Workshop Sponsor
11:15 AM - 1:15 PM
Session A:
Live Entertainment & Special Event Programming on the Net
Special event webcasts on the Internet do not have to be an exact copy of what’s on TV. They can take on their own characteristics, for example the biggest webcasts on the Internet so far are a tie between the rover landing on Mars and the runway models at Victoria’s Secret. All kidding aside, Internet webcasts range from small groups who are holding interactive meetings to large broadcast style events. However as all webcasters know, it is not a do-it-yourself affair, you need substantial technical infrastructure as well as a marketing and partnership plan to succeed at a large broadcast style event. We are pleased to bring together some of the most expert webcasters in the country to this session.
Tim Erwin, President, LiveOnTheNet.com, Moderator
Marc Scarpa, President, Jumpcut (Tibetan Festival Online)
William Mutual, President & Chairman, POPcast Communications
Jason Rubinstein, VP & GM, Riffage Live/Riffage.com
Chip Proser, CEO, SpaceCommand.org div., SpaceDev
Ted Werth, COO & co-founder, Digital Club Network
Keith Kocho, CEO and founder, ExtendMedia
David Crenshaw, Assistant Vice President, Eastern Region, iBEAM Broadcasting
William H. Mutual, President & Chairman, POPcast Communications. A pioneer in the Webcasting industry, William Mutual founded POPcast Communications in 1995. With his leadership, the Company has undertaken ground-breaking work to successfully help Fortune 500 corporations broadcast on the Internet, and to deliver some of the largest entertainment, sporting, and educational events online (Grammy, Tony and Emmy Awards, Lilith Fair, Burning Man Festival, Cannes Film Festival, U2 World Tour, Summer Olympics, Smithsonian Institute). Mr. Mutual provides the vision for the Company's personal online publishing services -- making it easy and cost effective for millions of Internet users to publish audio and video content. He is responsible for the advanced development and implementation of the Company's publishing system and new consumer Webcast portal, POPcast.com. He is also responsible for overseeing key strategic partnerships with technology, consumer electronics and entertainment companies. Previously, Mr. Mutual worked as a professional musician and film composer for the television and film industries. He sold his own post production and music composition studio, one of the first MIDI computer operated recording facilities in North America, to establish ITVnet. An expert in networking, video technologies, and audio engineering, he routinely lectures on the subject of Internet broadcasting and is a favored speaker at Internet, multimedia, and broadcasting conferences. Mr. Mutual is a founding board member of the International Webcasting Association (IWA). He has completed the highly acclaimed Creative Music Studios Masters Program, Julliard School in NYC.
Marc Scarpa, President, JumpCut Productions: Running a creative business venture requires both business acumen and a passionate appreciation for the product. This is precisely what led Marc Scarpa to launch JumpCut in November of 1996. As founder of JumpCut, a webcast and integrated video services venture, he has become the authoritative source for live broadcast production on the internet. Under Scarpa's direction, the company enjoyed dramatic growth in its first year with little start up capitol and no outside investment. Currently, JumpCut has produced several of the largest live internet broadcast events. The company is winning awards for its' clients and continues to receive nominations for new projects. With impressive viewer attendance of over 120,000 persons for a single event and multi-day production resources at his disposal, Scarpa is positioning JumpCut as an innovator in the exploding genre of webcasting. Under his direction, Scarpa is moving the company towards longer format broadcasts and the creation of an integrated user interface. Prior to starting JumpCut, Scarpa was the New York Bureau Chief of C|NET television. He successfully produced or was involved with well over 100 television segments for C|NET programs "TV.COM", "The Web" and "C|NET Central". He forged relationships in the fickle NY media market for the company that are still in use. Scarpa was also integral to the development of C|NET's video on demand deployment and produced C|NET's first live webcast from the floor of the 1997 PC Expo.
Chip Proser, CEO, SpaceCommand.org div., SpaceDev: Chip Proser has lifelong experience in virtually all aspects of show business and broadcast media. Proser has worked in television as an Emmy Award-winning cameraman, director and producer on public affairs, dramatic series, news, promotional films and commercials. As a writer Proser has worked in most aspects of the business from highest budget Hollywood studio productions to television movies, pilots and syndicated shows. He did major rewrites on Top Gun and Iceman and created Innerspace. In his career, Proser has also worked with Don Simpson, Jerry Bruckheimer, Peter Guber, Joel Silver, Francis Coppola, and Paramount, Universal, MGM, Disney, Warner Brothers, Columbia, ABC, CBS, NBC, and HBO. Recently Proser created the current Sworn to Secrecy series on the History Channel and Pearson International, worldwide, and co-founded the Documedia Group. He created the award-winning Secrets of War.com website which is an adjunct to the series. Proser holds a degree in Film and Broadcasting and has studied computer graphics and visualization at the American Film Institute. He has consulted for Broderbund-Living Books and wrote the intersticial interactive story for Top Gun-Fire at Will for Spectrum Holobyte - Microprose - Hasbro. Proser is known for his science fiction and military adventure scripts including "Interface" which was named "one of the ten best screenplays never made" by American Film Magazine.
Keith Kocho is the CEO and founder of ExtendMedia (formerly Digital Renaissance), one of the world's leading producers of interactive TV content. Since 1991, ExtendMedia's savvy iT
V staff has created the next generation of interactive programming experiences, managing the integration and delivery of interactive content, as well as innovating new streams of e-commerce revenue. With strong strategic partners like Microsoft, Apple, Intel, New Line Cinema, Alliance Atlantis Communications, CTV, PBS, and BCE Inc, ExtendMedia is poised to drive the future of broadcast entertainment. As Chief Executive Officer, Keith is focused on new product vision, strategic industry partnerships and capitalization for the rapidly growing company. With offices in Toronto, Los Angeles, and New York, ExtendMedia is developing, and partnering with producers, to unlock the potential of iTV for audiences everywhere. A graduate of Ryerson Polytechnic University's radio and Television Program, Keith is active in a number of industry organizations including: ITAC, CANARIE and Apple Customer and Partner Advisory Council.David Crenshaw, Assistant Vice President, Eastern Region, iBEAM Broadcasting: David has worked in the satellite and telecommunications industry for over 20 years. Previously at Seachange International as Vice President of Sales he implemented the industry's first cable/hotel interactive video-on-demand network for Time Warner Cable in New York. At CLI (Compression Labs Inc.), as Director of Sales for Broadcast Products, he was involved in introducing and selling breakthrough technology in the world's first broadcast quality video compression system and later contributed to the adoption of the MPEG2 standard. David has worked in various TV production, broadcast television & satellite services operations. David holds a BA from the University of Louisville and an MS in Telecommunications from Syracuse University. He is a founding member of the Society of Satellite Professionals International.