Workshop
11:15 AM - 1:15 PM
Session B:
Personal TV Recorders and Other Consumer Electronic Devices - Technology Redefines Content & Commerce
The idea of the personal TV recorder, which was a distinct concept, something seemingly understandable so recently, now appears to be morphing into a whole new hybrid category which will redefine how the consumer will not only receive audio and video data but it is threatening to revolutionize the way they relate to it as well. And all this is happening before most of us have even touched one of the new personal TV devices. As usual, it is Internet technology that is working its way into the picture, making it possible for viewers, for example, to get secondary companion programming in addition to their favorite shows. Is the set-top box and the personal recorder ultimately headed in the same direction? In this session we will find out that and more.
Stacy Jolna, Chief Programming Officer & VP of Advertising and Media Partnerships, TiVo
Mark Mullen, Senior Director, WebTV Studio, WebTV Networks
Michael Teicher, Senior Vice President of Advertising Sales for ReplayTV
Peter Forman, President & CEO, Ligos Technology
Ken Soohoo, Chief Executive Officer, PlanetWeb
Beth Loughney, Director of Product Marketing, OpenTV
Ihor Petelycky, General Manager, Digital Video Business Unit, MGI Software
Roxanne Gryder, Manager, Media Platform Capability, Intel Corporation, Moderator
Stacy Jolna, Chief Programming Officer & VP of Advertising and Media Partnerships, TiVo: Stacy Jo
Peter Forman, President & CEO, Ligos Technology; Peter has been directing the development of new technologies and technology ventures since 1983. He began his career as an analyst and project manager for The J. Paul Getty Trust in Los Angeles. In 1986, he joined Deloitte & Touche as a manager in their management consulting practice, specializing in data communication systems design and implementation. In 1988 he became a senior manager. In October 1989, he founded New Video Corporation, a pioneer in video compression technology. With funding from Intel, Apple Computer, and Jostens Learning Corporation, New Video became the first company to manufacture and sell hardware codecs integrated with Apple's QuickTime architecture. Since 1996, Peter has been an advisor and consultant to entertainment and high-tech companies involved in the development of Internet content and tools. Peter attended Yale University and California Institute of the Arts, where he received a BFA in Design, and has an MBA from UCLA's Anderson School of Management.
Ihor Petelycky, General Manager, Digital Video Business Unit, MGI Software: A
fter finishing a degree in communications at Layola in Montreal and a post graduate diploma in film at the London Film School, Ihor Petelycky started his career in television with TVOntario a public television station in Canada. Ihor also worked as an independent producer, post production supervisor, and producer on documentaries, television shows and commercials. As computers began to play a greater role in the video post production process, Ihor became more interested in computers and how they could be used as creative tools. In early 1996 Ihor joined MGI to become the VideoWave Product Manger, worked on the MGI PureDiva product concept and is now General Manager of MGI's, digital video business unit.Michael Teicher joins ReplayTV with nearly a decade of experience at Turner Broadcasting Sales, Inc., most recently as senior vice president of Global Client Solutions. Teicher was responsible for driving integrated marketing opportunities for advertisers across all divisions of Turner Broadcasting System, Inc. and its parent company, Time Warner, Inc. Prior to this promotion, Teicher was vice president of Global Client Solutions, where he helped build multi-dimensional promotions for clients such as Nestle, Discover Card, Johnson & Johnson, Sears, Roebuck & Co. and Anheuser-Busch, among others. Before joining Turner, Teicher was an account executive with Major League Baseball Productions, a television sports syndication company based in New York.
Roxanne Gryder, Manager, Media Platform Capability, Intel Architecture Labs,
Intel Corporation: Roxanne Gryder is a Manager with the Media Platform Capability, a key enabling capability within the Digital Entertainment initiative in the Intel Architecture Labs at Intel Corporation. The Media Appliances capability is tasked with capitalizing on the conversion of entertainment formats to digital. In her current position, Ms. Gryder coordinates market research, engineering technologies, and business models to accelerate Intel's entrance into the analog consumer electronics space. Prior to her current position, Ms. Gryder worked in Intel's Content Group, where she was responsible for evangelizing enhanced digital broadcast and other Intel technologies to the entertainment industry. Before Intel, Ms. Gryder worked for eight years in the post production industry in Chicago, concentrating primarily on special effects and graphics for television commercials. Ms. Gryder received a Bachelor of Science degree in film and television from Northwestern University and an MBA from Cornell University. Ms. Gryder is past president of Chicago's Women in Film association and a member of the Interactive Peer Group of the Academy of Television Arts & Sciences.Mark Mullen, Senior Director, WebTV Studio, WebTV Networks: As Senior Director Mark Mullen is responsible for leading the WebTV Studio team in the development and design of content and programming that is delivered to the living room through a variety of satellite and set top products. He brings many years’ experience, both as a media director for Nike and in special effects production with George Lucas, to provide a robust user experience for Web TV’s one million plus subscribers. Prior to joining WebTV Mark was the Executive Producer and Broadcast Creative Director at Kirshenbaum, Bond & Partners West, an innovative ad shop. Previously, he was Global Director of Media at Nike where his responsibilities included extending the Nike brand through innovative deployment of media, while simultaneously defining the new concept of "entertainment retail." Mark’s extensive background in new media includes creation of content and imagery for award-winning interactive entertainment at Rocket Science Games, and working with George Lucas' special effects group, Industrial Light + Magic, to help define digital production techniques. Mark received his Bachelor’s degree in Film/Photography from Hampshire College. Recent speaking experiences include: Digital Hollywood; Electronic Entertainment Expo; Banff Institute; Interactive Storytelling; School of Visual Arts, NYC; Pratt Institute; and Hampshire College.
Beth Loughney, Director of Product Marketing, OpenTV Corporation: With more than a decade of marketing experience and a strong background in developing and implementing corporate strategies, Ms. Loughney directs the Product Marketing group at OpenTV. That group is responsible for defining the product strategy and delivering to the Product Roadmap for all OpenTV products—platforms, tools, head-ends, and applications. Prior to joining OpenTV in January 1999, Ms. Loughney was director of product marketing for Mosaix, Inc, an enterprise business process software targeted at the telecommunications, financial services and banking markets (now Lucent Technologies). Ms. Loughney’s high-tech career began with assisting the United States and the former Soviet Union dismantle their nuclear arsenals. She managed the programs that created the Export and Nuclear Material Control and Accounting infrastructures for Belarus, Kazakhstan, Russia, and Ukraine, involving many of today’s largest high-tech products and services companies. She then took her strategic technical and relationship development experience to Silicon Valley, where she worked for The McKenna Group to create and implement business and marketing strategies for companies seeking new market development. Ms. Loughney earned a Bachelor of Arts degree in East Asian studies and a Master of Arts in National Security Policy Studies, both from George Washington University in Washington, D.C.