co-founder, CEO, 5min Media
Marco Parente, Senior Product Manager, The Nielsen Company, Online Division
For Session Description & Speaker Bios Click Here

Track III: DiRghts-3, ViDeo-18
Over the Top Video - TV, iPad – Tablet - SmartPhone - PC – Connecting into the Future
Richard Greenfield, Managing Director, Media Analyst, BTIG
Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America
Scott Fierstein, Senior Director, Interoperability Policy and Standards, Microsoft
Doug Shineman, Director, Film & Video Distribution, The Orchard
James M. Burger, Attorney at Law, Dow Lohnes, Moderator
For Session Description & Speaker Bios Click Here

Track IV: AdvUp-21
Social Media, Brands and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications
Tom Gerace, CEO and founder, Gather
Shaun Quigley, Vice President, Digital Practice Director, Brunner
Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media
Mike Levy, founder & CEO, OPEN Sports Network
Mark Ghuneim, CEO, Wiredset
David Dowd, Founder & CEO, ViewPlay Media
Bob Holmes, CEO, Sudden Industries, Moderator
For Session Description & Speaker Bios Click Here

Special Track
1:15 PM - 2:00 PM
Special Workshop - NYC ContentSummit
DH Presents: Casestudies, Showcase, Screenings
Day 3: Web Innovators

2:15 PM - 3:30 PM
Track I:
AdvUp-22
The Twitter Effect and the Real-Time Web - Monetization of the Social Graph
Adam Zbar, CEO, Tap11
Nathaniel Perez, Director of Social Marketing, SapientNitro
Noah Mallin, Director, Social Media, Reprise Media
Suzy Sandberg, President, PM Digital
Kevin Purcer, Director of Interactive, Erwin-Penland
Ivan Askwith, Director of Strategy, Big Spaceship
Marni Salup, President, The Salup Group, Moderator
For Session Description & Speaker Bios Click Here

Track II: AdvUp-23
Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events
Terry Dry, President, Fanscape
Tom Adamski, CEO, LEVEL Studios
Rita Rodriguez, CEO, Imagination
Frank O’Brien, Founder, Conversation
Jan Jacobs, founder, Johannes Leonardo
Jonathan Azu EVP, Business Development & Marketing, Superfly Presents
Idil Cakim, Senior Vice President of Interactive Media, GolinHarris
Kate Byrne, Vice President Technology and Living Media, Future US, Moderator
For Session Description & Speaker Bios Click Here

Track III: ViDeo-18, AdvUp-24
Video, Content, Commerce - Across Platforms: Broadband, Mobile and TV
Scott Ferber,
Founder, Chairman and Chief Executive Officer, TidalTV
Matt Timothy, President of BBE's VINDICO™ Group
Peter Berger, President and CEO, Suite101.com
Brendan Condon, CEO, REVShare
Joe Costello, Co-Founder, Chairman, CEO, Orb Networks
Kelly Anderson, Director of MVO Solutions, Openet
For Session Description & Speaker Bios Click Here

Track IV: SmPh-12, TbLT-11, Apps-8
iPhone Apps – Tablet Apps - Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising
Saurabh Bhatia, co-founder and Chief Business Officer, Vdopia
Tom Sipple, VP of Sales, Dictionary.com
João Gonzaga, CTO, COO & Co-Founder, conVISUAL
Chris Cunningham, co-founder and CEO, appssavvy
Tony Hoskins, Principal, POP, Moderator
For Session Description & Speaker Bios Click Here

3:30 PM – 5:00 PM -
NYC ContentSummit
End-of-Day Roundtable
Gateway to the Future – New Platforms – A New Media Industry
Actors – Writers – Editors – Directors – Producers
Chrysi Philalithes, Head of Digital, Red (JoinRed.com)












Sponsor & Media Sponsor Links, Click Here




















































Click on the Image - This is an Archive of the past May, 2010 Digital Hollywood Agenda Flipbook - when the Image has come up on your computer, click on the right edge of the page and it will function like a printed magazine





I. The Hollywood Content Summit - Click Here
Affiliated Organizations
• Writers Guild of America • Screen Actors Guild • AFI Digital Content Lab • Academy of Television Arts & Sciences • KCET, a PBS Affiliate • International Documentary Association
Affiliated Companies: • Adobe • Imdb • IndieWire • SnagFilms • Withoutabox • IndieGoGo • Eqal
Summit Produced by:
Gerber Rigler
Producing and Executive Consulting for Digital Hollywood


Event: Digital Hollywood
Date: November 10-12, 2010
Location: Lighthouse Conference Center - 59th St. and Lexington Ave., New York City
Registration: Fees and registration, Click Here
Exhibit and Sponsor Information - Click Here
Volunteers - Click Here
Email Announcement List,
Click Here
Speaker Selection Info - Click Here
Conference Fees - Registration - Click Here
$685 - All-Access Registration
$365 - One Day Conference Ticket
$535 - Analyst Discount
$425 - Academic Discount
$95-135-465 - see Special Rates and Discounts - Click Here

































































Variety Entertainment and Technology Summit, October 18, 2010, Loews Santa Monica - Click Here
Digital Hollywood Fall, October 18-21, 2010, Loews Santa Monica - Click Here
Digital Hollywood New York City, November, 10-12, 2010 - Media Disruption: TV, Film & Video, Magazines, News, Books Games & Advertising - Click Here
2011 CES - Advertising, Game Power, Mobile Entertainment & DH at CES, January 5-7, 2011, Las Vegas Convention Center, Click Here
Media Summit, New York - March 9-10, 2011 • McGraw Hill Building • Registration Click Here
Digital Hollywood Spring, Los Angeles May 2-5, 2011, Ritz Carlton, Marina del Rey - Click Here
Advertising 2.0, June 7-8, 2011, New York City, A Co-Hosted IAC - Digital Hollywood Event - Click Here


Sponsor & Media Sponsor Links, Click Here

















































Variety Entertainment & Technology Summit - Click Here