4:00 PM - 5:15 PM
Session A:
Downloading Music on the Internet: MP3, Windows Media, Real Player, Liquid Audio and Other Killer Technologies
Downloading music on the Internet is not only the hottest activity going, it is also rapidly establishing a new hierarchy of websites specializing in MP3 music and other technology formats for viewer listening. In other words, there are a slew of MTV style music channels popping up that is becoming the basis for a “New Music Industry.” And it is technology which is making this industry possible, merging great technology together with great music. In this session we continue our on-going day-long discussion of how the new technologies are making possible the growth of the music industry, while recognizing that the implementation of these new technologies can threaten the copyright protection that artists are entitled to enjoy.
Richard T. Brownrigg, Jr., Product Unit Manager, RealJukebox, RealNetworks
Rob Bennett, Director of Product Management, LoudEye, formerly encoding.com
Bob McKune, Internet Manager, Texas Instruments
Phil Wiser, SVP, Chief Technology Officer & co-Founder, Liquid Audio
Jonathan Gear, Lead Product Manager, Microsoft Digital Media Division
Doug Camplejohn, CEO & co-founder, MyPlay.com, Moderator
Doug Camplejohn, Founder, CEO, myplay, inc. Doug Camplejohn came up with the idea for myplay out of frustration. "I was just trying to copy a few songs onto my Rio for the first time," he recalls." There were multiple pieces of software I had to load, and when I was trying to get this thing to work, the user interfaces were completely non-intuitive. At one point I just sat back and laughed because there were five windows open in my computer and all I was trying to do was create the digital equivalent of a short mix tape." Instead of giving up, Camplejohn decided to fix the problems himself. He called his friend and former colleague, David Pakman, and myplay was born. Camplejohn, who was born in 1965 in Montclair, New Jersey, became interested in electronics as a teenager. He was also a music fan, getting his first guitar at age 13. But his main axes have been computers. He played an Apple IIe in high school and, at Carnegie-Mellon University in Pittsburgh beginning in 1983, he bought one of the first 128K Macintoshes. His love for the Mac prompted him to move out West and land a summer internship at Apple. "My job was basically to figure out what the perfect higher education computer should look like three years in the future. It was there I met people working on the concepts of bringing audio and video capabilities to a personal computer--a radical concept at the time." After earning his electrical engineering degree and his MBA, Camplejohn joined Apple full-time as a product manager in the multimedia group, and became a pivotal member of the team that invented and produced QuickTime, the pioneer video and sound compression system--the most successful software product Apple has ever shipped. From Apple, Camplejohn joined Starlight Networks, a pioneer in video streaming. Two years later, he once again joined an innovative startup--Catapult Entertainment, where he led business development and got his first taste of consumer products and consumer marketing. The most recent stop for Camplejohn before myplay was E.piphany, a leader in 1-to-1 marketing software. E.piphany's software integrates all the data a company, like Charles Schwab or Hewlett-Packard, collects about their customers in each department and tailors marketing and Web communications based on that data. "I was hooked the moment I saw the software--it's a marketer's dream. It was there I also worked with Don Peppers and Dr. Martha Rogers, and really got the 1-to-1 religion they preach imprinted in my brain." Camplejohn joined E.piphany as VP of Marketing, the company became a market leader within a year, and after leaving in the fall decided "it was time to go and do my own thing." Early in 1999, Doug had the basic concept for myplay together. "MP3 isn't about just a file format," Camplejohn says, "it's about having access to any music, any time, any place. The question, harkening back to my Apple roots, was how do you make that as easy as popping a CD into a player and pressing 'Play'?" "The whole point of music," he concludes, "is that it should be fun and spontaneous. If we can help people enjoy their music on the Web without frustrations, myplay will have done its job."
Richard T. Brownrigg, Jr., Product Unit Manager, RealJukebox, RealNetworks, Inc.: Richard T. Brownrigg, Jr. is currently the Product Unit Manager for the RealJukebox product line, the most popular digital music system available. Ryc's Group is responsible for design, development and marketing of the RealJukebox and RealJukebox Plus. Prior to joining RealNetworks, Ryc was Chief Engineer, Internet Initiatives, for Gateway, Inc., where he launched and subsequently managed the company's Internet service, gateway.net. In addition to RealNetworks, Ryc has managed teams in development, marketing, sales and client support roles at companies including Fifth Generations Systems and Cardinal Technologies since he received his degree from Michigan Tech in 1981.